Technology's Influence in Travel and Tourism Sector: TUI Group

This research project explores the significant influence of technology within the travel and tourism sector, using TUI Group as a primary case study. The report begins with an introduction outlining the importance of tourism and the role of technology in enhancing customer awareness and business operations. Task 1 focuses on formulating research specifications, identifying factors for project selection, and conducting a critical review of key references to establish a robust foundation for the study. Task 2 delves into resource allocation, research methodology, and data collection processes. The study examines the impact of technology on customer awareness and the decision-making process in the travel and tourism sector. The report also includes an overview of the TUI Group, which is a leading travel and tourism company. Task 3 evaluates research techniques and provides recommendations for further consideration. The report incorporates key aspects such as the role of technology, the importance of technology for TUI Group, and the relationship between technology and customer awareness. The research also provides a comprehensive analysis of how technology is transforming the travel industry, including the use of advanced technologies like AI and VR, and their impact on customer engagement and service delivery. The report concludes with a summary of findings and recommendations, with Task 4 covered in a poster format and references provided.

Research Project

Table of Contents
TITLE: The influence of technology in the travel and tourism sector............................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..............................1
1.2 Identify the factors that contribute to the process of research project selection..............2
1.3 Critical review of key references......................................................................................3
1.4 Produce a research project specification..........................................................................7
1.5 Appropriate plan and procedures for the agreed research specification...........................7
TASK 2............................................................................................................................................8
2.1 Resource efficiently to the research question or hypothesis............................................8
2.2 Proposed research investigation in accordance with the agreed specification and
procedures...............................................................................................................................9
2.3 Record and collate relevant data where appropriate.......................................................10
TASK 3..........................................................................................................................................13
3.1 Research evaluation techniques for research..................................................................13
3.3 Recommendation and justify areas for further consideration.........................................22
TASK 4..........................................................................................................................................23
4.1 Covered in Poster...........................................................................................................23
REFERENCES..............................................................................................................................24
.......................................................................................................................................................25

TITLE: The influence of technology in the travel and tourism sector
INTRODUCTION
Tourism consider as an activity in which people travel and stay in places outside their
usual environment with the purpose of leisure, business and many more. This is the reason that
travel industry is become famous and developing in over the world. Mainly, it provide better
services and employment to local people with the aim of improving their living standard which
directly contribute in developing economic growth of the nation. In this, technology also play an
important role in creating as well as developing customers awareness towards its offerings (Chen
and et. al., 2015). With the assistance of this, company can easily improve their customers base
and capture larger market share from its rivals. Present report is based on TUI Group, which is a
German and British travel and tourism company and also a largest leisure, travel agencies,
hotels, airlines and retail stores in over the world. Report covers the influence of technology in
travel and tourism sector. This will help in creating customers towards the company and its
offering which directly improve the customers base within the organization. Along with this,
research also includes different methods of data collection which used by investigator to gather
relevant data and information to take right decision. Appropriate recommendation and
conclusion is also mentioned in this research which help in improving the chances of attaining
positive outcomes in order to make successful research.
TASK 1
1.1 Formulate and record possible research project outline specification
Research project specification is play significant role in framing overall study in effective
way which help in drawing a valid conclusion. With the assistance of this, investigator can easily
attain positive outcomes and at the same time also improve the effectiveness of the research
project. It includes some important consideration aspects such as research aims, objectives
rational and many more (De Grosbois, 2016). Present research is based on the influence of
technology in travel and tourism sector. In this, technology play significant role in creating
customers awareness towards company and its offerings. With the use of technologies, company
can easily provide quality services to their visitors as per their requirements. TUI Group is
famous and large size organization which provide travel services to large number of customers in
over the world. Company use technology within their activities with the purpose of creating
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awareness in market. Furthermore, by using technology, company can easily communicate with
the target customers, target market, advance booking and many more. It directly contribute in
reducing the overall cost of the company and at the same time also improve their services. One
of the main advantage of using technology is that it create awareness in customers mind towards
the company and its offerings as well.
Rationale of research
Present research is based on the influence of technology on creating customers awareness
and decision-making in travel and tourism sector. The main purpose of conducting research is to
understand the effectiveness of technology in tourism sector (Han and Yoon, 2015). With the
assistance of this, individual can easily gather in-depth information. This will provide support in
future to investigator to carry out the appropriate research in an appropriate manner.
Research aim:
The main aim of this research is “To determine the impact of technology on creating
customers awareness in travel and tourism sector. A study on TUI Group.”
Research objectives:
 To determine the role of technology in travel and tourism sector.
 To identify the importance of technology in TUI group. To evaluate the relationship between technology and customers awareness in travel and
tourism sector.
Research questions:
 What is the role of technology in Travel and tourism Sector?
 What is the importance of technology in TUI group?
 What is the relationship between technology and customers awareness in travel and
tourism sector?
1.2 Identify the factors that contribute to the process of research project selection
Research play a vital role in evaluating as well as analysing the facts and figures towards
the specific areas and topic. Mainly, it support investigator to understand people's prospectives
towards its area (Higham and et. al., 2016). Research is based on some significant elements that
provide guidance to undertake entire activities of the study. With the assistance of this,
investigator easily manage entire activities of research. All these elements can be understand by
following points:
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Introduction: It is one of the important part of research which cover research aims and
objectives in order to attain set target of the study. Mainly, it provides overview towards the
particular topic through which investigator can easily execute its activities in detailed way.
Literature review: This section is also play a vital role in gathering information about the
research objectives. It provide assessment of specified issues which aid in attaining effective
edge work. It includes views and opinion of different authors in the basis of particular topic. By
this investigator can easily take right and valid decision to draw a accurate conclusion.
Research methodology: It is also an important part of research in which researcher needs
to select appropriate method to collect relevant data towards the research area. Mainly, this
section help in determining as well as analysing information in order to take right decision in
research. Thus, it is important for research maker to use effective method of data collection so
that they can easily attain end positive outcome within the research.
Data analysis: It is one of the important section of the research in which whole
information analysed and interpret with the aim attaining positive outcomes. Along with this, it
also provides area of learning through which researcher analysis entire collected data by using
primary sources. With the assistance of this, research maker can easily gather accurate data to
represent accurate data in systematic manner.
Conclusion and Recommendation: It is last section of the research in which researcher
develop valid conclusion on the basis of its aim and objectives. Along which this, all the
information and data is also related with its aim. By this research can easily attain positive
outcomes. On the other side, recommendation is also play vital role in providing required areas
for improvement (Hjalager, 2015). It help investigator to effectively resolve of problems and
issues in appropriate way and at the same time also determine future scope of project.
1.3 Critical review of key references
This section is considered as an important part of research which includes different
authors views and opinion towards the specified activities. Mainly, it gives evaluation by using
secondary resources like books, journals, articles and many more. All these are help in gathering
accurate information about the research topic. By his researcher can easily take right decision
within the research and also attain positive outcomes.
Role of technology in Travel and tourism Sector
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According to Belokon, (2019), technology plays an important role in travel and tourism
sector as it help organization to expand their business activities and at the same time also tries to
make better awareness in market place. Mainly, technology refers to body of knowledge which
help in processing and implementing activities in systematic manner. With the assistance of this,
company can easily perform their entire task and activities in effective manner to maximize
overall profitability level at market place. In context of this, travel and tourism industry also play
a vital role in developing economic growth of the nation. Now-r-days, each and every business
organization use technologies to execute functions in appropriate way. In travel and tourism,
technology play a significant role as number of people use technologies to plan their trips in
more convenient way. Along with this, they also understand all the updates and information
about the travel activities which make them aware towards company offerings. With the use of
appropriate technology, visitors can research for destination, travel packages at affordable cost,
another advance booking and many more. All these are helpful in enhancing overall productivity
level of the company and at the same time also improve positive customers awareness.
Furthermore, the main purpose of business organization is to provide quality and attractive
services which may maximize organisational revenue. Apart from this, travel and tourism
industry also use various type of technology like Augmented and Virtual Reality (AR and VR),
Internet of things (IoT), Voice Technology, Artificial Intelligence and many more. All these are
play vital role in strong and distributing all the information that may contribute in improving
their performance level at market place. Furthermore, there are significant technology help
Travel and tourism industry to serve their services to large number of customers are as follows:
Bookings: It is one of the important and basic aspect in which Travel company provide
option to book tickets in advance. With the assistance of this, customers can not face any kind of
issues at the time of travelling. The main reason behind this is appropriate use of technologies
which positive impact on the customers experience that help in enhancing customers base of the
company at market place.
Travel Updates: Now days each and every people are use technologies to aware about all
the updates and activities in travel and tourism sector. With the use of technology, visitors can
easily check all the details about the trains, flights, buses. It may improve their experience which
directly contribute in building positive relation with large number of customers.
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Loyalty points: It is one of the important element within the travel and tourism industry
which help organization to analysis the customers satisfaction towards its offerings. In context of
this, company also offers loyalty points programs which allow customers to check their status
and redeem points as they wish. This will help in making customers loyal towards the company
and its offerings as well.
Importance of technology in TUI group
According to Ramey, (2017), every business organization use technologies within their
business activities with the aim of enhancing their productivity level at market place. Mainly,
technology allows business organization to interact as well as communicate with large number of
customers to analysis their needs. In today world, technology help organization to deliver
effective solution in order to meet customers precise needs towards the business. With the help
of this, company maximize their profits and at the same time also develop customers relation by
reducing overall cost. In travel and tourism, technology help in improving the communication
process and also same time and cost of the company. It also help in sharing as well as building
better relationship with large number of customers because majority of travellers use technology
for searching online tickets, booking, and travel guides and visas. This will directly contribute in
developing positive experience of visitors towards the company and its offerings also. By using
technology, company also promote their attractive destinations to capture visitors attention. It
help in retaining customers for longer period of time. In addition of this, TUI Group use
Artificial intelligence to make innovation with the tourism which may help in storing as well as
distributing information about the customers. It also includes CharBots, Robots, TravelBots
which are the ways by which company easily communicate with number of people who wants to
travel. In context of TUI Group, they use their own website and promote their services by
interacting with customers in which they provide all the relevant information about their services
and travelling packages. Apart from this, for future development TUI Group also implement
innovation and digitalisation within their business activities to enhance the market share. The
main purpose of company is to create customers awareness towards its offerings for making their
customers base more strong. For this, organization also use digital technologies to attract and
invite guests and communicate with them through technology. It provide advantage to TUI
company to maximize the cost and at the same time also make positive relation with their
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potential customers. In this context, there are some major importance of technology within the
TUI Group like:
Effective organised data: Technologies are play important role in effectively organize as
well as manage data and information of the customers. With the use of technology, TUI can
easily gather data from various sources and manage them effectively. By this, company can
improve their services and customers base also.
Improved services: Use of technology support both customers and company to analysis
their requirements. With the assistance of this, company can easily understand customers needs
and wants and at the same time also provide them same to attain their satisfaction. By this,
company can easily provide best quality services to visitors at the time of travelling.
Real time data: Now-r-days, customers want real data of the latest bookings, instant
confirmation, cancellation and many more. In this, TUI company is responsible for providing
them same to attain their satisfaction level. For attaining the same, RateShopper is an effective
tool which help customers to compare the price on Metasearch sites. By this they can easily book
their services accordingly and attain better satisfaction level. The main advantage of this
technology is to build positive relation with their customers and also retain them for longer
period of time.
Relationship between technology and customers awareness in travel and tourism sector
According to Hyun and Han, (2015), Technology is considered as a important part of
every business organization in globalised world. As it help in processing, gathering as well as
generating the information within the travel and tourism sector. One of the main advantage of
using technology within the organization is to reduce overall cost and at the same time also
improve the customers services which may help in enhancing overall profitability level at market
place. In globalised world, technology play a vital role in developing as well as expanding the
business activities by serving quality services to larger number of customers as per their needs
and wants. In context of this, travel and tourism comes under good and famous position which
also develop economic growth of the nation. By using effective technology, company can easily
fulfil their customers needs by providing them quality services according to their requirements.
In context of TUI Group, company use technology with the aim of creating awareness about its
offerings by providing them all the information. It will support customers at the time of taking
decision related with travel activities. In addition to this, it can be stated that technology and
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creating customers awareness are related with each other. For this, company make their own
websites and update all the information about their offerings in which customers can easily check
and select services as per their choices and benefits as well. It not only enhance profitability level
but also build strong customers relation within the organization.
1.4 Produce a research project specification
Research is based on technology influence on TUI Group in creating customers
awareness towards its offerings. In travel sector, technology considers as an important factor
which help in providing information about the company and its offerings to its customers in
order to make them aware. With the use of technology, customers also get all the relevant
information and updates from various sites and another links. A research specification also play
an important role in carry out the research activities in systematic way. It provide guidance to
researcher to attain positive results. For carrying out this research, investigator will use
descriptive research design in which they gather in-depth information towards the specified topic
and area as well (Ladhari and Michaud, 2015). Apart from this, both primary and secondary
methods is also used by research maker at the time of executing its activities. This will help
researcher in evaluating as well as drawing valid conclusion for the whole research in order to
make authentic and reliable research.
1.5 Appropriate plan and procedures for the agreed research specification
Gantt chart is consider as an important aspect of the research which consist various
activities along with appropriate time frame. Mainly, it is horizontal bar chart that provide
graphical example of entire activities that aid in making effective plan, coordinate all the task
activities in systematic manner. In this chart all the activities are set on the based of specified
time period which may help researcher to effectively completion of the project. With the
assistance of the investigator easily draw a valid conclusion.
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TASK 2
2.1 Resource efficiently to the research question or hypothesis
Research design consider as an important aspect within the research activities which help
in arranging data and condition. Mainly, it is a process which used by the investigator with the
purpose of gathering as well as analysing the information to identify related issues. This help in
executing entire activities of the research in systematic way (Law and et. al., 2015). In this,
research maker combine different components of the study for gathering accurate data. Along
with this, it is also considered as a preplan procedures to determine the potential issues of
research. With the assistance of the investigator can easily solve issues related with specified
issues in study. It includes two type of research design such as Descriptive and Experimental.
Both are consider as important method through which investigator draw a valid conclusion and at
the same time also improve overall efficiency level of the research activities.
Experimental Research Design: It is one of the important method of research which used
by investigator with the aim of establishing relationship between effect and cause of particular
situation. Mainly, it is related with scientific approach which aid in gathering relevant and
accurate information about the research topic. In this one of more variables are manipulated for
evaluating their effects on the dependent variables. With the use of this method, investigator can
easily gather relevant information about the particular area and topic as well. Along with this,
researcher collect data through evaluating as well as examining data sets which is based on the
relation among variables.
Descriptive Research Design: It is also an effective way of gathering accurate
information towards the specified topic. Under this method, investigator determine situation in
proper way and also tries to evaluate facts. Mainly, it involve observing and describing the
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overall behaviours of a particular subject which help investigator to analysis data in an accurate
way. By this they can easily take right decision and at the same time also attain positive
outcomes. For this research, investigator use Descriptive research design through which they
collected in-depth information towards the particular area (Manhas and Tukamushaba, 2015).
With the assistance of this, research maker easily gather accurate information and take right
decision.
Research approach: It is consider as an effective plan which includes assumptions of the
data collection, data analysis and interpretation of the data. Mainly it provides clear direction to
the investigator to undertake research activities. In includes two type of research such as
inductive and deductive approach. Both are used to gathering accurate and valid information
about the research topic. For this research, investigator use inductive research approach which
help in providing comprehension towards the research topic.
Research Philosophies: It is related with belief in which researcher includes collected
and analysed data which is based on the views and opinion of different authors. This will
contribute in gathering relevant information towards the specified topic and areas as well. It
includes two type of research philosophies such as Interpretivism and Positivism. Both are
appropriate for carry out the research activities in effective manner. For this research,
investigator use Interpretivism philosophies because it help in providing proper discussion about
the research.
2.2 Proposed research investigation in accordance with the agreed specification and procedures
It is one of the important and systematic process through which researcher easily gather
relevant data and information by using different methods and variables. Thus, it is essential for
investigator to select best and appropriate method of data collection so that they can gather
accurate and valid information about the specified topic. With the assistance of this, they can
easily draw a valid conclusion (Neirotti, Raguseo and Paolucci, 2016). In this context, there are
different method of data collection such as primary and secondary. Both are appropriate for
gathering information. These can be understood by following methods:
Primary method: It is important method which used by researcher to gather data directly.
This type of information is related with first hand which help investigator to address problems
with the research. In this data is gather from various sources such as questioners, observation
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