The Influence of Technology in Travel and Tourism Sector: Thomas Cook

This report investigates the impact of technology on the travel and tourism sector, focusing on Thomas Cook as a case study. The introduction highlights the significance of technology in shaping business operations, particularly in the travel and tourism industry. The report outlines the aims and objectives, including determining technology's impact, its influence on customer satisfaction, and the relationship between customer satisfaction and technology. It reviews factors contributing to the selection of the research project, provides a critical review of existing literature, and specifies the research project's scope. The methodology involves both primary and secondary data collection methods, including questionnaires. The report also presents research questions, matches resources to hypotheses, and analyzes data, with a focus on qualitative research methods. The conclusion and recommendations are provided, along with references. The report underscores the transformative role of technology in enhancing customer experiences and streamlining operations within the travel and tourism sector.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Research project and outline its specifications..................................................................................3
1.2 Factors that contribute in selection of research project..............................................................4
1.3 Critical review..............................................................................................................................4
1.4 Research project specification.....................................................................................................5
1.5 Appropriate plan and procedures for agreed research specification...........................................6
TASK 2..........................................................................................................................................................7
2.1 Match resources to hypothesis and question of research...........................................................7
2.2 Research investigation as per the agreed procedures and specifications....................................7
2.3 Record and collect relevant data.................................................................................................9
TASK 3........................................................................................................................................................10
3.1 Techniques of research evaluation............................................................................................10
3.2 Analysis of results in original research specification..................................................................12
3.3 Recommendations to research to link it with research findings................................................19
TASK 4........................................................................................................................................................20
Covered in poster............................................................................................................................20
CONCLUSION.............................................................................................................................................20
REFERENCES..............................................................................................................................................21

INTRODUCTION
Technology is also known as one of the important factor which directly affect on the way
of business which has been operated and regulated. Any such variation or development in
technology are impact on commercial operation of an organization. Thus the little variation in
technology directly affect the way an organization bring out various business activities and
functions in effective manner. In travel and tourism sector, they are help in developing and
maintaining as fast speed for development take place in the technology. The whole technology
has been change the way of tourism at international level. In current time period, travel and
tourism was used a person to travel on sea. After some time, there are different alterations which
has been taking place in this industry. In the 18th century the travel and tourism sector by
individual of high community or society for visiting the spas which mainly attracting towards
offer games, gambling, social events, dancing and sea bathing. In 1830s they required to develop
and maintain railway which has been take place and there are different resorts was established.
Along with this, they are providing opportunities of every person to travel and this will
enhancing the needs of vacations. While they need to publicity advertise to train developed by
Thomas cook. This organization is one of the important player in the travel and tourism sector
which is largest travel agency in all over the world (Cascio, 2018).
TASK 1
Research project and outline its specifications
TITLE: “ The influence of technology in travel and tourism sector: A case study on Thomas
cook”.
The main aim and objective of this research are totally related with the specific topic of
investigation which is very effective and important for such researcher, before bring out an
investigation. The major aims and objectives are related with this research topi that are described
as under:
Aim : “To identify the impact of technology in travel and tourism sector: A case study on
Thomas cook” (Armstrong and Taylor, 2014).

Objectives:
 To determine the impact of technology on travel and tourism sector
 To recognize the involvement of technology on customer satisfaction within travel and
tourism industry.
 To identify the relationship between customer satisfaction and technologies in the
tourism sector.
 To recommend different ways that are important in gaining high position at market place
(Berman and et. al., 2012).
1.2 Factors that contribute in selection of research project
There are different elements which are directly affect the procedure of research and their
desired results. It is one of the major aim of this project is to analyses the influence of technology
in travel and tourism industry. Thomas is one of the essential and large player in the travel and
tourism sector and this is increasing the effectiveness of their business activities, venture require
to use technology in better manner. For doing effective understanding and evaluation the major
impact of digital technology on certain questions that are formulated for carry out the specific
research. There are different techniques and methods of data collection and methods that can be
used in this research for collecting accurate facts or figures (Bratton and Gold, 2017).
1.3 Critical review
This is also known as one of the essential part of each investigation. In this researcher
required to collect or gather correct information regarding certain views and opinions of different
investigators which are associated with the major topic of investigation in better manner. Along
with this, it is also known as collection of secondary information method.
This can be analyzed that the required technology is developing and growing as fast
manner and there are various necessary development for increasing and also this will take place
in travel and tourism sector. The introduction of motorcar in 20th century which gives an
opportunities for large number of people in traveling from one place to another. In this,
advancement of technology in 20th century assist in tourists in access the high number of places.

The communication technology help the airline company which help in promoting
different destinations for attracting large number of people. Along with this, technology of
communication help in making and developing an individual which inform about several
advantages to attract them. For doing effective communication technology, this will assist in
giving opportunity to Arline reservation and book tickets online in proper manner. This will
enhancing in travel and tourism sector as they are developing the procedures of booking in more
simple way (Boxall and Purcell, 2011).
They required to improvement and development in technology which help travelers in
getting high data and information about different places or destination of tourists, lodging and
food, book tickets for the specific destination in which they required to go outside. Therefore,
they are using technology for providing an opportunities to visitors to easily contact with travel
agencies.
This can be concluded that impact of technology in travel and tourism sector attracting
large number of travelers towards their destinations and places and also gather or compare
different types of information which are available on the internet about different tourism
destination. There are around 85% visitors which carry out the research bout desired places and
travelers conduct online investigation for guide, booking and visas before confirming their
booking.
This can be said that there is no doubt that technology has conveyed the travel and
tourism industry but still this will necessary for investing towards development. Along with this,
tourist destination need to offer continue services or facilities to their customers and also serve
them innovative or attractive offers for attracting more destinations for generating huge income
or profits (Guest, 2011).
1.4 Research project specification
Data and information has been collected by investigators which main motive is to play an
important role in entire research. There are two major sources of data collection that are known
as primary and secondary data collection method. Along with this, primary source of data
method help researchers in collecting updated and fresh data with associated the main topics of
investigation. This is that method which is very expensive and time consuming and at the same

time this will assist in developing better conclusion. In the case secondary method of data
collection so the investigator take aid and using available data for bring out effective research in
proper manner. Newspaper, articles and journal are main sources of collecting accurate facts or
figures effectively. Both the appropriate methods of data collection the primary and secondary
data are used in this specific research topic. A questionnaire consist with 10 questions which has
been developing investigator for gathering accurate information (Jiang and et. al., 2012).
Along with this, there are various methods and sources which can be used by
investigators and this has main motive is to do effective research. In this investigation,
qualitative research method is used for helping researchers to complete the investigation in
appropriate manner.
1.5 Appropriate plan and procedures for agreed research specification
They need to complete all the research activities and functions in time which is very
important to save both time and cost of investigators. For accomplishing this, researchers can
developed and formulated a plan that contain different functions and activities for save time for
completing the same. There are some steps which involves in the research procedures that are
described as under:
 Formulate aim and objectives – it is the primary stage of each investigation to
developing certain aims and objectives which are associated with the major topic of
research. There are around 2 days to required for this.
 Research methodology – This is the second stage, in this researcher required to identify
and choose different tools and methods to carry out investigation project and this will
take around 2 days.
 Literature reviews – in this, investigation employees require to identify different
articles, books and journals for collecting and analyzing data for specific topic.
 Data collection – In this, research can collect and gather data by asking questions from
the sample people (Crook and et. al., 2011).

 Data analysis – they need to collect effective results which are interpreting by rsearchers
for taking the effective decisions.
 Conclusion and recommendation – At last an investigator need to provide conclusion
and this will also giving effective recommendation for other alterations.
 Submission of project – in this report this can be completed and submitted in better
manner (Anitha, 2014).
TASK 2
2.1 Match resources to hypothesis and question of research
There are various research questions which occurs for carry out research and investigation.
The main questions that are related with this investigation are described as follows:
 What is the impact of technology in travel and tourism sector?
 What is the contribution of technology on customer satisfaction within travel and
tourism industry?
 What is the relationship between customer satisfaction and technologies in travel
and tourism sector?
2.2 Research investigation as per the agreed procedures and specifications
When investigator should carry out the research then he will select out the accurate
methodologies for competing the specific research. There are various methodologies which can
be adopted and using by investigator employees. Along with this, qualitative and quantitative are
the major research method in better manner. In qualitative research method, investigator need to
carry out the research by analyzing and examining the different factors such as behavior and
attitude (Renwick, Redman and Maguire, 2013). There is no numerical data which can be used in
this investigation method. After gathered and collected this investigation that required to
analyzed and interpreting by researchers to the conclusion. In this case, qualitative investigation
method using and taking different data and large number of numerical data for analyzing or
collecting the information. The main feature of this approaches is that this will help investigation
employees for applying the accurate information. In addition to this, statistical method and data

are used in this system. Qualitative research method is used in this type of investigation (Kehoe
and Wright., 2013). A questionnaire developing and making specific facts and figures for
analyzing the accurate data in proper manner

2.3 Record and collect relevant data
Questionnaire
Name:
Age:
Gender:
Occupation:
Contact no.:
Email id:
Q1) Is technology directly impact on business operation of travel and tourism sector ?
a). Yes
b). No
Q2) Does implementation of digitization help to provide higher satisfaction to tourist ?
a). Agree
b). Disagree
Q3) Major benefits of advancement in travel and tourism sector ?
a). Support in get customer satisfaction
b). Enhance efficiency
c). Increase profits
Q4) Can Thomas Cook effectively use technologies while offer services to their customers ?
a). Yes
b). No
Q5) Does advance technology and customers satisfaction are interrelated to each other in travel
and tourism sector ?
a). Yes
b). No

Q6) Is technology help in developing effective communication in the business activities ?
a). Yes
b). No
Q7) Major areas that are affected by digital technology in travel and tourism sector ?
a). Expansion of business activities
b). Completion of commercial operations
c). Customer's satisfaction
Q8) Impact of advance technology on organizational activities ?
a). Positive
b). Negative
Q9) Does Thomas cook employee easily adopting technology in business operations ?
a). Agree
b). Disagree
Q10) Any recommendation to Thomas cook related to advancement of technology ?
TASK 3
3.1 Techniques of research evaluation
Research design – In this context, this is used for addressing all the main sources, process
and strategies which an investigator for analyzing or examining different areas and gathering
accurate information which are associated with research topic (Messersmith and et. al., 2011).
This will help in analyzing and examining different modifications for solving best possible
resolution of issues and problems in better manner. The research design indicate the way for
carry out the investigation and highlighting the sources and methods that can be used by
investigation effectively. The major research design includes descriptive, exploratory and
experimental. All such design of research will support investigators for bring out research in
effective manner and this will help in drawing study the main investigation topic and at the same
type this will support in analyzing or examining the major issues and barriers of research. Along

with this, descriptive investigation design that can be taken under in this project for bring out the
research and framing conclusion (Cascio, 2018).
Research approaches – This is another factor which are related with investigation so this
will highlighting the major process that researchers can follow to carry out investigation in
effective manner. Each research certain common stage. It will indicates that various methods and
techniques by investigators for collecting data, data interpretation and analysis. There are various
tools and methods which a investigator can using to carry out research. Before selecting the last
technique, this is requited for investigator to analyses and examine required best possible
solution in effective manner. Inductive and deductive re the main classification of this. Along
with this, deductive investigation are the main aim of investigation which help in generating new
theories from data collected which main purpose is doing effective research and in inductive
investigation method is very different theory. Along with this, inductive researcher approach are
used in this investigation as this will help in achieving better outcome effectively.
Data sampling – In this researchers, initially they are gathering or collecting sample for
bring out research in order to getting accurate results and frame accurate conclusion. For
choosing sample, there are two various methods and techniques that can be used by investigators
which are known as probability and non probability. In this, probability sampling is used under
this research for selecting the sample and also framing better conclusion in effective manner.
Under this research, 45 respondents are help in taking data which are related to investigation
topic (Armstrong and Taylor, 2014).
Ethical consideration – it is called as one of the most important part of researcher. There
are main ethics for deciding the standards ways and methods for supporting for developing
difference between right or wring while conducting investigation. It will assist in managing and
handling various issues which are associated with researchers and help in implementing all
business activities or functions in research in appropriate manner. An investigation is one which
remain responsible not ask certain personal from specific respondents and make their
confidential. There are certain accurate standards and regulations that need to follow by
researcher during bringing investigation so this will make sure towards completing all activities
and help in follow legal laws d regulations (Berman and et. al., 2012).

Limitations – an investigator will face different issues ad barriers for carry out effective
research and collects data in better manner. All the main issues need to be managed and handled
in effective way for framing all meaningful conclusions. Before bring out research so this is
required for investigator to identify and analyses all the major issues and barriers to mage or
handle all the same. All the useful things should be carry out in effective manner and help in
draw valid conclusion (Bratton and Gold, 2017).
3.2 Analysis of results in original research specification
Theme 1: Impact of digital technology on business operations
Q1) Is technology directly impact on business
operation of travel and tourism sector ?
Frequency
a). Yes 25
b). No 5
Findings - Digital technology has vast impact on business organization and its business
activities. Through this Thomas cook can easily get desirable benefits and growth. Main
objectives of their organization is to provide higher satisfaction to visitors on their bases of their
requirement and need. As per the above graphical representation out of 30 candidates, 25
Yes No
0
5
10
15
20
25
25
5 Column C