Research Report: Technology's Influence in Travel and Tourism

This report investigates the impact of technology on the travel and tourism sector, using Thomas Cook as a case study. It explores how technology influences business operations, customer satisfaction, and the overall industry. The report examines the benefits of technological advancements, such as increased efficiency and customer satisfaction, and analyzes the relationship between digitization and customer experiences. Through a survey, the study assesses the impact of technology on customer satisfaction and provides recommendations for the adoption of digital technology within Thomas Cook. The research highlights the importance of understanding customer needs and leveraging technology to enhance service quality and market position in the travel and tourism industry. The study concludes with recommendations for Thomas Cook, emphasizing the need to analyze digitization requirements before implementation and focusing on providing quality services and information to customers.

RESEARCH PROJECT
(The influence of technology in travel and tourism sector: A case study on Thomas cook”)
Theme 3: Benefits of advancement in travel and
tourism sector
Q3) Major benefits of advancement in travel
and tourism sector ?
Frequency
a). Support in get customer satisfaction 20
b). Enhance efficiency 4
c). Increase profits 6
a). Support in get customer satisfaction
b). Enhance efficiency
c). Increase profits
0 2 4 6 8 101214161820
20
4
6
Column C
Interpretation: Advancement of technology has
different benefits and advantages as in travel and
tourism sector, this procedure assists to provide higher
satisfaction to visitors by providing quality services to
them in effective manner.
Introduction
Technology is also known as one of the important factor which
directly effect on the way of business which has been operated
and regulated. In travel and tourism sector, they are help in
developing and maintaining as fast speed for development take
place in the technology. The whole technology has been
change the way of tourism at international level. In current
time period, travel and tourism was used a person to travel on
sea. After some time, there are different alterations which has
been taking place in this industry.
After the analysis of above report a specific
recommendation is given on Adoption process of digital
technology for Thomas cook travel and tourism firm.
Through this firm can perform properly and getting
desirable outcomes. For them, it is required to draw
their attention on some specific research points as -
 For Thomas cook, it is required to analyses
requirement of digitization in their business
process before implement them in business
activities (Guest, 2011J).
Aim: “To identify the impact of technology in travel and tourism
sector: A case study on Thomas cook”
Objectives:
 To determine the impact of technology on travel and tourism
sector
 To recognize the involvement of technology on customer
satisfaction within travel and tourism industry.
 To identify the relationship between customer satisfaction
and technologies in the tourism sector.
 To recommend different ways that are important in gaining
high position at market place
Research Question:
There are various research questions which occurs for carry
out research and investigation. The main questions that are related
with this investigation are described as follows:
 What is the impact of technology in travel and tourism
sector?
 What is the contribution of technology on customer
satisfaction within travel and tourism industry?
 What is the relationship between customer satisfaction and
technologies in travel and tourism sector?
Interpretation
Theme 1: Impact of digital technology on business operations
Q1) Is technology directly impact on
business operation of travel and tourism
sector?
Frequency
a). Yes 25
b). No 5
Yes No
0
5
10
15
20
25
25
5 Column C
Interpretation: As per the above graphical representation out of 30 candidates, 25 individuals are in its
favour who think that technology has direct impact on business operation of travel and tourism.
Theme 2: Implementation of digitization help to provide higher satisfaction to tourist
Q2) Does implementation of digitization help
to provide higher satisfaction to tourist ?
Frequency
a). Agree 21
b). Disagree 9
Agree Disagree
0
5
10
15
20
25 21
9 Column C
Interpretation: Main objective of them is to provide quality services and appropriate information related
to their services and offers that they want to offer. On the bases of a Survey, in between 30 candidates, 21
are in its favour.
Aims and Objectives
Conclusion