HND Tourism Research Project: Technology in Travel and Tourism Sector

This research project investigates the influence of technology on the travel and tourism sector, focusing on the TUI Group as a case study. The project explores the role of technology in the industry, including online booking systems, travel updates, and the use of AI. It examines how technology impacts the business operations of TUI Group, including its e-commerce applications and its impact on consumer decision-making. The research analyzes the relationship between technology and consumer behavior in the tourism sector, considering how technology influences travel planning, booking, and overall customer experiences. The project covers various aspects, from the research outline, methodology, literature review, data analysis, and conclusion, providing recommendations for future considerations.

Research Project

Table of Contents
THEME – The influence of technology in the travel and tourism sector........................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specifications............................1
1.2 Factors that contribute to the process of research project selection.................................2
1.3 Critical review of key references......................................................................................3
Role of technology in travel and tourism sector.....................................................................3
1.4 Research project specification..........................................................................................5
1.5 Appropriate plan and procedures for the agreed research specification...........................6
TASK 2............................................................................................................................................7
2.1 Resources efficiently to the research question or hypothesis...........................................7
2.2 Proposed research investigation in accordance with the agreed specification and
procedures...............................................................................................................................8
2.3 Record and collate relevant data where appropriate.........................................................8
TASK 3............................................................................................................................................3
3.1 ‘Research evaluation techniques’ and most appropriate types of evaluation...................3
3.2 Interpret and analyse the results in terms of the original research specification..............4
3.3 Recommendations and justify areas for further consideration.......................................12
TASK 4..........................................................................................................................................13
Covered in Poster.................................................................................................................13
REFERENCES..............................................................................................................................14

THEME – “The influence of technology in the travel and tourism sector”.
INTRODUCTION
Travel and tourism sector has become biggest civilian industry in all over the world. It
provides the travelling facilities to people with better accommodation facilities. This sector has
to be emerged as one of the main key drivers of development between service sector. It is a main
source to generate employment and enhance living standard of people (Benckendorff, Sheldon
and Fesenmaier, 2014). This present research report is based on TUI Group and it owns hotels,
retail stores, airlines, travel agencies etc. There will be discussion about the influence of
technology in travel and tourism sector. In travel and tourism, technology helps in fast
reservation, advance hotel bookings etc.
TASK 1
1.1 Formulate and record possible research project outline specifications
A research project specification helps to frame as well as craft the better study to draw
positive outcomes. This research work is based on particular issues which are necessary to
address with the help of conducting proper investigation. Under this activity, investigation is
based on predetermined objectives and aims which are designed in beginning of project
(Bilgihan and et. al., 2016). Research project outline specification consists some of the necessary
considerations such as methodology, aims and objectives, rationale etc.
This present research is based on the influence of technology in the travel and tourism
sector. In this sector, technology plays a necessary role and it is helpful in providing better
facilities to visitors. TUI Group is large size organisation and it uses the technology in its
business. From this, it can communicate with people, target new market, advance booking of
rooms and many others. Technology is helpful in reducing costs, improve services, increase
operational deficiency and also provide better experience to consumers. In context to travel and
tourism sector, businesses and consumers both can benefited from advanced reservation,improve
communication, guest service systems etc. Technology has helped the tourism sector to replace
expensive human labour with the technological labour. It is helpful in minimize the labour cost
as well as neglect issues related to consumer service (Buhalis and Schertler, 2012).
1

Rationale of Research
This research taken in to consideration on influence of technology on consumer decision
making in Travel and Tourism Sector. The main reason behind conducting this investigation is to
know about the technology as well as its effectiveness in the business of travel and tourism. It
will be helpful in proper understanding and getting deep knowledge to an individual in an
effective manner. In will help in future to conduct any investigation in a better manner (Chen,
Shang and Li, 2014).
Research Aim
The aim of this research is “To determine an influence of technology on consumer
decision making in Travel and Tourism Sector.” A study on TUI Group.
Objectives of Research
 To identify role of technology in travel and tourism sector.
 To analyse impact of technology in business of TUI Group.
 To determine relationship among technology and consumer decision making in Travel
and Tourism Industry.
Research Questions
 What is the role of technology travel and tourism sector?
 How technology impact on business of TUI Group?
 What is relationship among technology and consumer decision making in Travel and
Tourism Industry?
1.2 Factors that contribute to the process of research project selection
Investigation can represented as systematic exploration regarding the particular area of
study as well as source in context to execute various facts for reach at the final outcomes (Cohen,
Prayag and Moital, 2014). Under this, research is based on some of the specified elements that
leads work towards the right direction by managing all research related activities in an effective
manner. Research project has specified area which are mention below:
Introduction- It is basic for an investigation as it portrays fundamental motivation behind
work. This area includes aims and objectives which needs to be achieved in research work. This
section of research provides an overview of particular research area in a detailed manner.
2

Literature review- It is second area of research and provide assessment of exploration
problems as to providing an effective hypothetical edge work. Under this, data is collected from
the secondary sources such as articles, books, journals etc.
Research Methodologies- It is specific process that is used to determine, process and also
analyse information regarding specific topic. It is incorporated on different procedures as well as
applications to collect relevant information for getting positive outcomes (Fakharyan and et. al.,
2012).
Data analysis- It is more fundamental part of research and in this information is to be
assessed in regards of research objectives and questions. It provides wide area of learning to
investigator to analyse information that is collected by primary source. This chapter helps in
provide the accurate data to an investigator in order to present positive outcomes in an effective
manner.
Conclusion and Recommendation- It is the last part of research where conclusion is
developed on the basis of research aims and objectives. On the other hand, recommendations are
provided to roll out the suitable improvement that tending examination problems in an effective
manner. In addition to this, recommendations are helpful in bringing improvement at workplace
through developing the learning scope for workplace.
1.3 Critical review of key references
It is one of most necessary part of research that gives appropriate and effective evaluative
through using the secondary sources for an instance books, journals, articles and many others.
Under this, opinions or view points of different authors and writers are considered at the time of
collecting information related to specific subject area.
Role of technology in travel and tourism sector
On the basis of opinion of Ramey (2017), Technology refers to body of knowledge that
devoted to processing acting, extracting of the materials and developing tools. Technology is
helpful in performing tasks as well as activities in minimum period of time. Travel and tourism
sector is one of main contributor to economy of developing as well as developed countries with
rich culture. Under this, technology has played an essential role in attaining economic
development through garnering economic means for customers to travel purpose. Through using
technology, people can plan their trips in convenient manner. They can research for destinations,
purchase travelling packages on reasonable cost, advance booking of hotel etc. in context to
3

organisation, it can each to large consumer, provide them attractive offers, enhance access
ability, maximise organisational revenue and many others. In addition to this, there are different
technologies which can be used in travel and tourism sector and these are Augmented and
Virtual Reality (AR and VR), Internet of Things (IoT), Voice Technology, Artificial Intelligence
and many others. Some roles of technology in travel and tourism sector mention below as
above:
Bookings- In travel and tourism sector, technology provides an option to consumers
about booking tickets in advance. From this, at the time of travelling, customers can not face any
kind of issue and can travel anywhere in an easy manner.
Travel updates- Now with the help of use technology, visitors can check status of their
flights, trains, buses view mobile applications and websites. In context to this, many airline
provides the updated information about flight through automated calls or text.
Impact of technology in business of TUI Group
In this present time period, technology in travel and tourism sector deliver and control
swiftness to attain ambition of business. As per opinion of Belokon, (2019) it has been stated that
technology delivers better solution in order to meet with needs of consumers. From this,
relationship among firms and consumers will be strong and they will retain for long period of
time. TUI Group uses the Artificial Intelligence technology in its business to make innovation in
tourism. In this, TravelBots, Robots and CharBots are three different ways through which
Artificial Intelligence can help this indutry. TUI company use its website to communicate with
large number of people, attract them towards firm, provide information about services or
travelling packages etc. Innovation as well as Digitalisation both are the main key components of
roadmap of TUI Group for the future development. The main aim of this company is to enhance
holiday experience of consumer to new level by using technology in its business. TUI has
developed many technological innovation for its cruise ships that attracts or inspire guests and
also invite them in order to interact with the technology. It is helpful for TUI company to
minimize cost of airlines and also closer to consumers.
On the basis of opinion of Ukpabi and Karjaluoto (2017) it has been stated that Internet
has impacted on TUI Group business in which it perform its activities and operations. In addition
to this, development of the vertical portals redefined travel business. It has led to formation of
different last minute online travelling portals which organise as well as distribute tourism
4

inventories to clients in an effective manner. TUI firm applying e- commerce related applications
that help customers to access reservation easily. On the other hand, through use of technology
customers are able to search for flight and go with different available options and then take
purchase decisions.
Relationship among technology and consumer decision making in Travel and Tourism
Industry
According to the viewpoint of Vellas, (2016), Technology is determined as one of the
crucial part in this globalised society. Technology is helping companies under travel and tourism
in generating, gathering, processing, applications and communication of information. Along with
this, technology is reducing the processing cost and assisting firm in improving customer
services. With the change in course of time, travel and tourism is in good position and it is all
possible because of providing better services and facilities. Technology mainly aid company in
attracting potential customers by fulfilling the needs and wants of consumers. Therefore, it can
be said that there is a direct relationship between technology and customer's decision making.
For suppose, TUI Group is using effecting technology is letting their valuable customer know
about the services they are providing then consumer will be able to make appropriate decision
related to their trip. Whereas, if vice-versa happens then it will work as a negative factor and
there might be a possibility that customer can move towards other organisation in order to know
about the deals and for choosing the right package.
Therefore, it can be said that it is mainly internet that is providing significant benefits to
the organisation. For instance: while making a plan, consumers can easily check the information
related to time, cost, places etc., as a result, according to today's scenario, now with the help of
technology based business strategies company can use valuable information about consumer's
choices. Thus, customers can now easily go to the websites and check offers as per their choices
and select one according to their benefits and needs. This will not only increase profitability of
the company but also increase its customer base.
1.4 Research project specification
This research is based on TUI Group and the influence of digital technology on consumer
decision making. In the sector of travel and tourism, technology is considered as a helping hand
because whatever information company wants to provide to its customer, they can easily access
from firm's websites and gain information. At a time, customers can look to various sites and
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compare packages and services provided by other companies and avail that suits best for them.
Therefore, it can be said that technology has reduced time consuming factor as in just one click
they can get appropriate information and knowledge. A research project specification plays an
important role in order to conduct research in a systematic manner so as to get potential
outcomes and results. For doing this research qualitative approach will be used as a result, it help
in collecting information. Furthermore, descriptive research design will be taken into
consideration because with the aid in doing investigation in a detailed manner. Moreover, both
primary and secondary methods of data collection will further be used while doing this research.
Former helped in gathering first hand data whereas secondary methods assisted in making
literature review part more appropriate and effective in nature through books, journals, online
websites etc.,. Therefore, both the methods will help in evaluating valid conclusion for the
research and making research more reliable and authentic.
1.5 Appropriate plan and procedures for the agreed research specification
Gantt chart is a horizontal bar chart and it provides graphical illustration of schedule that
helps to plan, coordinate and also track the particular tasks in project. It is one of most popular as
well as useful way to showing activities which are displayed against the time. Under this, each
activity of research is displayed on the basis of set time period. In regards to this, each activity is
represented through bar and reflects start date, time duration and also end date of activity
(Gardiner, King and Grace, 2013).
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TASK 2
2.1 Resources efficiently to the research question or hypothesis
Research design refers to arrangement of the collections or conditions. It is a set of
process as well as methods which are used in gathering and analysing of variable specified in
research related issues. It is explained as framework of techniques and also methods selected
through investigator to combine the different components of an investigation in a proper manner.
It is pre- planned sketch for explanation of issue and it is systematic approach that investigator
use for conducting scientific study (Jalilvand and Samiei, 2012). In context to this, it is a
blueprint for conducting research in a better manner. It detailed necessary process for obtaining
required structure to solve the research related issues. It is strategy, plan and structure of
investigation that is conceived to obtain questions of research and also control the variance in an
effective manner. Research design are of different types like exploratory, Descriptive and
Experimental.
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Experimental research design is mainly used to establish relationship among effect and
cause of situation. It is causal research design where the effect caused observed through
independent variable. In Exploratory research design, thoughts and ideas of an investigator are
depended on personal inclination regarding specific research area. Under this, researcher
generated the hypothesis through examining data sets with the current relation between variable
(Law, Buhalis and Cobanoglu, 2014). In Descriptive research design, investigator explains
situation in a proper manner. This research design is theory base and developed through collect,
analyse and also present gathered data in an effective manner. Among all the research designs,
investigator use the Descriptive research because it provides information in a detailed manner
and provide the theoretical description.
2.2 Proposed research investigation in accordance with the agreed specification and procedures
It consists of systematic process of gathering information and data through measuring the
variables. Under this research, investigator uses the different data collection methods which
provides the accurate as well as reliable information related to specific research area in an
effective way. The two different kinds of data collection methods are primary and secondary.
Primary methods- Data is collected for the first time and from different sources for an
instance questionnaire, observations, surveys etc.
Secondary methods- Data is already collected with the help of using different sources
such as books , journals, articles, magazines etc. Under this investigation, researcher uses both
data collection methods. Secondary method is is used to conducting the literature review part by
including opinions of different authors and writers (Law and et. al., 2015).
Under this, researcher uses qualitative and quantitative methods for conducting an
investigation in an effective manner.
Qualitative method- Data is measured in terms of quality and also provides the
theoretical information about particular research area.
Quantitative method- It is based on the statistical analysis and it is measured in numeric
terms. In context to conducting this investigation, researcher uses the qualitative research method
to gather information by using the questionnaire.
2.3 Record and collate relevant data where appropriate
It comprises as most necessary part of the research project because it provides proper
direction to an investigator for collecting accurate as well as reliable data to complete research
8

project in an appropriate manner (Park and Nicolau, 2015). Under this, data or information is
collected with the help of primary data as in this questionnaire is developed by covering aims
and objectives. It is based on the specific research area and subject is based on the research
questions. Under this, questionnaire that is developed through investigator is based on influence
of technology on consumer decision making in Travel and Tourism Sector and it will help in
provide the positive outcomes.
9

QUESTIONNAIRE
Name:
Age:
Gender:
Q1) What is the role of technology in travel and tourism sector?
a) Bookings
b) Travel updates
c) Loyalty points
Q2) Will application of new technologies be beneficial for travel and tourism?
a) Yes
b) No
Q3) What are the main technologies used by TUI to provide appropriate facilities to its
end users?
a) Travel Websites and Apps
b) Smartphone Communication Apps
c) In- Room Technology
Q4) Does technology develops positive impact on business of TUI Group?
a) Yes
b) No
Q5) What benefits TUI Group will get by using technology in its business?
a) Improve communication with customers
b) Minimize labour cost
c) Know about customer experience
Q6) How technological tools affects the decision making of consumers in regards to travel
and tourism sector?
a) Positive
b) NegativeQ7) Specify the reasons for which customers use technologies in travel and
tourism industry?
a) Reservationb) Price comparison c) Advance booking of hotelsQ8) Does the

implementation of technologies effective for growth of TUI Group?a) Yes
b) No
Q9) Which areas of TUI Group are more impacted by using the Technology in business?
a) Self- service booking
b) Organisation
c) Coordination
Q10) Recommend different technologies TUI Group can use to improve customers base
and enhance market share.
In order to collecting information, researcher use the random data sampling method and
select 30 respondents from whole population. Random sampling methods refers to procedure of
choosing sample that allows an individuals in defined population and get equal change to chosen
sample. It will help in support to estimate consideration and facts in an effective or efficient
manner (Rivera, Gregory and Cobos, 2015).
Q1) What is the role of technology in travel and tourism sector? Frequency
Bookings 12
Travel updates 18
Q2) Will application of new technologies be beneficial for travel
and tourism?
Frequency
Yes 22
No 8
Q3) What are the main technologies used by TUI to provide
appropriate facilities to its end users?
Frequency
Smartphone Communication Apps 14
In- Room Technology 6
Travel Websites and Apps 10
Q4) Is technology develops positive impact on business of TUI
Group?
Frequency
2

Yes 26
No 4
Q5) What benefits TUI Group will get by using technology in its
business?
Frequency
Improve communication with customers 16
Minimize labour cost 8
Know about customer experience 6
Q6) How technological tools affects the decision making of
consumers in regards to travel and tourism sector?
Frequency
Positive 15
Negative 5
Q7) Specify the reasons for which customers use technologies in
travel and tourism industry?
Frequency
Reservation 10
Price comparison 6
Advance booking of hotels 14
Q8) Does the implementation of technologies are effective for
growth of TUI Group?
Frequency
Yes 22
No 8
Q9) Which areas of TUI Group are more impacted by using the
Technology in business?
Frequency
Self- service booking 14
Organisation 10
Coordination 6
3

TASK 3
3.1 ‘Research evaluation techniques’ and most appropriate types of evaluation
Evaluation refers to set of the research methods as well as related methodologies with
specific purpose. It gives chance to judge research activities or actions in terms of criteria,
standards and values. Research evaluation techniques are helpful in analysing information or
data for proper understanding of the project (Sotiriadis and Van Zyl, 2013). There are different
kinds of research evaluation techniques which are available to make an evaluation of the
collected data in an appropriate manner. In context to this, it is necessary for an investigator to
execute as well as identify main as well as beneficial technique for organise study in a better
manner. There are different evaluation techniques mentioned below in order to analysing
information related to influence of technology on consumer decision making in Travel and
Tourism Sector:
Formative Assessment- It is regarded as most necessary techniques and consists
identification of data, range of informal and formal assessment process that is conducted through
researcher. This assessment is helpful in developing proper understanding about research area
and provide the positive outcomes (Sparks, perkins and Buckley, 2013).
Summative Assessment- It is considered as blueprint for study to identify the aspects that
will evaluated in a proper manner, this evaluation technique included Critical Path system and
Gantt Chart. The main goal of this assessment is to evaluate learning at end of instructional unit
through comparing it against some benchmark or standard (Ukpabi and Karjaluoto, 2017).
3.2 Interpret and analyse the results in terms of the original research specification
THEME 1: Role of technology in travel and tourism sector
Q1) What is the role of technology in travel and tourism sector? Frequency
Bookings 12
Travel updates 18
4

Interpretation: From mention graph, it has been stated that technology plays a necessary role in
travel and tourism industry and it enhance productivity of business. On the basis of opinion of 12
respondents, through using technology, visitors can book the tickets and rooms in advance.
Through this, they can not face any issue or problems related to staying as well as travelling. On
the other hand, there are 10 respondents which said that role of technology is in update about the
travelling. With the help of using the mobile application or website, travellers can check the
status of their flights, bus and trains.
THEME 2: Aware about the concept of technology
Q2) Will application of new technologies be beneficial for travel
and tourism?
Frequency
Yes 22
No 8
5
Bookings Travel updates Loyalty points
0
2
4
6
8
10
12
12
10
8
Column B

Interpretation: From the above mention graph, it has been considered that there are 22
respondents which said that new technologies provide the benefits to business of travel and
tourism such as reservation advance room booking etc. In addition to this, it is helpful in
performing any business activities in a better manner. On the other hand, there are 8 respondents
which said that new technology also have some disadvantage like costly to adopt, fear of hacking
data etc.
THEME 3: Main technologies used by TUI to provide appropriate facilities
Q3) What are the main technologies used by TUI to provide
appropriate facilities to its end users?
Frequency
Smartphone Communication Apps 14
In- Room Technology 6
Travel Websites and Apps 10
6
Yes No
0
5
10
15
20
25 22
8
Column B

Interpretation: In this present time period, travel and tourisms sector uses different kinds of
technologies for attracting consumers and provide them better facilities in an effective manner.
As per mention data, there are 14 respondents which said that smartphone communication
application is beneficial that that TUI Group can uses in its business. Through this, company can
communicate with the people which can help them like travel agents, customer service
representatives. With the help of this, travelling firms can resolve any queries or problems of
guests. On the basis of 6 respondents that in- room technology is effective because visitors
carries many electronic devices, wireless internet connectivity etc. In addition to this, guests of
TUI Group can use the Web application of company to access the option of room service through
e- dining Internet and Online sites. According to respondents, Travel Websites and Apps is most
beneficial or effective website. With the help of this, consumers can book their tickets and hotel
rooms, conduct research and comparison among services, loyalty points etc.
THEME 4: Technology develops positive impact on TUI business
Q4) Is technology develop positive impact on business of TUI
Group?
Frequency
Yes 26
No 4
7
Smartphone Communication Apps
In- Room Technology
Travel Websites and Apps
0
2
4
6
8
10
12
14
14
6
10
Column B

Interpretation: As per opinion of 26 respondents that technology develop its positive impact on
business of TUI Group. In context to this, technology is helpful in attracting the large number of
people, target new market, improving communication with them etc. On the other hand, there are
4 respondents which said that technology is not beneficial for business and also provides
negative impact on business.
THEME 5: Benefits TUI Group will get by using technology
Q5) What benefits TUI Group will get by using technology in its
business?
Frequency
Improve communication with customers 16
Minimize labour cost 8
Know about customer experience 6
8
Yes No
0
5
10
15
20
25
30 26
4
Column B

Interpretation: Technology is helpful for business of TUI Group in many different ways. There
are 16 respondents which said that through using the technology in business, TUI Group can
improve communication with its consumers. With the help of using mobile applications and
websites, TUI company can interact with consumers, provide them information about its
travelling packages, aware them about the services of firm etc. On the other hand, there are 8
respondents which said that technology is helpful in minimize the labour cost. It is expensive as
comparison to the technology. On the basis of opinion of 6 respondents that TUI Group use the
technology for know about experience of consumers regarding the services as well as products of
firm. With the help of this, firm can know about its weak areas and it will try to improve them in
an effective manner.
THEME 6: Technological tools affects the decision making of consumers
Q6) How technological tools affects the decision making of
consumers in regards to travel and tourism sector?
Frequency
Positive 15
Negative 5
9
Improve communication with customers
Minimize labour cost
Know about customer experience
0
2
4
6
8
10
12
14
16
16
8
6 Column B

Interpretation: As per the mention graph, it has been stated that technology develops positive as
well as negative impact on decision making of customers. On the basis of opinion of 15
respondents that technological tools develops its positive impact on consumers decision making
in travel and tourism sector. With the help of using technologies, customers can compare the cost
of one company services to another. Through this, customers can take the beneficial decisions
and select services in an appropriate manner. On the other hand, there are 5 respondents which
said that technological tools also develops negative impact on decision making of consumers in
regards to travel and tourism sector. They have fear about hacking of their personal and financial
data. From this reasons, some people are not using the technology.
THEME 7: Reasons for which customers use technologies
Q7) Specify the reasons for which customers use technologies in
travel and tourism industry?
Frequency
Reservation 10
Price comparison 6
Advance booking of hotels 14
10
Positive Negative
0
2
4
6
8
10
12
14
16 15
5
Column B

Interpretation: In this modern era, mostly people are using technology. Through this they can
book their tickets, compare price, research about hotels etc. On the basis of opinion of 10
respondents that for reservation, customers use technologies in context to travel and tourism
sector. On the basis of opinion of 6 respondents that with the help of using technology in
business, consumers can compare the cost of services among the two firms. As per opinion of 14
respondents that through technology, firm can book the hotels in advance. From this, they can
not face any problems related with staying and travel in easily from one place to another.
THEME 8: Implementation of technologies are effective for growth
Q8) Does the implementation of technologies are effective for
growth of TUI Group?
Frequency
Yes 22
No 8
11
Reservation Price comparison Advance booking of hotels
0
2
4
6
8
10
12
14
10
6
14
Column B

Interpretation: On the basis of opinion of 22 respondents that technology is helpful for business
of TUI Group in enhancing growth of the business in an effective manner. On the other hand,
there are 8 respondents which said that implementation of the technology develops the negative
impact on business because most of the people are not using technologies.
THEME 9: Areas of TUI Group are more impacted by technology
Q9) Which areas of TUI Group are more impacted by using the
Technology in business?
Frequency
Self- service booking 14
Organisation 10
Coordination 6
12
Yes No
0
5
10
15
20
25 22
8
Column B

Interpretation: On the basis of mention graph, there are 14 respondents which said that self-
serve booking is main area that can be impact in travel and tourism through using the
technologies. Under this, consumers are looking to book trip online with the help of using the
different online websites. On the other hand, there are 10 respondents which said that
organisation is more impacted because of hacking of personal data of guests. In this, it is a
responsibility of an organisation to secure the data as well as information of consumers by using
high security software. According to 6 respondents, coordination can be more impacted through
technology. Technology is helpful in improve communication with consumers and also with
service partners.
3.3 Recommendations and justify areas for further consideration
Conclusion
It has been concluded from above mention report that in travel and tourism, technology
helps in creating positive communication, provide better experience to guests, advance booking,
reservation etc. There has been discussion about the role of technology in travel and tourism
sector. In order to collecting information in literature review part, investigator uses the books,
articles etc. Qualitative research method has been used in this investigation because it provides
theoretical information. In this research studied about the relationship between technology and
consumer decision making in Travel and Tourism Industry in a detailed manner.
13
Self- service booking Organisation Coordination
0
2
4
6
8
10
12
14
14
10
6 Column B

Recommendation
This research taken in to consideration based on influence of technology on consumer
decision making in Travel and Tourism Sector. It is helpful in draw an effective as well as valid
consideration in frame and it will enable to provide the positive outcomes. There are some
recommendations are mention below:
 It is necessary for TUI Group to use the advanced technologies along with innovations in
its business. It will be helpful in attracting more consumers and enhance its profitability.
 It can provide training to its staff members about the new technology so that they can not
face any issue at the time of conducting operations.
 Security is a main concern for each person or traveller. TUI Groups should be ensure
about to secure the personal as well as financial information of travellers. For this, firm
should use the better security system so that information of guests can not be leaked.
TASK 4
Covered in Poster
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REFERENCES
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Springer Science & Business Media.
Chen, Y. C., Shang, R. A. and Li, M. J., 2014. The effects of perceived relevance of travel blogs’
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