Research Project: Technology Influence on Travel and Tourism Sector

This research project evaluates the influence of technology in the travel and tourism sector, focusing on its impact on visitor numbers and business practices. The report begins with an introduction outlining the research topic, aims, and objectives, specifically examining the role of technology in the hospitality industry and tourism sector, using Thomas Cook as a case study. Task 1 formulates the research outline, specifying aims and objectives, and identifying the core research questions. Task 2 explores the use of resources, data collection, and the research investigation process. Task 3 focuses on the research evaluation methods, analysis of results, and recommendations. The research covers various technologies like the internet, reservation systems, mobile communication, and social media, assessing their effects on competition, employment, infrastructure, and overall economic growth. The project uses literature reviews, data accumulation, and evaluation to analyze the effects of digital technology, and offers recommendations for further consideration.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..............................1
1.2 Factors which mainly contribute the process of research project specification...............2
1.3 Critically assessment all key references...........................................................................3
1.4 Research project specifications........................................................................................6
TASK 2............................................................................................................................................8
2.1 Usage of resources to met with hypothesis and research questions.................................8
2.2 Proposed research investigation in accordance with specification and procedure...........8
2.3 Record and collate relevant data which is appropriate...................................................13
TASK 3..........................................................................................................................................16
3.1 Use of suitable research evaluation method for examination.........................................16
3.2 Analysis and interpret results for determining original specifications...........................17
3.3 Make recommendation and further area for consideration.............................................25
TASK 4..........................................................................................................................................27
REFERENCES..............................................................................................................................28

INTRODUCTION
The term research project that can be defined as the most appropriate and best component
where company can evaluate entire merits and demerits in more suitable method. This is
assisting for deriving more suitable outcome encouraging the practices in more significant
manner. Technologies play huge role in the tourism industry and hospitality sector that helps in
satisfying consumer in more ideal manner. Both businesses and consumer can benefits in
modification in business and consumers, system of guest services and reservation. Technologies
allow the constant streamlinkes and communication leading to better experience and checkout
reservation (Baum, 2015). Traveller and visitors are facilitated largely due to the modification
and advancement in travel and tourism sector. Hence, this can be observed that more than 65%
of growth in the travel and tourism sector. This research project has been developed over this
concept to evaluate the major impact of those implied technologies in travel and tourism sector.
TASK 1
1.1 Formulate and record possible research project outline specification
Every research project is associated some certain outcome and benefits which require to
be complied through the investigator in more significant manner. As per the report, specification
is needed to outline in for achieving business objectives and aims in more significant manner that
can help to perform effectively. This assignment is based on:
Topic: “To evaluate the influence of technology in the travel and tourism sector and
increasing number of visitors: A case study on Thomas Cook”.
This research is related to the invention and disruption of digital technologies that has
created revolutionary changes in the travel and tourism sector whether it is hospitality industry or
tourism industry. Therefore, whole structure of the project of research which will accumulate
data analysing various circumstances and situations. For this, Thomas Cook is developing and
including various methods and technologies that can assist the organisation in increasing their
number of visitors. The company can render various facilities and services at lower and
affordable cost to the customer which can aid in undertaking effective clients and company
relations. Research has been developing this project through undertaking various methods and
technologies in order to investigate their development impact on several ways. Such technologies
1

can aid in directing the business for developing their services along with increasing the visitors
number and consumption of travelling activities with the industry.
Aims: This is fundamental to determine the major aim of the entire research investigation
in regard of evaluating the entire report. The aim of this report is, “To evaluate the influence of
technology in the travel and tourism sector and increasing number of visitors: A case study on
Thomas Cook”.
Objectives: There are several objectives that are developed for managing their growth
and evolution that can help in achieving their business objectives in more significant manner.
Here are framed objectives discussed as below:
 To assess various types of technologies that can opt in travel and tourism sector.
 To analyse the impact of digital technology on the level of Competition in Travel and
Tourism Sector. To determine the influence of different technologies in travel and tourism sector and
increasing number of visitors.
Research Project: Due to manage and design the entire research project, this is essential
for investigator to develop major research questions. Hence, as per those question, the whole
research project is developed. Here are mentioned the major objectives of research:
 What are the technologies that travel and tourism sector opt for their growth and
development?
 What are the impact of digital technology on the level of competition in Travel and
Tourism Sector ?
 What are the impact of various technologies in the travel and tourism sector and the
increasing number of visitors?
1.2 Factors which mainly contribute the process of research project specification
Research process is a systematic and scientific procedure which a complex procedure that
consist of numerous sort of factor that can aid in managing and maintaining the successful
project of business (Bizirgianni and Dionysopoulou, 2013). Henceforth, there are distinct
components that should be involved in the presented report for evaluating best and effective
outcome in regard of maximising the productivity and profitability in more adequate manner.
The company, Thomas Coo is a global tour operator to assess the entire elements that consist of
various process involvement in the report. This consist of some certain procedure such as
2

framing of research questions, objectives, aims and evolution of literature review in context of
scholars view. Here are briefly mentioned the overview of optimised factor which is mentioned
as below: Introduction: This is one of the major and primary part of the project of research that
explains the major elements, undertaking procedure and other essential components are
mentioned which will be proceed in the further report (Buhalis and Amaranggana, 2013).
This is one of fundamental part for rendering and presenting a proper overview of entire
research report. This consist of the project topic, theme, tittle along with presented
objectives, aims and research goals in more definite way. Literature Review: This is another fundamental sector of research project that light over
the review of literature by analysing various perspective that can be examine in
appropriate manner (Connell, 2013). This is required for present the authors and scholar
perspective in relation to the considered topic. Data Accumulation: In this part, various data and information is being evaluate and
gather process data that helps in dissemination and accumulation of essential data. In this
procedure, proper data gathering tool is being used for the purpose of collection of
information that is being filled from different responders for their review. Evaluation of Data: It is the most essential part that provide certain and valid evaluation
of accumulated information so the comparison and differentiation will be maintained
effectively. The evaluation of information render effective contribution and elements for
managing suitable benefits and outcome.
 Conclusion & recommendation: In the last phase of developing a new research project,
there are various procedure is undertaken for meeting the determined outcome. This can
assist in identifying and managing suitable elements for undertaking the determined
profitability (Elliot, Li and Choi, 2013). Suggestions and recommendation are rendered to
developing certain sector where the modification is being managed.
1.3 Critically assessment all key references
Literature review is one of the fundamental part within a research report that assist in
achieving the business objectives along with meeting the final outcome in more significant
manner. There can be various factors and question which is answered in this report. Here are
mentioned the entire references:
3

1. Various types of technologies that can opt in travel and tourism sector
Travel and Tourism sector is one of the most growing sector of the world. It is gaining
importance all over the world because of the fact that people want to travel around world and
enjoy their life (Evans, Stonehouse and Campbell, 2012). This has created growth in the sector.
For the purpose of reaching to customers and tourist in an effective way, it is quite necessary that
right kind of technological medium is followed for attracting them and providing them various
services. The contribution of technology in generating higher profits and sales for the company
is very high because use of proper Digitising platforms has opened up various avenues for
company to spread their business world wide and gain customers all around the world. Thomas
cook believes in providing high quality services to its customers by offering them their services
at least possible cost as compared to competitors. The company is continuously making
necessary innovation in its process as well as procedures for gaining growth in its hospitality
business. Some of the Technologies which can be opt in travel as well as tourism Sector are as
follows: Internet: It has a powerful impact in most of the industries which are there. People now
can access various services by internet and there is no need for anyone to make any
physical efforts to get access to various services (Fernando and Long, 2012). Most of the
facilities are available through websites, blogs, online advertising, social media etc. and
customers can have a access to all of them. Reservation Systems: There are various online portals including the official websites of
airlines and railways makes it quite convenient for people to book tickets and travel
around the world. Booking engine has become a recent trend which results in cutting the
cost for company. Mobile communication: It refers to the various kinds of mobile applications that are
being available in the market and which makes it easy for tourists as well as customers to
book tickets through these mobile apps. They can pay online through the same app and
the receipt or the ticket will be generated in the app itself. This process has made it more
convenient for people to book tickets and travel around the world (Giaoutzi, 2017). Most
of the travellers do have with themselves a mobile device on the go and therefore, they
can get access to these services within no time. It is the responsibility of the company to
4

make sure that various changes and notifications are given to these customers to keep
them updated regarding necessary events.
 Social Media: This is another way through which a company can reach out to consumers,
most of the people do uses social media through their mobile devices even on the go.
Thus, companies shall make efficient strategies to capture market through use of social
media advertising campaigns.
2. Impact of digital technology on the level of Competition in Travel and Tourism Sector.
Digital technology has given various benefits to travel and tourism sector, one such
benefit includes an increase in the overall competition within the sector. Different companies as
well as business around the world are now using various types of digital technology platforms
which has fuel the level of competition in this sector (Guttentag, 2015). Some of the effect of
higher competition are low pricing of different services, easier access to those service by
customers effective and efficient quality of various service which are being provided to
customers. Digital technology has made it easier for companies to reach various consumers who
belong to different types of demographics as well as regions. Some of the effects of higher
competition in the particular industry are as follows:
 Employment generation
 Increase in Infrastructure of travel as well as tourism industry.
 Higher business growth and development of economy in general.
 Higher contribution in Taxes to the Government.
3. Influence of different technologies in travel and tourism sector and increasing number of
visitors.
Digital technology has been able to transform various types of industries around the
world. It has opened up new opportunities as well as markets for business to grow and prosper.
Travel and tourism sector is no exception, with the use of right kind of digital technology
platforms a company can grow its business exponentially in the future. There are various ways
through which a company can grow its business by proper use of digital technology (Law and et.
al, 2015). Digital technology has helped company and businesses in gaining customer attention
and making sure that they are served well, so that the benefits of customer advocacy can also be
derived.
5

Role of Digital technology in growth of Travel and Tourism
Growth of various ancillary services: As there was growth and development of primary
business like airlines and Railways, it also boosted some small businesses such as ticket booking
service provider, Various Mobile applications etc.
Employment Generations: Right use of digital technology by most of the companies has
created a demand for skilled work force who can manage various tasks allotted to them.
Widespread employment is also generated in primary industries like airlines as well as railways
because the demand for travel and tourism has increased (Lee and Brahmasrene, 2013).
Better customer service delivery: By the use of digital technology platforms that are
being used by companies, it has speed up the process of customer service delivery and has
gained various advantages to customers.
1.4 Research project specifications
Specification of research project consist of various objectives and aims of the presented
report in the accurate manner which also include the hypothesis creation in best way. Hypothesis
statements will be structured in systematic manner for reaching outcome. This is an accidence
that is estimated that can assist in predicting the execution context. The specific study scope is
more wide in nature due to their influence in the travel and tourism sector.
A company can develop their nature through framing such specification in efficient way.
This can be considered as one of fundamental elements assist in the execution. The scope is not
wide as the management relay over the assessment for framing their major elements effectively.
There are various aims that can be formed on the grounds of research aim which can be
prepared for evaluating effective outcome (Mauri and Minazzi, 2013). This include questions of
research that can render support through framing questionnaire for meeting survey outcome.
Also proper evaluation of perspective of scholar is carried out for presenting approximate facts in
certain areas.
Various sources of data gathering are there which can be utilised by a research worker to
complete the research. Primary and secondary are the two major sources of data collection, that
can be utilise by researcher. Articles, newspapers, journals and books are use by investigator
under primary method of data collection. Fresh study is conducted by researcher in primary
research. Questionnaire is develop in present study for collect data. Further qualitative method of
research is use in present study to collect relevant data related with the main topic of research.

Research aim: To evaluate the influence of technology in the travel and tourism sector and
increasing number of visitors: A case study on Thomas Cook.
Research objectives:
 To assess various types of technologies that can opt in travel and tourism sector.
 To analyse the impact of digital technology on the level of Competition in Travel and
Tourism Sector.
 To determine the influence of different technologies in travel and tourism sector and
increasing number of visitors.
Research Questions:
 What are the technologies that travel and tourism sector opt for their growth and
development?
 What are the impact of digital technology on the level of competition in Travel and
Tourism Sector ?
 What are the impact of various technologies in the travel and tourism sector and the
increasing number of visitors?
Research methodology:
Qualitative and quantitative are the two major methods of research which can be used by
a researcher to complete the research. Qualitative research help researcher in carry out an in
depth analysis on the other hand researcher collect data in terms of number under quantitative
research method. Quantitative research method is used in this research as questionnaire is
prepared to collect information about the viewpoints of researcher.
Methods of data collection:
Primary and secondary are the two most popular methods of data collection. in primary
method of data collection, researcher use methods such as interviews, survey, questionnaire and
observation to complete the research. While researcher take help of books, journals and articles
to collect information under secondary method of data collection. Mix of both primary and
secondary method of data collection is use in present research to gather information. For fill up
questionnaire I asked 50 customers of Thomas cook to complete the questionnaire.
Research analysis
Thematic analysis is used in this research for carry out data analysis and to present research
findings before target audience.

TASK 2
2.1 Usage of resources to met with hypothesis and research questions
Various sources and techniques are evaluated as the major resources in regard of
providing the hypothesise as well as exploring the question. In regard of these resources,
company accumulate various types of data such as primary information, and secondary
information along with the tertiary information sources. It has been observed that more than 45%
of the entire number of visitor in UK has increased and prefer to travel due to enhancement of
technologies in travel and tourism sector (Mihajlovic, 2012).
On the other side, primary information source can be opted in the approach of
questionnaire and task that has different role in the framing of different question. This can aid in
the possibility creation for undertaking the effective and finer result can be achieved. Also the
researcher will optimise secondary resources data that can helps in accumulation of data and
supporting the outcome in journals and books that can be measured effectively. For opting such
articles, the organisation evaluate various scholars and authors reports analysing various
journals, articles, magazines etc.
With this, through opting and utilizing various resources are examined in more
appropriate and effective manner that create more possibility to meet achievement in report.
Though, this method is most suitable for meeting the estimated outcome in more significant
manner.
2.2 Proposed research investigation in accordance with specification and procedure
A research project accumulate various methods and techniques that can assist them in
achieving the most significant level of accomplishment of report. The procedure used to grab
information and data for the purpose of making important decisions in a business is termed as
research methodology. It includes publication research, surveys, interview and more which are
used to accumulate data in research project. Along with this, such type of data helps in creating
historical and real information also (Molz, 2012). This report will gather various information and
data that can lead to meet the desired outcome in more significant manner. Here are described
some of those practices:
Type of Investigation: There are several type of research used to utilise a project.
Therefore, researcher has to optimise these types of research first and used the most appropriate

method to achieve objectives of business. Basically, there two types of research method used that
are quantitative and qualitative method. Quantitative method used statical data for the major
purpose while qualitative includes behaviour and trait study of research report. According to
present scenario, this present report will use qualitative method in order to gain more feasible
data.
Research Design: It refers to the structure including entire pattern of designing and
organising a whole project. It consists methods, techniques of data accumulation, time for
completion, cost required, activities and more (Morrison, 2013). There are several types of
research design used i.e. experimental, exploratory and descriptive. In this order, present report
will use descriptive methods for analysing the data in detail.
Research Philosophy: In research philosophy refers to the development, nature and
source which help in generating better knowledge. Through this philosophy, researcher can
analyse and track the data in a proper manner which includes two sorts of it. These sorts of
philosophy are used to conduct an analysis i.e. positivism and interpretativism. Since descriptive
method is used to collect the data, therefore, this project will use interpretativism method for
further analysing and evaluating the proper method of research.
Research Approach: Research approach is a very important aspect of research as it
provide support for carrying out various activities of research in the most efficient manner
possible so that results can be obtained. The approach is divided into two categories Inductive
and Deductive. Under the current report, inductive research approach is considered because it is
based on qualitative data (Sparks, Perkins and Buckley, 2013).
Data Sampling: Data sampling is a technique used by the researcher. Under this the
researcher will select a sample from a population and the sample will represent the whole
population. It act as a representative of the whole population. The size of the sample taken for
the purpose of research is 50 respondents who were obtaining services of the form on a regular
basis. Researcher have the option to select either from probabilistic and non- probabilistic
sampling techniques. For the purpose of this research Non- Probabilistic technique has been
taken.
Data Analysis: It refers to inspection, analysis of the data that has been collected by the
researcher. The researcher has the option to collect either primary or secondary data (San Martín
and Herrero, 2012). Primary data would include questionnaires, surveys etc. it deals with

qualitative analysis of data on the other hand secondary source are used for the purpose of
explanatory reviews of data.
Ethical Consideration: It is one of the most important part of the research. A researcher
faces many problems as well as issue in conducting a research. This would include that the
research shall be conducted in the manner as envisaged, efficient use of the funds allocated etc.
The researcher come across various situations when he collects personal data of respondents. He
should make sure that these data remains confidential and the information obtained from the data
should be used only for the purpose for which it was obtained and not misused.
Time scale and action plan