Researching the Influence of Technology on Travel & Tourism Industry

This research project investigates the influence of technology on the travel and tourism sector, focusing on the impact of digital marketing strategies, particularly within Wexas Tourism. The project outlines specifications, identifies key factors in research project selection, and critically reviews relevant literature to analyze digital marketing's role in attracting tourists and its overall impact on business activities. It includes evaluating the relationship between digital marketing and tourist attraction, using appropriate research evaluation techniques, and providing recommendations for further consideration. The research emphasizes the increasing importance of digital technology in the tourism industry due to the rise of mobile users and social media, highlighting the need for businesses like Wexas Tourism to leverage these platforms for effective marketing and enhanced customer engagement. Desklib provides access to this project and a wide range of study resources for students.

Research Project

Table of Contents
Theme – The influence of technology in the travel and tourism sector...........................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specifications.................................1
1.2 Identify the factors that contribute to the process of research project selection...................2
1.3 Undertake a critical review of key references.......................................................................3
Identify the impact of digital marketing on business activities of Wexas Tourism...............3
Analyse the role of digital marketing on attracting tourist ....................................................4
Measure the aspect of relationship between digital marketing and attracting various tourist4
1.4 Produce a research project specification...............................................................................5
1.5 Provide an appropriate plan and procedures for the agreed research specification..............6
TASK 2............................................................................................................................................7
2.1 Match resources efficiently to the research question or hypothesis......................................7
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedure..............................................................................................................................7
2.3 Record and collate relevant data where appropriate.............................................................8
TASK 3..........................................................................................................................................11
3.1 Use appropriate ‘research evaluation techniques’ with appropriate type of evaluation is
appropriate.................................................................................................................................11
3.2 Interpret and analyse the results in terms of the original research specification.................12
3.3 Make recommendations and justify areas for further consideration...................................13
TASK 4..........................................................................................................................................14
4.1 Use of appropriate and agreed source of technique for delivering information to audiences
...................................................................................................................................................14
REFERENCES..............................................................................................................................15

Theme – The influence of technology in the travel and tourism sector
TASK 1
1.1 Formulate and record possible research project outline specifications
A research project specification is helpful in order to craft and frame better study in
account so that effective and efficient outcome could be drawn. It is really essential for a
successful project to outline certain specifications properly through which better investigation
and research get done (Abubakar and Ilkan, 2016). Thus, this work as a blueprint or future
consideration so that each and every aspect get done properly. Thu, it will lead to facilitate
determined and suitable outcome in nature of frame so that effectiveness and efficiency get done.
The possible research project outline specification includes about few number of
consideration like aims and objectives, methodology, rationale for selection etc. Thus, before
commencing any further study, it is really important to record possible project ingredients in
determine manner so that each and every single attribute get accomplish in definite manner
(Edelman, Jaffe and Kominers, 2016).
This project is based on influence of technology on travel and tourism sector industry
because with expansion of technology number of tourist is getting expand day after day. This
study is based and include about aspect of Wexas Tourism whom are one of a major tourist
agency in UK and provide better quality services in frame as well. Thus, they want to determine
about impact of modern marketing or digital marketing for attracting wide range of tourist. Thus,
to organise this study, influence of technology get underpin by management for enhancing travel
and tourism sector:
Aim
“To determine the impact of digital marketing technique on attracting various tourist – A case
study on Wexas Tourim”
Objective
 To identify the impact of digital marketing on business activities of Wexas Tourism
 To analyse the role of digital marketing on attracting tourist
 To measure the aspect of relationship between digital marketing and attracting various
tourist
Research Questions
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 What will be the impact of digital marketing on operations of Wexas Tourism?
 What is a role of digital marketing on attracting tourist for Wexas Tourism?
 Which are the measure of aspect in evaluation relationship between digital marketing
and attracting various tourist?
1.2 Identify the factors that contribute to the process of research project selection
A process for selecting the project is not easy in frame and for a study it is really essential
to determine major factors which contribute in research project selection. Thus, all such
considerations is really essential to estimate properly so that a better and define project get
evaluated and approach as well (Giaoutzi, 2017). This result in proclaiming beneficial aspect so
that skills could be improved as well as knowledge get enhance in better manner. Thus following
are certain number of factors which contribute in selecting this project “The influence of
technology in the travel and tourism sector” which clearly enable in learning new and digitalise
marketing concept better in crafting suitable relationship with clients. Benefits: One of a central point which empower and bolster in inquire about venture
determination would be advantage. It is extremely fundamental for specialist to decide
about advantages and significance which get drawn by such task. Accordingly, with
expansion of technology, it is extremely basic to decide about impact of modern
marketing on motivating tourist to visit certain places in more appropriate and signified
manner. Objectives: Another aspect or consideration which is related with future where researcher
need to assess real target of points (Huang and et. al., 2016). At that point from
characterize themes, one of a best one which reflect better future related goal get translate
in appropriate way. This bring about broadcasting clear result in nature so better venture
get chose. Thus, out of various aspect, theme related with involvement of digital
technology on travel and tourism get assess proper and in better frame so that supportive
results could get revealed.
 Feasibility of project: Another perspective which need to evaluate and comprehend
would be attainability to verify that such task will wind up fruitful in residency or not.
This connote and empower in characterizing that such ventures require to pick which
have bring down hazard in nature with the goal that every one of its fundamentals get
satisfy in characterize casing of way.
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1.3 Undertake a critical review of key references
Literature review is a aspect in which various scholars attribute get included properly. In
a project, scholars attribute requires to include properly in a project so that better and determined
outcome get underpin. This is a kind of secondary source of information for the project which
enable and support in defining each and every aspect properly. Thus, this literature review get
done on the basis of objectives which craft for the theme of influence of technology on travel and
tourism sector. This result in claiming and understanding the concept better and in future course
of frame as well. Thus, below is a literature review for the project in a define manner of course:
Identify the impact of digital marketing on business activities of Wexas Tourism
On the basis of Kuo and Chuang (2016), marketing has changed over a time where new
and appropriate consideration lead to include in it for gaining and determining better customer
base. It is really essential to determine the impact of marketing on business activities so that
define strategies could be facilitate in order to gain competitive advantage.
As per the view point of Pappas (2016), in modern business sense, marketing getting
modify which facilitate and option to made business differ from others. This statement clearly
signify that digital marketing enable and support management to transform their operations
properly so that effective and beneficial gain could be estimate.
Hence, it is a duty of marketing manager of Wexas Tourism to determine the impact of
utilising digital marketing on business activities properly so that better assessment of working
get done. Following are certain number of consideration which used to include in project for
Wexas tourism so that determination of impact of digital marketing on business activities get
done and evaluated:
 One of a major impact of digital marketing is associated with reaching to the target
audiences. It is really essential for a company to spend their money on digital marketing
rather than print media because it is much affordable in range as well as evaluation
become possible to analyse the number of viewers. Thus, this will enhance goodwill and
welfare of a company in define course of manner.
 It support in reach wide number of individuals properly because digital marketing take
place at globalised level where chances to look upon on diverse section is easy. Thus,
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management need to determine this factor properly as well so that they could target better
individual as well as become able to assess their needs and wants properly.
Analyse the role of digital marketing on attracting tourist
As per the aspect of Ryan (2016), digital marketing facilitate not only retail companies
but it also support the travel and tourism industry. Thus, for management, it is highly required to
understand and estimate the role of digital marketing on attracting tourist. Now, tourism become
more modify in frame where each and every aspect is required to understand better. Thus, the
role of digital marketing on attracting tourist are describe as follow:
 A major thing or consideration of digital marketing would be related with booking. Now,
business really required to launch their application so that tourist would select place
properly and book tickets online. This role require to play by digital marketing because
demonstration of places get done through digital marketing medium.
 Another thing which get done through digitalisation is on board. Many of the individuals
want to connect with their friends and family even not in net work range. For this aspect,
on board facilities start providing by companies so that their clients get entertain all the
time and they could use media library seamlessly without any wire connection.
 Digital marketing enable and support business associations like Wexas to provide proper
information about the place where guest want to visit. This result them in gaining trust of
their clients so that they could deliver better and effective services as well as chances of
searching places at course of time could be secure and move to some other consideration
better.
Measure the aspect of relationship between digital marketing and attracting various tourist
On the aspects of So and et. al., (2016), travel and tourism industry is getting related with
digital technology due to prevailing modernisation. It is really important and essential to
understand the relationship or importance of digital marketing for travel and tourism industry so
that better and beneficial working get done. Wexas Tourism have to evaluate relationship
between digital marketing in tourism sector so that better and determined outcome could be
resource in gaining effectiveness and efficiency:
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 In travel and tourism sector, digital marketing is become important just because of
enhancing number of mobile users (Strauss and Frost, 2016). This relationship between
mobile users and tourism sector define that with passing course of time, users become
digitalise where they preview companies through online medium and search places to
visit as well. This describe a positive relationship between tourism industry and
digitalisation of marketing.
 Another relationship get evaluated in form of social media with travelling individuals.
Wexas Tourism have to evaluate this thing properly where they require to launch their
pages on social media sites which further enables in attracting maximum number of
customers so that better and determined outcome would get accomplish in beneficial
manner.
1.4 Produce a research project specification
A research project have certain number of specifications which are really essential to
underpin properly so that beneficial and effective gain could be assess. These project
specifications includes and define about certain number of consideration which are reflected and
define as follow: Identification of topic: The very first specification of the project define and include
about determination of topic for which study will going to organise. It is important to
evaluate and select appropriate topic on which whole project will used to conclude about
so that effective and efficient results get estimate proper and better. On the basis of
provided theme it lead to describe about influence of technology on travel and tourism
sector so that better assessment get done (Tussyadiah and Pesonen, 2016). Literature review: The next attribute would be literature review in which various scholars
view points would get included. For estimating better and determined outcome in nature
of frame, it is essential to include certain scholars and authors view points better so that a
study lead to reach its extent. Thus, for identifying influence of technology on travel and
tourism various authors aspect used to get included for completing the project criteria. Methodology: This related with determination of approach and methods which enable
and support in deriving beneficial aspect (Xu and et. al., 2016). For defining a study,
various methods get estimate which really need to assess and understand proper so that
determined and supportive relevance outcome and result get assess in better manner.
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Thus, various methods get disseminate for this project like questionnaire, sampling,
primary source of data, qualitative study etc. All these are certain methodology get
underpin for this project so that better and determined collection of data get done.
 Data collection and analysis: Another aspect or specification for the project would be
data collection and analysis. It is really important to gather information from various
sources so that relevant working get done as well as better understanding of information
get perform. This result in claiming and assessing suitable outcome in nature of frame for
relative efficiency.
1.5 Provide an appropriate plan and procedures for the agreed research specification
A project concludes and define certain plan and procedure better so that agreed
specification of study get done. Thus, for each and every project, there is a need to include
certain aspects and consideration properly with appropriate time scale so that better and efficient
outcome get assess in define time manner. This result in performing each and every activity
better so that define outcome would get accomplish and achieve in limited time period.
For every project, there are mainly two aspect and attribute for completing the project to
extent which are Gantt chart and Critical path system. Thus, for understanding and completing
project on time, major consideration which are define and signify as follow for determining
influences of technology on travel and tourism are stated and describe as follow: Gantt chart: One of a major tool for managing time schedule for the project is Gantt
Chart. It is a one of source through which various activities of the project get divided
among various aspects and consideration (Zervas, Proserpio and Byers, 2017). It define
starting date with ending time as well as time duration in which project used to get
completed. Thus, Gantt Chart is helpful in dividing various activities and consideration
better so that whole study get completed on define time duration for the project.
 Critical Path System: Another aspect and tool through which project get completed with
minimum time duration is critical path system. In a study, critical path system enables
and define shortest time duration for the project in which it used to get execute and take
place better.
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Qualitative and quantitative are the two major methods that can be used by a researcher to
complete the research. Qualitative research method is used in present research and the main
reason behind this is that it helps research in carry out an in depth analysis of research topic. This
supports in study all relevant areas of research topic which support in researcher in draw valid
conclusion. Primary and secondary are the two major methods of data collection. Researcher
collect and analyse the book and relevant articles for collect related with the main topic of
research. While in primary method of data collection researcher collect fresh and up to date
information as this help in provide clear picture of research topic. Further, with this investigator
can draw valid conclusion that serve for the future purpose of research. Researcher has promised
to keep the personal information of respondents private.
TASK 2
2.1 Match resources efficiently to the research question or hypothesis
For a successful study, it is essential to include and estimate certain resources properly so
that efficient and effective results get drawn properly. Hence, to met with agreed research
questions and hypothesis, it is really essential to determine and include appropriate resources so
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that define outcome get assess properly. Thus, to met with criteria of this theme project of
influence of digital technology on travel and tourism, certain resources are describe and
evaluated as follow:
 First resource is related with time base consideration. Although, one of a major resource
is related with time value where research question would met properly when each and
every aspect get done in determined frame. This time based resource is essential while
working on a project so that beneficial results get estimate properly.
 Another resource which associated with the project would be related with information
consideration. These define as such major aspects which enable and support in gathering
data from various sources like books, journals, articles, questionnaire distribution. All
these resources enable in collecting information so that research question and hypothesis
would met with criteria standard.
All these resources need to consider properly and define in determine manner so that all
research questions and hypothesis would met with appropriate standard and consideration
effectively.
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedure
Proposed look into examination need to get finished in characterize course of way. It is
extremely basic to draw and embrace different thought of the venture in account with the goal
that better and characterize course of way complete. Based on concurred technique and detail, for
the most part two noteworthy wellsprings of thought requires to see appropriately with the goal
that advantageous and reasonable result could be attracted which result better concerning result.
Hence, such parts of study are connected with:
Primary Consideration: One of a noteworthy thought for the undertaking is essential one where
all sort of new and common assets going to incorporate into the venture. It is extremely basic to
draw and incorporate such angles and thought in account which empower and bolster in
characterizing different properties appropriately. Subsequently, essential thought empower in
overseeing angles and property of the investigation in better and decided way of casing with the
goal that helpful and viable result get drawn. This bring about declaring advantageous and viable
casing in way.
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