TUI Travel Plc: Assessing Technology's Role in Tourism Development

This report provides an in-depth analysis of TUI Travel Plc, exploring the significant impact of technology on its operations and the broader tourism industry. The research delves into various aspects, including the effectiveness of technology in enhancing revenue and productivity, with specific attention to the benefits derived by the company. The report also examines the measures adopted by TUI to increase its customer base, such as social media marketing and discount packages, and assesses the impact of technological implementation on profitability and customer service levels. Furthermore, it seeks to identify the most critical departments where technology plays a pivotal role and evaluates the overall satisfaction of customers with the services offered by TUI Travel Plc. The report uses a combination of research questions to provide a comprehensive view of how technology influences TUI Travel Plc and the wider tourism sector.

Research Project
Introduction
In the modern era travel and tourism can be considered as
the most developing industry which helps in creating
various benefits to the country or its economy. Research
project refers as the most appropriate and best component
through which organisation can analyse all merits and
demerits in more effective manner.
Aims and Objectives
Aims:
To analyse the effectiveness of technology in travel and tourism
and its impact on the overall development of tourism sector. A
case study on TUI Travel Plc.
Research Objectives:
 To identify the importance of technology in travel and
tourism sector.
 To analyse the various benefits derived by Travel and
Tourism Sector with efficient use of Technology.
 To determine various measures that are adopted by TUI
Travel Plc for the purpose of enhancing its revenue and
productivity.
To recommended various ways to TUI Travel Plc in order to
maintain competitive edge in the market place
Theme’s
Q1) Does digital has a huge impact on the growth and
development of TUI?
Strongly Agree Agree Strongly Disagree Disagree
0
5
10
15
20
25
30
35
40
45 42
5
1 2
Column B
Q2) What are the direct benefits that are derived by TUI
Travel Plc after technological implementation in its business?
Cost efficiency
Higher profitability
Better customers services
0
2
4
6
8
10
12
14
16
18
20
20
15 15
Column B
Q3) Which measures are adopted by TUI Travel Plc in order
to increase its customers base?
Social Media
Print Advertising
Media Advertising
Discount Packages
0
2
4
6
8
10
12
14
16
18
20
20
10 10 10
Column B
Theme’s
Q4) IN which department the use of technology is
most in TUI Travel Plc?
Information technology
Marketing Department
Sales Department
Finance Department
0
2
4
6
8
10
12
14
16
18
20
20
10
12
8
Column B
Q5) Does technological implementation within the
company has increased the level of profitability of
TUI Travel Plc?
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B
Q6) In your opinion the services which are offered
by TUI Travel Plc is satisfactory or not?
Strongly Satisfied Strongly Not satisfied
0
5
10
15
20
25
30
35
40
45
50 47
3
Column B