Business & Marketing Plan: Launching TechReturn Freelance Platform

This business plan outlines the strategy for TechReturn Platform, a freelance marketplace connecting skilled professionals with clients in Saudi Arabia. The plan details the company's mission, vision, and objectives, emphasizing quality service and affordable pricing. Key elements include market analysis, targeting the growing freelance market in Saudi Arabia, a marketing plan focused on reaching a wide audience, and a management plan ensuring ethical resource management and customer satisfaction. Financial projections indicate strong cash flow and profitability within the first few years, supported by competitive pricing and superior service quality. The plan also addresses operational aspects, competitive analysis, and potential risks, aiming to secure funding from investors and loans to cover start-up costs and ensure long-term sustainability. Desklib provides access to similar business plans and solved assignments for students and researchers.

[TechReturn Platform]Second

Table of Contents
1 Executive summary.................................................................................................................6
1.1 Executive summary.........................................................................................................6
1.2 Objective of TechReturn platform..................................................................................6
1.3 Business Concept and Mission Statement......................................................................6
1.4 Keys to success...............................................................................................................7
1.5 Operation Plan Summary................................................................................................7
1.6 Company ownership Summary.......................................................................................8
1.7 Products and services.....................................................................................................8
1.8 Market Analysis Summary..............................................................................................8
1.9 Marketing Plan Summary................................................................................................9
1.10 Management Plan Summary...........................................................................................9
1.11 Financial Plan Summary..................................................................................................9
1.12 Investor consideration..................................................................................................10
2 Business description.............................................................................................................10
3 Business Project Description.................................................................................................11
3.1 Purpose of the business project....................................................................................11
3.2 Products for the business project.................................................................................12
3.3 Products’ market..........................................................................................................12
3.4 Customers for TechReturn............................................................................................13
3.5 Information needed to start the business.....................................................................14
3.6 Company ownership.....................................................................................................14
3.7 Mission and vision.........................................................................................................14
3.8 Objectives.....................................................................................................................15
3.9 Role of TechReturn platform.........................................................................................15
3.10 Matching with the demand...........................................................................................15
3.11 Revenue for TechReturn...............................................................................................16
3.12 Competitors..................................................................................................................16
4 Business environmental analysis..........................................................................................17
5 Industry Background.............................................................................................................17

6 Market analysis.....................................................................................................................18
6.1 Market analysis summary.............................................................................................18
6.2 Demographics and segmentation.................................................................................18
6.3 Target market...............................................................................................................19
6.4 Market need.................................................................................................................19
6.5 Barriers to entry............................................................................................................20
7 Marketing plan......................................................................................................................21
7.1 Marketing plan summary..............................................................................................21
7.2 The objectives and goal of the marketing plan.............................................................22
7.2.1 Financial goals of the plan.....................................................................................22
7.2.2 Non-financial goals................................................................................................22
7.3 PESTEL Analysis.............................................................................................................22
7.4 Core competencies.......................................................................................................23
7.5 Situation analysis..........................................................................................................24
7.5.1 SWOT analysis.......................................................................................................24
7.6 The marketing mix........................................................................................................26
7.6.1 Product strategy....................................................................................................26
7.6.2 Distribution Strategy.............................................................................................26
7.6.3 Promotional Strategy............................................................................................27
7.6.4 Pricing Strategy.....................................................................................................27
7.7 Budget, Schedule and Monitoring................................................................................27
7.8 Market analysis.............................................................................................................28
7.9 Consumer analysis........................................................................................................28
7.10 Unique selling proposition............................................................................................28
7.11 Pricing and Positioning..................................................................................................28
7.12 Distribution plan...........................................................................................................29
7.13 Offers............................................................................................................................29
7.14 Promotional strategy....................................................................................................29
7.15 Value chain...................................................................................................................30
8 Operational plan...................................................................................................................30
8.1 Location........................................................................................................................30
8.2 Operation Procedures...................................................................................................30

8.3 Facilities and Layouts....................................................................................................31
8.4 Purchasing and Distribution..........................................................................................31
8.5 Inventory Management and Control.............................................................................31
8.6 Quality Control and Customer Service..........................................................................32
8.7 Break-Even Point...........................................................................................................32
8.8 Successful operations of the company..........................................................................32
8.9 Sources of Revenue.......................................................................................................32
8.10 Customer Base..............................................................................................................33
8.11 Financing the Business..................................................................................................33
9 Management plan.................................................................................................................33
9.1 Managerial structure..........................................................................................................33
9.2 Managerial as a team..........................................................................................................34
10 Competitive analysis.........................................................................................................34
10.1 Competitive analysis summary.....................................................................................34
10.2 Current competitors.....................................................................................................35
10.2.1 Strength of competitors........................................................................................35
10.2.2 Weaknesses of competitors..................................................................................36
10.3 Potential new entrants.................................................................................................37
10.4 Indirect competitors.....................................................................................................37
11 Sales strategy....................................................................................................................37
12 Business Model.................................................................................................................38
12.1 Successful operations of business.................................................................................38
12.2 Revenue sources...........................................................................................................38
12.3 Customer base..............................................................................................................38
12.4 Financial detailing.........................................................................................................38
12.5 Business model diagram for business revenue.............................................................39
12.6 Diagram........................................................................................................................40
13 Financial Plan....................................................................................................................40
13.1 Start –up Capital requirments.......................................................................................40
13.2 Financial Projections for the Business...........................................................................41
13.2.1 Financial projections for the business in three years............................................42
13.3 Breakeven Analysis for the Sales...................................................................................42

13.4 Risks and Rewards........................................................................................................43
13.5 Premium Services.........................................................................................................43
14..................................................................................................................................................43
14 References........................................................................................................................43

1 Executive summary
1.1 Executive summary
The Business plan herein will demonstrate how TechReturn Platform will use its
investments in coming up with a profit of over SR. 202500 within one from the period of its
start-up. The plan’s main agenda is to be used by the owners to secure funds of amounting SR.
375000 from willing investors and loan of about SR. 1125000 from a bank which will be paid in
five years term. The funds that the plan aims to collect are for covering the costs of starting the
business.
TechReturn Platform is a private freelance organization that is aimed to connect highly
qualified freelance workers with clients who want their job done in a quality manner. The
company going to be specialized in connecting qualified freelance professional with clients who
want quality work at an affordable price. The business will be based in Saudi Arabia because
many scholars have done research and found out that the freelance market in this country can
rise up to SR. 1687.5 and above by the year 2020. Therefore, the owners of the business want to
take advantage of the raising market. Currently, Nabbesh.com and Freelnace.com are the
platforms providing the same products at a higher price, however, TechReturn Platform has
come to provide more quality services at an affordable price.
1.2 Objective of TechReturn platform
 The first objective of the business is to attract 50 freelancers and 2000 service receivers
at the first year of action.
 To offer quality freelance professional to clients who perform quality job for an
affordable price
 To create employment for the people of Saudi Arabia who are professional but do not
have jobs.
 To create positive income from operation, and somewhere around 10 percent net
benefits to products sold.
1.3 Business Concept and Mission Statement
The mission of TechReturn Platform is to offer job opportunities to freelancers and provide
quality professionals to its clients. The organization has a commitment of delivering quality

professionals who will not let the customers down. The company will use all its resources and
staffs to ensure that it clients are satisfied with its operations. The vision of TechReturn
Platform is to become the biggest freelancing platform in Saudi Arabia and other parts of the
world and also to be a respected platform by its clients, its staffs, other stakeholders and Saudi
Arabia as a whole. The values of TechReturn Platform define who they are, differentiate them
from their rivals and define how they offer their products. The values include honesty, integrity,
teamwork, responsibility, and performance excellence. The operations of TechReturn Platform
are driven by the core values that have been mentioned above, they drive how decisions are
made and how activities in the organizations are run.
1.4 Keys to success
Any business must create keys to success which will guide help it in meeting and
accomplishing its objectives and visions. Therefore, for TechReturn Platform to record successes
in their business operations and meet their vision, they must have keys that lead them to
success in the operations. The keys to success for TechReturn include providing excellent and
quality services and products that will help in building and maintain the customer’s loyalty
towards the organization. Second, TechReturn Platform will develop a web platform that will
make it easy for clients to assess the products and services offered by the platform. Third,
TechReturn Platform will come up with skilled management to ensure that the business is run
successfully and lastly, the organization is committed to continuously provide quality services as
per customers’ reservations. The figure below shows the highlights how the business will be
successful.
1.5 Operation Plan Summary
In the wake of spending a while hunting down an advantageous area, the proprietors chose
to rent a business space in a thickly populated zone In Saudi Arabia Capital. The capital for
starting the business will be used in registering the company and other legal expenses, creating
website for the business, insuring the company, paying rent, employing staffs and advertising
the business to customers. The owners of the business have estimated that it will cost them
almost SR. 1875000 to start the freelancing business. The owners will contribute SR. 375000 for
starting the business while the rest of the money will be from bank and investors. Therefore,
this plan has the sole purpose of convincing the investors and bank to provide TechReturn
Platform with the remaining SR. 1,500,000. If any person wants to invest in TechReturn

Platform, he or she will be asked for SR. 375000 for 31.01% equity. TechReturn Platform also has
arrangements to secure a long term loan of SR. 1125000 to be paid in five years from an
interested bank in Saudi Arabia. The cash flow analysis of the company shows that they have
ability to repay the secured loan in five years.
1.6 Company ownership Summary
The TechReturn Platform will be a private organization owned by its partners and the new
investor who will have contributed the required amount to start the business. The company
plans to issue 31.08% shares to investors who. The authors will get 68.92% of the company
shres. The owners will contribute SR. 375000 as shown in the start-up cost and funding section.
The investor and the owners will have a detailed discussion about the ownership and running of
the business before sealing the investment deal. In business, it is important to discuss the way
forward before entering into any financial deal hence preventing emergence of conflict.
1.7 Products and services
Products and services are core items in a business, therefore, a business plan should
explain the products and services the concerned company will be offering. TechReturn Platform
Company will offer a number of quality products to its customers who include professionals in
video producers, qualified photographers, graphic designers, web development, and many
more. The organization will also offer web designers, copywriters, advertisers, and many
professionals from different IT field. The products and services that TechReturn Platform will
offer are better than those that its competitors offer because of their quality and quantity. For a
company to effectively compete with other organizations, they must produce unique products
which have more quality that those of competitors and that is one of the missions of TechReturn
Platform.
1.8 Market Analysis Summary
Saudi Arabia is one of the states that have technologically grown in the Middle East.
TechReturn Platform is a technological platform and needs countries that are technologically
ahead. Therefore, the choice of Saudi Arabia to be the first market to launch the platform is
strategic and also beneficial. The education level of Saudi Arabia is increasing and thus it will be
easy for the company to link with professionals that clients’ need Saudi Arabia is one of the
highest paying states compared to other four states in the Gulf Cooperation Council. The people
there earn an average of SR. 32100 per month which is 2.9% higher that the state in the United

Arabs Emirates. The high income of the citizens of Saudi Arabia can allow them to hire
professionals for different purposes.
1.9 Marketing Plan Summary
The strategy of TechReturn is based on offering qualified professionals to their clients at
affordable prices. The company also has a strategy of making the payment transparent in that
every person involved in the business will feel satisfied. The company is creating its marketing
strategy so that it can reach all the citizens of Saudi Arabia by the end of its first year in business.
The company is focused in making sure that both the freelancing professional and clients are
satisfied with the services and products delivered. Both the low income and high income
persons are targeted by the marketing strategy of TechReturn. Other strategies that the
company will use in their day to day operations include SWOT analysis, Marketing and
advertising strategies which have been discussed in details in section three of this business plan.
1.10 Management Plan Summary
The management of TechReturn is expected to make right decisions for the business and
use the business resources in a wise and ethical manner. The management is to ensure that the
debts are paid including the loans that a bank will offer and also warrant that both the
professional freelancers and the clients are happy. The organization can ensure happiness by
making sure that the freelancers have provided quality work and the clients have paid good
money for their work. The management of TechReturn will be handled by its owners who are
experts in both technological business management and professional freelancing. The investor
will be always included in critical business decision making processes and profit sharing.
1.11 Financial Plan Summary
Looking at the conservative estimates that TechReturn have calculated, the company is
expected to have good cash flow and healthy business transaction through the next five years.
The research done by the founders of the business suggest that, the company may even start
recording good transactions at the first fourth month of business activities. The business wants
to reach all Saudi Arabians within the first year, therefore, it is expected to make some
reasonable profits for its owners. The main objective of the first profits that the business make is
to pay a fifth of the money that TechReturn will own the bank, pay its bill including rents and
pay workers. The ratio analysis that has been done indicates that the business will have strong
financial background once it starts because there is a lot of demand for freelancers. The other

sites that are providing the services are not giving quality services to clients and they are also
paying the freelancers less money compared to TechReturn. Therefore, when the business
decides to enter the market, it will threaten other sites producing the same services in a low
quality.
1.12 Investor consideration
The investor who will invest his or her money in the business that is $100,000 will receive
the equity of 31.08%. The value means that the investor will own for 31.08% of the company
hence he or she will hold a quarter of voting in terms of decision making in the company. If the
organization gets two or more investors who have agreed to partner at that same percentage,
the owners will still accept. The investor will have significant powers in terms of voting in the
company’s decisions due to the equity the owners have granted him or her. The dividends will
be paid to the investor every month of the year and the conservative estimate has shown that
the investor will receive more than SR. 1012500 in five years if the business booms. The
company has drafted the best laws according to the investor’s law of Saudi Arabia so that the
interests of both investor and the owner of the business are protected. The company has
measures to ensure that the investor gets profit from the money that he or she has invested in
the business. If the business goes South, TechReturn will use the Saudi Arabia constitution to
settle the both investor and the owner.
2 Business description
TechReturn is a new freelancing platform that allows freelancers to get clients who want
their services at good wages. TechReturn will act as an intermediate between professional
freelancers and clients who want various services. The section herein gives details about
TechReturn platform a private owned company located in Saudi Arabia capital. The owners of
the company have experience in technology, business management and freelancing, hence they
are very qualified to handle online freelancing business better than any of the business’
competitors. The owners of the business have high expectations of satisfying customers who
have been disappointed by other freelancing companies and they also want to introduce other
people in Saudi Arabia and other parts of the world to the freelancing idea. The organization will
serve all the citizens of Saudi Arabia who are interested in working as freelancers and who will
want the services of freelancers.

The location the company has chosen as its headquarters is advantageous because most
of the populations there are developed technologically and most of them are economically well.
Another advantage of Saudi Arabia capital Riyadh is that the cost of renting commercial
premises is not high and the taxes there are favorable for investments. In terms of competition
the company has very powerful competitors and therefore, to outshine theme, the managers of
the organization should come up with strategies which are advantageous over other institutions.
TechReturn has also planned to focus on offering more quality services to both its clients so that
there can be constant flow of customers through the years of its operations. The owners of the
organization know that they cannot use the price only to compete with their rivals, rather they
should have great marketing strategies and plans as discussed in the sections below in this
business plan. The delivery process of the company’s products is online which means that
everything is done online but money transfer will be highly secure and fast. TechReturn has
developed a payment platform which will fasten payment system bring solution to late payment
by other freelancing platforms.
3 Business Project Description
3.1 Purpose of the business project
The main purpose of the business project is to understand the freelance used by the IT
platform TechReturn. It will act both as platform and software market. TechReturn will let
people to develop the skills and ability for fulfilling the demand or can ask the custom software
in order to fulfill the demands from next end. TechReturn is going to be a simplest and
convenient way for a freelance business, allows anyone to work with them in order to increase
their income, and can work freely while continuing to their official job by requesting to the
TechReturn platform. Moreover, from the list of freelance in the platform one can choose
anyone and can start further process including negotiation for a price, requirements, etc. This
business idea will increase the employment rate over the Saudi Arabia country. This project is
based on for creating job opportunities through online, so that they can income without any
physical disturbance. In addition, they need to agree on the requirements to deliver and finish
the demand made by the requester. This will create job opportunities and will also increase the
productivity for the freelancers.

3.2 Products for the business project
The products and services that TechReturn Platform will offer include creative designers,
web designers, writers, photographers, video producers and many other professionals that are
available in Saudi Arabia and needed by the customers. The customers will just have to go the
company’s website interface and chose the profession they want its services and place an order.
The customers and professional freelancers will just have to sign up to TechReturn’s account
and get the services.
The main aim of the proposed freelancing TechReturn is to provide their companies
with a wide range of freelance search. This will provide customer with different variety of
effective and efficient software’s and its services, so that they can utilize it while working with
the freelance. There are many products available in the fields of IT freelancer. This product is
different and new, as it will open a variety of job opportunities for viewers and every employee
will able to find their specialization-based job. The IT freelancing will include gaming, chatting,
website creation and many more. This provides a huge range of projects according to the skills
the person possess. The main focus for the proposed framework is that, one need to search
properly about the details. If an individual is quite confident and competitive in the field the
person has expertise, this is the best way to showcase the abilities and talent to the clients.
According to the specialization, the freelancer will get projects from the clients and will
efficiently deliver the project within the given deadline. For this they will get paid directly.
TechReturn is fully dependent on people who joins and are subscribed with this platform. In
future, TechReturn can also expand the business by appointing head for each department, so
that the work done can be managed smoothly. This is quite easy , only the clients need to do is ,
post the job that is required to be get done and with this bidding will start from freelancers
within minutes, does not matter what the demand is the freelancer will get it done anyhow,
starting from mobile app development , web design , virtual products , graphic design and many
more.
3.3 Products’ market
This product will hold a great market , as they are not only provides job to many
unemployed people but also helps the people who wants to be their work done urgently
without any delay. In this freelance, TechReturn will also provide secure payment and provides
thousands of professionals to choose from the TechReturn. In order to analyze the market of