Marketing Strategy Report: Social Media Marketing for TecnoSetting

This report presents a marketing strategy for TecnoSetting, a service provider of technology-based hardware and software services. The report begins by outlining the objectives, which include promoting TecnoSetting's services through digital platforms and leveraging social media tools. The methodology employed involves primary research using a quantitative data collection method and an exploratory research design. Key findings reveal that YouTube and other digital platforms are the most popular channels among consumers. The report emphasizes the effectiveness of social media for targeting consumers compared to traditional media. Recommendations focus on the effective use of information technology to understand consumer preferences. The report provides insights into consumer behavior, digital marketing strategies, and the importance of social media in promoting services. The report also includes detailed findings from the primary research conducted, highlighting consumer preferences for various digital platforms.

Marketing Strategy
[Social Media Marketing]
TECNOSETTING

Introduction
 Considering the new business opportunity, the services of TecnoSetting has been
considered to market and promote
 Purpose of the report is to develop a compressive marketing strategy for promoting
TecnoSetting’s services
 TecnoSetting provides technology-based hardware and software services such as TV
repairing, AC Repairing, Washing Machine, music system, computer, laptop,
electricity, water pump repairing etc

Objectives
 To promote the services of TecnoSetting by leveraging the digital platform
 To utilize effective social media tools available across the market
 To collect customers’ feedback about the services to learn the degree of market awareness
through social media and traditional media channels

Methodology
 To perform the market research a primary research method has been applied.
 Quantitative data collection method has been applied
 Study follows an exploratory research design as this research method helps to address an
existing research issue in detail
 Random probability sampling method has been selected because only the consumers are
surveyed in random order

Findings
 26% of the respondents have mentioned that they mostly follow YouTube, while almost
24% of the respondents stated that they prefer when it comes to following digital media
platform
 These two channels are relatively popular to compared traditional media channels like TV
and Radio
 Social media channels are broad platforms in which more than a million of consumers are
regularly active
 It would be easy for the marketers to target and reach consumers unlike the traditional
media channels like Radio and TV

Recommendations
 Effective use of Information Technology: organization can learn about the consumers’
taste and preferences such as the apps, they use, the websites they prefer to visit, and kind
of services they presently avail