A1 Comms Ltd Innovation Report: Analysis of Telecommunications

This report analyzes innovation within the context of A1 Comms Ltd, a telecommunications company. It begins by defining innovation and contrasting it with invention, highlighting their importance for organizational growth and competitiveness, referencing Apple Inc. as a case study. The report then explores how vision, leadership, teamwork, and culture contribute to fostering innovation within an organization. Furthermore, it details the 4Ps of innovation (Product, Process, Positioning, Paradigm) and the use of an innovation funnel to shape ideas. Finally, the report discusses the development of frugal innovation, emphasizing cost reduction and efficiency in the production process. The analysis provides insights into how A1 Comms Ltd can implement innovative strategies to achieve its goals and maintain a competitive edge in the telecommunications sector.

INNOVATION

INTRODUCTION
Innovation refers to that process which is very necessary for present business
administration premises. It means to applied new design, plan of action, thought that can not
made by anyone. This is the function where firm modify specific goods and services which will
attracts more buyers. Innovation is an idea, techniques and action that will used during this
procedures. The effective business give advantage in competitive market against tough
competitors and help in gaining attention of customers and also increase market share. It is
usually used for alter old designed products into new shape, size and colour (Ariga and et. al.,
2013). This study is based on A1 Comms Ltd which is telecommunication company and it is
situated in UK. In this report firm required to address various issues or problems in the sector.
And also understand case study of Apple Inc. and virgin group in which they evaluate how to
deal with some different type of issues.
TASK 1
P1 Explain innovation and its importance to comparison with invention
Innovation is an activity which assist in increasing organisation growth and development
in effective manner. By using this firm will develop new differentiated products from its
competitors. It will also assist in enhancing effectiveness process when they make quality and
innovative products that demand by customers in the market. This includes different activities
such as alteration, modification, imagine new design goods and items and innovative thoughts or
ideas (Berrone and et. al., 2013). Many employees get confusion in determining two terms that
are innovation and invention. Both are fully different from each other and that will also used
during various situations and condition. There are certain points which evaluate difference
between innovation and invention are as under:
Basis Innovation Invention
Meaning It refers to that activity in
which organisation member
give new shape, size and
colour to the old products. If
an individual change goods
It means to that process in
which a person create new
goods and services.
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and services in each manner it
is known as innovation.
Works Generally they can applied and
alter goods and services
according to latest tendency.
An individual create new ideas
and make product that will not
made before.
Required skills A person has strategic,
merchandising and
technological skills which
assist in enhancing company
growth.
An individual has researching
ability, scientific and technical
skills that develop new items
and services which help in
attracting customers.
There are various companies who enter in new market and also invest to start business.
A1 Comms Ltd which is telecommunication company and they face tough competition in the
market place with new competitors (Innovation and invention. 2017). This is necessary for
organisation to use innovative approach which aid in increasing growth and development in
proper manner. In the case study Apple Inc. is one of the leading company which adopt
innovative ideas for making different type of products and services. Firm develop I-pod which
has store more than 1000 songs and it is small in size. It totally change the concept of Walkman
which is massive in size and this will modify the scene of the organisation (Breznitz and
Murphree, 2011). This little change in Apple Inc. help in reaching competitive advantage in large
market and attracts more customers. Following are some benefits of innovation to A1 comms
and its employees:
For organisation
 Help in satisfying buyers demand and wants that need to be completed
 It assist in developing strong image in the mind of customers towards company
 This will aid in enhancing ratio of profit and productivity
For workers
 Innovation help in improving their skills and knowledge which boost career
 It will assist in enhancing level of employees in effectively and efficiently
 This is also aid in increasing level of imaginative thoughts and highlight basic issues
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In above there are certain benefits of innovation process which help by enterprise and
administration. Cited company will check that all necessary actions and roles should be
formulated in innovative manner. It will aid firm in reaching target goals and objectives.
Importance to organisation in comparison with invention:
Innovation is essential for in the sound working place. It will provide faster growth in
company success and also help in building connection to developing new markets which provide
large opportunity to the firm. It will assist in formulating real theories which gives confidence,
attitudes and knowledge for taking difficult risks and complete all task in better manner. It will
help in making creative, innovative and different products for attracting large number of
customers towards specific products and services. It also develop new idea, thoughts and things
which easily modify old product into new one.
Invention and innovation is similar but its process are different in each manner. A person
who make new and innovative products which never been made by anyone before. It is essential
for an organisation for attracting more buyers towards innovative goods and services. Employees
are mostly confuse with both innovation and invention words because their work is mostly
similar. But both are important part of an organisation growth and development.
P2 Vision, leadership, teamwork and culture can form innovation
Innovation need to be integrated into basic business procedures which help in getting
accurate result. An organisation will use effective methods and techniques which assist in
reaching desired goals and objectives. The main role of managers and leaders is to give right
direction to their employees by using innovative measures and it will also highlights common
issues within an organisation (Dahlander and Gann, 2010). It is necessary for compounding skills
and abilities of workers and also force them in completing their work or task in proper manner.
The responsibility of manager is to monitor and determine workers capabilities and knowledge.
An enterprise need to develop basic mission, vision and accurate leadership in which team works
with full of motivation. There are some components which play an essential role in explaining
innovation within an organisation: Vision- A1 comms has some long and short term goals which help in increasing growth
and development. They also set target where firm wants to see in future time period.
Vision of enterprise is “ accomplish top position in telecommunication field to gives
advanced and creative solution” the basic motive of organisation is to improve relation
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with their competitors. A1 comms vision is to provide accurate services to their
customers and also try to solve their communication problems and issues in proper
manner. Innovation is necessary for reaching that vision because they required to
develop new services for their users. Mission- Mission has short term goal that help in accomplishing desired targets.
Company required to reach goal as to reach its vision statement. Mission can give shape
to the innovative and commercialisation activities because it will became required
products which attract clients. Leadership- It is that activity which provide direction to their workers by this they will
achieve desired goals and objectives in effective manner. Managers should supervise
their employees towards specific task and they required to complete that without making
any error and mistakes. They should adopt creative and inventive approach for resolution
of various problems or issues. Leadership assist in enhancing productivity and
effectively encourage them for work. Innovation process is help in leading employee in
better manner. It assist in encouraging workers for developing innovative goods and
services which achieve target goals and objectives. Culture- When an organisation provide sound environment to their employees then their
worker also finished the work in appropriate manner (Dechezleprêtre and et. al., 2011).
They should give comfortable working situations in which employees were perform their
best work without creating any mistakes. This will also getting proper result from the
workers.
 Teamwork- It is essential for motivate whole enterprise work with effective manner.
This will provide relation between employees and company. Each worker share their
work experience with their colleagues and encourage them for achieving target goal.
Apple Inc. hire various teams which help in completing task and they encourage to reach
objectives and goals. Innovation can provide shape for building team work together
within an organisation. By making any products it is important to work together for
accomplishing set goals and targets. It will help in developing necessary task or work
together and formulate innovative services to their users.
A1 comms Ltd develop accurate plans and composition that assist in providing right
direction to their managers for innovative activity. This will help in producing new products or
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services which give growth and development to organisation. They also manage environment
where employees works and perform in better manner.
TASK 2
P3 Explain 4Ps of Innovation and use of innovation funnel for shaping ideas in employees
The main purpose of an organisation is to adopt innovation while addressing specific
issues or problems. Innovation funnel need to develop and create new designs and process that
will help in increasing growth of company (Drucker, 2014). Many researchers have to analyse
the total work it basically known as innovation funnel which is used for transform various
thought into applicable manner. This will also aid in evaluating ideas which has to be followed
by an individual.
There are four Ps of innovation which are discussed as under: Product- This is necessary element of innovation procedures. Product is that item which
help in attracting large number of customers towards company products and services. A1
comms is famous for their proper supply package of each item compare with their
competitors who provide similar type of goods in the market. It is that source which gives
differentiation from their competitors. Process- Innovation and invention is totally different term from each other. It assist in
gaining attention of potential buyers towards goods and services. The effective process
decrease cost of activity and enhance growth of enterprise. Apple Inc. has separate
innovation process which is long and help in making team work (Innovation. 2017). It
also serve small iPod in the large market which is finer than another Walkman. The firm
employees should performed proper for reaching their target goals and objectives. Positioning- The cited company has to take their position in large market and it is used
for developing innovative approach strategy. They required to learn how to place each
product in right position. Telecommunication sector have high development rate but it is
one of the leading changeable market.
 Paradigm- An organisation need to regard all necessary feature and elements that will
used in making innovative products (Edquist, 2010). Total analysis is required to develop
effective plans and structures which combine whole process of company.
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Cited firm has to sell tangible goods and intangible services that mostly attracts potential
customers. A1 comms managers have to provide right direction to their employees which assist
in achieving desired goals and objectives. It help enterprise in decreasing cost and enhance
efficiency in high level.
P4 Explaining process of developing frugal innovation in A1 comms
Innovation is the process which has to design products that help in achieving accurate
level of efficiency and effectiveness in higher level. Frugal innovation is effective process which
assist mangers in reducing cost of production and profitability. The most important feature and
amount is identified and also fill difference which highlight in each manner. Innovation process
is based on capabilities and abilities that help in offering various products and services to buyers
in effective manner (Williams, 2013). Company required to prepare budgets so that will aid in
achieving target customers and market area where they can sell their items. Firm should take
corrective step in satisfy their buyers and also fulfil needs and wants in higher level. Here are
certain things which has to understand by enterprise managers which are as follows:
 Company managers should know their employees quality and capacity which help them
in directing staff members within an organisation (Kerr and Lincoln, 2010). Also workers
required to complete all target goals and objectives of the respective firm.
 They also provide full knowledge of innovation process that will assist in directing all
employees for achieving necessary goals and targets.
As per the case study, Apple Inc. and virgin group used their major resources in better
manner that will help in increasing their employees abilities and knowledge for accomplish all
targets and objectives. Frugal innovation help in determining various functions and activities that
assist in addition of required cost of firm. There are different activities which aid in reducing
time consumption. Apple Inc. was able to evaluate buyers wants and demand in better manner by
this they minimise middle group people targeting and also analyse whole market which show
real position of company. This will also describe major issues and difficulty that reduces
gratification steady within an enterprise.
Frugal innovation has various benefits which help in enhancing growth and development.
Firm will follow set process which is easy and understandable in nature:
 An enterprise management can easily characteristic opportunities that help in evaluating
best source which provide maximum profit.
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 They usually updated effective plan and policies which have to applied in the company.
 By suing basic strategies, firm easily find out current and existing issues and problems
which arises during production process (Teece, 2010).
 Also they mainly monitor employees by show them right direction and path which assist
in achieving goals and objectives.
 Managers should know their workers strength and weaknesses and how to use them in
reaching target goals and aim which is necessary for organisation growth.
 Adopt strategies which help in using techniques and methods for enhancing productivity
and profitability.
 Company should restructure their plans and policies which is not used for changing
environment concept and approaches in proper manner.
All these functions aid A1 comms for decreasing their essential components that will
increase cost of activity and procedures. They should encouraged firms productivity and
profitability level.
TASK 3
P5 Importance of commercial funnel and the application of New Product Development
Commercial Funnel refers to that process which leads to modification of expected
customers into actual user of firms products and services. And new product development is an
activity which assist managers in developing new products that will help in satisfy needs and
wants of buyers in the large market (Kerr, 2010). The designing process and production activity
assist in gaining advantage of competition.
A1 comms has plan to initiate different sectors and change or reduce risk in effective
manner. Apple Inc. should modify current scenario of music industry. Now, organisation mainly
give quality products and services which satisfy need and demand of customers and household
area also attract with it. They need to identify basic mistakes and errors which occurs during
changes according to the market. There are some process which required to update by an
enterprise that are as follows:
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Illustration 1: New product development, 2017
(Source: New product development, 2017)
As per the above image, New product Development is an effective process that has
carefully applied and consume large amount of investment during innovation and if they do not
complete task then this will lead to failure accordingly (Tebbe, 2011). Cited firm will also
analyse whole market research and carefully enter in huge market. It help in giving goods at
reasonable price to desired buyers. The 4Ps of marketing assist in controlling and managing all
resources in better manner.
P6 Innovation building case for A1 comms Ltd including source of access fund
An organisation required to build strong case that will assist in establishing goals and
objectives and also perform basic functions such as capital investment, consume time which
provide higher growth and development to the customers (Lundvall, 2010). It is primary activity
which help in developing resources in proper manner. Innovation aid in making new products
which gain attention of specific target buyers towards company items. Here are certain steps
which need to followed by firm in any way:
 Understand whole procedures and objectives- An enterprise required to analyse and
understand full process which help in increasing growth and development.
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 Gathering inputs- Company managers has to collect data or information for helping
other functions and activities in better way so that it easily be evaluated. Analyse- This will help in analysing and implementing information in proper manner.
Firm required to analyse whole market area.
 Stating the judgement- It is that stage where product should exist in market place and it
operate whole process business. It will also take correct decision in front of top level
management.
According to the Apple Inc. and virgin group case study it has to develop various types of
investors who invest capital in business activities. A1 comms company will adopt this
appropriate way (Nielsen and et. al., 2010). There are two investors that will assist organisation
in providing finance: Business angel- They are those individual who spend capital in huge amount in market.
Mainly they search that opportunities which is beneficial for them.
 Organisation capital firms- These enterprises issues shares in return of invested money.
Usually they supply huge amount of investment but required to spend same in it.
TASK 4
P7 Various tools for developing, retaining and protecting intellectual property
Intellectual property gives rights to protect opinion, thoughts and non physical assets. An
individual can not take any permission from its businessman. A person develop ideas and
uniqueness within an enterprise (Stokes, 2011). There are different types of intangible properties
which are as follows:
 Copyright
 Trademark
 Innovation rights
 Patent
 Trade secret
A1 comms which is telecommunication company and it is provide accurate solution to
company regarding customers complaints and feedback which identify common issues and
problems. In the market, there are some fake users who take unnecessary advantage for using
any one property rights and they can easily detected. These assets gives different benefits which
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help in accomplishing competitive advantages and offers various types of goods and services that
differentiated from others.
Intellectual property states that a person has right to use its design, thought and other
possessions without taking tension of competitors in particular time period. It includes patents,
trademarks, design secret, copyrights. It help in protecting an individual rights on specific assets,
things, building etc. This will assist in faster the innovation protection.
There are certain legal laws of UK country which must be followed by their country
people. Also they required to protect their property from fake persons who easily take benefit of
unprotected rights. Some intellectual property rights which are as follows: Patent- In this, an individual invent new and fresh innovation product so only he has
right sell it in the market. Patent holder should registered their right under Patent Act
otherwise its property will used by any one without taking permission. Trade mark- A trade mark is shows as identify, design and sign which help person for
verifying different types of products and services. It can be put on label, package and
products and also shows on firm building. Copyrights- A person must be registered under Copyright Act 1988 that will give right to
actual owner of product. This right is limited period and time to time renew it in proper
manner (Reed, Storrud-Barnes and Jessup, 2012). An individual should take permission
of real owner for using their rights.
 Trade secret- It is an activity, procedures, patterns and methods which can attain
competitive advantage against its rivals. This usually based on confidential data or
information which h is used in firm.
CONCLUSION
As per above report it can concluded that innovation is a process which assist in
developing new ideas and thoughts and also make new products. The effective business give
advantage in competitive market against tough competitors and help in gaining attention of
customers and also increase market share. It is usually used for alter old designed products into
new shape, size and colour. An organisation will use effective methods and techniques which
assist in reaching desired goals and objectives. There are four Ps of marketing which help in
identifying actual position of company in target market that includes process, products,
positioning and paradigm. Frugal innovation is effective process which assist mangers in
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reducing cost of production and profitability. The most important feature and amount is
identified and also fill difference which highlight in each manner. Commercial funnel is primary
activity which help in developing resources in proper manner. Innovation aid in making new
products which gain attention of specific target buyers towards company items. So, A1 comms
develop effective products and services in proper manner which attracts large number of
customers.
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REFERENCES
Books and Journals
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