IT Projects 9: Detailed Analysis of Telecommunication Sector Report

This report, likely for an IT Projects 9 assignment, provides a detailed analysis of the telecommunication sector. It begins with an introduction to telecommunication, using BT Group as a case study, and explores the differences between infrastructure and service provision. Task 1 identifies the distinctions between telecommunication infrastructure and service providers, analyzing BT's provisioning methods and business strategies. Task 2 delves into the key features of the retail sector, analyzes the business environment for telecommunication retailers, and examines retailing service provision, business strategy, and billing structures. Task 3 provides a report on key alterations within wireless and mobile communication, and Task 4 discusses quality of service (QoS) in telecommunication, including measurement methods and associated issues. The report concludes with an overview of the findings and includes references.

IT Projects 9
Table of Contents

Introduction......................................................................................................................................1
Task 1...............................................................................................................................................1
1. Specify difference among telecommunication infrastructure provision along with
telecommunication service provision.....................................................................................1
2. Identify kind of provisioning of the organisation and analyse their business strategies1
Task 2...............................................................................................................................................2
1. Illustrate key features related with telecommunication retail sector.............................2
2. Analyse business environment for telecommunication retailers...................................3
3. Determine retailing service provision, business strategy and billing structure.............4
Task 3...............................................................................................................................................5
Report on key alterations taking place within wireless and mobile communication.............5
Task 4...............................................................................................................................................6
1. What is quality of service in telecommunication..........................................................6
2. Analyse methods utilised in measurement of QoS and associated issues.....................7
3. Illustrate role of regulator in accessibility, competitiveness and provisioning.............7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Telecommunication refers to transmission of data through distinct kind of technologies
over optical, wire, radio or any other kind of electromagnetic system. This enables humans to
communicate over certain distance that is greater in comparison to human voice (Drobyazko and
et. al, 2019). Basically, it is a process that involves exchange of data like data, video and voice
transmission through the usage of electronic technologies such as microwave communication,
satellite, television and radio broadcasting and many more. To understand this concept, BT
Group is taken which is a British telecommunication organisation and conducts their operations
in near about 180 countries. They are one of the largest providers by broadband, mobile and
fixed-line services across UK. This report will provide an insight into different aspects associated
with telecommunication and ways in which organisation deliver their services within this sector.
Task 1
1. Specify difference among telecommunication infrastructure provision along with
telecommunication service provision.
Infrastructure provider refers to business entity that can be either private or public and
offers communication infra through which physical devices can establish communication among
participants. BT is an infrastructure providing organisation. The networked IT services are being
provided in this case. Telecommunication service provider implies economic operator that gains
benefits through leasing infrastructure by offering distinct services like landline, television,
radio, mobile and internet access (Kolychev and Shebotinov, 2019). Within the British market,
Three, Vodafone, O2 and many more are service providers. This depends on the ways in which
network licences holds service provider by providing access to different carriers. This leads to
eliminate restrictions of network direct propositions.
2. Identify kind of provisioning of the organisation and analyse their business strategies
The primary provisions of BT Group are mobile, broadband, TV, networked IT services
and fixed telephone lines. They are liable for providing their services along with products to
wholesale market as well as telecom retail across 170 countries. The firm concentrates on
efficient usage of their existent equipments so that capital expenditure can be controlled (Kumi,
Yeboah and Kumi, 2020). Furthermore, by tightening plant margins that are spare on ISDN line
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cards can be deployed efficiently. This leads to decline within cost but BT ensures that standards
of provisions for services are maintained. The network along with strong strategic partnership
enables BT within serving customers in different regions and provides them with enhanced range
of portfolio that ranges from network equipments to services. While delivering their services
within the global market, it becomes important for them to formulate strategies and with
reference to BT they emphasise for customer satisfaction, financial discipline along with
broadband. The organisation focus on providing their customers with value-added solutions for
different sites across European operations, clear network strategy if developed that have unified
management of entire networks across UK and precise aspects have taken into consideration for
every customer group by taking into consideration new services along with brand extension. BT
ensures that they deliver quality services through empowerment of their employees and facilitate
as well as track the feedback of customers in continuous manner for improvisation of experience
of customers by bringing in innovations (Naqvi, 2020).
Task 2
1. Illustrate key features related with telecommunication retail sector
Telecommunication is fastest growing industry that brings in new technologies as well as
solutions and provides customers with different opportunities. There is a significant enhancement
within services that are being provided like creation of trialogue voice mail and automated
customer services. For an instance customers have the option for billing online that is provided
by both web browser and mobile devices. This cannot be only carried out by making use of voice
calls or internet but multimedia; video call monitoring and interactive television will also aid
retail industry. For an example, crucial product is bandwidth of the retail technology that is
usually marketed by organisation and then to their consumers. More the bandwidth, firm can
have enhanced and competitive edge.
Fibre optical cables are utilised for providing superfast bandwidth which acts as an asset
for BT. Along with this, organisation also emphasise on wireless technologies such as NFC and
LTE. The retail telecommunication market involves four major segments, they are: mobile
network; fixed telephony; leased lines, internet access & data transmission and manufacturing of
equipments for telecommunication (Al-Faouri and et. al, 2020). This sector has acquired
competitive positioning in context of sales and they are growing at continuous pace. For BT, it is
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crucial that they must enhance the area covered by them, offer freight services and emphasise on
accomplishment of needs of their potential customers.
2. Analyse business environment for telecommunication retailers.
Mobile devices act like driving forces that leads to bring in innovation within
telecommunication industry and acts like crucial factor within development of countries.
Customers are addicted to have high bandwidth, connectivity and speed which makes
telecommunication industry competitive and thus, firms move towards take-overs, partnerships
and mergers (Rădescu and Muraru, 2019). Retail telecom giants compete with one other for
rendering their services with adequate levels like amount of data, minutes, number of SMS
messages, quality of services, provides LTE and many more. This makes present
telecommunication industry very competitive as each organisation tends to go step ahead from
their rivals. The different aspects in this context that BT can take into consider for having
competitive edge are specified below:
Partnership: This occurs when two organisations have consent to work or intervene
together as per the agreement that will take place among them. In this case, each of them will
have their individual identities. For an example, Nokia and Siemens, Sony & Ericsson, etc.
agreed to have partnership. This will enable firm within having wider coverage which otherwise
might not be possible.
Mergers: When two firms agree to carry out their business operations like a single entity
rather than being independent and operate separately is referred to as merger. Some examples of
mergers are GTE have their operations with Bell Atlantic and they have became Verizon
communication, MCI Communication Corporation have merged their functionalities with
WorldCom.
Take-overs: This is also known as acquisition in which one firm acquire other
organisation and then develop their identity by taking up trade by making use of original name.
The company that have been acquired losses their identity (Ernst and Lien, 2020). For an
instance, telecom industries that are only rendering 3G network can acquire the one that have 4G
network infrastructures due to declining profits. BT has taken 12.5 billion pounds to take-over
their rival EE through which they can attain foothold within mobile phone market.
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3. Determine retailing service provision, business strategy and billing structure
The term retail business strategy is utilised for actions that are intended for attainment of
long-term objectives or goals of firm through which they can have competitive edge, testing
along with daring environment. For this it is important that firm like BT must have adequate
resources, competences and processes for attainment of their mission. The mission statement of
BT Group is ”to render innovative solution along with scalable services via value driven and
integrity expertise”. The strategies that have been opted by organisation are building up strong
foundations that involves
 Technologically best converged networks are built.
 Operationally, they formulate simpler as well as dynamic BT.
 Culturally, the environment will be formulated in which people can give their best.
In context of converged network, the BT Group has opted for making relevant
investments within 5G, fibre, extended and core access for building up smart networks that will
enable customers to do more (ALABADDI and et. al, 2020). They emphasise on lower
throughput cost but providing their customer with software-defined and smarter network for
having success.
Illustration 1: Converged Network
In case of dynamic BT, they simplify products, processes and will modernise
technologies that comprises of architecture and network which will lead to fund future growth
and amplify customer experience (Purpose and strategy, 2020).
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Illustration 2: Dynamic BT
The complexities will be eliminated that will furnish individuals with opportunities for
learning and growth by making use of tools.
Illustration 3: Cultural environment
Task 3
Report on key alterations taking place within wireless and mobile communication
The various changes have been made within offerings of the organisation within wireless
communication. Terrestrial telecommunication satellites make use of telemetry controls, solar
panels, transponder, fuel system, circuits and processors. Cellular tower have GPS system,
rectangle antennas, transmitter and receivers (Boychenko and Boychenko, 2019). The telecom
infrastructure across UK has BBT’s base stations that are utilised for data communication. BT’s
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telephone exchange multiplexing cards are utilised to connect customers through DDSL by
making use of multiplexing methodology. In addition to this work is going on 5G technology,
there have been wide range of alterations within the ways in which services are being delivered
to customers.
In this case, emphasis is made enhancing connection speed like 3G came then 4G and
now 5G is on horizon. The prototype versions of the 5G LTE have been tested in UK. It has been
identified that there will be relevant growth within traffic that implies 50 billion wireless devices
have to be connected. Furthermore, customers need to have seamless and fast connection that
does not have buffering (Afraz and Ruffini, 2019). Smart watches are trending through which
different aspects can be analysed in an appropriate manner and to have details related with this,
technology have critical role. For an instance Apple is working to deliver customers with virtual
screen that will replace glass screens that are present on the phone. Mobile biometrics, smart
contact lens and many other technologies have been brought and are still working on many in
order to provide ease within having access to different liabilities. These alterations leads to create
affirmative influence on the ways in which humans are engaged and smoothness they can have
while opting for different devices to conduct their operations. The design of networks have also
been altered like before landlines were there for having communication and now mobiles are
utilised which illustrates the mediums are becoming small so these changes have great optimistic
influence.
Task 4
1. What is quality of service in telecommunication
The term that illustrates durability along with quality of products as well as cost in
context to similar products that are furnished within the market is referred to as quality of
services (Drobyazko and et. al, 2019). Basically, this implies set of technologies which works on
a network and guarantee ability for dependably running higher-priority traffic and applications
under restricted network capacity by rendering differentiated handling as well as allocation of
capacity for peculiar flows within the network.
2. Analyse methods utilised in measurement of QoS and associated issues
When services are manufactured then it is necessary that rigorous methods for testing are
used before final products are released. The different methods that can be used by BT Group are:
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Digital error rate: This illustrates the error bits that have been attained on complete
channel. For an example if bit rate was 10 to minus 7 on one billion bits that have been
transmitted then error rate is 1 which implies that packet needs to be resent.
Network down time: Quality of service can be measured by having analysis of time when
network was turned down due to any reason (Kolychev and Shebotinov, 2019). It is necessary
that BT Group maintains this factor by 99.99% availability.
Zero defect: When any product is given back then manufacturer have to invest their cost
for fixing the problem. In this context, BT Group can opt for Japanese ways that comprises of
identification of permanent solution through which problem can be eradicated completely.
3. Illustrate role of regulator in accessibility, competitiveness and provisioning.
The regulations denote statute, directives, rules and protocols that are formulated via
higher authorities such as government. Across UK, the regulatory body for broadcasting is
Ofcom that operates in distinct parliament and possess authority for regulating the industry. The
regulating body is liable for making sure that network operators does not congest networks,
internet does not get detrimental to the society and promoting healthy competition among service
that is provided via multiple telecommunication firms (Kumi, Yeboah and Kumi, 2020). Along
with this they are liable for preventing monopolisation which prevails within telecommunication
industry. Furthermore, in context of BBT Group, they must know about all the regulatory bodies
in terms of rules and regulations so that they can abide them accordingly and can deliver services
to customers in an appropriate manner.
Conclusion
From above, it can be concluded that telecommunication is wide concept that is growing
continuously. It acts as way through which individual can communicate with others irrespective
of the distance. Wide enhancements have been made by making use of different technologies and
this leads to create affirmative impact on the society on the whole.
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References
Books and Journals
Afraz, N. and Ruffini, M., 2019, December. A distributed bilateral resource market mechanism
for future telecommunications networks. In 2019 IEEE Globecom Workshops (GC
Wkshps) (pp. 1-6). IEEE.
ALABADDI, Z.A. and et. al, 2020. Effect Of System Quality and Information Quality on Crisis
Management-An Empirical Study on Jordanian Mobile Telecommunications Companies.
Al-Faouri, A.H. and et. al, 2020. The effect of knowledge management maturity on managerial
flexibility: an empirical study in telecommunications companies in Jordan. International
Journal of Knowledge and Learning, 13(3), pp.214-232.
Boychenko, K.V. and Boychenko, I.V., 2019, March. Interactive Built Space as the New Means
of Telecommunications. In 2019 Systems of Signals Generating and Processing in the
Field of on Board Communications (pp. 1-4). IEEE.
Drobyazko, S. and et. al, 2019. Entrepreneurship innovation model for telecommunications
enterprises. Journal of Entrepreneurship Education, 22(2), pp.1-6.
Ernst, F.M. and Lien, M.E., 2020. Technology Diffusion in Multi-Layered Markets: Networks of
Interactions in Telecommunications (Master's thesis, Handelshøyskolen BI).
Kolychev, V.D. and Shebotinov, А.А., 2019. Application of business intelligence instrumental
tools for visualization of key performance indicators of an enterprise in
telecommunications. Scientific Visualization, 11(1).
Kumi, E., Yeboah, T. and Kumi, Y.A., 2020. Private sector participation in advancing the
sustainable development goals (SDGs) in Ghana: Experiences from the mining and
telecommunications sectors. The Extractive Industries and Society, 7(1), pp.181-190.
Naqvi, S.M.M.R., 2020. Employee voice behavior as a critical factor for organizational
sustainability in the telecommunications industry. PloS one, 15(9), p.e0238451.
Rădescu, R. and Muraru, V., 2019. Study platform for complex data analysis of
telecommunications and social network applications using business intelligence. In The
International Scientific Conference eLearning and Software for Education (Vol. 1, pp.
358-365). " Carol I" National Defence University.
Online
Purpose and strategy. 2020. [Online]. Available through: < https://www.bt.com/about/bt/our-
company/purpose-and-strategy>.
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