The Telegraph Hotel's Social Media Marketing Campaign Report

This report outlines a social media marketing campaign for The Telegraph Hotel, focusing on promoting its new gym and yoga facilities to attract health-conscious travelers. The campaign leverages platforms like Instagram, Facebook, and Twitter to highlight the hotel's wellness offerings, including yoga sessions, a fully-equipped gym, and relaxation amenities. The rationale behind the campaign emphasizes the importance of social media marketing in reaching target customers, generating leads, and fostering customer loyalty within the hospitality industry. Strategies include regular posting of engaging content, collaboration with influencers, targeted advertising, and email marketing to enhance brand visibility and drive sales. By focusing on visually appealing content, user-generated content, and consistent brand messaging, The Telegraph Hotel aims to create a strong brand image and enhance customer engagement, ultimately leading to increased business profitability. Desklib provides a wealth of resources for students, including past papers and solved assignments.

MARKETING
FOR
BUSINESS

SOCIAL MEDIA CAMPAIGN

The Gym and Yoga amenities at our hotel will
help you to
 Release your stress
 Connect you back to nature and with self
 Ensure peaceful time
 All hygiene and safety measures will be
followed
 Well trained professional staff and trainers
 Quick and personal assistance
 Clean and sanitized areas
 Wellness oriented sessions
 Exclusive membership plans
 Well equipped and advanced machinery
With the growing trend of health and wellness,
travelers can meet there demands at our hotel.
The hotel will launch new Yoga and Gym
facilities for their customers. We will be
offering yoga facilities at our hotel which will
help the customers to connect with nature and
with oneself. The gym area will be fully
equipped with all the necessary equipment’s and
machineries for exercising and relieving all
body stress with the help of exercise and ensure
quality experience.
The Telegraph Hotel will be using social
media platform such as- Instagram, Facebook
and Twitter to promote their new health and
fitness services in the hotel. The social media
platform chosen by The Telegraph Hotel for
facing challenge in era of digitalization is-
Instagram in order to target and attract greater
number of customers. An example of their
promotion through social media such as-
Instagram has been created and demonstrated.

RATIONALE
Marketing is a set of activities which helps an organisation to create, communicate,
deliver and exchanging offering which are values for others. Marketing plays a crucial role in
promoting business and mission of an organisation. In context of The Telegraph Hotel, the hotel
will be promoting their new services in order to attract customer retention which will be helpful
in generating greater revenues and maximizing the business profitability. The hotel will be using
social media marketing to promote their products and services which will grasp customer
attention. By promoting the products and services through social media pages, The Telegraph
Hotel can target customers, generate leads and convert targeted customers to their loyal
customers which will be helpful in in enhancing sales, for enhancing business growth and for
business success within the hospitality industry.
By posting regularly on social media platforms, The Telegraph Hotel will promote the
services which are offered at their hotel. The hotel will use attractive content in social media
marketing strategies which will be helpful in grasping customer attention. For increasing the
insight by promoting the products and services offered by The Telegraph Hotel, the hotel will
share photos, videos and use content marketing to boost their brand and increase sales through
Instagram. The hotel will also use hashtag to enhance their popularity so that right people can
discover their content. As majority of users on Instagram are below 45 years, the hotel will share
more intriguing photos which will attract customer interest. The Telegraph Hotel will post photos
and stories of their new health and yoga fitness amenities at their hotel where they will offer
quality services to ensure quality customer experience and to meet customer satisfaction which
will increase customer engagement and loyalty. The Telegraph Hotel will also promote their gym
and yoga services by collaborating with influencers who can be one of the strongest forces to
manipulate user mindset, interest and decision through Instagram. This will also help in targeting
customers who are more likely to follow such bloggers and influencers. The Telegraph Hotel
will target customers through starting at larger persona, gathering competitive insight, using
existing demographic data, connecting with influencers, making most of Instagram polls, through
conducting social listening to understand relevant conversations and by using location tracking
which will be helpful in enhancing the ranking on the social media page.

The range of marketing techniques which will be followed by Telegraph Hotel will be
helpful in building a strong brand image by posting user generated content continuously, by
having visually consistent feed by using Instagram video and closed captions and through telling
stories. These are some of the strategies to grasp customer attention by promoting their health
and wellness services through yoga and gym facilities. Some of the other marketing techniques
which will be followed by The Telegraph Hotel is through paid promotions and email marketing
is also another marketing tool which will be implemented by the hotel to target greater number of
customers.s