Marketing Strategy & Communication Plan: Tella Balls Desert Bar

This report details a marketing strategy for Tella Balls Desert Bar in an Australian suburb. It emphasizes the importance of marketing communications, focusing on the marketing communication mix. The proposed strategy involves leveraging public relations to build local connections and generate interest, alongside personal selling for direct customer engagement and sales. The report also identifies six key Marcom messages crucial for the marketing plan: advertising, promotions and discounts, targeted marketing, sponsorships, public relations, and personal selling, elaborating on their benefits and challenges. The ultimate goal is to create a comprehensive marketing plan that increases revenue, manages inventories, attracts new consumers, and builds strong customer relationships.

Running head: TELLA BALLS DESERT BAR
TELLA BALLS DESERT BAR
Name of the Student
Name of the University
Author note

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Response to Question 7.
In this report I need to plan a marketing strategy for Tella Balls Desert bar in Australian
Suburb. Marketing Communications play major roles in Marketing plans as it involves the broad
framework of business functions. The Marketing communication mix addresses certain methods
used for promoting products and services of particular company to its target consumers.
The elements of marketing communication mix that I would use to plan the marketing
strategy for this local restaurant must be decipher by common people in the area to promote this
business to target the customers demand.
Public Relations
I would go for building public relations with the local people as reaching out to people
effectively creates the business interest in them. It also behaves like the advertising of product or
service that the company offers. I would use this element as it effects mass customers in single
trial.
Personal Selling
This is the next element I would go for as it provides direct marketing and sales of
products and services. This involves the salesperson directly for trading to buyers and
accumulating customers which affects sale of end products and services to customers. This is an
assertive channel of marketing communication mix.
Response to Question 8.
The six types of Marcom messages that are important for marketing plan are discussed below:

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The Advertising Mix
Advertising is the most eye catching activity highlighting products and services of
company. It is the most used, lucrative, costly channels of marketing communication mix.
Advertising contains gist of all messages a company wants to send to customers about the
product or service. It creates visual impression of company, brand and the products which lingers
in customers’ mind and often works as the pull strategy. It can be done through print, paper or
broadcasting media and has the maximum control over the communique.
Promotions and discounts
The promotional events for sales and offering discounts are the effective Marcom
messages. This is highly paid element and also effective for the marketing communication plan.
It offers advantage of low costs by discounting on original prices to the consumers. The objective
is to increase revenue by increasing sales, manage inventories, cash flow and attract new
consumers. This include methods of samples, offers, coupons gifts, deal etc.
Marketing to Target consumers
It directly focuses on targeted customers to pass on them the product details through E-
mails, offline or online survey, infomercial. These include limited offers or call to action
purchases or for new product launch.
Sponsorships
It provides sponsorships if company is associated with any sports, community,
entertainments or non-profit events for their branding and promotion.
The elements I am planning to incorporate to my business are:

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Public Relations
It Promotes business and furnish the goodwill and build relationships. It boosts business
profiles. The challenges are exhaustion and long to do list of activities. Unsafe for new comers.
Risk in public places. No chances of mistakes.
Personal selling
Provides Personal contacts and confidence on customers, Practical explanations and
demonstrations. Canvassing n shows are flexible to catch customer’s attention. Rigorous sales
and revenue structures and transfer from prospects to customers is rapid. Challenges involve
loyalty of salesperson, varied costs, tough working conditions, attractive personality, motivation
and miscommunication of messages.