Telon Outdoor: Evaluating Growth Opportunities and Funding Options

This report provides a comprehensive analysis of Telon Outdoor's growth strategies, focusing on evaluating growth opportunities and their impact on digital technology. It explores the application of Ansoff's growth vector matrix to identify market penetration, product development, and diversification strategies. The report assesses potential funding sources available to the business, including bank loans and crowdfunding, and designs a business plan for organizational growth. Furthermore, it examines exit and succession options for the small business, offering a holistic view of Telon Outdoor's path to sustainable growth. The report emphasizes the importance of adapting digital practices and leveraging market analysis tools like PESTLE and Porter's Generic strategies for informed decision-making, ultimately aiming to provide Telon Outdoor with a competitive advantage and long-term sustainability.

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1. Evaluation of growth opportunities and its impact on digital technology.......................3
P2. Ansoff’s growth vector matrix.........................................................................................5
P3. Assess the potential sources of funding available to businesses......................................6
P4. Design a business plan for growth of organisation..........................................................8
P5. Assess exit or succession options for the small business..............................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Planning is considered as one of most critical aspect for every business firm because it
allows to have long term sustainability. It is a process that allows manager to have thinking
regarding systematic application of activities in order to accomplish goals. With a help of
planning the better values can be offered to the business activities. However, it is necessary for
experts to have consideration of psychological aspects and conceptual skills for effective
planning. In present report, the growth opportunities of Telon Outdoor will be discussed. By
having an effective understanding of potential sources of funding the small business organisation
can easily have better opportunities in context to growth. Along with this, study will also provide
learning in regard to business plan features that need to be referred by management to Telon
Outdoor for sustainable opportunities. Moreover, present report will allow to have understanding
of options that are available for SME in terms of exit and succession. It will allow business firm
to have continuous improvement in practice so that long term benefits can be attained.
P1. Evaluation of growth opportunities and its impact on digital technology
Telon Outdoor is a media agency who focuses on innovative application of media tools in
order to promote products and services of its clients. One of key opportunity for the business
entity is that innovative work practice environment is properly employed within organisation. It
helps in ensure that better ideas of advertising are being suggested to clients so that their business
can have better practice (Andreu and et. al., 2016). In addition to this, it can be said that
collective working is also effectively promoted within organisation which improves the overall
work productivity. By having a continuous focus on development of business practice in respect
to collective working the business entity can easily accomplish its goals and objectives. It is
because such practice within Telon Outdoor will have impact on work efficiency in desired
manner.
Company can be referred as a media agency who have work according to their partner
needs. They plan activities in a way to manage projects so that better services can be offered to
various small businesses. Number of employees within organisation is 84 which also allows
management to have effective retention. It means the company is also well focused towards
accomplishment of employees needs so that better opportunities can be attained. In addition to
this, it can be said that number of innovative campaigns are being organised in order to create a

social awareness. One of the most famous campaign that has been organised by business firm
was for PlayStation 4. In this, London’s Oxo Tower was light up with games circle. Another
campaign which is famous is of sparked Pepsi Max’s. Such kind of advertising activities has
improved the brand image in the competitive market (Bridle, 2010). It means through having a
sustainable improvement in its advertising activities the Telon Outdoor can easily gain better
profit. It will allow business firm to resolve its financial issues and helps in future expansion.
One of key unique identity of organisation is that they are focused towards outdoor advertising in
order to promote wider communication. Talon promotes open working between agencies, clients
and media partners as well as a tailored approach to individual agency cultures and planning
philosophies. With an effective consideration of such values the issues in terms of work practice
management are being resolved (Chen, 2015).
Company is also having a skilled workforce which allows to have effective participation in
activities like planning, account management, strategy selection, management of work activities
and innovative promotion. It can be stated that such kind of innovative practice of Telon Outdoor
allows to ensure that they are offering better satisfaction to its clients. Company can expand
business in diverse regions of UK so that market share can be advanced (Clawson, 2008). Along
with this, introduction of further activities like in-door advertising and business consultancy.
With an application of such values the overall work practice within organisation can also be
advanced. It will lead business firm to impressive level of success and assist in gaining better
competitive advantage (Yousif and Hassan, 2013).
Telon Outdoor can also focus on portfolio strategies in order to have better opportunities
so that goals and objectives can be accomplished. Products need to be have transformation with
an application of innovative values. Client need also need to be referred properly in order to have
better development of key aspects that can assist business in gaining better opportunities.
Application of Pestle is also necessary to refer because it helps in understand diverse factors
associated with the firm. Classification of factors can be as political, economic, social,
technological, legal and environmental (Maley, 2011). If management is having appropriate
information about such values then business firm can easily frame sustainable strategies to attain
better growth. It will make understand how business can have collective working using pestle
factors. Moreover, it is also necessary to have use of porter generic values. It will allow to have
consideration of factors associated with market so that better outcome can be attained. It will

provide information about supplier, competitors and new market entries on the basis of which
decision can be taken into account.
It is also significant for Telon Outdoor to have changes in digital practice as per reference
of growth opportunities and consideration. If business firm is not having changes accordingly
then it will affect the overall outcome in diverse manner (Wickramasinghe and Jayaweera,
2011).
Direction must have changes according to availability of resources in regard to practice of
digital technology. It will allow to have long termed property in terms of business chance.
Market problem solving is the process of assessing the viability of a new corking or work
through problem solving conducted directly with the consumer. This drill allows a company to
discover the target market and record belief and other input from consumers regarding
powerfulness in the product.
Sampling is a fundamental part of audit work, and IDEA simplifies sample creation while
offer multiple methodologies Overall, IDEA helps you look at the information from antithetic
angles to gain lesser insight into the organisation business activities. It can also be used to
perform exception testing to spot inner control imperfection and supply praise for amended.
P2. Ansoff’s growth vector matrix
It has been noticed that management of Telon Outdoor can also have focus on application
of Ansoff matrix in order to have effective evolution of key practice. Company is having various
opportunities in regard to have long term sustainability. In this respect, application of diverse
factors can also be considered as critical aspect such as market penetration, development,
product development and diversification. By having a better accessibility of Ansoff the company
can have effective selection of strategies. In market penetration the business firm need to focus
on gaining better opportunities within market using its existing products and services. It means
the company can have improvement in standards of outdoor marketing activities (Hui and Tsang,
2014). It will allow to have better opportunities in regard to customer satisfaction. Improvement
in quality of products and services will attract more customers and helps in gaining better
opportunities. In other words, it can be said that Telon Outdoor will focus on improvement in
market share so that overall development can be advanced. In this respect, the sales of
organisation need to be improved with an application of effective promotion or distribution.

Along with this, it can be said that market development is also an effective strategy that
can be employed by Telon Outdoor in order to gain better growth. In addition to this,
management need to focus on strategies that allows to have expansion in new market. With an
application of various expansion values the business firm need to attain better opportunities. In
this respect, management need to focus on overall development of various strategies so that
better outcome can be attained (Cantrell, 2011). In addition to this, management can focus on
different customer segments so that products and services can be promoted in desired manner. It
will allow to ensure that customer reach has been advanced in order to accomplish goals and
objectives. Company can also have expansion in different geographical areas for better growth
within competitive market. It has been noticed that company also need to focus on economic
values so that better outcome can be attained in respect to have sustainable growth. Supplier
relation also need to be improved so that better opportunities in terms of market share expansion.
In addition to this, the business firm also need to focus on application of unique technological
values so that improvement can be taken into account.
Other than this, it is also necessary for management of Telon Outdoor to have focus on
product development. In this, company need to consider improvement in products and services
more effectively. Also, by having an effective development of product on the basis of product
development strategy is significant. Company can have investment in research and development
practice so that further improvement can be taken into account. Also, acquisition of various
products and services is also necessary in order to make sure that company is having continuous
improvement in practice (Zachariassen, 2008). Along with this, branding is a process which need
to be referred by management of Telon Outdoor so that better outcome can be attained. Company
can also have collective operations with small businesses and suppliers so that product
development need can be accomplished. It has been witnessed that product promotion is
necessary in order to make sure that Telon Outdoor is having continuous growth in business. It
will also assist in attaining competitive advantage so that long term opportunities can be
accomplished. Moreover, diversification is also a technique which need to be referred by
management so that company can have continuous development. In this practice the
management will try to present its products and services in a different manner to ensure that
customers are attracted (Burns, 2014). However, it is referred as one of most risky approach of
business development but it effectively allows to attain potential growth. Company can also

focus on improvement in activities that allows to have effective identification of risk. On the
basis of such norm the business entity will allow to improve the factors that can minimise the
risk. Also, in order to have better growth the management of Telon Outdoor can consider
application of digital tools and expanded network as critical aspect. It will allow to ensure that
better opportunities in terms of sustainable values can be attained. Services can be promoted in
effective and diversified way to ensure about better opportunities (Duke, 2015).
P3. Assess the potential sources of funding available to businesses
Telon Outdoor is small business organisation who operates its business in UK market. In
order to have better opportunities and expansion the company needs effective consideration of
diverse sources that allows to resolve issue regarding funding and finance. It has been noticed
that by having an improved focus on number of sources the fund allocation can be advanced
effectively. In addition to this, it can be said that bank loans, crowd funding and venture finance
are key options on which organisation can focus (Feurer and Chaharbaghi, 2008). With an
effective allocation of funds the overall performance of business entity can be resolved. Bank
loans are considered as one of most common method that allows to improve the funding
sourcing. In this, company can borrow finance according to need on interest. It will allow to have
better development in terms of business expansion.
Other than this, crowd funding is considered as practice that allows to have funding on a
special project or venture through improvement in diverse small amounts of money. In this,
collection is being taken into account from diverse number of people through approaching
internet services (Ghemawat. 2012). It is referred as alternative method of fund allocation which
is used by diverse businesses in order to have better sourcing. In this process the management of
Telon Outdoor need to present its expansion idea over internet on diverse crowd funding sites. If
presented information is considered as authentic then number of person can offer funding for the
project. With an assistance of this, company can improve the research and development practice
so that key goals and objectives can be accomplished.
Along with this, venture finance is also being referred as critical aspect in order to have
better fund allocation. It has been noticed that profit earned by the company can also be used for
investment in further activities. In addition to this, it can be said that by having an effective
development of key norms in respect to dividend allocation and profit the company can attain
better opportunities (Hackley, 2011). It has been witnessed that company can also approach to

various local and state economic development organisations for effective arrangement of finance.
With an application of such values the Telon Outdoor can easily meet its financial needs and lead
operational values to impressive level of success. In this, economic-development organizations
can charge tantalizingly low interest rates when lending alongside a bank. If business firm is not
having appropriate allocation of funds then issues can be faced in terms of expansion and
activities transformation. Also, management of Telon Outdoor can also have borrowing from its
vendors. It means the company need to maintain strong relationship with suppliers so that credit
facility can be available. It will allow to make sure that overall development in terms of finance
need to be overcome (Lafley and Martin, 2013). Consideration of internal revenue service is
also significant because it helps in meeting the needs. It means the expenses can be controlled
properly so that issues can be resolved. Cost management technique and tax saving is also an
option that can improve the allocation of funds from internal sources. It helps in leading business
firm to impressive level of success.
P4. Design a business plan for growth of organisation
Objective
 To investigate the trend of advertising in UK.
 To increase the sales of Telon Outdoor within London.
 To introduce new services in UK market. To analyse financials
Time scale
It is necessary for business firm to have effective evolution of timescale for each and
every activity so that corrective measures can be taken into account. Moreover, timeline will
clearly indicate about the time within which specific activity needs to be completed. Overall
application for business development of Telon Outdoor will be completed within 15 weeks.
Product and services
In order to have continuous development of business activities, it is necessary for
management to have improvement in products and services. In this respect, digital outdoor
advertising plan for small businesses will be introduced. Also, billboard advertising is also an
option which can be promoted for better opportunities for business (Marren, 2007). Along with
this, it is also necessary for business firm to introduce diverse consultant services for UK

businesses. It means the management can expand its opportunities in terms of business
consultancy services so that corrective measures can be taken into account.
STP
In order to have effective promotion of services the management need to focus on
demographic segmentation. It has been noticed that by having a focus on income level of diverse
businesses the management can target its clients. However, it is necessary for business entity to
make sure that businesses that have low income so that better opportunities can be attained. In
addition to this, it can be said that people who fall in the category of low income group have
financial capacity in relation to purchasing branded products (Marren, 2012).
Other than this, it can be said that targeting is also necessary so that better outcome can
be attained. By having an effective application of differentiation strategy the business entity can
have effective targeting. It has been witnessed that company can target those businesses who are
looking for advertising of their products to the travellers. It is more suitable for the business
entity because such kind of products can be promoted more effectively in outdoor advertising. In
addition to this, it can be said that business firm also need to focus on effective positioning of its
services so that long term opportunities can be attained (Rowley, 2012). It has been noticed that
promotion of products and services can be done effectively with an improved focus on social
media advertising. With an application of social media advertising the better awareness can be
created within market. It will allow to have long term opportunities and lead business firm to
impressive level of success.
Analysis
In addition to have better opportunities within business the company need to analyse
diverse factors. It means the environmental values need to be referred properly so that key
outcome can be attained. It has been noticed that company need to focus on political values. It
means the strategies need to be developed as per political conditions. It will lead business to
impressive level of success. Economic conditions of UK indicates that key aspects are not stable
which might affect the overall outcome (Sisson, 2013). It has been witnessed that social values
also need to be referred properly. It means the management need to ensure that if social need is
not being taken into account properly then it will impact the overall development. Other than
this, technological values also need to be referred properly in order to ensure that long term
sustainability can be promoted.

Business funding
Expenses to fund 3000 GBP
Assets to fund 7000 GBP
Total fund required 10000 GBP
Sales Forecast
Year 1 Year 2 Year 3
Total Sales 63,830 75,000 98,000
Offline Sales 60,830 GBP 70,000 GBP 90,000 GBP
Online sales 3,000 GBP 5,000 GBP 8,000 GBP
0
20,000
40,000
60,000
80,000
100,000
Year 1 Year 2 Year 3
Sales
Figure 1: Total Sales Per Year

Gross margin monthly of first year
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
30
GBP
30
GBP
60
GBP
62
GBP
70
GBP
72
GBP
74
GBP
75
GBP
72
GBP
70
GBP
73
GBP
77
GBP
Figure 2: Gross Margin of Year 1
Plan
In order to have effective development of business opportunities, it is necessary for
management to have sustainable planning. Location of business also plays a critical role so
management need to ensure that its business is located at appropriate location so that clients can
have easy access to services. With an effective consideration of customer service department the
opportunities can be accomplished. Service department will provide quality beauty services to
valuable clients that would help in attracting more people towards the Telon Outdoor. It will help
in meeting goals and objectives in desired manner (Wootton, 2013). Management of the
company will circulate all necessary information to staff members and costumers so that no

confusion will take place. It means the communication need to be according to industrial
standards. It will allow to ensure that business firm is having a better opportunities.
For effective application of diverse activities the business firm need to focus on various
factors such as refining scope, recruitment, resource allocating and budgeting, developing
marketing activities, promotional activities and taking feedback from customers and bringing
changes in services. In addition to this, it can be said that consideration of every step allows to
have better business expansion and lead business firm to impressive level of success. If such
measures like allocation, budgeting and monitoring are not appropriate then overall development
of business might get affected in negative manner (Wootton, 2013).
P5. Assess exit or succession options for the small business
In addition to this, it can be said that small businesses can have asses to exit in diverse
manner. It has been noticed that passing the business to a successor is an option in which
company can focus on change in position of members. It means the new CEO or other board
members can be appointed in order to ensure that overall business opportunities can be
advanced. With an effective consideration of such values the management need to ensure that
key goals and objectives can be accomplished (Marren, 2012). One of the key benefit of such
practice is that it allows to reduce the third party involvement. It means the overall development
can be advanced in regard to have sustainable development. Another method of exit can be as
transferring ownership is also a key measure which can be employed in regard to have
sustainable development. In this, group of employee’s pool resources to acquire all or a part of
the company. By having a continuous development in respect to resource allocation the business
can be lead to impressive level of success. Transferring ownership can also be referred as
practice that allows to have exit from the business (Rowley, 2012).
It has been witnessed that business firm need to focus on effective planning of activities
which allows to have succession of business activities. Company can have selection of successor
so that key activities can be well managed. Start by looking within the organization, examining
employees who may have the right leadership skills. It is also necessary to ensure that identify
critical functions of the company and then have successor work in each of these areas (Sisson,
2013).

CONCLUSION
As per above study, it can be concluded that planning for organisational growth is
significant because it provides an appropriate direction to the overall business. By having an
effective consideration of diverse values in terms of development plan the business entity can
attain better opportunities. It has been witnessed that allocation of sources is also need to be
referred properly for sustainable development. Bank loans, credit and venture finance are key
options that need to be referred in order to have continuous development. Along with this,
business plan also need to be developed with a consideration of product development,
segmentation and budgeting. It allows to lead business to the impressive level of success and
ensure that key measures are being accomplished. Service department will provide quality
beauty services to valuable clients that would help in attracting more people towards the Telon
Outdoor. It will help in meeting goals and objectives in desired manner.

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