Telon Outdoor: Strategic Growth Planning and Financial Analysis Report

This report examines the growth strategies of Telon Outdoor, focusing on planning, digital marketing, and financial aspects. It explores growth opportunities, the impact of digital technology, and the application of the Ansoff matrix. The report analyzes various funding sources, their advantages and disadvantages, and the design of a growth plan for financial information. Additionally, it discusses exit and success options for the small business. The report highlights the importance of effective planning, marketing, and financial management for achieving sustainable growth and competitive advantage in the business environment. The analysis includes recommendations for cost and product focus strategies, branding improvements, and the use of digital tools for growth.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Growth opportunities and impact on the digital technology.............................................1
P2 Application of the Ansoff matrix......................................................................................4
TASK 2............................................................................................................................................5
P3 Sources of funding and its advantages and disadvantages................................................5
TASK 3............................................................................................................................................7
P4 Design and plan of the growth for the financial information............................................7
TASK 4............................................................................................................................................9
P5 Exit and success option for the small business.................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Planning is the first stage or function of the management, which is key part of the
organisation. Every venture need to plan their activities so that they can lead according to plans
and can achieve the desired objectives and aim. Other than that venture need to maintain
sustainability in the business so that they can cater the needs and wants of the customers. In
order to maintain sustainability in the organisation, venture need to plan their desired outcomes
so that they can able to gain competitive advantage. Customers attraction and competitive
advantage is the most important factors which helps the business to gain success. Other that
organisation need to hire expert in the business so that they can able to maintain all the
operations effectively and effectively. Experts are taking their best place in the organisation in
order to place their effectively skills in the planning of organisation activities. For this report
Telon outdoor have been selected. Through consist effective planning, the organisation able to
arrange fund for their development and ascertain more profit. For gaining insight knowledge
towards the company, present report covers effective understanding regarding different
resources.
TASK 1
P1 Growth opportunities and impact on the digital technology
Growth is very important aspect for the organisation which helps the business to have
effective success. Every venture want to have success in their business in the market place so
that they can able to move forward from the competition. In order to have growth, Telon outdoor
have been focusing on the different and innovative application. There are several media tools to
ascertain effective results at workplace. There are several opportunities and growth perspective
which are existing in the organisation so that the business activities can be conducted in
innovative manner. Other than that collecting working is also important task for the employees
in order to implement innovative things in the organisation. With that marketing is the way by
which venture can attract and retain large number of customers. Nowadays digital marketing is
playing very significant role in promoting products and services in the marketing (Choi and
Chung, 2017).
It can be said that digital marketing is the biggest opportunities in the market so that
organisation can promote their brand in the market and create the awareness of the products and
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services. There are different platforms that are included in the digital marketing such as social
media marketing, content writing, search engine optimization etc. When it comes to the social
media marketing there arr different sources such as Facebook, Instagram etc. As this is the world
of digitalisation, people are communicating and connecting with the different people with the
help of social media platforms. This is the way by which communication have become very easy
and fast. In the recent time when one person want to send some message to other people, it was
very difficult and time consuming. But now nowadays when one person want to transfer the
message, then it has become very easy and fast. This opportunity has been grasped by the
organisation and they have started communicating and connecting with the target market with
the digital platforms (Gurran and Bramley, 2017). Now organisation have created their official
page on the different social media platforms and with the help of it they are communicating with
the customers. It can be said that it is the way by which mass customers can be attracted and
retained.
The chosen venture can also work with media agency to work as per their partner and
other members working. In this regard, they are planning different activities that assists to
manage work and performances in systematic and effective perception. There are more that 84
employees that are working in the organisation which helps the management to focus on the
different aim and objectives in order to attain innovation in the business. Other than that
marketing campaign have been created by the organisation in an innovative manner so that they
can create the social awareness in the customers. In this way, famous campaign also organised
by the business is Play Station 4. Therefore, in London there are Oxo Tower light up with
several games circle. Further, various campaign also created which have key famous for sparked
Pepsi Max’s so that advertising activities enhances to create creative results and brand image in
the competitive market (Hui and Tsang, 2016).
Other than that it have been known that there are several financial problems that are
being faced by the organisation which need to solve in proper time. If financial problems are not
solved on time, then the venture can face huge loss. It is very significant for the venture to
maintain sustainability so that they can resolve all the financial issues of the organisation. In this
way, financial problems will be resolve that assists to expand business in different areas of the
world. Outdoor advertisement is also important for the business so that the organisation can
attract those customers who do not use internet. There are several people organisation which are
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specialised in the outdoor advertisement such as agencies, client media and partners etc. The
venture need to approach these venture to create effective advertisement. This will help the
venture to create mass awareness in the market place and in the eye of customers. Other than that
skills labour is the biggest problems which is faced by most of the small organisation. As small
ventures are not ready to pay high pay scales so they are not able to hire skilled labour. Thus,
they need to create good abilities and knowledge in their existing employees so that they can
maintain effectiveness and efficiency in the different operations in the business. Therefore, it is
the best way to enhance market share and make it advanced in the areas. With the help of
introducing the marketing and consultancy, overall work practices will be ascertained in
effective manner (Lafley and Martin, 2013). To
It is very significant for the venture to analyse the different factors that have very great
impact over the organisation. PESTLE analyse is the most effective way by which venture
analyse Political, social, technological, economical, legal and environment as well as analyse
that how these factors can serve them opportunities and threats.
In order to gain competitive advantages, management of Telon Outdoor must utilise Porter's
Generic Strategies. Cost Leadership: With this strategy, the objective of organisation is to become lowest
cost producer in the industry. In this strategy, the management Telon Outdoor must
reduced the cost of its products and services in order to gain more and more customers.
The limitation would be that management would not be able to earn desired amount of
revenue. Product Differentiation: With differentiation leadership, the business targets much
larger markets and aims to achieve competitive advantage through differentiation across
the whole of an industry. In this strategy, the management of Telon Outdoor needs to
diversified its product range and allocate the price accordingly in order to gain
competitive advantages.
 Cost and Product Focus: In this strategy, the organisation focus on both cost and
product diversification simultaneously. This is considered as an optimum strategy which
could provide competitive advantages to the organisation. Telon Outdoor can implement
this strategy in order to generate higher profits with increase customer base.
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Thus, it is recommended to Telon Outdoor needs to implement cost and product focus strategy in
order to gain competitive advantage.
P2 Application of the Ansoff matrix
Ansoff matrix helps the organisation to find the different opportunities so that they can
implement it in the venture and gain competitive advantages. In this way, it has been seen that
management of Telon Outdoor also have focus on the application of the Ansoff matrix to create
effective functions with practices. It has been founded with the help of Ansoff matrix that
organisation have several opportunities which they can able to grasp with the help of their
capabilities and resources. With the help of different factors analysis, it has been founded that
organisation have different opportunities such as to penetrate, diversification, product
development and development (Miller and Funston, 2015). In respect to access the Ansoff,
strategies will be ascertain to focus on the better development. It has been founded that there ate
several opportunities that organisation have to enhance the innovation in their products and
services as well as serve better services to the customers. It also helps the venture to gain better
advantages with the help of focus on the strategy. With the help of applications in expansion
values, the chosen venture can make effective conclusion to attain better opportunities in the
market place.
Focus strategy is the way by which organisation have key focus on the particular segment
to cater the goods and services to the customers. It is the way by which business select one or
two segments then identify the needs and wants of that customers and then produce goods
accordingly. The venture can select the focus strategy by which they can able to serve maximum
satisfaction to the particular segment. This will help them to retain the target market as
customers will have positive image about the organisation. This is very good strategy for the
expansion as venture can able to cater the needs and wants of different segments. Advanced and
innovative goals and objectives have been created by the venture in order to grow operations in
several geographical areas. In the competitive market, it is the best opportunities to make
sustainable growth.
Other than that vertical and horizontal integration is also one of the good strategy by
which venture can able to create the good relationship with their suppliers and manufacturers. It
is very important for the venture to expand their business, with the help of expansion they can
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able to gain more productivity and profitability. If the venture is able to acquire their suppliers
and manufacturer then they can able to make more profits. Therefore, the organisation will able
to enhance their operations in different news areas of the organisation. Investment also needed
for conducting research and development program regarding improvement in the business.
Acquisition is the effective element that assists to make further improvement into the account.
With this regard, the organisation has opportunities to deliver effective results through develop
their operations in new areas as well (Vogeler and Beautrais, 2016).
In addition, branding is the powerful procedure in which administration of Telon
Outdoor need to improve their independent company focuses in viable way. There are a few
additionally require for item advancement for conveying important results. It is the most ideal
approach to proceed develop operations to accomplish upper hands for long haul openings.
Expansion is the another procedure which alluded to the administration for persistent
advancement. In this part of administration, items and administrations of the association
additionally produces for accomplishing potential development. In order to enhance exercises,
successful distinguishing proof is expected to find out the hazard. Factors likewise should be
survey that make powerful outcomes through limit chance viewpoints. In Telon Outdoor
computerized devices additionally extended that make viable development through system at
working environment. It additionally takes into account guarantee better chances to achieve
general development. Furthermore, administrations could be advanced through successful and
enhanced ways that guarantee better open doors at work environment. It is the most ideal
approach to learn and create successful working in the business condition.
TASK 2
P3 Sources of funding and its advantages and disadvantages
Telon Outdoor work their capacities and operations in various territories of the world
with the goal that they required more store and cash through income and benefits will be creates
in the new markets. Better open doors are being needed by the venture so that they can
successfully consider different aspects to find out issues and problems of the association. In this
unique circumstance, number of operations and administrations additionally create at work
environment that helps to finish wanted outcomes in deliberate way. It is the most ideal approach
to allot appropriate measure of fund for every action that makes inventive outcomes in the
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speciality unit. Besides, bank advance, wander fund, and so on factors are required to find the
alternatives in which business will centre (Yousif and Hassan, 2013). In regard to successfully
dispense the reserve, general exhibitions can be create through unravelling issues.
Moreover, bank advance likewise thought to be powerful strategy that permit to enhance
wellsprings of the subsidizing in noteworthy way. Telon Outdoor can obtain their cash through
various territories with the goal that it is the most ideal approach to improve advancement for
business extension. What's more, swarm subsidizing likewise considered practices to make
powerful capacities and operations for the particular undertaking and little measure of cash for
improvement of the association. With this respect, gathering decides for different number of
individuals through considered methodologies of web administrations. It could be alluded as the
option strategy for subsidize designating that are utilized by the differing endeavour. At the point
when introduced data grows the financing destinations, bona fide data could be discover for
creating practices achieving key objectives and goals (Zambon, and Salvati, 2017).
Source of Funding and their advantages and disadvantages
Crowdfunding: Crowdfunding is the form of funding a project or venture by raising small
amounts of money from a large number of people, typically via the Internet. Advantages: Enormous amount of fund can be generated in minimum amount of time. Disadvantage: If business failed to succeed in the market, then the reputation of owner
will degrades.
Bank Loans: Bank loans are most common form of funding where business owners are provided
with loans by charging interest rate on loan Advantages: Easiest mode of funding. Disadvantage: If loan takers failed to make instalment timely, than they have to face
legal consequences.
Peer to Peer funding: It is a method of debt financing that enables individuals to borrow and
lend money without the use of an official financial institution as an intermediary. Advantages: High amount of funds at minimum interest rate.
 Disadvantage: Risky method of getting funds.
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What's more, wander fund additionally decides powerful outcomes in the business that
helps to fulfil wanted results at work environment. Seriously, benefit will be earned through a
few exercises that make successful improvement for find out target showcase through
assignment of the assets. It has been seen that organization has a few angles to manage target
advertise so it is the powerful approach to achieve orderly outcomes at working environment.
Advancement of the business likewise helps to make monetary improvement in the association
for viable plan of the back. In regard to inferred diverse sources, monetary advancement has
been happened that helps to achieve money related needs and lead for operational esteems. It
influences amazing accomplishment for the financial advancement and charge as the low
enthusiasm to rate from loaning sum from the bank. At the point when the Telon Outdoor not
compelling work their capacities through allot the assets, they can't settle business issues in
orderly way. In regard to shape business operations and exercises change, cash should be
obtained from various merchants. It characterizes as the advancement of the solid relationship
that helps to fulfil want brings about the venture. Keeping in mind the end goal to build up the
back sum, issues can be overcome in methodical way that helps to considered inward income at
working environment. It additionally makes critical outcomes to meet with the most recent
patterns and oversee capacities (Zambon, and Salvati, 2017). It implies that costs could be
controlled in the best possible way that expands viability at working environment. Moreover,
expenses can be spare through settle distinctive issues and designate the store from the inside
assets. It helps to lead with great level of the achievement and accomplish general development
in the business condition.
TASK 3
P4 Design and plan of the growth for the financial information
It is very significant for the organisation to have proper growth and success in the market
place, in order to have success organisation need their financial information. By this way they
can compare their past information with the present data to find that they are having success or
not? In this context, Telon Outdoor has different roles and responsibility to assure their goals and
objectives will be fulfilled in an appropriate manner. Following are certain objectives will be
develops at workplace:
Objectives
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 To find the different trends in the social media and digital advertisement within the UK
market.
 To increase the selling of their products and services of the chosen organisation in
London areas.
 To create innovative ways for executing the services in the market place.
Products and services
It is very important for the organisation to produce innovative products and services so
that they can able to attract and retain large number of customers. In this regard, digital outdoor
activities will be planned for the small business enterprise. The venture is going to use the
different innovative machinery which helps the employees to produce the innovative and quality
products and services to the customers. With that venture need to create different digital
marketing campaigns so that they can promote their products and services to the target market.
What's more, essential aspects should be build up that influence differing advisor in UK to
advertise (Choi and Chung, 2017). With the assistance of chances, administration of the business
can extend their operations and capacities without much of a stretch as the consultancy benefits
so restorative estimation can be considered. Along these lines, business can grow their
operations and capacities
Segmentation target and positioning
In regard to advance viable administrations, there are various types of exercises create by
the administration that need to concentrate on the statistic division. Further, it has been seen that
there are a few components in which Telon Outdoor need to center. For instance, salary level
that helps to different exercises of the association to target fitting customers. Then again, it is
essential to business to work their capacities for low level pay of the general population. In this
way, it makes a few open doors for creating powerful outcomes. Moreover, there are distinctive
classifications likewise creates in which low wage gathering of individuals have monetary limit
in relations to the marked items and administrations (Gurran and Bramley, 2017).
Alongside this, one might say that focusing to the general population likewise comprise
better outcomes and results with compelling utilization of the system. It makes better perspective
in the specialty unit for find out more benefits and income. Further, it has been expressed that
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objective achieve with those organizations who have searching for the promotion of the items
and administrations. It is the most ideal path for creating comes about for a few voyagers.
Moreover, it comprises vital part to make powerful situating at working environment. Through
long haul openings, the association has compelling outcomes to enhances web-based social
networking notice. In regard to make inventive application, Telon Outdoor can without much of
a stretch make better mindfulness at working environment. It drives business and upgrade great
level in it. In any case, it additionally comprises objectives and destinations that are vital
components to make prevailing in the association (Hui and Tsang, 2016).
Analysis
it is also another important part of the organisation, it is very significant for the venture
to analyse the organisation internally as well as externally. When the venture is analysing
themselves, they can able to have proper outcome in order to set their future goals. It has been
evaluated that the firm need to focus on different political factors so that they can able to creates
the different strategies in order to stabilise the political factors. Other than that it have been
founded that several other factors which are related to economical which changes time to time.
These factors have great impact over the organisation. Thus, venture need to analyse that how
these factors can affect and how they can cope up with these factors.
TASK 4
P5 Exit and success option for the small business
It is very important for the venture to create their success in the market place,
organisation have different opportunities which helps them to create the large target market base
so that they can able to create more profitability and productivity. In order to maintain success in
the business, top level management and employees have decided to implement some innovative
strategies in their production and marketing field.
In this way, the venture can recruit skilled people at organisation which make effective
consideration among the several members. Overall opportunities of the venture also advanced
that they will take consideration of the management operations and activities which helps them
to ensured key goals and objectives in successful aspect. Other than that there are several
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benefits that are available to the organisation which motivates them to be in the market place and
gain competitive advantage (Lafley and Martin, 2013).
Other than that sustainability is also another factor which venture need to maintain. It is
very difficult task for the organisation to maintain sustainability, but different opportunities
helps them to maintain it. Digital advancement which helps the firm to gain competitive
advantage and helps them to attract and retain large customers. Liquidation: Liquidation is the method through which an organisation sells its assets to
claimants and dissolved the organisation. It generally occurs when organisation become
insolvent and it cannot pay its obligations.
 Friends and family management: Friends and family management refers to the process
where the owners involves friends and family members in order to manage the business.
This is usually done in order to boost up the business and make it successful in the
market.
In regard to make consistent improvement, assets assignment incorporates exchanging
the proprietorship to make hones that permits exit from the endeavour. It has been seen that the
picked association need to make appropriate concentration for making powerful arranging and
advancement of the exercises. It helps to make prevailing through work a few business exercises.
The venture can likewise make their results and operations to choose the individuals to play out
a few exercises. In regard to sort out a few exercises, the picked business has chances to
evaluate, compose, looking at and find out more capacities (Miller and Funston, 2015).
CONCLUSION
It can be concluded from the project report that planning is very important part of the
organisation. Before execution of any activities or operation, organisation need to plan so that
each and every resources can be utilised in appropriate manner. Different objectives have been
designed so that can able to attain growth and success. With that Ansoff matrix helps the venture
to find the different opportunities to expand their business.
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