Innovation and Sustainable Business Development: Assessment 1

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INNOVATION AND SUSTAINABLE
BUSINESS DEVELOPMENT
ASSESSMENT 1
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Executive summary
The value proposition is a systematic commitment and promise of values to delivered. It is the
base of the prospect which should buy from customers. It describes and determines whereas
people bother reading more towards the products and services which is provided to the company.
It gives directions to the company why someone should business with them. It convinces the
potential customers why their services, as well as products, will valuable. In this report, it
explains the significant effect of the innovative trend for start the new business called augmented
concept and Telstra. Telstra is an Australian telecommunication company and builds
telecommunication networks. The report explains the problems, solutions, value proposition. It
also explains the critical assumptions regarding customer’s desirability. The report explains that
the company select innovative tools and techniques and find out the factors which influence the
customers.
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Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Discussion...................................................................................................................................................5
Findings and Recommendations:...............................................................................................................11
Conclusion.................................................................................................................................................12
Reference...................................................................................................................................................13
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Introduction
This report explains the concept of a new start-up business in the context of Telstra. Augmented
concept help to the telecommunication sectors companies by providing the direction to manage
the mobile and fixed the networks. This type of software is innovative and influenced by the
customers for their fast networks. In this report, it explains Telstra Company which is an
Australian telecommunications company and operates telecommunications networks as well as
markets voices, mobile, internet and various types of products and services. The report explains
that the company faces many problems regarding decrease the customer’s interest, low networks
systems, business efficiency. It also explains customer desirability, technical feasibility, and
financial viability. It describes the depth information regarding the selection of innovative tools
and techniques which clear the concept of the value proposition. At the end of the report, it
suggests some recommendations for further improvement so the company can apply these
suggestions and reshape the structure.
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Discussion
Impacts of the augmented on Telstra
It is investigated that it is not easy for Telstra to start the new business because every company
face challenges and risk when the new business started. It is also very challenging for the Telstra
to start the new business and influenced the customers. Risk factors are various types such as;
planning, directing, executing, launching stages and every stage have their own risks.
Augmented reality is software which focuses on wearing fewer cameras, microphones, wearable
displays and projection screens (Payne, et. al., 2017).
It is information displayed over the actual objects to provide the contextual information towards
the object. Augmented methodology consider as a systematic methodology to make the process
of beginning the firm business. It is evaluated that the idea of this given business idea is not old,
but it supports to determine the perfect idea for starting the new concept as well as approaches
(To, et. al., 2018).
Telstra is an Australian telecommunication company which operates the telecommunications
networks such as; mobile, internet, pay television and many products and services. It is founded
in 1st July 1975, headquarters in Melbourne Australia. It provides network services, telephone
services, data services, and pay-TV. Since, 2018, Telstra is focused on providing qualitative
services, telecommunication sectors services and data services to its customers.
It is evaluated that the company invest its higher cost for infrastructure to provide helps to its
customers to connect with its abilities to service and manage the network performance is the
success of the business. The purposes of the company innovative concept are to connect the real
world to the digital world especially it is focused on delivering the augmented concept through
print media. By using this concept and mechanism the company can gain the chances to
influence the customers and increase its productivity in the competitive marketplace.
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Targeted problems/ opportunities:
It is evaluated that Telstra faces many issues and making efforts to mitigate the risks. It is an
analysis that the company face many losses regarding its revenues. Customers and trading
partners attempt to take actions against the company. It is analysis that if the company cannot
maintain and continuity of its services the chances of business losses will be arises.
It is an analysis that many peoples are not aware of the new concept of the company, in this case,
it decreases the customer's interest. It is challenging for the company to influence the potential
customers and attract to the new ones for its augmented systems. Starting the new business is not
easier for the company, the chances of business success may be uncertain. So it is risky for
Telstra to attract the customers and connect with them (Baldassarre, et. al., 2017).
If the business will gain the potential customers interest the chances of success the business will
be achieved. The augmented system is the new concepts which focus on attract new customers
and connect to the world with digital technology. It is also challenging for the company to set up
the business within the competitive era because in the competitive market it is risky for the new
business to set the position and gain the customer's interest.
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Augmented trend and Telstra:
Telstra is famous for its telecommunications business which operates approximate $6.2 billion
operating income. It is investigated that Australian telecommunications commission trade as a
telecom Australia and run the domestic telecommunication services. In the present year Telstra
access millions of Australian people to connect with the websites 4chan, zero, hedge and live
leak towards Christchurch mosque shootings (Yoo Hwan & Young., 018)
Augmented concept: It is a less risky method to start a new business idea. It helps to support the
business and increase the awareness of the digital world. It includes three standards such as;
Sketch the hypotheses: It supports to create the business canvas by using assumptions to make
business plans.
Customer awareness: It emphasis to go and ask for the feedbacks for potential users towards the
company products and services
Active the development: This factor helps to understand the importance of customer’s quarries,
their problems and give fast response to sort out their problems and reduce the chances of risks
failure.
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Portfolio of generated solution concepts:
Company use contingency plans to deal with the problems which create issues for it. Risk
assessment process supports the company to generate the solutions. The effective strategy helps
to the company to generate a new business start-up and make the digital world.
Organizational era: Telstra is a worldwide famous telecommunication company which focus on
increasing the awareness of the digital world. It is the largest provider of fixed-line services
which includes home phone, business as well as PSTN products. It also operates and maintains
the Australian public telephones. Its GSM network is the first digital mobile network in Australia
(Hoveskog, et. al., 2018).
Innovation trend: Telstra is a fast-growing telecommunication company and understands the
concept of values of growth and creativity. It makes plans for launching the 5G technology,
augmented systems, using of artificial intelligence as well as machine learning. The company
also make plans for cyber security.
Innovation plans and strategy: It focuses on innovation plans and strategies according to the
market analysis, requirements, and customer’s needs. It provides support to the company to
become better and innovative strategies. The company invest its funds in new start-up name
augmented software. This concept increases the speed of networking and makes connections
easier.
Innovation abilities: It is investigated that Telstra has to give efforts to upgrade the business and
wants to achieve all the goals and objectives of the company. it making the needs changes in
strategies by analysis the market trends and needs. Company has a suitable amount for its
resources and it helps to maximize the innovative abilities and capabilities.
Innovation value creation as well as capturing: Creativity and innovation is the major area for
digital industries since its starting. For Telstra, it commits for launching the innovative plans and
services in industry and gives the best and fast services to its customers. company setup strategy,
research labs according to the requirements of the firm. All these concepts and factors are related
to each other. Organizational environment adopts the new trends and runs in the industry.
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Solution selection analysis: Strategic alliance method helps to the company to links with the
organizational sources, structure as well as its strategy. It is a critical concept of organization.
Crate the innovative strategy is the basic step to accomplish the strategic alignment for the
organization. Strategies help to the company business and support for stay in the competitive
marketplace.
Value proposition and benefits
Strategic alliances have many benefits such as;
 Provide directions to focus on the efforts in the right directions at the right time.
 It supports to eliminate the conflicts priorities.
 It Provides structured and clear vision and mission towards employees.
 It supports to the company to maximize the networks and increase the awareness of
digital technology (Hutchins, 2016).
Targeted customers:
The primary targeted market is the major cities. The company focus on target these cities, their
people who found the new technologies. Secondary target markets of Telstra are lower-income
groups. It built its offices in 9 Asian countries. It transforms the business, culture from being
government dominated form to a private corporate company. It increases the workforce to
influence productivity and manage the market demand (Roman, et. al., 2018).
Competitive advantage:
It is analysis that there are various types of competitive advantages the company have such as;
because of its new business concept, it decreases the competition. It is analysis that the company
start the new business so the chances of the competition are low, augmented systems increase the
productivity of the company and it provides chances of success.
It is investigated that company use augmented system which is available as an app for android as
well as IOS. It uses the user’s cameras for applying the layers of digital context over via camera.
It provides 32% more productive workforce, 30% higher the quality outputs and 20% greater and
effective utilizations. This software helps the company to differentiate with the other companies.
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Critical assumptions and uncertainty:
Customer desirable: Customers want those services which provide east services and make easier
their works so company make plans for fulfil their needs and wants.
Technical feasibility: This new system software helps to make plans for the use of effective
strategies and implement these strategies for a faster technology.
Financial viability: The Company have suitable sources for its financial viability. It also invests
funds to develop technology ideas and innovative products and services.
Strategy fit: Innovative strategy will be fitted for this business idea. It is useful and provides
benefits to the organization.
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Findings and Recommendations:
Telstra focuses on open the innovation strategy and makes efforts to improve and renovate its
business structure. Its focus on fulfilling the customer demands and provides the best services to
them. It also concentrates to increase digital services, provide data services, remote the export
support.
Some recommendations are:
 The company should transfer the knowledge via media, internet.
 Strategic alliance helps and supports to the company to develop and utilizes the
innovation strategy named augmented systems at the organization.
 It enhances the company business and makes the digital environment become faster.
 It supports the company to find out the changes and provide the best services to its
customers.
 The company should improve its technology style which gives lesser results in the past
years.
 It should focus on improving employee engagement and organize HR management
(Jakšić, et. al., 2018).
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Conclusion
It is concluded that this report describes the value propositions of the new business and its
importance. It also describes the impact of the augmented new business concept of the Telstra
Company. It is an Australian telecommunication company and provides various types of digital
services to its customers. It makes plans to start the new business idea to influenced the
customers and increase productivity. The report explained the innovative strategy and its impacts
on innovative lining up of the organization. It describes the depth information of innovation to
the organization which is created and helps to capture the strategies and implement it.
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