Central Queensland University: Telstra Automation Project Report

This professional project investigates the impact of automation on Telstra's operating expenses and profit generation. The research examines the relationship between these factors using data from Telstra's annual reports from 2010 to 2019. Through regression analysis and descriptive statistics, the study reveals a decrease in profit and an increase in operating expenses due to automation. The project explores existing literature on automation, profit, and operating expenses, and recommends strategic management investments to enhance customer satisfaction and increase profit. The report includes an executive summary, introduction, literature review, methodology, findings, discussion, conclusion, and recommendations, providing a comprehensive analysis of automation's effects on Telstra's financial performance.