Telstra Business Communication: Analysis of Challenges and Solutions

This report analyzes the business communication challenges faced by Telstra, an Australian telecommunications company. It examines various issues such as network outages, increased competition, declining revenue, and the impact of digitalization. The report draws on multiple articles that discuss Telstra's struggles with its mobile network, cloud services, and overall business performance. Key challenges include customer service issues, the need to adapt to changing technologies, and the impact of competition on revenue. The report also highlights Telstra's responses to these challenges, including investments in network improvements. The analysis covers a period from 2012 to 2018, providing a comprehensive overview of the company's difficulties and the actions taken to address them.

Running Head: TELSTRA 0
Business Communication

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Article 1
Jacobs, S. (2018). Telstra is facing a huge challenge in its core business. retrieved from:
https://www.businessinsider.com.au/telstra-challenges-share-price-falling-2018-5
In this article, author has described the issue of Telstra related to competition. This
article has given emphasis on the how Telstra is struggling in responding towards the
increasing competition. In this way, the reader will come to know the effect of competition
on the organisation in recent time. Author has also explained the challenging marketing
conditions in the Telstra. It has highlighted that although the mobile subscriber growth has
increased by 6,000 but the increment in competition has declined the revenue of company.
In this way, it has cleared the effect of increasing competition in a proper way. It has also
properly analysed the reports of the market that truly depicts the information regarding
competition.
Article 2
Knight, E. (2016). Telstra outages now a real problem for the company. Retrieved from:
https://www.smh.com.au/business/telstra-outages-now-a-real-problem-for-the-
company-20160701-gpw5ra.html
The article put emphasis on the Telstra issue that customer is facing. It has outlined
the complex communication network issue of Telstra. Author has presented the problem of
Telstra related to the networks. Besides this, how this issue has putted negative impact on the
customer service has also being explained. By undertaking this research, reader will come to
know the trouble of Telstra in order to retain the premium prices. In this way, reader will
come to understand significance of network in telecommunication industry. How it can affect
the productivity and growth of company can also be understood with this article. In this
article, author has identified the recent network interruption that Telstra has to face.
Article 3
Rice., J & Martin., N. (2014). Australia Post, Telestra and the “dying business” dilemma.
Retrieved from: https://theconversation.com/australia-post-telstra-and-the-dying-
business-dilemma-27859

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Authors through this article have identified the serious challenges of Telstra. It has
stated that due to the digitalisation of voice process, companies related to telecommunication
has to shift the data between various users. In this way, it has find out that Telstra has to face
the problem due to rapid transfer of data with large number of gateways such as (optic fibre,
wireless and copper) and network infrastructure such as (subsea communication cables, and
satellites, and NBN) that are interconnected through the internet. By ensuring the depth
research, it is able to properly outlined such issues of Telstra. In addition to this, it has also
find out the problem related to community service obligations. By ensuring the common fact,
the reliability of information can be easily known by the readers. It is true that in the remote
or rural areas, customers have to face the communication problem. The same is going on with
Telstra. It has also supported the article with some of the few examples of Telstra issues.
Article 4
SBS News. (2018). More problems for Telstra network. Retrieved from:
https://www.sbs.com.au/news/more-problems-for-telstra-network
In this article, author has presented the recent issue that Telstra is facing. It has stated
that Telstra suffered high amount of the outages on its mobile network. It has presented the
reviews or problems of customers regarding the increasing issue of mobile network. In this
regard, it has highlighted that many customers who are using the network of Telstra are
getting affected due to slow network. It has also highlighted the growing pressure of Telstra
for providing a vision in securing the company’s growth. The author also presents some
figures in order to support the argument. Figures of different months have also being stated in
order to support the readers with correct information.
Article 5
Crozier, R. (2018). Telstra cloud outage hits enterprise users, websites. Retrieved from:
https://www.itnews.com.au/news/telstra-cloud-outage-hit-enterprise-users-websites-
514838
The article has given emphasis on how the outage is affecting the Telco’s cloud
services. It has also stated its impact on the digital properties and private cloud platform of
CSX. It is true that this outage has affected the customers including their webmail, self-
service portal and homepage of Telstra. The reliability of such information can be known by

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the reviews of customer itself. This article has also identified that customers are complaining
about the issues with their cloud services. All these issues also put impact on the external
application such as MyAccount, Telestra.com, Telstra apps of Wholesale, and 24/7 app of
Telstra. In this way, this information has helped the readers in knowing value of good
network for the telecommunication sector.
Article 6
Kimmorley, S. (2018). Telestra’s mobile network went down nationwide again. Retrieved
from: https://www.businessinsider.com.au/telstra-is-having-network-issues-again-
2018-5
The author has effectively presented the business issue of Telstra has emerged
nationwide. By providing the reviews on customer at Twitter, it is able to clear its facts
regarding the issue. The author related to 3G as well as 4G networks has outlined frustration
of customers on the Twitter. Some of the customers were facing the issue in their work due to
network problem. This has seriously impacted their work routine. In this way, by presenting
the posting of customer’s issues on Twitter, reader will come to know the reasons of bad
network issue on working as well as reputation of telecommunication industry. At the same
time, author has focused on the response of Telstra toward such kind of issues. In addition to
this, author has discussed the downfall in the growth of company by facing such kind of
issues.
Article 7
Seeking Alpha. (2018). Telstra: The long painful decline. Retrieved from:
https://seekingalpha.com/article/4145994-telstra-long-painful-decline
Starting from the brief introduction of Telstra, author has expanded its research on the
heavy decline of Telstra Australia. It has presented the figure of year 2015 that fall with
around 47%. It has also supported this research by stating the reasons for such fall. Some of
the reasons that are being stated in this website are intense competition, growth in the
capacity demand, rate of changes in connectivity and technology, as well as announcement of
the launching of fourth mobile network. Breakdown in the earning of Telstra has also
highlighted the significance of market research that are recently coming up with competition.

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In this way, clear and brief discussion regarding the business issue will help the reader in
great way to know various aspects.
Article 8
Prowd, J. (2012). Telestra: Five major challenges. Retrieved from:
https://www.intelligentinvestor.com.au/telstra-pt-i-five-major-challenges-76856
In this article, author has explained the major challenges that Telstra is facing. The
major problem that Telstra is facing is related to shareholder. It is also founded that customer
of Telstra is changing. It has presented how increment in demand has met by the constant
falling prices. Figures has also being presented by the author in order to support the literature.
However, it has also explained how Telstra has increased its share by ensuring to pay for
their service. In this way, the clear understanding of such issues will help in a great way to
take into account the concerns of business.
Article 9
Somasundaram, N. (2017). Telstra’s growth challenges explained in the 3 charts. Retrieved
from: https://www.businessinsider.com.au/telstras-growth-challenges-explained-in-3-
charts-2017-2
The article has given total emphasis on the growth challenges of Telstra that is biggest
telephone firm of Australia. By taking the assistance of different charts, author is able to
explain the challenges that Telstra is facing. In the first chart of Telstra, it has explained the
retail revenue. Through this chart, it clearly stated that even after the exclusion of regulatory
charges, it charges the rivals in order to access to the network. In this way, author through
this article stated that in such market, Telstra is required to grow. The next article that it
included is related to the decline in the sales of Telstra business. By knowing this, readers
will come to know that investor will definitely worried in the crowded market. In the last
article, author has stated that Telstra is required to worry about the falling revenue from the
business of mobile. It has also given the figures that have decreased in the concerned. Such
approach explains the reliability of research presented by author.
Article 10
Palmer, D. (2016). Telstra to invest around $250m more to fix network issue. Retrieved from:
https://delimiter.com.au/2016/06/30/telstra-invest-250m-fix-network-issues/

TELSTRA 5
The author in this article has stated the response of Telstra in which it has spent
around $250 million in order to address the issue. The previous articles has only discussed
about the issues of Telstra. As compare to all those articles, it has presented the action taken
by Telstra for these issues. From the existing capital program, Telstar has made the
investment for such issues. In this way, reader will come to know the importance of steps
taken for the network issues of customers. This issue was increasing rapidly in the
organization of Telstra that forced the company to take such measures.

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References
Crozier, R. (2018). Telstra cloud outage hits enterprise users, websites. Retrieved from:
https://www.itnews.com.au/news/telstra-cloud-outage-hit-enterprise-users-websites-
514838
Jacobs, S. (2018). Telstra is facing a huge challenge in its core business. retrieved from:
https://www.businessinsider.com.au/telstra-challenges-share-price-falling-2018-5
Kimmorley, S. (2018). Telestra’s mobile network went down nationwide again. Retrieved
from: https://www.businessinsider.com.au/telstra-is-having-network-issues-again-
2018-5
Knight, E. (2016). Telstra outages now a real problem for the company. Retrieved from:
https://www.smh.com.au/business/telstra-outages-now-a-real-problem-for-the-
company-20160701-gpw5ra.html
Palmer, D. (2016). Telstra to invest around $250m more to fix network issue. Retrieved from:
https://delimiter.com.au/2016/06/30/telstra-invest-250m-fix-network-issues/
Prowd, J. (2012). Telestra: Five major challenges. Retrieved from:
https://www.intelligentinvestor.com.au/telstra-pt-i-five-major-challenges-76856
Rice., J & Martin., N. (2014). Australia Post, Telestra and the “dying business” dilemma.
Retrieved from: https://theconversation.com/australia-post-telstra-and-the-dying-
business-dilemma-27859
SBS News. (2018). More problems for Telestra network. Retrieved from:
https://www.sbs.com.au/news/more-problems-for-telstra-network
Seeking Alpha. (2018). Telstra: The long painful decline. Retrieved from:
https://seekingalpha.com/article/4145994-telstra-long-painful-decline

TELSTRA 7
Somasundaram, N. (2017). Telstra’s growth challenges explained in the 3 charts. Retrieved
from: https://www.businessinsider.com.au/telstras-growth-challenges-explained-in-3-
charts-2017-2