Analysis of Telstra's Business Activities: A Detailed Report

This report presents an analysis of Telstra Corporation's business activities, focusing on the competitive landscape and operational efficiency. It outlines a plan that includes market analysis to understand industry dynamics and financial performance, and operational analysis to identify management issues. The methodology involves the use of secondary data from Telstra's annual reports and financial statements to identify challenges, such as increasing competition and resource utilization issues. The analysis aims to develop strategies for the company to mitigate these challenges, improve operational efficiency, and maintain a competitive edge. The report emphasizes the importance of internal analysis and the development of corrective strategies to optimize resource utilization and improve Telstra's overall performance in a dynamic market.

6. Activities
Activities to be carried out
Following activities will be carried out in this report-
Market analysis- It has been already identified that the primary is under consideration is level
of competition that is increasing over the period of time. Market analysis will be the primary
activity as it will help in identifying the functionality of different business organisations
operating in this industry. Financial statements of these organizations can be analysed to
identify their revenue generation capabilities.
Operational analysis- Operational analysis will be undertaken by understanding and analysing
additional information provided by the management in the annual report along with the
financial statements (Easton and Sommers, 2018). This analysis will help in identifying the
issues that are concerned with the operational management of the organization. This type of
analysis will help in identifying the operational aspect of the organisations that are in direct
competition with Telstra.
Method to elicit data
Two categories of methods that can be used for the collection of information and data are the
secondary method of data collection and the primary method. Both of these methods have
their advantages and disadvantages and they used in accordance with the provided case
scenario. In the given scenario the primary objective of this report is to identify the issues
associated with financial and operational management of the company. The use of secondary
data will be the most appropriate in the given scenario (Johnston, 2017). Since management
has already provided a significant amount of information and data in their annual reports as
prescribed by the government and other accounting authorities.
Performing the activity will be helpful
It can be set the activity of internal analysis of business operations will be helpful in the given
scenario as it will help in identifying the overall deficiencies associated with the operation.
Any business organisation needs to identify a deficiency in operations and develop a strategy
so that these deficiencies can be mitigated. This information will help Telstra Corporation to
ensure that operational efficiency can be corrected so that competitive edge can be
maintained. (Williams and Dobelman, 2017).
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Use of the information
Data collected from annual reports and financial statements will be used for the following
purposes-
 Identifying issues that resulting into increased competition level.
 Developing correction strategies for the company
 Developing plans for optimum resource utilization (Mertens, Pugliese and Recker,
2017).
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References
Easton, M. and Sommers, Z., 2018. Financial Statement Analysis & Valuation, 5e.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has come.
Qualitative and quantitative methods in libraries, 3(3), pp.619-626.
Mertens, W., Pugliese, A. and Recker, J., 2017. Quantitative data analysis. A companion.
Williams, E.E. and Dobelman, J.A., 2017. Financial statement analysis. World Scientific
Book Chapters, pp.109-169.
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