Strategic Information System for Business Enterprise: Telstra Report

This report provides a comprehensive analysis of Telstra's strategic information system, focusing on the role of accounting software within the organization. It examines Telstra's current organizational structure, identifies operational problems, and explores suitable system acquisition methods, including ERP and custom software. The report includes a system flowchart of sales procedures, identifies control problems, and discusses potential frauds. Furthermore, it delves into the development and adoption of accounting software packages, analyzes Telstra's market size and competitive landscape, and highlights current challenges and recommendations for accounting software users. The report concludes by emphasizing the opportunities that accounting software provides for managing accounting systems within business organizations. The report also includes the market share details of Telstra and its competitors.

Running head: STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Name of the student
Name of the organization
Author note

1STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Executive summary
The objective of this report is to discuss about the role of the accounting software in several
business organizations. In this report Telstra is chosen as the organization and the context of
applying the accounting software is taken according to this organization. Several advantages
and disadvantages of the accounting software are discussed in this report. The current
organizational structure and the market size of Telstra is also included in this report. It is
concluded that with the application of the accounting software business organizations have
got a lot of opportunities in managing their accounting system.

2STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Table of Contents
Introduction................................................................................................................................3
Part 1..........................................................................................................................................3
1. Current Organizational Structure.......................................................................................3
2. Operational problems due to the present structure.............................................................5
3. Suitable system acquisition method...................................................................................6
4. System flowchart of the sales procedures for Telstra........................................................8
5. Identification of the control problems in the system and possible frauds in the system....9
PART 2.......................................................................................................................................9
1. Development and adoption of the accounting software packages.....................................9
2. Current market size..........................................................................................................10
3. Leaders in the market and competitive advantage among them......................................10
4. Current challenges and recommendations for users of accounting software...................11
Conclusion................................................................................................................................12
References................................................................................................................................13

3STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Introduction
In the current universe of data innovation new programming has been produced for
speedier and more exact investigation of information. Accounting programming is made in
light of one of that innovation and it handles all the data identified with an association's
accounting. It gets more straightforwardness the entire framework and the benefit of utilizing
such programming is that it can influence the accounting to process more proficient. Telstra
is an Australian organization which is famous for mainly producing communication networks
and mobiles. It also provides internet connections and broadcast television network in
Australia. This association likewise utilizes a few accounting programming for getting an
incorporated and quick accounting administration.
In this report the authoritative structure of Telstra is examined with different
highlights and usefulness of the association. The utilization of the accounting programming
alongside a few cases of those is additionally incorporated into this report. The setting of
utilizing the accounting programming in the usefulness of the association is talked about here
in subtle elements.
Part 1
1. Current Organizational Structure
Telstra is one of the biggest Australian Organisations and it mainly provides the
network facilities to the Australian. It provides internet connection, television broadcasting to
the people of Australia. The organisational structure is designed in a well demonstrated way.
The organisational structure of the organisation is give below.
Name Post
Andrew Penn Chief Executive Officer

4STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Alexandra Badenoch Group Executive, Human Resources
Stephen Elop Group Executive, Technology, Innovation
and Strategy
Carmel Mulhern Group General Counsel
Brendon Riley Group Executive, Telstra Enterprise
Warwick bray Chief Financial Officer
Robyn Denholm Chief Operations Officer
Will Irving Group Executive Telstra Wholesale
Joe Pollard Chief Marketing Officer and Group
Executive Media
Tony Warren Group Executive, Corporate Affairs
Cynthia Whelan Group Executive New Businesses
There is a board of directors in the organisation. The members of the board of
directors are given below.
Name Post
John Mullen Chairman of the Board of directors
Craig Dunn Director
Peter Hearl Director
Jane Hemstrich Director
Russell Higgins Director
Nora Scheinkestel Director
Margaret Seale Director
Steven Vamos Director

5STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Trae Vassallo Director
There are different departments and posts under CEO and those are the CFO, COO,
Marketing and Media, procurement, Sustainability, Secretyary, Interanal and new businesses,
Corporate Affairs, technology, Innovation and strategy, wholesale, consumer and small
business, Enterprise and services, HR and the Legal department. All these departments have
several sub divisions. Under the CFO there are M & A, IR and Treasurer. The customer
experience, Business, strategy and operation and the broadcast service are under the
responsibility of the COO (Rahman et al. 2015). The Marketing and Media is responsible for
the departments like one to one marketing and loyalty, Marketing enablement, products and
solutions, consumers and business digital marketing. Device management and operation,
operations delivery and performance, mass marketing mobility, product innovation, mobiles,
IoT product Engineering and transformation program managing. The CTO, commercial,
business techniology services, End-to-end productivity, cloud strategy and innovation,
security analysis, security platform, security analytics and EMEA are under the management
of the technology, management and strategy maker. The talent, HR shared services
operations, HR, business and customer advocacy, labour strategy and talent management,
learning and development, Talent acquisition and the HR and Legal departments are under
the responsibility of the HR department.
2. Operational problems due to the present structure
Associations as huge as Telstra confront numerous issues as far as administration and
authoritative structure:
 Any sort of issues emerging in the association ought to be examined with concentrate on
the main driver of the issue and not the likely indications for the issues emerging in the

6STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
working environment. It can be simple for the association to concentrate basically on the
side effects of the association, which are noticeable in the work environment.
 On the off chance that distinguishing one underlying driver with different issues then
every one of the issues ought to be killed or else the issues may remerge and make an
issue once more (Shaul and Tauber 2013). While scanning for the root issues the entire
root issues ought to be examined and an arrangement ought to be created to moderate the
issues with the association.
 Each one of the association should know how the association functions. Departmental
working ought to be imparted to alternate divisions with the goal that everybody knows
the working technique that is occurring around the association.
 At the point when the change system is occurring in the association, they ought to have
the capacity to answer the inquiries being asked to them. Knowing the working method of
the association is the key for the representatives.
 Not including enough individuals in the administration technique can make slacking in
the working of the association. To stay aware of the smooth stream of work they ought to
include more representatives in the offices.
3. Suitable system acquisition method
Framework procurement strategy is imperative for an association to stay aware of the
market rivalry. An association can be select from three of the best programming sort, which
are accessible:
 Business programming: programming, which is created to be utilized by any association
or individual, is known as business programming. They are for the most part sold in the
market at a cost proclaimed by the designers of the product (Larsen, Manning and
Pedersen 2013). They are for the most part open source or authorized software's. They

7STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
incorporate amusements, OS and other programming, which are utilized as a part of
everyday life.
 ERP: ERP or venture asset arranging is a different kind of programming focused to be
utilized by centre business working bureau of the association. It encourages the
associations to acquire arrange points of interest, producing materials, oversee deals, and
receipt orders.
 Custom programming: Programming’s made particularly for the utilization of an
association are named as custom software's (Annarelli and Nonino 2016). They are
created remembering the determinations of the association who has asked for the product
to be produced. This kind of programming's can be a blend of the distinctive sorts of
littler programmings in the market. Make this to actualize complex working of various
sorts of work into a solitary programming.
For the chose association, Telstra the workplace would constrain them to utilize an ERP
for the solicitations and coordination’s of the distribution centre administration (Sampaio and
Bernardino 2016). In any case, the best alternative for the association is to make a custom
programming, which will focus on the essential programming's being utilized as a part of the
association to be actualized into a solitary one. The product can be made to do a wide range
of working of the association.

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4. System flowchart of the sales procedures for Telstra
Billing Engine
Need Post
Processing?
Unformatted Invoice
Data
Bill Post Processing
Invoice formatting tool
Formatted Invoice Data
Bill Print Company
NO
YES
Figure 1: Sale flowchart of Telstra
Source: (Author)

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5. Identification of the control problems in the system and possible frauds in the system
Controlling of issues in the working environment ought to be done successfully by the
utilization of viable administration arranging (Mahzan and Lymer 2014). Regions of
misrepresentation happening are putting in of procurement requests, finance exchange to
extortion representative records, organization charge card abuse, and sellers requesting bigger
shipment conveyance. The fakes of information robbery from the association can cause
security hampering of the workers of the organization. These kinds of cheats can be
controlled by the use appropriate safety efforts inside the associations arrange with the goal
that no outside gatecrasher can come into the framework and take the information. Isolating
the data openness to various progressive areas would give better security of information
inside the association.
PART 2
1. Development and adoption of the accounting software packages
Interest for the utilization of cloud based accounting programming was not high in the
most recent decade (Barak 2016). As of late after finding out about the advantages of the
cloud based, programming's a wide range of associations are endeavouring to receive to the
utilization of such software's. Having the capacity of the cloud executed into a product would
help the capacity of the data of the cloud. The representatives of the association to use to their
advantage can get to the data at that point. The sharing of the data permits the work done on
the product to be quick paced. Presentation of Xero, MYOB and Quick Book has brought
around transformation in the grounds of accounting software's. The product's permits cloud
based accounting advantages and help in turning into the best accessible programming for
business administration (Brown 2016). The issue, which was beforehand there was that, the
representatives needed to chip away at various programming to finish their work. Presently

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they can take a shot at a solitary coordinated programming, which permits the utilization of
cloud based incorporation. The current situation of the hierarchical structure has changed and
the organizations have begun receiving the new programming for the advantage of their
association (Shaul and Tauber 2013). Computerizing the utilization of the distinctive
accounting bundles of the product's assistance them to give the answer to the business
effortlessly and quick. The highlights like quick saving money action, savvy reports and
simple invoicing of the requests of the association. Accessibility of the utilization of the
portable variant of the product likewise causes the representatives to play out their work
effortlessly.
2. Current market size
Figure 2: Market size and share details of Telstra up to 2014
(Source: Telstra.com.au, 2017)
3. Leaders in the market and competitive advantage among them
There are many competitors in the telecommunication market. There is high rivalry
among the telecommunication companies among the world with respect to the service and the
plans they provide. Vodaphone, Airtel are one of the biggest organisations who are actually
leading the market in the telecommunication (Völter et al. 2013). As far 31st March, 2017

11STRATEGIC INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Telstra had a market share of almost 41.4% in which the post-paid connection is increased by
2% whereas the prepaid connection is decreased by 2% (Telstra.com.au, 2017). As far as the
accounting software is concerned there are also many leading organisations in the market of
Australia. MYOB and Xero are some of the accounting software which are leading in the
market and created a huge response from the organisation for the need of several accounting
software.
4. Current challenges and recommendations for users of accounting software
Association can have numerous issues, which would require the best utilization of the
administration to kill the issues and give answers for the workers of the association. The real
issues identified with an association are:
 Failure to foresee the fate of the association can prompt issues in the association. The
administration should enlist an advisor who has the ability to peruse the patterns in the
market and investigations the eventual fate of the association in light of the examination
of the report (Klettner, Clarke and Boersma 2014). This could be useful for the
association as they will have the capacity to comprehend the courses in which they would
need to change their advertising methodology.
 Programming's need in the security convention, which is basic to protect the data from the
outcast, assaults (Scott and Davis 2015). Utilization of firewall is insufficient for the
product needs to stay aware of the expanding digital assaults and dangers.
 Utilization of old obsolete programming countenances an issue for the representatives
(Pettigrew 2014). The old programming is unequipped for doing more up to date counts,
which are fundamental for the simple working of the association.
 The products are not easy to understand in nature and make the representatives utilizing
the product need to endeavour to deliver a superior report to be utilized by the association
(Morgan et al. 2015).