Telstra's Contribution to Common Good: A Business Case Study Analysis

This case study analyzes Telstra's contributions to the common good, emphasizing its role as a major Australian telecommunications company. It explores Telstra's initiatives, including its unique disability equipment program, support for Indigenous Australians, environmental strategies, and disaster relief efforts. The study evaluates Telstra's CSR values, highlighting areas such as community support and employee benefits. Furthermore, it suggests potential improvements, such as strengthening educational missions for Aboriginal children and developing women's safety programs. The conclusion reinforces the importance of corporate citizenship and the need for organizations like Telstra to contribute to societal well-being, ultimately summarizing Telstra's multifaceted approach to the common good and its potential for further enhancement. The assignment uses resources like Etzioni (2014), Felber (2015), and Telstra.com (2018) to back up its claims.

TELSTRA COMPANY- BUSINESS CASE
STUDY
HOW THEY CONTRIBUTE TO THE COMMON GOOD AND HOW IT
CAN BE IMPROVED

INTRODUCTION TO
THE CONCEPT OF
COMMON GOOD
 The active and positive
participation in operations and
programs for the well-being of
the entire community and
country as a whole is known as
the common good.
 The members of the society are
not the isolated individuals
(Etzioni 2014). They are citizens
first with certain responsibilities .

IMPORTANCE OF
COMMON GOOD
FOR THE
ORGANIZATIONS
• Organizations also come under
the responsibilities of citizenship.
• Contributing in common good
enhances strengthens their
good-will and gives them
competitive advantage
• The society gets benefitted
economically , culturally ,
environmentally by the
organizations (Felber 2015).

THE TELSTRA
COMPANY –
TELECOM GIANT OF
AUSTRALIA
• Telstra corporation limited is
Australia’s largest
• The company was founded in the
year 1975 and Andy Penn is the
current CEO of the company
(telstra.com 2018).
• Revenue - $ 26 billion
• Number of employees – 32,000
( approx.)
• Main motto- To create an amazing
connected future

TELSTRA’S
CONTRIBUTION TO
THE COMMON GOOD
• They provide unique disability
equipment program for those
customers who are facing
problems with vision, hearing ,
dexterity impairment , speech
and mobility(telstra.com 2018).
• They have a range of products to
make their lives easy .

CONTRIBUTION
TO THE
INDIGENOUS
AUSTRALIANS
• They focus on economic and
health outcomes for the
indigenous Australians and
promote diversity in the
workforce as well as in the
community.
• They have delivered mobile
connectivity to many of the
Australian remote communities
in collaboration with the NT
government(telstra.com 2018).

ENVIRONMENTAL
CONTRIBUTION
• Their environmental strategies
and sustainability policies are
effective.
• They are focused on managing
carbon emissions
• They ensure carbon change risks
are rooted in their networks
• They are focusing on resource
efficiency by increasing waste
management systems

CONTRIBUTION
TO NATURAL
DISASTERS
• They reach the devastated lands
immediately and restore the
telecom services at once .with
Satellite Cells on Wheels
• They provide assistance packages
for the disaster survivors .
• Their LANES technology for the
emergency services has proved to
be effective(telstra.com 2018).

CONTRIBUTION TO THE
ENCOURAGEMENT OF
NEW TALENTS
• They have been awarding the
new , talented , innovative
business women for inspiring
the generation(telstra.com
2018).
• The new entrepreneurs also get
inspired and get recognized by
Telstra ‘ award programs

CSR VALU4ES OF
TELSTRA
• Donated and raised fund for the
Tsunami of Indian Ocean disaster
.
• Have provided employment to
more than 32,999 people of
Australia .
• Supported low –income people
with concessions on products
and services .

IMPROVEMENTS
• Can strengthen the educational
mission for the Australian
aboriginal children.
• Can develop women safety
programs where self-protection
skills will be taught to women.

CONCLUSION
 Maintenance of citizenship responsibilities or common good are
important
 Organizations should contribute to the human –wellbeing
 Telstra contributes to the common good in many ways
 It should enhance educational and women-safety programs too.

REFERENCES
Etzioni, A., 2014. Common good. The encyclopedia of political thought,
pp.603-610
Felber, C., 2015. Change everything: Creating an economy for the common
good. Zed Books Ltd..
telstra.com (2018). Telstra - mobile phones, prepaid phones, broadband,
internet, home phones, business phones. [online] Telstra.com.au. Available
at: https://www.telstra.com.au/ [Accessed 20 Sep. 2018].