Strategic Analysis of Telstra Corporation: MBA600 Assignment

This presentation provides a strategic analysis of Telstra Corporation Limited, a major telecommunications company. It begins with an overview of Telstra's products, services, and core values. The analysis delves into both the internal and external environments, identifying Telstra's competitive advantages, primarily its differentiation strategy through superior networks and digital technology. The presentation diagnoses the strengths and weaknesses of Telstra's competitive strategy, including improved customer experience and cost management, as well as higher prices and uncertainty about customer reactions to new products. It outlines Telstra's strategies for ensuring the future sustainability of its competitive advantage, such as investing in new technology and reducing costs. Furthermore, the presentation examines the impact of the COVID-19 pandemic on Telstra's operations, including support measures for customers and strategic adaptations to meet increased data usage demands. The conclusion highlights strategic opportunities, such as expanding operations and improving service quality, and strategic risks, such as market saturation and regulatory changes. References to relevant academic literature are included throughout the analysis.

Strategic
Analysis of
Telstra

Introduction
 The company selected for study is Telstra
Corporation limited
 The ppt will discuss about-
 Overview of organization
 Analysis of internal and external environment
 Articulation of the identified competitive advantage
 Diagnosis of the strengths, weaknesses, sources
and future sustainability of competitive advantage
 The way Corona Virus is going to affect the business
operations
 Conclusion- strategic opportunities and risks
(Clarkson 2019)

Overview of the organization
 Telstra Corporation limited is a telecommunication company
 The products of the company include- mobile telephony,
fixed line, data services, internet, network services and also
Pay TV.
 The company’s purpose is to “to build a connected
future so everyone can thrive.”
 The company has the values of:
 Caring for customers
 Working together
 Building trust
 Making complex matters simple
 Finding courage

Analysis of the internal environment
Strengths
 Enjoys good market
position
 Invests into latest
technology
Weakness
 Poor quality of customer
services
 Higher prices charged for
services
Opportunity
 Improve the quality of
customer services
 Undertake new business
Threats
 Saturated telecom industry

Analysis of the external environment
Political
Supported by cordial diplomatic relations globally
Interferences of government for complying with regulatory reforms
Technological
There has been enormous growth in the technological environment in Australia therefore it may
provide an opportunity to the company.
Economical
Commodity prices continuously falling in Australia leading to subdued GDP
Legal
The operations of the company may be affected by ACCC regulatory changes
Social
Better opportunity for the company due to the continuously rising population of the
expatriates in Australia.
Environmental
There is increasing awareness among the Australian citizens for environmental sustainability

Articulation of the identified
competitive advantage
 The competitive advantage of Telstra
Corporation limited includes the
application of differentiation strategy for
gaining a competitive edge over
competitors through:
 Better networks
 Digital Technology

 The competitive advantage of Telstra
helps the customers in:
 Enjoying unparalleled coverage,
reliability and speed
 Better customers experience
 Making more investment into latest
technology for ensuring more
connectivity

Diagnosis of the strengths,
weaknesses, sources and future
sustainability of competitive
advantage
 Some of the major strengths of the competitive strategy
include:-
 Improved customer experience
 Better management of growing demand for data by the
customers
 Significant reduction in the cost
 Enhance the trust of the customers in the company because
of better products and services
 On the other hand, some of the weaknesses faced by the
competitive advantage include-
 Higher prices of goods and services offered to customers
 The company does not know the way the customers will react
to new goods and services introduced by the company

 The company is ensuring future
sustainability of the competitive
advantage:
 By investing into latest technology
 Introducing new products and services
in the market to continue being the
leader in the telecom industry
 BY being able to significantly reduce its
costs such that the overall process can
be reduced.

The way Corona Virus is going to
affect the business operations
 The company has decided to support its customers in the
presence of COVID with the help of-
 The provision of unlimited data to the small businesses
and homes for staying connected with their families,
relatives, friends and others.
 Unlimited national, local and 13/1300 calls across Australia
 Plans for discount on mobile broad band (Rothaermel
2016)
 Launch of the new self-service application called the My
TelstraApp
 More discount to people who are availing the jobseeker
benefit

 In order to deal with the post-economic
crisis demands of increased data usage
the company will:
 Changes in its strategies to meet the
changed needs of the customers
 Change the supply chain
 Adapt to new technologies for effectively
operating in a new connected world.
 Make some long term investments into
latest technologies (Phadermrod,
Crowder and Wills 2019)

Conclusion- strategic opportunities and
risks
 From the paper it is clear that-
 Internal and external analysis needs to done in order to
understand the strengths and weaknesses of the
organization (Lasserre 2017).
 A competitive advantage places a company in a
superior position than its competitors (Papulova and
Gazova 2016)
 Company; can become successful in the long run
through gaining a sustainable competitive advantage.
 The impact of COVID on the telecom industry and the
way the Telstra company will meet the post COVID crisis
has been understood.