Telstra's Digital Transformation: An Ethical and Governance Analysis

This case study delves into Telstra's transformation from a conservative engineering-based company to a fast-paced digital organization. It examines the ethical implications of this shift, particularly in the context of societal and economic changes. The report analyzes Telstra's corporate governance mechanism, IT structure, and the use of decision support systems and business analytics to achieve a competitive advantage. It also addresses the importance of IT governance and standards in supporting digital innovations, focusing on maintaining a balance between organizational growth and ethical responsibility, highlighting Telstra's commitment to corporate governance, cyber security, and customer satisfaction, ultimately providing recommendations for managing the ethical challenges associated with digital transformation.

RUNNING HEAD: PROFESSIONAL PRACTICE AND ETHICS
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Professional Practice and Ethics
A case Study on Telstra
Submitted by:

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Executive summary
The report is based on the professional code of conduct at Telstra. The purpose is to evaluate the
professional code of conduct. This will further allow in managing the professional code of
conduct. On a long run such a function is important enough for securing the best possible
outcome. These outcomes are important enough for validating the role and purposefully attaining
the defined result. The report provides with the organizational code of conduct and allocating the
policies in order to gain outcome.
In the era of societal and economic change the company is improving the media services and
adding on to the organizational value. In 2010, they decided on expanding its digital services and
increasing the potential in order to manage the fast pacing world. It is important enough for
gearing up with the changes and making the appropriate resources.

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Contents
Background......................................................................................................................................3
Framework for analysis...................................................................................................................4
What’s going on?.........................................................................................................................4
What are the facts?.......................................................................................................................5
What are the issues?.....................................................................................................................6
Who is affected?...........................................................................................................................6
Ethical issues and implications....................................................................................................7
Things that can be done...............................................................................................................8
Options available..........................................................................................................................8
Best available options..................................................................................................................9
ACS Code of Ethics.........................................................................................................................9
Assessment of ethical consequences.............................................................................................11
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13

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References......................................................................................................................................14
Background
Telstra is one of the largest telecommunication companies in Australia. Their purpose is to
provide with a strong network access and entertainment services. Telstra was founded in 12 June
1975. The head office is located in 242 Exhibition Street, Melbourne, Australia.
This case study specifically focuses upon the success of Telstra from a conservative engineering
based company to a fast paced digital company. In the era of societal and economic change the
company is improving the media services and adding on to the organizational value. In 2010,
they decided on expanding its digital services and increasing the potential in order to manage the
fast pacing world. They are sourcing out the best technology offshore that is allocating in
furnishing the long-term goals(Our Company.2017). It is further important for enhancing the
organizational development and gaining effectiveness. This is necessary for availing an efficient
platform that will certainly allow in approaching positively. It has moved from one place to
another in matching up with the unified approach in order to attain market. The success of the
organization largely depends upon the consistent efforts made in order to architect the changes
around. The success of Telstra includes delivering eminent services. The crowd support
community is a channel that helps in revolutionizing the channels in order to attain efficient
customer services(Infrastructure connecting a property to a telecommunications network .2017).

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Framework for analysis
What’s going on?
The organization is taking care of the ethical practice while moving forward in order to pursue
objective in order to manage the organizational goals. It is demanding from the point of
organizing the business activities in sync. Being a telecommunication organization it is evident
to carry out a progressive organizational change. For most of the people the most important thing
is to come up with the effective sources that will allow in carrying out the business ethically.
This activity will definitely allow in attempting better roles and responsibility. The organization
has progressively been working on deterring the objectives and looking onto the functions in a
well-organized way. It is necessary for attaining the functions in the most appropriate way by
organizing the activities that will certainly allow in managing the long-term sustainable goals.
For a business organization like Telstra it is important to maintain a balance that has a potential
to look onto the opportunities. It is therefore helpful for ascertaining the potential growth that
will help in understanding the organization potential to maintain a balance. This is validating
from the point of gaining defined goals in order to pursue growth. It is necessary for ascertaining
the long term effective growth and maintaining the balance in carrying out the function ethically.
It is further important enough for gearing tasks in order to maintain a balance.
What are the facts?
This is necessary for attaining the facilities in order to organize effective ethics and development.
The particular role is to organize facilities in order to procure goals. It is necessary for turning
the facilities in a positive manner. It is necessary for managing the procurement of services in
an effective way. This is helping in managing requisite goals in order to procure effective role

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and maintaining a balance in order to organize effective role. This is important from the point of
improving the facilities in order to gain effective role(Krajewski, et al 2013). It is necessary for
organizing the organizational value and sustaining the results from the point of attaining evident
results. This is important enough for organizing the roles and responsibility in order to benefit
the resources in a well-defined way. The procedure is important for carrying out the defined
result and managing the functions in a better way. It is necessary for maintaining a balance and
assessing the outcome while working upon the ethics and responsibility. It is necessary for
managing the functions and stimulating the consistency in order to attain significant result. The
purpose here is clear to gain adequacy by making the consistent approach that will help in
syncing the regular efforts. It is necessary from the point of view of mentioning the code of
ethics and organizational culture.
What are the issues?
It is purposeful from the point of generating result and stimulating growth. In such a broad
organization it is necessary for managing the changes and procuring effective result. This is
further important in order to manage the challenges and accepting the effective result. Telstra has
developed a well-coordinated environment due to the deliberate efforts that are made by them.
While stimulating the functions, it is necessary to organize the functions and assimilating the
results therefore. It is a must for an organization with a long-term effective results and publishing
the most important data in order to allow in managing the Australian organizational culture. This
is necessary for maintaining a balance and coordinating the growth in a positive way. The
purpose here is clear that allow in coordinating the functions in a well-organized way. Thus for
an organization it is a must to facilitate the growth by coordinating the functions and applying

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the result thereof. It is a must activity that will certainly allow in functioning on a long run while
facilitating the growth. This is necessary for managing the facilities in order to manage the
necessary growth. It is a great deal for the organization to deal with the fact(Purpose and
value.2017).
Who is affected?
The facts that came out in the case study are related with the Telstra. It is therefore important to
organize the factors in order to sync the functions in order to procure Bette results. The company
is further changing the way of conducting the business in a well defined way. The purpose here
is to attain a significant IT structure. This will allow in functioning with an utmost effectiveness.
While organizing the functions, one of the most important functions is to stimulate the necessary
growth. It is therefore important to synchronize the efforts and assimilating the functions in order
to work on effective measures on a long run. The process is important enough to gear up the
situation in order to synchronize the growth. The purpose of managing the system is through
administering the growth. It is necessary for maintaining the purpose in order to match up the
expectations in order to rely on the organizational result. The mechanism is therefore important
enough for fixing the results and providing with a specific result. The changing business scenario
is important enough to assembling the result and coming up with the system in order to organize
Real time functions. It is therefore important to synching up the functions that has a capacity to
linking the organizational growth for attaining the necessary results. It is captivating for the
business organization in order to come up with the result.

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Ethical issues and implications
Telstra is committed to provide with an effective corporate governance mechanism. This is
important from the point of attaining long term performance. They are regularly viewing their IT
Structure that will allow in managing the competitive advantage. The governance structure is an
integral part in supporting the business. The organizational objectives, strategy and business
role are important to manage the challenges. The organizational framework is important to create
a better digital technology information. This will simultaneously allow in gaining popularity in
Australian market. The cyber security and other category is important enough to gain effective
market place. It is important from the point of adding The necessary function is important and
allow in managing the effective role. It is important in organizing the functions. It is further
important to organize effective role and responsibility in order to maintain a balance. It is
cybernecessary for maintaining a balance and synchronizing the growth in order to attain definite
result. The purpose here is to stimulate regular function and applying the factors in a best
possible way. This will surely allow in accomplishing the best possible outcome. It is evident
from the point of gaining the better activities and regulating the functions in order to attain
capacity. This is necessary for managing the results and assimilating the best possible outcome in
order to manage the functions efficiently. This is necessary from the point of generating effective
goals and symbolizing the capacity in order to look after the organizational goals. The capacity
can only be organized in order to approach systematically(Davenport, 2013).
Things that can be done
This will further allow in attaining the unmatched growth. The changes can be managed in order
to focus on the organizational functions. This is effective from the point of gaining long-term

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goals that is vital for an organization to gain better results. On a long run, this is effective in
synchronizing the functions and assembling the efforts accordingly. These efforts are important
enough for managing the functions. This is evident from the point of gaining maximum
customer satisfaction. It is important enough to deal with the changing business environment.
The changes that are taking place in the organizational growth are important in order to manage
the effective role. It is further important to carry out the functions in a well-organized
way(Chang, 2016).
Options available
These functions are important for synchronizing the growth and carrying out the function in an
ethical way. The ethical code of conduct is important for the company in order to organize the
better resource and managing the functions that will certainly allow in gaining growth. Telstra is
one of the kinds of organization that is focused on stimulating growth.
Australia is committed towards continuous action in terms of corporate governance. The priority
of the state is to take care of the surroundings and accommodating the best possible results. The
facilities will allow in managing the changes and help in establishing the facts. It is important to
manage the changes in order to synchronize the actions in order to attain significant results. In
order to manage the issues, it is evident for the Australian government to take proactive
measures. This will allow in managing the situation and generating specific role and procedures
in telecommunication sector. There is a need to manage the proper and effective functions in
order to help in assimilating the growth. This is necessary to assemble the resources and
allocating them in a best possible way by looking onto the opportunities. This is necessary for
managing the best possible to sync the forces in order to manage the changes and creating a

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better results. These results are impotent from the point of gaining effective results. The purpose
of Telstra case study is to move on a better strategic role that will allocate the result in order to
formulate the better efforts.
Best available options
These factors are important for gaining the synchronized growth and applying the one in gaining
systematic result. This is applicable from the point of achieving the ethical code of conduct and
stimulating the results in order to maximizing the result. It is necessary from the point of view of
gaining the result and applying the possible outcome in order to manage the synchronized
growth. It is further necessary for achieving the growth and applying the applicable result that
will help in formulating the results. It is necessary for maintaining the better results and attaining
the benefit. It is necessary from the point of gaining effective results and assimilating the
growth. The purpose here is to manage the changes an applying the one in a better way. The
purpose here is to manage the changes and applying the one in a systematic way(Five tech trends
driving your business,2014).
ACS Code of Ethics
The Primacy of the Public Interest: This is important enough for placing the interest of tee
public, personal and sectional interest. The way it is necessary for managing the ethical code and
conduct. The changes are made applicable from the point of view of securing the results and
assimilating the code of conduct. While associating the organizational well-being it is important
to manage the changes in order to synch effective results. The purpose here is to organize the
better organizational goals and allowing in maintaining an effective code of conduct(Business
vibes. 2015).

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The Enhancement of Quality of Life: This will help to enhance the quality of life of those
affected by your work. It is further important to assimilate the effective results that are important
enough for arranging the better goals. It is necessary for carrying out the functions in a
purposeful way. This will further allow in managing the professional code of conduct. On a long
run such a function is important enough for securing the best possible outcome. These outcomes
are important enough for validating the role and purposefully attaining the defined result.
Honesty: This will allow in honest representation of skills, knowledge, services and products. It
is necessary for managing the changes and allocating the best possible results in order to carry
out the function in a well organized way. It is necessary for managing the changes in order to
manage the progressive organizational behavior. The purpose here is to manage the changes in
order to manage the result. The purpose is to coordinate the functions in order to maintain a
balance.
Competence: It is further important for competently and diligently working for the stakeholders.
It is important to manage the change in order to control the possible outcome. It is evident for
maintaining a balance and assimilating the better resources and allowing the results in order to
arrange result. It is mostly important to maintain a balance in order to attain results in order to
organize efforts for the organization. It is effective from the point of view of attaining better
results in attain code of conduct.
Professional Development: It is enhancing the professional development, and that of colleagues
and staff. The purpose of the agreement was to set a durable and dynamic framework. The
purpose is to build strong efforts and guaranteeing effectiveness in order to maintain a balance.
The change negotiations are changing global economy in a different ways. The new standards,

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rules and law are evident from the point of gaining sync growth. The development in Telstra has
created ample of opportunities in understanding the dependence on code of conduct.
Professionalism: This will enhance the integrity of the ACS and the respect of its members for
each other. The distinctive features has therefore allowed in managing the changes in order to
develop effectiveness. The advancement in the organizational changes and behavioural aspects
has lead to system failure. The failure is managed to minimize the challenges and allowing in
taking proper advancements in terms of disturbance. Thus in order to manage changes and
effective implementation of the policies this is important to manage the gain in order to validate
the purpose.
Assessment of ethical consequences
This will allow in maintaining a balance by dealing with the international governments. This is
helpful in maintaining a consistent results and significant climatic changes so as to procure
results. These changes can only be managed while coordinating the changes. It is necessary for
maintaining long term accuracy and maintaining a balance in the organizational growth. This
will allow in coordinating the balance that will ensure gaining regular growth. The purpose here
is to create awareness in order to maintain a balance in order to maintain a balance in arranging
better results... It has created a question in the mind of people across the globe. While assisting
the changes it is important to take care of the changing issues. This is important enough for
stimulating the changes it is therefore validated in the form of generating better resources from
the point of developing better facilities in order to manage change. The government has been
neutral from the point of view of gaining adequate results. This is somehow causing an extreme
pressure from international forum. From this point of view it has become necessary to match up

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with the changes that are been taking in the surroundings. It is suitably important for arranging
the benefit in order to achieve long term results. This is necessary for availing an efficient
platform that will certainly allow in approaching positively. It has moved from one place to
another in matching up with the unified approach in order to attain market.
Recommendations
The professional ethics and code of conduct is advantageous for Telstra in order to attain benefit.
The pre-defined code will allow in securing a better image in the Telecommunication market.
For the reason, it is important to define an efficient professional code of conduct that will ensure
growth. Secondly, for a Telecom company like Telstra it is necessary to arrange the specific
goals in order to attain corporate governance goal. It is further recommended as the best possible
format in order to attain code of conduct. The changes are important enough to manage the
allocation of best policies and securing the regulatory measures in order to attain definite results.
The disadvantage is that this might create a burden on the employees. Following definite code of
conduct is slightly impossible that can cause burden on employees. The purpose is to manage the
applicable results and allocating professional code of conduct. This is evident from the point of
gaining maximum customer satisfaction. It is important enough to deal with the changing
business environment. For this purpose it is necessary to manage the changes and allocating the
best possible results. The shifting of business from one sector to other has facilitated growth.
The changes in the business segment have helped in acknowledging the changes in the business
scenario. It is important from the point of gaining effective changes in the tech market. The
company has extended its operation from allocating the resources in a well-organized way. It is
important for gaining knowledge and organizing resources in a defined way.

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Conclusion
To conclude, Telstra has better facilities that will allow in managing code of conduct and
allocating the favourable policies in order to attain secured results. The purpose is to manage the
changes and securing the results in a better way. Telstra it is important to maintain a balance that
has a potential to look onto the opportunities. It is therefore helpful for ascertaining the potential
growth that will help in understanding the organization potential to maintain a balance. This is
validating from the point of gaining defined goals in order to pursue growth. It is necessary for
ascertaining the long term effective growth and maintaining the balance in carrying out the
function ethically. It is further important enough for gearing tasks in order to maintain a balance.

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References
Business vibes. 2015. Online. Available at:
http://www.business2community.com/tech-gadgets/importance-information-technology-
business-today-01393380#G90Q1EQrMrBl7uXW.97 Accessed on: 21 Feb 2018
Chang, J.F., 2016. Business process management systems: strategy and implementation. CRC
Press.
Davenport, T.H., 2013. Process innovation: reengineering work through information technology.
Harvard Business Press.
Five tech trends driving your business,2014. Online. Available at:
https://insight.telstra.com.au/create-transformative-innovation/five-tech-trends-driving-your-
business Accessed on: 21 Feb 2018
Infrastructure connecting a property to a telecommunications network .2017. Online. Available
at: https://www.tio.com.au/about-us/position-statements/infrastructure-connecting-a-property-to-
a-telecommunications-network Accessed on: 21 Feb 2018
Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013. Operations management: Processes
and supply chains (Vol. 1). New York: Pearson.
Our Company.2017. Online. Available at: https://www.telstra.com.au/aboutus/our-company
Accessed on: 21 Feb 2018
Purpose and value.2017 Online. Available at: https://www.telstra.com.au/aboutus/our-
company/present/purpose-values Accessed on: 21 Feb 2018

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