S-MKT501: Analysis of Telstra's Employee Issues and Internal Marketing

This discussion post analyzes Telstra's approach to employee relations and internal marketing. The paper examines Telstra's commitment to employee empowerment, highlighting its 'All Roles Flex' program and emphasis on diversity and inclusion. It explores how Telstra uses internal marketing strategies to boost employee morale, improve performance, and create a customer-centric culture. The post discusses the company's use of employee surveys, social networking tools like Yammer and ZING, and various training programs to enhance internal communications and employee engagement. It references Telstra's website to illustrate how the company's values-led approach and focus on employee well-being contribute to its success. The post is part of a 'living case study' assessment, which requires interaction with the organization and its users to enhance understanding of marketing dynamics.