Telstra Corporation: Addressing Communication Issues in Business

This report examines the internal communication challenges faced by Telstra Corporation, a major telecommunications company. The report identifies key issues stemming from globalization, such as language barriers and the need to integrate different generations of employees. It discusses how these factors impact internal communication and overall productivity. The report suggests solutions, including implementing communication policies, hiring translators, and standardizing languages to improve communication effectiveness. Furthermore, the report highlights the importance of adapting to technological advancements to enhance internal communication through digital platforms. The conclusion emphasizes that effectively managing these challenges can lead to improved productivity and a competitive advantage for Telstra. The report references relevant academic sources to support its findings and recommendations.

BUSINESS
COMMUNICATIONS
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Date of Submission

Telstra Corporation
Telstra is one of the well-known largest telecommunications brands in
Australia. The company offers products and services like
telecommunication networks, internet access, mobile and pay
television, among others.

Key findings and challenges
identified
 In the recent years, Telstra Corporation has been undergoing transition process. It has
been involved in ever changing process in order to adapt to the global market
environment. It has been aiming to become a more customer-focused organization.
 Presence of many languages due to globalization has led to language barrier in Telstra
while investing and doing business in different countries. Due to lack of common
language, communicating with employees and customers in those different locations
and Telstra branches has become a problem. This has also affected the management
ability to work hence affecting the company’s productivity. (Oliveira, 2013)
 Discussing about globalization it is impossible to ignore the technology role. This is
because technology is developing rapidly hence there is need for having millennial
generations in the organizations since they usually have a potential of being great
employees. Therefore, Telstra is struggling to keep pace with technology by balancing
the new and the old generations of employees. Improving the internal communications
through use of internet platforms than the old way of letters and emails in order to
contain the overwhelming employees is one way Telstra can use to combat this
challenge. (Benson, 2013)

Recommendations
 There is need for companies to come up with communication policies
for the purpose of effectively passing information within the
organization. For example, Telstra Corporation develop policies for
solving language barrier, like hiring translators or knowing and
understanding a particular language being an human resource issue,
that is by being a requirement during employee recruitment process.
Having standardization of a common language(s) across the entire
organization will make internal communication more effective.

Conclusion
In conclusion, issues arising from globalization like language barrier and differences
in generations have significant impact to organization’s internal communication,
but if they are managed well they usually improve its productivity and also help in
gaining a competitive advantage against its rivals.

References
References
Benson, P. G. (2013). Emerging Themes in International Management of Human Resources. 23-47.
Oliveira, F. M. (2013). Multicultural environments and their challenges to crisis communication. Journal of Business Communication,
253-277.