Information Technology Strategy and Management Report for Telstra

This report provides an analysis of Telstra's IT strategy and business management, examining key challenges and opportunities faced by the telecommunications giant. The report begins with an overview of Telstra's challenges, including declining retail and mobile revenue, and the ne...Read More

Running head: INFORMATION TECHNOLOGY STRATEGY AND MANAGEMENT
INFORMATION TECHNOLOGY STRATEGY AND MANAGEMENT
Name of the Student
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1INFORMATION TECHNOLOGY STRATEGY AND BUSINESS MANAGEMENT
Table of Contents
Question 1.........................................................................................................................................2
Question 2.........................................................................................................................................3
3. Use Porter’s five forces model to assess the impact of IT in Telstra. Where do you see the
balance of power?..........................................................................................................................................3
Qeustion 4.........................................................................................................................................4
Question 5.........................................................................................................................................4
Question 6.........................................................................................................................................4
Question 7.........................................................................................................................................4
8. What top IT risks or challenges are faced by Telstra today? How can those risks or challenges
be addressed or...............................................................................................................................................5
mitigated?..........................................................................................................................................5

2INFORMATION TECHNOLOGY STRATEGY AND BUSINESS MANAGEMENT
Question 1
Following are the most important challenges for the organisation Telstra which is the
largest telecommunication company in Australia. The challenges are given in the following ion
the descending order.
Retail revenue: Telstra Retail, which gives broadcast communications items,
administrations and answers for singular clients and little to medium estimated organizations,
saw pay fall by 5.6%. Indeed, even subsequent to barring the administrative changes that hurt the
expenses it charges adversaries for access to its system pay slid by 1.8%. This is a market that
Telstra needs to develop to support profit in a post NBN world.
Falling sales: Due to the introduction of new technologies the main selling of Telstra is
decreasing to a lot extent.
Mobile revenue is a problem: It is a realized that settled communication is antiquated.
What is stressing for Telstra is falling income from its portable business. Portable income
diminished by 8.7% (barring the administrative effect, it fell 2.4%) in the a half year finished
December 31 from the earlier year. While it prodded to $5 billion from $4.9 billion six months
sooner, it is as yet far from where it was a year sooner.
Not manage with changing technologies: There are several new technologies have been
introduced and implemented by several new organisations in the telecommunication industry.
The main concept related to the main system is that

3INFORMATION TECHNOLOGY STRATEGY AND BUSINESS MANAGEMENT
Competition from different telecommunication company: There are several new
telecommunication companies growing up in Australia and as well as throughout the world
which are providing a much faster connection to people I a cheaper rate.
Question 2
Improve customer advocacy: The customer satisfaction is given the highest priority.
Drive value from the core: The future scope of several projects and the communication
with the other customers are given the highest priority by the organisations.
Building new growth businesses: New projects and plans are designed in order to
increase the gowth of the company.
Provide best telecommunication connection: The primary aim is always related to
provide the best connection.
Creating long term shareholder value: The ultimate growth of the company is shown
in terms of the shareholders value which should be increased with respect to the time.
3. Use Porter’s five forces model to assess the impact of IT in Telstra. Where do you see the
balance of power?
There are five forces or factors in the Porters model which basically refers to the
equilibrium of the system. Those are the threat of new entrants, threat of substitutes and the
bargaining power of the buyers and the bargaining power of the suppliers and the other factor is
the industrial rivalry.Among these factors the threat of new entrants and the threats of substitutes

4INFORMATION TECHNOLOGY STRATEGY AND BUSINESS MANAGEMENT
are opposite to ach other. The bargaining of the of the suppliers and the nuyers are also opposite
to each other.
Qeustion 4
Information technology can provide many facilities to the present issues of Telstra by
utilising the cloud computing and big data technologies. These technologies can be used foer
much more advanced and secured analysis for the betterment of the telecommunication
connection.
Question 5
Telstra has taken lots of IT strategies like cloud computing and big data which it will
implement in future for better response and security of the telecommunication syste.
Question 6
Many worst strategies were taken in case of Telstra which lead to a big disaster for the
organisations. There were several databases were created but not properly secured (Grishin
2014). The data were not also encrypted and as a result these systems became risky for the
system.
Question 7
They missed out to implement several strategies like the cloud computing, big data and
data mining technologies which are really helpful to understand the people’s choices and to grow
the telecommunication technology.

5INFORMATION TECHNOLOGY STRATEGY AND BUSINESS MANAGEMENT
This software could help this company by creating the database which can predict several
factors in the business regarding the people’s choices and feedback.
8. What top IT risks or challenges are faced by Telstra today? How can those risks or
challenges be addressed or
mitigated?
There are several risks related to the IT applications in case of Telstra. As the IT system
requires to save information from the customers and their personal data security is the main
issue. There are also many chances of hacking, data loss in case of IT systems.
To overcome these risk factors the data should be encrypted and the main concept is to
increase the security features, like firewall and the antivirus system.

6INFORMATION TECHNOLOGY STRATEGY AND BUSINESS MANAGEMENT
References
Gardiner, B., 2015. Telstra CEO: Don't be afraid of machine learning. CIO, (Spring 2015), p.8.
Grishin, S., 2014. Togart Contemporary Art Award; The Telstra National Aboriginal and Torres
Strait Islander Art Award. Craft Arts International, (90), p.115.
Moorhead, S., 2016. The Telstra Research Laboratories. Australian Journal of
Telecommunications and the Digital Economy, 4(4), p.1.
Thomas, J., Barraket, J., Ewing, S., MacDonald, T., Mundell, M. and Tucker, J., 2016.
Measuring Australia's digital divide: The Australian Digital Inclusion Index 2016.