Telstra's Marketing Concept: Customer, Organization, Partners, Society

This assignment analyzes Telstra's marketing concept, a critical framework for driving profitability. The paper examines how Telstra prioritizes profits for customers, organizations, channel partners, and society. It highlights Telstra's customer-centric strategies, including social media marketing and customer relationship management, which have led to increased revenue and customer base expansion. The analysis also covers Telstra's commitment to sustainability through initiatives like reducing greenhouse gas emissions and supporting vulnerable customers, demonstrating a strong focus on corporate social responsibility. Furthermore, the assignment explores how Telstra fosters profits for channel partners through distribution networks and accreditation programs. Technological innovation is another key element, with Telstra leveraging advancements to gain a competitive edge. The conclusion emphasizes the importance of infrastructure, sustainability, CSR activities, and technological innovation in Telstra's marketing concept, leading to a strong brand image and community engagement.

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Name of the student
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Marketing concept of Telstra those have pursued the profit for the customer, organization, channel
partners and society
Introduction: Marketing concepts and marketing principles have strong impact for driving the profitability
rate in an organization. By highlighting the marketing concepts for perusing the customer, society,
channel partners and organizations profitability have been discussed in this blog.
Main body: The core marketing concepts are being developed based on exchanging the values of
managerial, social and individuals’ value exchanging processes. Telstra Corporation limited is being
considered as the largest telecommunication company in Australian market. With the increasing business
opportunities as well as developed market infrastructure, Telstra has developed its strong image in the
market, which has played an influential role for generating its profitability rate. By implementing the
market based management practices, Telstra has aimed to meet the needs of the customers.
Profits for the customers and society
Understanding the marketing mix and customers demand, Telstra has developed strong marketing
strategies that has played an influential role for increasing its profitability rates. In order to improve the
customer experiences, Telstra has developed social media based
marketing strategies. Based on the financial analysis of Telstra, it has
been identified that in the year 2018, the productivity has been
increased 1billion. Celebrity endorsement can be considered as one of
the important initiatives adopted by the company for grabbing large
numbers of customer attention. Through the effective customer
relationship management initiatives, it has become easier for the
company to grab the attention of large numbers of customers. In the
financial report of 2018, it has clearly shown that with the hike of 3%
income rate the achievement has reached $29.0 billion. Increasing
availability of the customers, has driven the numerical figure 4 million.
By adding the 342000 retail mobile customers, total numerical value
reached 13500 retail bundies
and 88000 retail fixed broadband customers.
The Marketing concept of Telstra has been developed based
sustainability initiatives. In order to bring improvement in the
society, the contribution on 24% greenhouse gas emission can be
considered as one of the important marketing initiatives adopted by
Telstra. In the same year, near about 1 million vulnerable
customers have been included in its customer base. By providing
transparent overview of the sustainability report, performance as
well as performance relation with the sustainability has been
driven.
In case of increasing its profits, CSR initiatives have also been
adopted by the company. By believing in the corporate social
responsibilities, different value based approaches have been included in its marketing initiatives. By
making a strong contribution to the communities and industries, Telstra has participated in different
society development plans.
Profits for channel partners

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In order to distribute its networking facility, a new partner ecosystem has been introduced by
Telstra, for facilitating the distribution content. By introducing the accreditation
program for the channel partners, the company has developed its strong distribution
channel that has played an important role driving the profit pools of Telstra. In order
to perusing the standard profitability rate, Telstra has introduced both the online and
offline campaigns. In order to showcasing the technological magic, Telstra has
introduced new campaign. In order to generate high profitability, the newest out-of-
home campaign has been introduced by the company. Through the campaign, Telstra
has promised to introduce better way for empowering individuals so that connectivity with the world can
be increased. By developing new marketing campaign, Telstra has gained strong feedbacks from the
channel partners.
Profits for organization
Technological innovation is another important element that has strong impact on the Telstra profit pool.
By unlocking the low attitude airspace in Australia, Telstra has brought huge revolution in the networking
system. Telstra has major contribution in case of connecting people with latest technology. By
introducing different technological innovations, the competitive advantages have been gained by the
company. Hence, it cannot be denied that the marketing concept of Telstra has strong impact on the profit
pools.
By assuring standard quality of service as well as reasonable service charges, Telstra
aims to bring the revolutionary changes in the telecommunication sector. The
marketing initiatives of the company has been developed based on changing demands
and needs of the customers. By highlighting the ethical values as well as governance,
Telstra aims to introduce its strong brand image on customers’ mind so that the loyal
customers can be maintained.
Conclusion: Based on the market research analysis of Telstra, experts have mentioned that the strong
infrastructure, different sustainability initiatives, participation in CSR activities and technological
innovation are the major elements in marketing concept of Telstra. By continuing this, it can also be said
that by maintaining the strong commitment towards the customers, society, organization and channel
partners

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, it has not only developed its strong image in the competitive business environment, but also it can also
play an important role for increasing community engagement towards increasing its business growth.

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Bibliography
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