Analyzing Telstra's Marketing Management: Environmental Policies

This report examines Telstra Corporation Limited's environmental initiatives and their integration into its marketing management strategies. Telstra, a major Australian telecommunications company, focuses on using technology to address environmental challenges. The company prioritizes managing carbon emissions, promoting climate resilience, fostering a low-carbon economy in Australia, and improving resource efficiency. Telstra aims to reduce carbon emission intensity by 50% by 2020 and is embedding climate change considerations into its network development. The company also seeks to increase its recycling rate to 42% by 2020. The analysis concludes that Telstra is actively implementing environmental factors to address issues within Australia.

Running head: MARKETING MANAGEMENT – TELSTRA
MARKETING MANAGEMENT – TELSTRA
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMENT – TELSTRA
Telstra Corporation Limited is one of the largest telecommunication companies that is
active within the Australian market. The company is famous for building and operating on the
telecommunication sectors. The major services that are marketed by the company are internet
access services, voice and mobile data services. the company is also known to provide for the
pay television services among the other products and services. The company was founded in the
year 1975 and is headquartered at Melbourne, Australia (Telstra.com.au., 2019). The company is
known to have been providing for the employment of over 32000 people in the international
markets. The company has earned a revenue of 26 billion Australian dollars in the fiscal year of
2017-18 (Telstra.com.au., 2019). The following paper attempts a discussion on the
environmental issues and practices that are undertaken by the telecommunication magnet of
Australia, Telstra.
The website of the company states that the company has been taking part in the various
activities that involve the development of the organization in terms of the environmental
challenges. The company is observed to have been focusing on the uses of technology in the
addressal of the issues that are faced by the company in terms of the environment wherein the
company has been operating. The company website states that the concerned organization tends
to deal with the development in the technological matters in order to deal with the environmental
issues that have been affecting the company (Telstra.com.au., 2019). The corporate website of
the organization reveals the fact that the innovation that is implemented by the organization tends
to assist the concerned community to develop in the environmental factors that are presented
within the given area. The major priorities of the environmental strategy adopted by the
organization refers to the management of the carbon emissions, the resilience in the matters of
the climatic changes, the growth in the low carbon economy within the country of Australia, the

2MARKETING MANAGEMENT – TELSTRA
efficiency of the company in terms of the resources within the company (Telstra.com.au., 2019).
The company further is observed to maintain a betterment of the management of the
environmental factors that affect the country.
The company has aimed at the reduction in the intensity of the carbon emissions to
almost 50% within the year 2020 (Telstra.com.au., 2019). This would help in the development of
the environment within the Australian territories. The company is known to have been helping in
the development of the climate changes. The company is observed to have embedded the climate
changes in the network that are implemented in the future programs within the organization
(Telstra.com.au., 2019). The carbon emissions that are faced by the clients of the company are
reduced with the help of the implementation of the low carbon economy within the country. The
company is observed to have been increasing the rate of recycling to the 42% by the year 2020
(Telstra.com.au., 2019).
Thus, from the above discussion, it might be stated that the concerned organization in
discussion, Telstra Corporation Limited implements the environmental factors that would help in
resolving the issues that are presented within the Australian territorial boundaries.

3MARKETING MANAGEMENT – TELSTRA
References
Telstra.com.au. (2019). Environment Policy. Retrieved from
https://www.telstra.com.au/content/dam/tcom/about-us/community-environment/pdf-e/
Environment%20Policy%20Sep%202018.pdf
Telstra.com.au. (2019). Harnessing innovation and technology to help address environmental
challenges. Retrieved from
https://www.telstra.com.au/content/dam/tcom/about-us/community-environment/pdf/
Telstra%20Environment%20A5%20Strategy%20Brochure.pdf
Telstra.com.au. (2019). Telstra - About us, investors, media, community & environment and our
company. Retrieved from https://www.telstra.com.au/aboutus
Telstra.com.au. (2019). Telstra and Climate Change. Retrieved from
https://www.telstra.com.au/content/dam/tcom/about-us/community-environment/pdf-e/
Telstra-Climate-Change-Position-Statement.pdf