Analyzing Telstra's Performance Management Strategy & Planning

This report provides an analysis of Telstra's people performance management plan, highlighting the company's goals, stakeholder roles, and performance indicators. Telstra's mission is to advance technology and content solutions that are simple, easy to use, and valuable to consumers. The company's performance management plan focuses on customer satisfaction, employee alignment, core competencies, market share, and shareholder value. Telstra uses coaching management, mentoring, and leadership to enhance performance, with a continuous appraisal program that includes a 360-degree performance appraisal approach. The company also has a contingency plan to roll out its fiber-optic network if the national broadband network collapses and uses monitoring and evaluation plans to assess its progress against company indicators. Desklib offers a wealth of similar solved assignments and study resources for students.

Running head: MANAGE PEOPLE PERFORMANCE 1
Manage People Performance
Name
Institution Affiliation

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Task 2
Telstra performance management plan
Overview of the company
Telstra is a telecommunications as well as information services company based in
Australia. The corporation offers the followings services broadband access and Internet, fixed
and mobile network infrastructure, cable distribution and wholesale services, advertising,
search and information services. Telstra operates through business segments by providing
telecommunication services, products and solutions like wireless broadband, mobile and
fixed telephony and pay TV to customers in metropolitan, regional and rural areas of
Australia. Therefore, according to Telstra the company believes that performance
management is a well-structured technique which has the ability to properly rate its
employees activities in relation to its mission and goals.
Goals and objectives
Telstra’s plan for goal management is company-centred and recruiting quality and
well-skilled personnel which in accordance to the company’s mission statement. Telstra’s
mission is to advance technology and content solutions which are simple easy to use and that
has value to its consumers. Therefore, the company’s performance management plan strives
to know and serve its clients in the best way than anyone else.
Stakeholder’s roles and responsibilities
At Telstra shareholders plays a significant role in the sense that they believe that
knowledge management is of greatest significance in the company. Therefore, the role is to
ensure that all employees are highly trained. Shareholders allow their employees to acquire

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additional training skills which provide them with transparency to the organisational strategy
to coordinate its daily practices with the firm’s objectives.
Performance indicators
Telstra operates based on the following performance indicators customer satisfaction,
employee alignment and commitment, core competencies, market share and shareholder
value (Tovey, Uren, & Sheldon, 2015). Initially, Telstra used to concentrate on its products
and technology. However, since then, things have changed and moved towards the concept of
customer satisfaction which currently the heart belief of the company. Similarly, Telstra
know that equipping the workforce with innovative solutions such as effective distribution
systems is vital to developing its competencies (Bai, & Sarkis, 2014). On the same note,
Telstra believes that commitment and alignment amongst employees. Thus, the company
undertakes a thorough employee survey of its branches yearly with surveys conducted
randomly on employees. Market share is another key indicator for fir in the technology
sector. Accordingly, through collection of different market shares as it can Telstra Company
is able to boost its sales and also impact the software developers it collaborate with. Telstra’s
shareholder value is placed in their product design, sales, operations and international
manufacturing. Therefore, this correlation is used to assess the eactivities of each unit.
Performance management strategy
Performance management is concerned with how the company, plans, evaluates,
monitors and enhances its performance at different levels. Telstra does this through coaching
management in its mentoring and leadership (Nankervis, Baird, Coffey, & Shields, 2016).
When performance is not according to the standards mentors and managers provide advice
and guidelines to correct the discrepancy. Telstra has a continuous appraisal program where
the company undertake a yearly appraisal using a 360-degree performance appraisal approach

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(Mir, & Pinnington, 2014). Also, Telstra allow its employees to undergo additional training
and development.
Contingency plan
Telstra plan is to roll out its fibre-optic network across the country if in case the national
broadband network collapse.
Monitoring and evaluation plan
The monitoring and evaluation plan used by Telstra include the users of its services,
the problems that they face and their needs. The evaluation plan should understand what the
company is striving to realise and this can be evaluated using the company indicators to know
its progress.

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References
Bai, C., & Sarkis, J. (2014). Determining and applying sustainable supplier key performance
indicators. Supply Chain Management: An International Journal, 19(3), 275-291.
Mir, F. A., & Pinnington, A. H. (2014). Exploring the value of project management: linking
project management performance and project success. International journal of project
management, 32(2), 202-217.
Nankervis, A. R., Baird, M., Coffey, J., & Shields, J. (2016). Human resource management:
strategy and practice. Cengage AU.
Tovey, M. D., Uren, M. A. L., & Sheldon, N. E. (2015). Managing performance
improvement. Pearson Higher Education AU.

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