MGMT1120 Report: Analyzing TELUS Corporation's Ethical Dilemmas

This report examines the ethical challenges faced by TELUS Corporation regarding the placement of a telecom tower near a child care center, leading to community protests. It identifies the problem, analyzes factors influencing managerial decisions using PEST, Porter’s Five Forces, Stakeholder analysis, and SWOT analysis. The report explores reasonable alternatives, including relocating the tower, reaching mutual agreements with the community, and implementing eco-friendly technologies like optic fiber cables. It recommends adopting new technologies as the best option for long-term sustainability, detailing an action plan involving planning, organizing, leading, and controlling. The analysis reflects on the importance of ethical business practices and community engagement for TELUS Corporation's success in the Canadian telecommunications market. The report concludes by emphasizing the necessity of balancing business expansion with environmental and social responsibility.

Running Head: PRINCIPLES OF MANAGEMENT
PRINCIPLES OF MANAGEMENT
Name of the Student:
Name of University:
Author Note:

1PRINCIPLES OF MANAGEMENT
Executive summary
TELUS Corporation is one of the important telecommunication organisations in Canada.
Recently, the company is facing severe threat regarding violation of the environmental
framework that turned into protest among the local communities. In this regard, this report aims
to deal with the issue and recommends possible solution that can be effective. Moreover, for a
better understanding of the Canadian telecom market and emphasising on the ability of TELUS
Corporation to cope with the possible solution. In this regard, an action plan is also set in order
to deliver effective measure for the resolving the issue.

2PRINCIPLES OF MANAGEMENT
Table of Contents
Introduction......................................................................................................................................4
Part 1: Problem identification..........................................................................................................4
Part 2: Factors influencing managerial decisions............................................................................5
PEST analysis..............................................................................................................................5
Porter’s five force........................................................................................................................6
Stakeholders’ analysis.................................................................................................................8
SWOT analysis............................................................................................................................9
Part 3: Reasonable alternatives......................................................................................................11
Part 4: Best option for the organisation.........................................................................................12
Part 5: Reflection...........................................................................................................................13
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16
Appendices....................................................................................................................................18
Appendix 1.................................................................................................................................18
Appendix 2.................................................................................................................................19
Appendix 3.................................................................................................................................19
Appendix 4.................................................................................................................................20
Appendix 5.................................................................................................................................21
Appendix 6.................................................................................................................................22

3PRINCIPLES OF MANAGEMENT

4PRINCIPLES OF MANAGEMENT
Introduction
Sustainability and ethical business orientations are considered to be one of the major
aspect for the business organisations. In this regard, putting emphasis on the environmental
considerations and affecting local communities have also high value in order to sustain the
business activities. In this regard, the aims of this report is to understand the role of the TELUS
and its ethical business practices. This research is also going to identify the issues and analyse it
in the light of effective action planning. Moreover, it is also associated with several analytical
tool like PEST, SWOT, Porter’s five forces and stakeholders’ analysis in order to understand the
important and potential threat of the issue.
Part 1: Problem identification
TELUS Corporation is identified as one of the major telecommunication companies in
Canada. As a telecommunication organisation, this company is also entitled to set up towers in
different locations. However, the Canadian regulation stated that the telecom tower must be build
up at a distance of 100 meters away from the communities. In case of TELUS Corporation, the
organisation, did not follow such rules and regulation and chose a new location of University of
Calgary to set up telecom towers within 90 meters of the West Campus Child Care Centre. It
created a vulnerable situation for local communities and the parents to protest against the adverse
impact of telecom tower near the communities. According to Roda and Perry (2014), the radio
frequencies coming out in form of electromagnetic spectrum can result fatal health issues even
cancer. In fact, the impact on the children is more fatal as their brain absorbs more waves in
compare to the adults (Sharma & Lamba, 2017).

5PRINCIPLES OF MANAGEMENT
Therefore, it should be a great concern for TELUS Corporation to emphasis on the
environment and community issues besides expanding business robustly. In this regard, it is
important for the organisation to set up towers away from 100 meters of the local communities.
In this case, TELUS Corporation established the tower within the 90 meters radius of local
school and college. It is essential for the organisation and the stakeholders to mitigate
immediately with relocating the telecom towers outside the local communities.
Part 2: Factors influencing managerial decisions
PEST analysis
Elements Explanation
Political  Political stability index in Canada has an
average rate of 1.08 which means the power
of the government is high ().
 Moreover, the government effectiveness can
be marked as 1.83 that represents the efficacy
of the government to procure effective
measures ().
 The quality of regulation is of an average
value of 1.66 points connotes the importance
of the regulation in doing business in Canada
().
Economic  As far as the economic growth is concerned,
it can be stated that Canada witnesses a

6PRINCIPLES OF MANAGEMENT
steady growth of 3.23% (Arthurs, 2018).
 Inflation in the Consumer Price Index can be
estimated at an average of 3.83% in recent
times that highlights volatility in the
Canadian consumer market (Westerlund,
Leminen & Rajahonka, 2014).
Social  The social identification highlights average
life expectancy in Canada is growing at a
rapid pace with an average percentage of 76
years (Lehoux et al., 2014).
 The ratio between male and female students
in secondary education can be identified with
a value of 1%. Therefore, balance in
education irrespective of gender is a
significant feature in Canadian society.
Technological  In technology and innovation, Canada ranks
15th in the Global Innovation Index. As a
result of that advanced technology with
proficiency in the process of making
effective environmental measures is a key of
success for the business organisations in
Canada.

7PRINCIPLES OF MANAGEMENT
Porter’s five force
Elements Explanation
Threat of new entrants  Threat of new entrants in the Canadian
telecom market is highly possible because of
the relaxation of government (Haider et al.,
2015).
 It is essential for TELUS Corporation to
implement new technologies to reduce risks
and environmental degradation.
Bargaining power of suppliers  The existing telecom market of Canada is
heavily dominated by three telecom giants
like Rogewrs Communication, TELUS and
CE Inc.
 Therefore, the suppliers get enough options
to supply raw materials in terms of energy
resources and technology.
Bargaining power of buyers  Telecommunication sector in Canada is
highly competitive and lists of organisations
are providing services.
 As a result of that it symbolises high power
of the customers to switch as per their needs.
Threat of substitutes  The telecom market in Canada is highly
volatile as the existing telecom

8PRINCIPLES OF MANAGEMENT
communication industry is full of telecom
companies (Shepherd, Taylor & Middleton,
2014).
 Moreover, introduction of advanced
technologies also helps the organisations to
formulate better and environment friendly
substitutes to deal with the change in the
market.
Rivalry among existing competitors  Due to immense competition in the market,
it becomes a significant factor for the
organisations to bring healthy competition
among the companies.
 The open and flexible market entry is also
helps the telecom companies to settle the
business initiatives unique in order to sustain
in the market profitably.
Stakeholders’ analysis
Stakeholder’s
name
Responsible
persons
Impact Influence Importance Strategy to
engage the
stakeholder
Organisational
managers
Managers from
different
High Moderate Essential to
take important
Monthly
meeting and

9PRINCIPLES OF MANAGEMENT
departments decision
making
discussion
Suppliers Different
Supply
agencies
Medium Low Establishing an
important
measure to
continue the
business
efficiently.
General
meeting and
feedback
meetings in a
half-yearly
tenure.
Customers Different
customers
High High As TELUS
Corporation is
a service based
industry
therefore
customers are
considered to
be the most
important part
of the business
orientation.
Open feedback
forms and
customers
satisfaction
management
Community Local
communities
High High To provide
sustainability
in business
dominantly.
Campaigns and
development
programs for
community
development.
Top
management
CEO, CFO and
other top
Medium Medium Helps out in
important
Managerial

10PRINCIPLES OF MANAGEMENT
management decision
making
meeting
SWOT analysis
Strengths Opportunities
 Strong brand portfolio is identified as one of
the key aspect for TELUS Corporation.
 Good returns and capital expenditure
strengthens the revenue system of TELUS
Corporation.
 Good communication with the suppliers is
also an important facet for the organisation
to sustain in the high competitive market of
Canada.
 Successful track record in terms of
integrating complimentary firms through
merger and acquisition are referred as one of
the significant roles of the TELUS
Corporation.
 Understating the importance and value the
market flexibility is another key determinant
for the success of the organisation.
 It is associated with effective and relevant
 New business policies can be an effective
measure for the organisation to refurbish its
market capitalisation more extensively.
 Recession and slow growth rate in the
Canadian telecom industry is considered to
be an important aspect for TELUS to bring
new customers into the target customer
index.
 Introduction of new technologies and cost
effectiveness can be a new scope for TELUS
to compete in the market effectively.
 The green initiatives will facilitate further
advantage for TELUS Corporation to ensure
its business activity aligned with the
government procedures.
 Dilution of competitors’ advantage will
formulate better strategic benefit for TELUS
to encapsulate the market robustly.

11PRINCIPLES OF MANAGEMENT
marketing strategies where the organisation
tries to develop more agile framework for
intense market capitalisation.
Weakness Threats
 The profitability ration and net contribution
percentage of TELUS are below the
average.
 Lack of effective financial planning cause
further obstacle for the development of
expected profit for the organisation.
 Failure to address challenges regarding the
potential new threats into the market leads
the organisation to a vulnerable situation.
 Lack in product diversification and
introduction of unique and innovative
products create several problem for TELUS
Corporation.
 The community engagement program is also
not effective enough to procure better
strategic advantage for the organisation in
the high competitive market of Canadian
telecom sector.
 Rising environment protection leads to more
government concerns that can curb down the
business opportunities for TELUS
Corporation.
 Recent violation of the environmental
standards further perturbs the image of the
organisation.
 Changing nature of the consumer behaviour
through the incorporation of online facilities
creates more obstacles for the organisation.
 Failure in community engagement and
development ushers a new threat for TELUS
Corporation.