MGMT1120 Report: Analyzing TELUS Corporation's Ethical Dilemmas

This report examines the ethical challenges faced by TELUS Corporation regarding the placement of a telecom tower near a child care center, leading to community protests. It identifies the problem, analyzes factors influencing managerial decisions using PEST, Porter’s Five Forces, Stakeholder analysis, and SWOT analysis. The report explores reasonable alternatives, including relocating the tower, reaching mutual agreements with the community, and implementing eco-friendly technologies like optic fiber cables. It recommends adopting new technologies as the best option for long-term sustainability, detailing an action plan involving planning, organizing, leading, and controlling. The analysis reflects on the importance of ethical business practices and community engagement for TELUS Corporation's success in the Canadian telecommunications market. The report concludes by emphasizing the necessity of balancing business expansion with environmental and social responsibility.

Running Head: PRINCIPLES OF MANAGEMENT
PRINCIPLES OF MANAGEMENT
Name of the Student:
Name of University:
Author Note:

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Executive summary
TELUS Corporation is one of the important telecommunication organisations in Canada.
Recently, the company is facing severe threat regarding violation of the environmental
framework that turned into protest among the local communities. In this regard, this report aims
to deal with the issue and recommends possible solution that can be effective. Moreover, for a
better understanding of the Canadian telecom market and emphasising on the ability of TELUS
Corporation to cope with the possible solution. In this regard, an action plan is also set in order
to deliver effective measure for the resolving the issue.

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Table of Contents
Introduction......................................................................................................................................4
Part 1: Problem identification..........................................................................................................4
Part 2: Factors influencing managerial decisions............................................................................5
PEST analysis..............................................................................................................................5
Porter’s five force........................................................................................................................6
Stakeholders’ analysis.................................................................................................................8
SWOT analysis............................................................................................................................9
Part 3: Reasonable alternatives......................................................................................................11
Part 4: Best option for the organisation.........................................................................................12
Part 5: Reflection...........................................................................................................................13
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16
Appendices....................................................................................................................................18
Appendix 1.................................................................................................................................18
Appendix 2.................................................................................................................................19
Appendix 3.................................................................................................................................19
Appendix 4.................................................................................................................................20
Appendix 5.................................................................................................................................21
Appendix 6.................................................................................................................................22

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Introduction
Sustainability and ethical business orientations are considered to be one of the major
aspect for the business organisations. In this regard, putting emphasis on the environmental
considerations and affecting local communities have also high value in order to sustain the
business activities. In this regard, the aims of this report is to understand the role of the TELUS
and its ethical business practices. This research is also going to identify the issues and analyse it
in the light of effective action planning. Moreover, it is also associated with several analytical
tool like PEST, SWOT, Porter’s five forces and stakeholders’ analysis in order to understand the
important and potential threat of the issue.
Part 1: Problem identification
TELUS Corporation is identified as one of the major telecommunication companies in
Canada. As a telecommunication organisation, this company is also entitled to set up towers in
different locations. However, the Canadian regulation stated that the telecom tower must be build
up at a distance of 100 meters away from the communities. In case of TELUS Corporation, the
organisation, did not follow such rules and regulation and chose a new location of University of
Calgary to set up telecom towers within 90 meters of the West Campus Child Care Centre. It
created a vulnerable situation for local communities and the parents to protest against the adverse
impact of telecom tower near the communities. According to Roda and Perry (2014), the radio
frequencies coming out in form of electromagnetic spectrum can result fatal health issues even
cancer. In fact, the impact on the children is more fatal as their brain absorbs more waves in
compare to the adults (Sharma & Lamba, 2017).

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Therefore, it should be a great concern for TELUS Corporation to emphasis on the
environment and community issues besides expanding business robustly. In this regard, it is
important for the organisation to set up towers away from 100 meters of the local communities.
In this case, TELUS Corporation established the tower within the 90 meters radius of local
school and college. It is essential for the organisation and the stakeholders to mitigate
immediately with relocating the telecom towers outside the local communities.
Part 2: Factors influencing managerial decisions
PEST analysis
Elements Explanation
Political  Political stability index in Canada has an
average rate of 1.08 which means the power
of the government is high ().
 Moreover, the government effectiveness can
be marked as 1.83 that represents the efficacy
of the government to procure effective
measures ().
 The quality of regulation is of an average
value of 1.66 points connotes the importance
of the regulation in doing business in Canada
().
Economic  As far as the economic growth is concerned,
it can be stated that Canada witnesses a

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steady growth of 3.23% (Arthurs, 2018).
 Inflation in the Consumer Price Index can be
estimated at an average of 3.83% in recent
times that highlights volatility in the
Canadian consumer market (Westerlund,
Leminen & Rajahonka, 2014).
Social  The social identification highlights average
life expectancy in Canada is growing at a
rapid pace with an average percentage of 76
years (Lehoux et al., 2014).
 The ratio between male and female students
in secondary education can be identified with
a value of 1%. Therefore, balance in
education irrespective of gender is a
significant feature in Canadian society.
Technological  In technology and innovation, Canada ranks
15th in the Global Innovation Index. As a
result of that advanced technology with
proficiency in the process of making
effective environmental measures is a key of
success for the business organisations in
Canada.

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Porter’s five force
Elements Explanation
Threat of new entrants  Threat of new entrants in the Canadian
telecom market is highly possible because of
the relaxation of government (Haider et al.,
2015).
 It is essential for TELUS Corporation to
implement new technologies to reduce risks
and environmental degradation.
Bargaining power of suppliers  The existing telecom market of Canada is
heavily dominated by three telecom giants
like Rogewrs Communication, TELUS and
CE Inc.
 Therefore, the suppliers get enough options
to supply raw materials in terms of energy
resources and technology.
Bargaining power of buyers  Telecommunication sector in Canada is
highly competitive and lists of organisations
are providing services.
 As a result of that it symbolises high power
of the customers to switch as per their needs.
Threat of substitutes  The telecom market in Canada is highly
volatile as the existing telecom

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communication industry is full of telecom
companies (Shepherd, Taylor & Middleton,
2014).
 Moreover, introduction of advanced
technologies also helps the organisations to
formulate better and environment friendly
substitutes to deal with the change in the
market.
Rivalry among existing competitors  Due to immense competition in the market,
it becomes a significant factor for the
organisations to bring healthy competition
among the companies.
 The open and flexible market entry is also
helps the telecom companies to settle the
business initiatives unique in order to sustain
in the market profitably.
Stakeholders’ analysis
Stakeholder’s
name
Responsible
persons
Impact Influence Importance Strategy to
engage the
stakeholder
Organisational
managers
Managers from
different
High Moderate Essential to
take important
Monthly
meeting and

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departments decision
making
discussion
Suppliers Different
Supply
agencies
Medium Low Establishing an
important
measure to
continue the
business
efficiently.
General
meeting and
feedback
meetings in a
half-yearly
tenure.
Customers Different
customers
High High As TELUS
Corporation is
a service based
industry
therefore
customers are
considered to
be the most
important part
of the business
orientation.
Open feedback
forms and
customers
satisfaction
management
Community Local
communities
High High To provide
sustainability
in business
dominantly.
Campaigns and
development
programs for
community
development.
Top
management
CEO, CFO and
other top
Medium Medium Helps out in
important
Managerial

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management decision
making
meeting
SWOT analysis
Strengths Opportunities
 Strong brand portfolio is identified as one of
the key aspect for TELUS Corporation.
 Good returns and capital expenditure
strengthens the revenue system of TELUS
Corporation.
 Good communication with the suppliers is
also an important facet for the organisation
to sustain in the high competitive market of
Canada.
 Successful track record in terms of
integrating complimentary firms through
merger and acquisition are referred as one of
the significant roles of the TELUS
Corporation.
 Understating the importance and value the
market flexibility is another key determinant
for the success of the organisation.
 It is associated with effective and relevant
 New business policies can be an effective
measure for the organisation to refurbish its
market capitalisation more extensively.
 Recession and slow growth rate in the
Canadian telecom industry is considered to
be an important aspect for TELUS to bring
new customers into the target customer
index.
 Introduction of new technologies and cost
effectiveness can be a new scope for TELUS
to compete in the market effectively.
 The green initiatives will facilitate further
advantage for TELUS Corporation to ensure
its business activity aligned with the
government procedures.
 Dilution of competitors’ advantage will
formulate better strategic benefit for TELUS
to encapsulate the market robustly.

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marketing strategies where the organisation
tries to develop more agile framework for
intense market capitalisation.
Weakness Threats
 The profitability ration and net contribution
percentage of TELUS are below the
average.
 Lack of effective financial planning cause
further obstacle for the development of
expected profit for the organisation.
 Failure to address challenges regarding the
potential new threats into the market leads
the organisation to a vulnerable situation.
 Lack in product diversification and
introduction of unique and innovative
products create several problem for TELUS
Corporation.
 The community engagement program is also
not effective enough to procure better
strategic advantage for the organisation in
the high competitive market of Canadian
telecom sector.
 Rising environment protection leads to more
government concerns that can curb down the
business opportunities for TELUS
Corporation.
 Recent violation of the environmental
standards further perturbs the image of the
organisation.
 Changing nature of the consumer behaviour
through the incorporation of online facilities
creates more obstacles for the organisation.
 Failure in community engagement and
development ushers a new threat for TELUS
Corporation.

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Part 3: Reasonable alternatives
In this regard, there are three possible decision making that can mitigate the issue
effectively. The decisions are as follows,
 At first, it will be effective to relocate the existing tower to a better distance so that it
does not affect the community. As a matter of fact, it is a very important decision making
on behalf of the organisation that contributes to the development of community
engagement and respect the regulatory aspects. However, the possible drawback can be
stated as this relocation can drain huge expenses and identified as a serious threat to the
cost effective mechanism of the organisation.
 Secondly, rendering mutual agreement with the local community will be an effective
decision making for TELUS Corporation. A mutual argument where both the party can
share their point of view and take a mutual decision so that both the party will get
benefits. On the contrary, this decision can also get threat if both the party fail to derive a
common strategy.
 Thirdly, implementing cutting edge technologies is considered to be an important aspect
for TELUS Corporation to sustain in near future. In this regard, using optic fibre cable is
an important step for the organisation to foster eco-friendly attitude. However, the
technological measure requires great number of skilled workers and it can increase the
expense highly.
Part 4: Best option for the organisation
In this regard, implementing a new technology in the form of using optic fibre cable is
identified as one of the major facet for the organisation to get strategic advantage. It can be stated

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that during the initial phase the cost of implementation is high but for the future sustainability it
seems effective. In this regard, the management must participate in the crucial decision making
in terms of planning, leading, organising and controlling. In this regard, the action plan is as
follows,
Goals Action Responsible
person
Required
resources
Expected
outcome
Timeframe
Planning Plan a strategy
to implement
responsible
people
Project
manager,
technical
advisors,
employees,
Top
management
Related
technology of
installing fibre
optics cable
technology,
communication
system
Having strategic
advantage in
course of
developing eco-
friendly
telecommunication
process.
6 months
Organising Organising
every
stakeholders
who are
responsible to
make the plan a
success
The project
manager
and the top
management
Effective
organisational
structure,
Relevant
leadership
style,
Communication
measures
Get a clear
understanding of
the aims and
objectives of the
organisation and
purpose of
implementing
effective plan.
3 months
Leading Commanding
the employees
to perform
based on the
The project
manager
Direct
communication
with the
workforce,
Considering and
focusing on every
aspects of the
6 months

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plan and
coordinate the
workforce.
coordination
planning and
logbook for the
entire project
development
project objectives
Controlling
and
monitoring
Put focus on
the
effectiveness
and rationality
of the project.
The project
manager
Interaction with
different
implementation
and responsible
departments
To make the
project effective
and flawless.
6 months
Part 5: Reflection
1. a. Proper communication is an essential part in order to make the plan effective.
b. This project should point out the important criteria for recruiting employees associated
with this project.
c. For starting the project afresh, I will emphasis on the role and criteria of the employees
at first. Then, the workforce will be separated on the basis of different skills and abilities.
After that the planning, organising and controlling part will be mentioned.
2. The strengths are as follows,
 Communicating with all the supervisors.
 Understanding the risks and evaluate it.
 Follow effective leadership style.
The weaknesses are as follows,

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 Focusing more on the decision making rather than the skills of the employees.
 Lack of employee engagement plan.
 Bereft of the progress marking techniques.
3. Risk factors are always referred as the unplanned actions that can cause serious threat to
the management. In this regard, pro-active nature and effective communication can help
my team to resolve any kind of situation. It is in fact points out the effectiveness of my
team to mitigate problems in a given time. My role in this regard, is to organise and
control the communication and understanding among all the responsible departments so
that it will bring effective communication framework.
4. The major purpose of this project is to ensure the team and project objectives as well as
personal goals also. Therefore, all the objectives have been set in a structured manner and
interconnected effectively.
Conclusion
From the above discussion, it can be stated that the solution for mitigating the issue in
TELUS Corporation is highly relevant and effective enough. In this regard, the report also
discusses possible plans to resolve the issue. Therefore, it can be concluded that the report is
relevant and pragmatic enough.

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Reference
Arthurs, H. W. (2018). The hollowing out of corporate Canada?. In Globalizing Institutions (pp.
29-51). Routledge.
Haider, M., Rasli, A., Akhtar, C. S., Yusoff, R. B. M., Malik, O. M., Aamir, A., ... & Tariq, F.
(2015). The impact of human resource practices on employee retention in the telecom
sector. International Journal of Economics and Financial Issues, 5(1S), 63-69.
Lehoux, P., Daudelin, G., Williams-Jones, B., Denis, J. L., & Longo, C. (2014). How do
business model and health technology design influence each other? Insights from a
longitudinal case study of three academic spin-offs. Research Policy, 43(6), 1025-1038.
Roda, C., & Perry, S. (2014). Mobile phone infrastructure regulation in Europe: Scientific
challenges and human rights protection. Environmental Science & Policy, 37, 204-214.
Sharma, A. B., & Lamba, O. S. (2017). A review: source and effect of mobile communication
radiation on human health. Advances in Wireless and Mobile Communications, 10(3),
423-435.
Shepherd, T., Taylor, G., & Middleton, C. (2014). A tale of two regulators: Telecom policy
participation in Canada. Journal of Information Policy, 4, 1-22.
Westerlund, M., Leminen, S., & Rajahonka, M. (2014). Designing business models for the
internet of things. Technology Innovation Management Review, 5-14.
theglobaleconomy.com. (2019). Canada Female to male ratio, secondary school students.
Retrieved from

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https://www.theglobaleconomy.com/Canada/Female_to_male_ratio_secondary_school_st
udents/

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Appendices
Appendix 1
Figure 1: Canadian economic growth
(theglobaleconomy.com, 2019)

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Appendix 2
Figure 2: Canadian gender based secondary school students’ statistics
(theglobaleconomy.com, 2019)
Appendix 3

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Figure 3: government effectiveness in Canada
(theglobaleconomy.com, 2019)
Appendix 4
Figure 4: life expectancy rate in Canada
(theglobaleconomy.com, 2019)

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Appendix 5
Figure 5: Political stability index in Canada
(theglobaleconomy.com, 2019)

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Appendix 6
Figure 6: Regulatory quality in Canada
(theglobaleconomy.com, 2019)