Tempser Business Plan: London Temporary Staffing Agency Analysis

This report presents a comprehensive business plan for Tempser, a temporary staffing agency operating in London. The plan outlines the company's nature of business, including personal placement, staffing services, and management executive search, emphasizing the use of AI technology for candidate selection. It analyzes the competitive landscape and explores the advantages of operating as a company. The report details the application of McCarthy's 4Ps (Place, Product, Price, Promotion) within the context of Tempser's services, highlighting pricing strategies like penetration, premium, and economy pricing. It also describes the roles and responsibilities of employees, including sales, marketing, and branch management, along with the benefits and drawbacks of zero-hour contracts and agency staffing. Furthermore, the report identifies Tempser's target customers, including job seekers and companies, and discusses strategies for business expansion, such as entering new sectors, investing in social media marketing, and collaborating with SMEs. The conclusion emphasizes the importance of a dynamic business plan for success in a competitive market.

A small temporary service
staff agency in London

Table of Contents
Introduction......................................................................................................................................3
Business plan: Part 1 .......................................................................................................................3
1: New business venture.............................................................................................................3
1.1: Business type.......................................................................................................................3
1.2 Research of competitors........................................................................................................4
Business plan: Part 2........................................................................................................................4
2.1: McCarthy's 4P's....................................................................................................................4
2.2: Employees/ Staff..................................................................................................................6
2.3: Customers/Clients................................................................................................................7
Business plan : Part 3.......................................................................................................................7
3.1: How the business would expand in the future with different strategies..............................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
Business plan is a written documents in which all the plans and activities of the business
is explained and how the company will achieve their pre set goals and objectives. Tempser is
taken into consideration. Company deals with fulfilling the requirements of the workforce in
different companies and takes the small amount of commission from the company. In this file,
company's nature of business and its types with USP of it will be discussed. McCarthy's 4P's is
explained with the help of functional example. Roles of managers and identification of customer
is also done. Future plans of the company and how it could attain success in future will be
scrutinized.
Business plan: Part 1
1: New business venture
Tempser works as a bridge between the company who requires workforce and candidates
who needs a job. Job allotment is done after analysing skills and knowledge of the candidates
and find out the job where they can fit into. Different types of product offered by Tempser is,
Personal placement services: In this Tempser hired the candidates for their own company and
then they are sent on a on-site work and after completion, candidates are again sent to some other
company for their work (Burns and Dewhurst, 2016).
Staffing services: In this, Tempser hire the job seekers for other company and charges
commission from the company.
Management executives search: Tempser work is to find the right replacement of executive
person in a company. This role is more of a job hunter job.
Tempser is using AI technology for scanning the candidates according to the job
requirements given by other company. It can also help Tempser to gain competitive advantage
over others as AI search is accurate and precise while searching the right candidates which will
help them to increase their effectivity and efficiency (Macaulay, 2018).
1.1: Business type
Tempser business type is company as it helps them while paying tax on their earnings. Overall
tax paid in the partnership firm is more as compare to sole proprietorship. Chances of conflict
while conducting the business is high in partnership whereas in company, decision taken by the
owner is the final decision.

1.2 Research of competitors
There are many key players in the staffing industry like Kelly services, Renaissance
personnel, Randstad etc. According to the report of ONS, it states that UK unemployment rate
increases from 4% to 4.1% (Skills shortages harming UK business, employers warn. 2018). Skill
shortage is one of the main reason of increase in the unemployment rate though the opportunities
of jobs is increasing steadily. Tempser can take the benefit of it and start providing training to
their candidates so that they would become fit for vacant jobs in the market.
Business plan: Part 2
2.1: McCarthy's 4P's
Marketing mix or 4P's is an approach used by the company to place their product at the right
time and at the right place so maximize utilisation of resources. 4P's in the context of Tempser is
described below,
Place: Tempser should open their office nearby to colleges or companies so that they can
contact them for recruitment purpose. The ideal place for office is bear South west border of
Greater London as it is one of the major corporate hub in London. There are many big companies
who has their headquarters in South west area. It will help the Tempser to contact them for their
products and services. CG Consultants who is a employment agency has their office in that place
also. Office place is also plays an important plan while motivating the employees to work harder
thus improves overall efficiency (Schaper and et. al., 2014).
Product: Three different types of services is offered by Tempser which are explained
below,
 Personal placement services: In this service, candidates get their pay according to the
hours that have devoted to the company. For instance, if any other company needs 5
candidates for a week in their office to accomplish a specific task then Tempser provide
them candidates according to their skills and capabilities and charges their pay according
to the working hours. Candidates get their pay according to the rules and policies of
Tempser.
 Staffing services: In this, Tempser hire the candidates on the behalf of other company
and charges them a commission according to the number of candidates. If a company

needs to hire 10 candidates of specific field but don't have time to do that, then they rent
Tempser to recruit on their behalf.
 Management executives search: Tempser work as a headhunter in which their work is
to find out the candidates for executive position and poach them. For example, if a
company wants to recruit VP of marketing, then they lease Tempser to find out the best
candidates for the job and to poach the person so that they will work as a VP for their
clients company. Commission is charged by the Tempser for this job (McKeever, 2016).
Price: Monetary value in exchange of product or service use by the customer. Different
price which could be use by the Tempser is described below,
 Penetration pricing: In this technique, company set their prices to its lowest so that
company can attract more customers and changes the market into monopoly. Most of the
agencies in this field charges 20-25% per candidate. Tempser can set their rate to 10% in
staffing services.
 Premium pricing: In this, company is charging more money for their unique services.
Tempser use their AI technology while headhunting the executives person that's why they
can set their prices high as no competitor is using this technology while search the right
fit for the job.
 Economy pricing: When company sells their products at minimum cost where they can
earn only a small amount of money. Tempser can use this price with personal placement
services as it will help the company to increase their customer base in the market. With
this pricing, Tempser can attract more companies thus making more profits than the
competitors.
Promotion: Visual or audio hyperbole strategies can be use by the Tempser to attract the
clients. In this techniques, tremendous benefits of company's product is shown through which
customer perception about the company would change. Social media is an important tool while
attracting the students and company by providing them with the services company offered. Their
are many online platforms which are only for employment or companies to post their
requirement in it. Tempser can use this platform to find out the needs and offers them a product.
It also helps the company to improve their brand awareness in the market (Bell, Bryman and
Harley, 2018).

2.2: Employees/ Staff
Tempser has 3 employees excluding the owner of the firm. Roles and responsibilities of
them are described below,
Sales associate: In this roles, individual work is to make a cold calls to job seekers and
company and explain their services to them with proper pricing. Their main aim is to close the
deals with clients and make profits for their company.
Marketing associate: Associate work is to manage the marketing strategies made by the
owner and post different post on social media to increase brand awareness and equity in the
market.
Branch manager: Manager work is to manage whole office and give training to their
staff so that they can excel in their specific work. Roles of managers are,
 To meet the client personally and sell their products after cold calling from the sales
associate.
 To provide the training and development sessions to their staff.
Zero hour contract workers: This type of contract is between employer and employee in which
employer is not bound to provide specific salary to their worker and employee is not bound to
work with a specific company. Salary are given on the basis of hours employees has worked for
the company (Ross and Byrd, 2015).
Advantages Disadvantages
Candidate can earn extra income while
working on a free time with other company as
a freelancer.
No fixed amount of income to an individual.
Flexibility of job opportunities and timing
according to the need of the company.
Benefits which are enjoy by the permanent
staff like medical insurances, house loans etc.
would not be applicable to zero hour worker.
Agency staff: These types of agency provide workers to other companies on permanent or
temporary basis.
Advantages Disadvantages
It reduces the acquisition cost which is Lack of communication between employees

incurred by the company while recruiting. and the company who the person is working
for.
Perfect fit for the client is provided by the
agency.
Chances of fraud are high.
2.3: Customers/Clients
Tempser is a staffing agency which helps the company and job seekers to fulfil their
requirement. Clients of Tempser with their characteristics are described below,
Job seekers: Applying directly on the preferred companies or mailing them for vacant
jobs is a long and hectic process as millions of unemployed candidates applied for the same job.
Tempser can help them to search their jobs according to their skills and capabilities and make
them prepared for their interview or for job. Company main aim is to prepare the candidates to
make them knowledgable and reduce the unemployment rate of the company (Botha and
Robertson, 2014).
Companies: If the workforce is knowledgable and have proper skills and capabilities
according to the job they they will improve the overall productivity of company. It is difficult to
find out the right candidates out of millions of unemployed people. So companies hires staffing
agency like Tempser to do their job. Tempser work is to match the requirements of the job
according to the skills of the candidates. Other than that, Tempser provide temporary workers to
other companies to accomplish their work and charge the amount according to the hours
candidates has done. Tempser also work as a headhunter where they have to find the perfect
match for the top level management position for their clients (McKenzie, 2017).
Business plan : Part 3
3.1: How the business would expand in the future with different strategies
 Tempser can expand their business by entering into different sectors like marketing, IT,
Finance etc so that company will increase their customer base to earn more profit.
 Company should invest heavily on social media market or make a amalgamation of
different types of marketing strategies so that impact of marketing would create huge
buzz for the company.

 Company should enter into new market where unemployment rates are high. Chances of
getting success in these type of market are high.
 Tempser can collaborate with SME's to increase their market share and improve their
brand image in the market.
 Company can introduce new product like training and development sessions in which
they trained the employees of other companies so that they can tackle future obstacle
without affecting productivity of company in which they are working. Apart from that,
Tempser can become a consultant for big companies and can help them to decrease their
employees turnover ratio or absenteeism by providing them with unique strategies and
charge them a consulting fees (Wheadon and Duval-Couetil, 2014).
Conclusion
Any company can only attain success in the competitive market if they have prepared
their business plans dynamically and can sustain in any worse condition. While making the new
venture, owner should analysed the benefits of company types like sole proprietorship or
partnership as it directly affects the working of the company. Competitor and their strategies
should be properly analysed and monitor by the company and make their strategies according to
them. Company should apply marketing mix in their company before launching any new product
as it helps the company to place their product at the right place and at the right time. Future plan
should be made according to the strengths and weakness of the company.

References
Books and Journals
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Botha, M. and Robertson, C.L., 2014. Potential entrepreneurs' assessment of opportunities
through the rendering of a business plan. South African Journal of Economic and
Management Sciences.17(3). pp.249-265.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Macaulay, S., 2018. Non-contractual relations in business: A preliminary study. In The Law and
Society Canon (pp. 155-167). Routledge.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: Experimental
evidence from a business plan competition. American Economic Review.107(8).
pp.2278-2307.
Ross, L. W. and Byrd, K., 2015. Business Plan Competitions: Start-Up'Idols' and Their Twenty-
First Century Launch Pads.
Schaper and et. al., 2014. Entrepreneurship and small business.
Wheadon, J.D. and Duval-Couetil, N., 2014. Business plan development activities as a
pedagogical tool in entrepreneurship education. The Journal of Engineering
Entrepreneurship.5(1). pp.31-48.
Online
Skills shortages harming UK business, employers warn. 2018. [Online]. Available
through:<https://www.theguardian.com/business/2018/nov/13/workers-eastern-europe-uk-eu-
employment-pay-growth>.