Business Report: Tenant Selection for a Shopping Mall - Analysis

This report analyzes the tenant selection process for a shopping mall, recommending Red Horner Doughnuts as the ideal tenant for a 1000-square-foot space. The decision is based on a survey of mall customers and tenants, as well as an analysis of economic and social factors. The report highlights the potential for increased foot traffic and customer retention through the addition of a food joint. The report considers the purchasing power of the local population and the potential for commuters to stop for a quick bite and coffee. The report also references multiple academic sources to support its claims and recommendations, emphasizing the importance of customer value and satisfaction.

Running head: BUSINESS REPORT
BUSINESS REPORT
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Author Note

The possible tenant for rental
As per the report and the case study, the possible tenant has been selected based on
the decisions that have been taken on after analyzing the survey report that had been
conducted. The opinion-based decision has also been extensively studied to understand which
of the tenant would contribute more to the mall, both financially and socially.
Based on the different factors, the decision of recommending the rentals of the 1000
squares - foot empty store can be allotted to Red Horner Doughnuts.
Reasons for consideration
General reason
The mall has already has product business and service business in its existing tenant
list. The only retailer that the mall does not have is a food joint. The mall has a regular
amount of footfalls and customers who tend to visit the mall for shopping or availing the
services. Yet due to lack of a food joint, they cannot make their stay longer possibly. With the
coffee and doughnut joint, people who come to the mall for shopping can sweeten their stay
with coffee and doughnuts and have a small bite as well as sip (MacInnis, Park & Priester,
2014).
Economic reason
People who mostly visit the mall are the people staying in the neighborhood and are
mostly the blue-collared workers with below average wages. The second groups of customers
are the commuters going along the street. To consider the income and expenditure factor, a
below average waged worker would possibly spend more on coffee than spend on toys or a

haircut frequently. In addition, it can be considered that in average the regular commuters
passing by the mall would preferably stop for a bite and coffee sip than buying toys or getting
a makeover (Solomon, Russell-Bennett & Previte, 2013). The chances of success of a product
business or service business are based on the fact of probability. The commuters can stop for
buying toys or availing a beauty service but most of the commuters are definitely going to
stop for coffee or doughnuts. Therefore, the chances of the Red Horner doughnut making a
better business are comparatively higher (Solomon, 2014).
Social reasons
Most importantly, the decisions have been taken based on the survey done on the
regular customers and the tenants of the mall, with a higher number of votes for a food joint.
In consideration to the opinion of the customers if the mall opts for the food joint, this might
create a positive influence on the customers making them realize their value. In simple terms,
the customer value and retention is one of the primary rules of retaining existing customers
and making new ones, thus boosting the business (Danesh, Nasab & Ling, 2012).

References
Danesh, S. N., Nasab, S. A., & Ling, K. C. (2012). The study of customer satisfaction,
customer trust and switching barriers on customer retention in Malaysia
hypermarkets. International Journal of business and Management, 7(7), 141.
MacInnis, D. J., Park, C. W., & Priester, J. W. (2014). Handbook of brand relationships.
Routledge.
Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper
Saddle River, NJ: Prentice Hall.
Solomon, M. R., Russell-Bennett, R., & Previte, J. (2013). Consumer behaviour: Buying,
having, being. Pearson Australia.