This report provides a comprehensive overview of Tencent, a prominent Chinese multinational technology company specializing in internet-related services and online gaming. The analysis delves into Tencent's brand, critical success factors (CSFs), and customer segmentation strategies. It examines the company's marketing mix, including product, price, place, promotion, people, processes, and physical evidence, highlighting strengths and weaknesses. The report also offers recommendations for improvement, focusing on customer needs, segmentation, and marketing mix adjustments to enhance the company's market position. The report references various academic sources to support its findings and recommendations, providing a well-rounded analysis of Tencent's marketing strategies and their effectiveness.
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