Strategic Report: Tesa UK Limited's Expansion into the Spanish Market

This report provides a comprehensive analysis of Tesa UK Limited's potential expansion into Spain. It begins by outlining Tesa UK's background, mission, and vision, followed by justifying the selection of Spain as the target country. The report identifies reasons for expansion, including risk reduction, expertise expansion, increased buying power, and cost reduction. It examines Tesa UK's stage in the internationalization process, focusing on exploiting opportunities and strategic business planning. The analysis incorporates understanding the business environment to develop effective strategies for market entry. Finally, the report recommends a suitable mode of entry for Tesa UK into the Spanish market, concluding with key considerations for successful implementation. Desklib offers a wide range of solved assignments and study resources for students.

Business
environment

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
Briefly outline the chosen company............................................................................................4
Outline and justify the selection of your chosen country............................................................5
Reason(s) for Expansion ............................................................................................................5
Identify what stage they are at in the internationalization process (and the impact that will
have will need to be integrated into the factors).........................................................................6
Recommended Mode of Entry..................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The business environment will be termed as the manner of collecting the various set of
internal and external components like workers, consumers, demands, supply, and many more. It
will also involve various factors that have an impact on businesses and their functions in an
effective way. For operating the management, it is important to examine the structure of the
business environment and evaluate the various plan of action for its high term of productivity.
The business environment is valuable in respect to determine the extrinsic possibilities and
creating effective utilization of resources and key terms of approaches to enhance the global
managerial presentation (Cyphert, 2021). Hence, the business environment is the accumulation
of various micro and macro components that require evaluating the manner in respect to
determine various chances of development and success. The company headquartered is in Blake
lands, United Kingdom. It was founded in the year of 1985. The following report involves the
manner of identifying and critically evaluating the factors of the macro business environment
and the reason for expansion and at last, it includes the recommended mode of entry.
TASK
Briefly outline the chosen company
Overview of the company - Tesa UK limited is in one of the major worldwide brands in
Blake lands that deals with the adherent tape as over 80 years of experience for selling tape of
8,000 variety of tape in more than 101 nations, for commercial enterprise and professional
consumers and also for end customers as effectively. Tesa UK limited is broadly termed as Tesa
limited and was established in the year of 1985 (Hamilton, and Webster, 2018). The company
enlarged its course of management as overtime and presently performing its roles and functions
at a worldwide level as effectively. The business of management has just about 1000 workers
who are qualified and effectively deal in the field of course of manufacturing tape and will offers
facilities to their consumers.
The mission of Company - “To offers resources, goods and facilities with the motive to
enhance the regulation of purchasing manner of consumers as effectively”

A vision of the Company - “To help the consumers to make the orientated targets of their
management with a new outlook and get connected with new brands with the motive of brand
positioning in all over the world”.
Outline and justify the selection of your chosen country
The structure of the business of management deals with the various sort of the roles and
responsibilities of various workers who are performing with several management. It will support
the basic set of roles and functions of all workers for decreasing unclearness & disorder at the
workplace (Lehenchuk, and et.al., 2021). The basic set of aims is for managing the managerial
sections and will offer the manner for more clarity of individuals about their responsibilities.
Tesa UK limited is the manner of schedule through which products and goods are arranged with
clear justifications and outlines at the workplace. In context to the business, managerial structure
involves the manner as according to their plan of actions that deals in a coordinated and
organized manner.
Reason(s) for Expansion
 Risk reduction - The small business of management that have several terms of the
possibilities but also have a small number of clients who work in some of their divisions
of business in management. It clearly defines the manner of susceptible course of the way
with a term of low financial gain in the Spain if customers will stop purchasing from
them or divisions by a hard phase to decline the risk factor in business.
 Expanding your expertise – It will involve a higher number of consumers and divisions
in which they work with a higher sense of knowledge and high term of management skill.
Such manner of abilities and capabilities supports the business to have an impact on
consumers with maximizing terms.
 Increasing your buying power – The higher quality of business with the high term of
products and facilities that the consumer would purchase from them (Liu, Tong, and
Sinfield, 2021). The basic set of manners with favorable commercialism period will
involve the buying power of business.
 Reducing cost – The increasing term of the business functions and its goodwill can
decrease the manner of value in the field of the market. It will involve the economic
impact in ratio terms to elaborate it.

Identify what stage they are at in the internationalization process (and the impact that will have
will need to be integrated into the factors)
 Exploit Opportunities – The manner of opportunities and possibilities that offers a wide
term of scope for future advancement and betterment of the business of management.
Tesa UK limited is also utilized for strengthening and increasing the managerial
framework of the business for getting an effective and efficient course of outcome for a
further period (Montealegre, and Iyengar, 2021). The growth and development sector of
opportunities will be beneficial for the individuals to understand the manner with various
sort of chances in terms of the target-orientated market approach. In the management of
Tesa, the UK limited there are various sections and divisions in terms of marketing and
advertising fields that will supports in future for preparing their suitable course of the
plan of actions in the Spain. By such plan of actions and strategies that are important for
the course of data that processes the manner of challengers through which they might get
prepare the terms for an effective and efficient set of a market campaign to stay in the
field of the area for a longer period as effectively and efficiently. About the Tesa UK
limited, the business of management will support the terms of the opportunities and
possibilities in respect to determine the set of chances of development and advancement.
The business of management will help the key roles of the process while preparing for
the furthermore advancement in business with legal set and key roles.
Exploiting opportunities will figure out the high term of challenges in which
entrepreneurs are facing a lot of sections in collecting and measuring the sources that they
require to exploit various term of opportunities to develop the manner of income-producing in
terms of goods and facilities (Nardella, Narula, and Surdu, 2021). As there is various sort of
resources in which entrepreneur require to work in terms of involving the physical term of the
capital of abilities, sense of knowledge, techniques, finance and monetary funds, goodwill of
management, established networks, and social assets. It will involve the high term of
opportunities with the purpose to collect the resources as the entrepreneurs are often or
frequently own them as effectively and efficiently in the business of management. The workers
or employers will believe the manner as per to the higher term of success of the business of
management that might be unidentifiable for an effective period as effectively and efficiently in
the business.

As there are various sorts of the exploitation of strategies or plans of actions and the manner of
approaches to opportunity exploitation that are as follows -
1. Develop the manner to utilize the new set of techniques or to adopt the present one with a
high term of the sections.
2. To investigate the set of the managerial models and the manner of the concept as
effectively and efficiently.
3. To effectively utilize the manner of the customer visual image to upgrade the manner of
the goods and their term of facilities to enhance the global term of services.
4. To broaden the manner of the consumer base and influence the new set of terms with a
new outlook.
5. To maximize consumer loyalty as effectively and efficiently in the business of
management.
 Strategic business planning – For the effective and efficient term of the sections in the
business of management that will drive the imperative set of the terms with the
preparation of the strategies or various plans of action (Nshimiyimana, and Kamande,
2021). The sources of academic sections in creating or developing the plan of actions for
business and their key term of planning and various tools or techniques that will
understand as per to the needs of variations that will support in respect to execute such
section of variations in an effective course of way. It will offer a suitable manner in terms
of the variations that are phrasing in an external sector by which executives can prepare
their suitable term of the plan of actions and approaches for creating their effective and
efficient targets. The management of Tesa UK limited creates their plan of actions and
approaches as per the market conditions and business environment that will affect their
planning and training in the business sector in the Spain. As on the other side, strategic
management planning is termed to be a systematic procedure for creating managerial
directions. Strategic Business Planning is termed as a high-level organizational procedure
that are mentioned to determine and authorise the theory, vision, long-term targets,
directions, and aims of the managerial business in respect to make sure that this
management is suitably positioned and will considering its marketing skills, technical
benefits and accessible resources. It will serves as a fundamental base for the growth of
strategical plans and results to accomplish desired enterprising purpose and technical

advantages. It will also focus on the goals and targets or the activities that need to
accomplish the furthermore missions, visions, and the mode of abstract sections for
evaluating high terms of success as effectively and efficiently in the business (Ojo,
2021). Every business of management has a limited set of the manner about the physical
and economical resources in the management. By processing the manner with a wide set
of the actions that are required to accomplished the aims and targets with the section of
the strategic plan of actions and wide set of approaches that will support the evaluate
term of cost and it will define the role to assign the manner of the resources in an
effective and efficient set of manner.
The procedure of the strategic business plan of actions that are supposed to be achieved
the following key targets that are as follows -
1. It will offer a term of the framework of various sort of the plan of action in the
management to phrase the determination and support in the business of management
(Percy, and Dow, 2021).
2. It will explain the roles to individuals who are engaged in the business of management to
execute the terms in respect to change and encourage their dealings.
3. It will have an impact on variations of the management to become a structural division
for promoting the managerial designing and growth.
4. It will help the management to set their key manner of standards and presenting the
suitable role of supervising. A broader understanding of the business environment – The business environment
involves a lot of internal and as well as external set of components that require to
examine in respect to prepare an appropriate course of term for meeting with a further
course of complications in an efficient way. By meeting future complications it will be
easy for the business of management to deal with it and prepare an effective set of plans
of actions and suitable approaches to overcome it. The manner of the business
environment should be detailed analysis with a suitable course of action in the business of
management in the Spain. The broader term of understanding in business with an
effective course of divisions will help in maintaining the following field of the area as
effectively and efficiently. The broader term will provide the set of data concerning the
business sector and its environment with a suitable course of the plan of actions and

activities that are to be prepared by the managerial effective course of business (Seifried,
and et.al., 2021). As with the Tesa UK limited, the company will broadly set their manner
of the roles in the field of the area where the business proprietor and executives have their
section to deal with several terms of variations to control the internal set of the
environment of the management that will involve the regular term of decisions as
effectively and efficiently. They select the basic set of roles and the manner of purchase
through which individuals will get recruit and in which they will sell such course of
goods as effectively and efficiently in the business of management. They will utilize the
course of abilities and terms of resources to develop the field of the products and
facilities to meet the present and potential set of consumers. Hence, the external
environment situation will have an impact on the management of business that is broadly
beyond the manner of the business of management and variations as per to the continuing
sections in the business (Hamilton and Webster, 2018). To contend the successful course
of the framework in the management that the managerial proprietors and executives will
constantly deal with the environment and get adopt their management roles as effectively
and efficiently. The business of the management have no meaning in terms of more than
an individual or unit of individuals who are suitably arranged to create or distribute
products and their facilities. The basic set of the study of the management is the work of
actions that are include in the manufacture or arrangement of the products and facilities
of the purchasing, marketing, funding, personnel and many more as effectively and
efficiently. As there are various set of the components and that are considerable and will
have an impact on any form of the management. All such sort of the forces comes under
one unit that are to be termed as the business environment. As on the other side,
understanding the management will termed to be understanding the manner of the
environment. Environment will define as to all external units that have a productive
section on the functional terms of the business of management as effectively and
efficiently.
 Political and legal influence - Factors of politics are much relatable in terms of actions
of government policy through intervention towards the economy level that majorly
affects the whole scenario that affects the business expansion. It will consider some
aspects in respect of a chosen company that is Tax policy, Trade restrictions, Tariffs as

well as bureaucracy. The sentiments and behavior of political party towards chosen
company wholly affect the business expansion as it will reflect upon some election trends
that are highly used into the period of uncertainty within the country-specific through the
intervention of political parties through their diverging kind of views through effective
strategies so that their policy will reflect upon some day to day operation's that need to be
full fill to gain an extraordinary competitive edge. Here in the business expansion chosen
company will try to operate into some different kinds of state with a new source of
government while electing through the campaign while introducing implementation of
policies which is highly and adversely gets the whole impact through core operation in
terms of the chosen company. The government also combines several approaches that
boost factor of political due to the reason of business expansion. It consists of tax, policy,
environmental regulation, reform, tariffs, stability in political stability. It will lead to
determining the overall extent that is ready to be affected by the government (Chen and
Reyes, 2017). This will influence country and industry-specific. For example UK
government and other governments in which chosen company is planning to expand its
market. The company gets highly affected as the government will introduce some
reforms that may be not in favor of company profitability. It will lead to an entire
changing with the introduction of revenue level which reflects upon the overall system
and structure of the company. Here chosen company will act upon some tariff barrier
which can be proven in terms of hindrance through the way of generating to execute a
plan of politics in business. It also combines policy in terms of export subsidies. Trade of
nontariff is led to connect with meanwhile so that it can easily determine through
reflecting upon some minimum barrier in terms of import prices. As a result, it will ban
company operations and act as a restriction in process of export (Tuan, and Tram, 2021).
The overall decision is executed by the government is reflected as a political factor. In the
business plan of expansion here chosen company gets highly impacted through facilities
in terms of public towards country and economy. The decision-making of the company
policies has to follow all rules and regulations made by the political party because the
proper flow of operation so that company will achieve a competitive edge in other
country business expansion. The government also wants to boost the business expansion
to uplift a high level of the economy. So the company has to deal with tariffs, tax, and

regulation or restrictions but this can be overcome through government grants as well as
programs. This is the reason why the political factor gets highly affected while planning
business expansion in other countries.
Recommended Mode of Entry
Market entry strategy is termed as a prearranged statistical distribution and delivery
approach of products and the facilities with a new field of orientated targeted market in the
Spain. As per the manner of the commodity and trade of facilities that will define the conception,
formation, and administration of contracts in a foreign nation (Sow, 2021). As there is a field of
the varied term of modes by which it will phrase the course to enter in a new foreign market as
effectively and efficiently -
Franchising your brand. Kicking off the list at #1 is franchising.
 Direct Exporting (Direct exporting is termed as highly ordinary with the term of eight
plans of actions as per to the inclination)
 Partnering up
 Joint Ventures
 Just buying a company
 Turnkey solutions or products
 Piggyback
 Licensing
The basic five terms of the modes of entry into foreign markets are as follows -
 Joint Venture
 Licensing Agreement
 Exporting Directly
 Online Sales
 Purchasing Foreign Assets
Academic model
Entry mode can be defined as the institutional mechanism by which a company provides
its products or services to consumers in the international market. The following are different
modes of entering the international business -

Figure 1 Mode of Entry, 2021
CONCLUSION
From the above-mentioned report, it has been concluded that the business environment is
termed as the accumulation of internal and as well as external environment that will further
section with the section of fundamental impact as over to the managerial activity. Every field of
the business of management will perform the basic set of performance of works as according to
the particular sections in terms of the business environment and its structure that has been
deliberated about the Tesa UK limited company and perform the course of work in a gradable
course of structure as effectively and efficiently. The above term of the discussion that has been
bringing as in terms of their own of the importance of carrying out furthermost sections with the
durable form of the business and management. Hence, various set of the fields that are discussed

in respect to measure the external environment of the business of management. Hence, for
examining the basic set of the manner of the business situation and its condition that is to be
essential for preparing an efficient course of a plan of actions to deal with the sections and
orientated field with furthermore complications and the divisional manner in a suitable course of
the framework.

REFERENCES
Books and Journals
Blossey, G., Hahn, G.J. and Koberstein, A., 2021, January. Managing Uncertainty in
Pharmaceutical Supply Chains: A Structured Review. In Proceedings of the 54th Hawaii
International Conference on System Sciences (p. 1435).
Chen, C.K. and Reyes, L., 2017. A quality management approach to guide the executive
management team through the product/service innovation process.Total Quality
Management & Business Excellence, 28(9-10), pp.1003-1022.
Cyphert, D., 2021. From Product to Process: The Rhetoric of Sustainability and Evolving
Management Practice. Business and Professional Communication Quarterly,
p.2329490620987835.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Lehenchuk, S., and et.al., 2021, May. TAX SECURITY OF THE ENTERPRISE: RISKS,
THREATS AND WAYS OF THEIR MINIMIZATION UNDER THE INFLUENCE OF
COVID-19. In International Scientific Conference „Contemporary Issues in Business,
Management, and Economics Engineering".
Liu, J., Tong, T.W. and Sinfield, J.V., 2021. Toward a resilient complex adaptive system view of
business models. Long Range Planning, 54(3), p.102030.
Montealegre, R. and Iyengar, K., 2021. Managing digital business platforms: A continued
exercise in balancing renewal and refinement. Business Horizons, 64(1), pp.51-59.
Nardella, G., Narula, R. and Surdu, I., 2021. Behavioral theory and MNE decision-making:
changing the narrative in international business management. In A Research Agenda for
International Business and Management. Edward Elgar Publishing.
Nshimiyimana, D. and Kamande, M.W., 2021 South-South Cooperation Strategies, and Business
Development in Rwanda. A Case of Supporting Indian Trade and Investment in Africa
(SITA).
Ojo, S., 2021. Planning and Growing a Water Business in Nigeria: The Case of a Veteran
Entrepreneur. SAGE Publications: SAGE Business Cases Originals.
Percy, W. and Dow, K.E., 2021. The Coaching Dance Applied: A Culturally Sensitive Approach
to Knowledge Management and Nondirective Coaching in Confucian China.
In Emerging Business and Trade Opportunities Between Oceania and Asia (pp. 229-
255). IGI Global.
Seifried, C., and et.al., 2021. Sport management and business schools: A growing partnership in
a changing higher education environment. The International Journal of Management
Education, 19(3), p.100529.
Sow, M., 2021. Analysis of the Impact of Accounting Information Systems (AIS) on
Organizational Effectiveness. Business and Economic Research, 11(1), pp.82-91.
Tuan, L. and Tram, N., 2021. Factors affecting the business performance of manufacturing
enterprises. Accounting, 7(1), pp.179-190.
Ahokangas, P. and Matinmikko-Blue, M., 2021. Introduction to Special Issue “Mobile
Communications and Novel Business Models”.
Luo, Y., Yao, C., Mao, Y., Xie, B., Yang, G., and Gui, H., 2021. A creative approach to
understanding the hidden information within the business data using Deep Learning.
Information Processing & Management, 58(5), p.102615.

Verdun, L., 2021. BUSINESS PROTOCOL AND ETIQUETTE AS A COMPONENT OF THE
INTERNATIONAL ECONOMIC RELATIONS CURRICULUM. Innovational
Processes of Economic, Social and Cultural Development: Domestic and Foreign
Experiences, p.176.
Mishra, P. and Yadav, M., 2021. Environmental capabilities, proactive environmental strategy
and competitive advantage: A natural-resource-based view of firms operating in
India. Journal of Cleaner Production, 291, p.125249.
Bocanet, A., Alpenidze, O. and Badran, O., 2021. BUSINESS ANALYSIS IN THE POST-
PANDEMIC ERA. Academy of Strategic Management Journal, 20(4).
NGUYEN, P.H., 2021. A Fuzzy Analytic Hierarchy Process (FAHP) Based on SERVQUAL for
Hotel Service Quality Management: Evidence from Vietnam. The Journal of Asian
Finance, Economics, and Business, 8(2), pp.1101-1109.
Muthana, S.K. and Salman, S.M., INTERNATIONAL JOURNAL OF TRANSFORMATIONS
IN BUSINESS MANAGEMENT.
DiMatteo, L.A., 2021. International business law and the legal environment: a transactional
approach. Routledge.
Edifor, E., Swenson, A. and Aiyenitaju, O., 2021. A Virtual Reality Framework for Upskilling in
Computer Programming in the Business Context. Augmented Reality and Virtual
Reality: New Trends in Immersive Technology, p.181.
Kiyamiddinovich, Y.S., 2021. DEVELOPMENT OF BUSINESS AND FAVORABLE
INVESTMENT ENVIRONMENT IN UZBEKISTAN. Web of Scientist: International
Scientific Research Journal, 2(04), pp.75-82.
Company website
< https://www.tesa.com/en-gb >