Globalization's Impact on Tesco's Alcoholic Drinks: A Project Report

Desklib provides past papers and solved assignments for students. This project analyzes the impact of globalization on Tesco's alcoholic beverage sales.

Managing a successful business
project
Impact of globalisation on Tesco Alcoholic drinks in
the UK

TABLE OF CONTENTS
Introduction................................................................................................................................1
Task 1.........................................................................................................................................2
P1:Establish project aims, objectives and timeframes...........................................................2
P2: Produce a project management plan................................................................................3
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.............................................................................................................4
M1: Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project...................9
Task 2.......................................................................................................................................11
P4: Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.............................................11
M2:Evaluate the accuracy and reliability of different research methods applied................12
Task 3.......................................................................................................................................14
P5: Analyse research and data using appropriate tools and techniques...............................14
P6: Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................18
M3: Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations..........................................................19
Task 4.......................................................................................................................................20
P7: Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.....................................................................................................20
M4. Evaluate the value of the project management process and use of qualitative research
to meet stated objectives and support own learning and performance.................................20
D1: Critically evaluate the project management process and appropriate research
methodologies applied.........................................................................................................21

D2 Critically evaluate and reflect on the project outcomes, the decision- making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.......................................21
Conclusion................................................................................................................................23
Logbook...................................................................................................................................24
References................................................................................................................................27

LIST OF FIGURES
Figure 1: Work breakdown structure..........................................................................................6

Introduction
Tesco is one of the leading supermarket chains in the United Kingdom. Recently the
organisation has started the retailing of the alcoholic drinks through the pre-established
grocery stores. However, the globalisation practices can impact the business for the
profitability and sustainability. The presented report will undertake the project to understand
the impacts of the globalisation on the Alcoholic drinks in the UK. The report will design and
implement the project with the inclusion of qualitative and quantitative research. The
research methods and approaches will be analysed for their potential usability and
effectiveness in the context of the research. Also, collected data will be analysed and
processed to come up with the findings and recommendations.
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Task 1
P1: Establish project aims, objectives and timeframes
Introduction
The organisations are moving toward the global influence to achieve the aggressive growth
and sustainability in the modern economy of the twenty-first century. The trilogy of the
modern economy is built around the trade liberalisation, globalisation and revolution of the
information and communication technology (Baudand Durand, 2012). Tesco, the ninth
largest supermarket chain in the world also provides alcoholic drinks to the customers. The
presented project has the vision to understand the globalisation concepts and the impacts the
organisation may have.
Project management
A project is a temporary undertaken work for the desired outcome whereas project
management is the systematic set of the activities those can be executed to achieve the
competitive benefits and strategic outcome with proper alignment to the business capabilities
and constraints (Kerznerand Kerzner, 2017). Therefore, a project management process
involves the activities of the planning, implementation, monitoring, controlling and
finalisation of the project work. It has the following major stages:
Definition: The stage has the main role to prepare the project definitions on the selected
subject or area. It also defines the project work and its scope to the business or individual. It
has a clear conceptualisation of the subject and the outcomes.
Initialisation: The stage has the main role to initialise the role or task to the corresponding
leaders or researchers. The initialisation has focused on the confirmation and approvals for
the project to start.
Planning: The resource, cost, time, risk management and contingency during the project as
the requirements are planned under the category. The stage has focused on the planning of
the capabilities and constraints to ensure that the project can be executed expertly (Turner,
2014).
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Implementation: The core goals and objectives along with scope those are prepared during
the project definition can be used to implement the work. The stage is the sign to generate the
deliverables with quality, performance and integration of the requirements.
Monitoring and controlling: The stage has focused on the enhancement and adherence to the
quality and performance measures defined for the project to ensure that the outcomes are
usable within the constraints (Kerznerand Kerzner, 2017).
Closure: The stage has the main activity to sign the contract for the research or project work
and hand over the document to the associated mentors.
Aims
The primary aim is to understand the impact of the globalisation on the Tesco for the
alcoholic drinks in the UK market. It also has the aim to determine the potential benefits and
risks the organisations might experience in the international market.
Objectives
 To understand the concept of the globalisation in the context of Tesco alcoholic
drinks in UK market.
 To analyze the benefits and risks globalisation may bring for the organisation to
achieve competitive increase in sales of drinks in the current financial year.
 To sum up the results and provide recommendations on that basis to align the
business structure and practices for competitive growth.
P2: Produce a project management plan
The project has to analyse the capabilities and constraints with effective information on the
planning to optimise the performance and quality. The document focuses on the planning of
the business constraints with alignment to the project goals.
Cost: The effective use of the cost and budgets can drive higher profitability. The project has
estimated the cost of $1,200 including the cost of human resource, activities, tools and
techniques. The significant cost is estimated to consume during the research data collection
and analysis.
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Scope: The deliverables can support the strategic plans and decisions of the Tesco to improve
the sales of the alcoholic drinks in the international market. The project can align the business
with new trends and practices so that higher continuance and profitability can be achieved
with effective understanding with benefits and risks.
Time: delayed response to the market trends and impacts may lead the lower profitability.
The project is estimated to complete within six weeks whereas the time of the change
management and quality assurance is also covered (Burke, 2013). There are two milestones
at the end of each three weeks to achieve performance.
Quality: It is measured and controlled at the end of the activity whereas roles and
responsibilities are distributed among the resources to optimise the quality during execution.
Regular reporting, log book and performance review are planned for quality assurance.
Communication: Formal communication is the foremost requirement in the project to ensure
non-repudiating services. Emails, seminar, meeting minutes and personal interactions will be
some of the major methods of communication (Saundersand Lewis, 2012).
Risk: The risk acceptance strategy can support the project to achieve effective outcomes over
the challenges. The strategy has use of the contingency plans for the selling of the alcoholic
drinks during the globalisation practices.
Resources: The project has a limited number of resources. There is a need of the books and
journals along with internet connectivity on a computing system to ensure the data collection
and analysis whereas the whole process is in my control and liability.
Findings
At the stage, the core requirements of the project are determined to ensure that it is feasible to
execute. The planning also has covered the contingency to overcome the impacts of risks and
challenges in the project.
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion
Work breakdown structure is mainly used to divide the project into the manageable
components so that resources, as well as capabilities, can be used more effectively. It is
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useful to manage the activities and determine the potential risks and requirements associated
with them through the in-detail presentation of the tasks (Burke, 2013).
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Tesco Alcoholic
Drinks
1. Definition
1.1 Understand
project
area/subject
1.2 Define
project
1.3 Prepare
proposal
1.4 Get approval
2. Initialization
2.1 Business case
2.1.1 Need of
the project
2.1.2 Return on
investment
2.2 Feasibility
study
2.2.1 Goals
2.2.2 Timeline
2.2.3 Cost
2.2.4 Resources
2.2.5 Financial
and business
sense
3. Planning
3.1 Scope
3.2 Definition
3.3 Tasks
3.4 Schedule
3.5 Cost
3.6 Quality
3.7 Organizing
activities
3.8 Staff analysis
3.9
Communication
3.10 Risk
3.11
Procurement
4.Designing
4.1 Work
breakdown
structure
4.2 Gantt chart 4.3 Research
metholody
4.4.1 Literature
review
4.4.2
Questionnaire
5.
Implementation
5.1 Data
sampling
5.2 Data analysis
5.3 Findings
6. Monitoring
and control
6.1 Reporting
6.1.1 Progress
6.1.2 Changes
6.1.3 Scope
6.2 Quality
6.2.1 Schedule
6.2.2 Cost
6.3 Risk
7. Closure
7.1
Documentation
7.2 Handover

Figure 1: Work breakdown structure
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