Internationalization Strategy of Tesco in Australia: A Business Report

This report provides a detailed analysis of Tesco's internationalization strategy, specifically focusing on its potential expansion into the Australian market. The study begins with an executive summary and an introduction to business strategy and Tesco's global presence. The report offers advice on key aspects of market entry, including the rationale for choosing Australia based on its strong economy, business connections, wealthy citizens, and skilled workforce. It also addresses institutional and cultural differences, such as casual attitudes, slang, learning styles, and the multicultural society in Australia, providing insights on how Tesco can adapt. Furthermore, the report discusses suitable entry modes, recommending joint ventures, and analyzes organizational structure and control strategies, advocating for a Strategic Business Unit approach. Finally, the report offers advice on corporate social responsibility (CSR) for Tesco in the Australian market, emphasizing the importance of ethical and societal contributions.