TESCO's Market Analysis and Brand Expansion Strategies Report

This report provides a comprehensive analysis of TESCO's brand expansion strategies. It begins with an introduction and business overview, followed by a detailed market analysis. The report examines TESCO's marketing and sales plans, highlighting the use of digital marketing campaigns and the 7Ps of marketing. It also analyzes the company's website and sponsorship activities, emphasizing the importance of customer experience. The report then explores TESCO's growth strategies, including market penetration, product development, market development, and diversification. It examines the Clubcard policy, the introduction of organic food products, and the expansion into telecommunications and electronics. The report also discusses TESCO's expansion into new markets and its diversification into various products and services, including insurance, furniture, and clothing brands. Overall, the report provides a thorough examination of TESCO's approach to brand expansion and its strategies for growth and market dominance.

Brand expansion for TESCO

Content
 Introduction
 Business overview
 Market analysis
 Marketing and sales plan
 Human Resource Requirements
 USP of Coffee Room
 Business Proposal
 Conclusion
 References

Introduction
This presentation revolves around TESCO's market share, market size,
trends in sales and advertising campaigns. The presentation also focuses on
company’s web site and sponsorship activities in order to develop an
understanding of brand value.

Background of TESCO
Market share

Background of TESCO
Market share

Background of TESCO
Market size

Background of TESCO
Trends in sales

Background of TESCO
Trends in sales

Brand Values
Advertising Campaigns:
 TESCO uses an accumulation of digital marketing
campaigns to carry out their operations.
 The organization uses social media platforms to carry
out their advertising.
 TESCO uses 7Ps of marketing in order to establish
digital marketing campaigns.

Brand Values
Company’s web site:

Brand Values
Company’s web site:
 TESCO's website is easy to surf through.
 The understanding of landing and exit pages makes
the overall customer experience better.
 Website specifically revolves around reducing
customer efforts.

Explanation of the new product with
reference to growth strategy the
brand is adopting
Market penetration strategies of TESCO - The Clubcard policy of
TESCO added more to this, it helped it gaining customer brand
loyalty and also find new market opportunities for growth. There are
many customers who prefer brand over products, TESCO identified
these customers and becomes the brand first.
Product development - TESCO started offering organic food
products after seeing change in consumer preferences. The company
also take note of environment friendly products and fulfilling social
responsibility. It introduced biofuel other than petrol and diesel and
still making improvements. Further, the company is growing more in
telecommunication and electronics. This has helped TESCO to cater
more Market segments.