Tesco's Brand Image: Examining the Impact of Health and Safety

This report examines the impact of health and safety policies on Tesco's brand image, addressing the importance of corporate governance and healthy working conditions. It identifies the problem statement related to health and safety, research questions, aims, and objectives, focusing on analyzing the impact of health and safety on Tesco's brand image through a case study approach. The literature review explores the concept of health and safety in the workplace, evaluates Tesco's health and safety policies, and examines potential issues arising from health and safety scandals. The methodology section details the data collection methods, research choices (qualitative and quantitative), and sampling techniques used. The report concludes by emphasizing the necessity for business organizations to prioritize corporate governance, particularly the health and safety of employees and stakeholders, to ensure smooth operations and maintain a positive brand image, including a Gantt chart outlining the research timeline.

Corporate governance

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Problem statement.......................................................................................................................3
Research questions......................................................................................................................3
Research aim and objectives.......................................................................................................3
Literature Review........................................................................................................................3
Methodology...............................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.....................................................................................................................8
Online..........................................................................................................................................8

INTRODUCTION
Corporate governance can be understood as the combination of processes, rules or laws
by which business organisations are operated, regulated or controlled. It plays a major role in
success of the business organisation (Kovermann and Velte, 2019). This report is based on Tesco
which is a British multinational groceries and general merchandise retailer headquartered in
England. In this report, there is discussion related to problem in corporate governance. The
importance of the issue is mentioned in this report. The methodology of doing the research is
part of this report.
MAIN BODY
Problem statement
Health and safety is important for the business organisation. It is part of corporate
governance of the company and if the employees and customers are not provided healthy
working condition then it is a problematic situation for the company (Adnan, Hay and van
Staden, 2018). It creates a negative impact on the brand image of the business.
Research questions
 What is the concept of health and safety in workplace?
 State the health and safety policy followed by Tesco?
 Write down the issues faced by company in case of health and safety scandal?
Research aim and objectives
Title: The impact of health and safety policy on the brand image of Tesco
Aim
“To analyse the impact of health and safety on brand image of company.” A case study on Tesco
Objectives
 To understand the concept of health and safety in workplace
 To evaluate the health and safety policy followed in Tesco
 To examine the issues faced by company in case of health and safety scandal
Literature Review
To understand the concept of health and safety in workplace

As per Boland, 2019 Health and safety constitutes important part of corporate
governance. Every company should assure that they maintain healthy working condition in the
organisation. They must take care about the health and safety of all the stakeholders that are
being involved in the business organisation. The employees work in the company and it is duty
of the management to assure that all of them are safe. As per Health and Safety Act, 1974 all the
business organisation must take proper care of the working staff at the place of work. Customers
are also important part of the company. It is important to take care about their health and safety
when they are inside the company. The company must not breach health and safety as it may
cause issues for them and may dimmish the brand image of their organisation.
To evaluate the health and safety policy followed in Tesco
According to Ensuring health and safety in the workplace, 2021 Tesco follows health and
safety act and assures that all the stakeholders of the company are safe. The company aims at
not hurting anyone at the time of working or shopping. The company keeps health and safety at
utmost concern. All the employees are given proper training so that they are able to use
machinery in proper manner. There are health and safety standards that are being followed by the
company and they assure that all the employees follow those standards. They keep checking their
machines and other assets that can harm the employees or customers. By checking them they are
able to assure that every thing is at right place and no one will be hurt by using them. All the
business related decisions are taken after considering the health and safety of the stakeholders.
All the policies and procedures are being formulated according to health and safety of the staff
members. It also helps to manage risk in the business organisation and help the employees to
work effectively.
To examine the issues faced by company in case of health and safety scandal
As per Badri, Boudreau-Trudel and Souissi, 2018 Health and safety must be kept at
utmost priority by a company. In case the company is not able to fulfil corporate governance
then they have to face issues. The company has to pay fine and legal case can be filled against
them. Any scandal done by company against the health and safety causes negative image of the
organisation. There is direct impact of the wrong action taken by company on diminishing the
brand image of the business organisation. It is necessary to avoid such practices and take care of
the brand image of the organisation.

Methodology
It includes the steps that are taken by the researcher in order to carry on the research
project. It helps to know about the method used to carry on the research.
Data collection: There are two ways of data collection such as primary and secondary.
Primary method of data collection means collecting first hand data. On the other side, secondary
method is secondary data that is already published. In this report, both primary and secondary
method of data collection is used.
Research choice: The two type of research choice are qualitative and quantitative
research choice (Bairagi and Munot, eds., 2019). In qualitative method the secondary data is
being analysed. In quantitative method the use of numerical and statistical data is done. To carry
on the research, both the tools are being used.
Sampling: It is the process of selecting some participants from universe in order to
collect information from them. It is not possible to take review of overall population. The sample
will e selected on random basis. The sample size will be 50.
Gantt chart

CONCLUSION
From the above report, it is analysed that the business organisation must follow the
corporate governance in order to operate smoothly. There is need of taking proper care of health
and safety of the employees and other stakeholders in the business organisation. The problem
statement and literature related to topic is part of this report. The methods use to carry on the
research are also discussed and in the end Gantt chart is attached.

REFERENCES:
Books and Journals
Adnan, S.M., Hay, D. and van Staden, C.J., 2018. The influence of culture and corporate
governance on corporate social responsibility disclosure: A cross country
analysis. Journal of Cleaner Production, 198, pp.820-832.
Badri, A., Boudreau-Trudel, B. and Souissi, A.S., 2018. Occupational health and safety in the
industry 4.0 era: A cause for major concern?. Safety science, 109, pp.403-411.
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
Boland, M., 2019. Review of the model Work Health and Safety laws.
Kovermann, J. and Velte, P., 2019. The impact of corporate governance on corporate tax
avoidance—A literature review. Journal of International Accounting, Auditing and
Taxation, 36, p.100270.
Online
Ensuring health and safety in the workplace, 2021. [Online] Available through:
<https://www.tescoplc.com/sustainability/documents/policies/ensuring-health-and-safety-
in-the-workplace/>