Research Proposal: Evaluating Bounded Rationality in UK FMCG Sector

This research proposal investigates the influence of bounded rationality on consumer behaviour within the UK's Fast-Moving Consumer Goods (FMCG) sector post-Brexit, using Tesco PLC as a case study. The study aims to examine the concept of bounded rationality, ascertain the importance of consumer behaviour for Tesco PLC, and evaluate the potential impact of Brexit on Tesco and its consumer behaviour. The research will employ a qualitative research methodology, incorporating both primary and secondary data collection methods, including questionnaires and literature reviews. The research will cover consumer behaviour post-Brexit and how Tesco PLC, as an FMCG sector member, has adapted to gain competitive advantages. The research will also detail ethical considerations, including informed consent, data storage, and potential risks to participants and researchers. The proposal outlines the research activities, timelines, and methodologies, including a random sampling method for data collection, with a target sample size of 60 respondents.

Research Proposal

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Research Proposal Form
Proposed Title: To evaluate the influence of bounded rationality
consumer behaviour on UK’s FMCG (post Brexit) Sector. A case
study on Tesco PLC.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
To evaluate the influence of bounded rationality consumer behaviour
on UK’s FMCG (post Brexit) Sector. A case study on Tesco PLC.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
 To examine the concept of bounded rationality consumer behaviour.
 To ascertain the importance of consumer behaviour for Tesco PLC.
 To evaluate the potential influence of post brexit on Tesco and its impact on consumer
behaviour
Research Questions
 Understand the concept of bounded rationality consumer behaviour ?
 What is the importance of consumer behaviour for Tesco PLC (FMCG Company) ?
 What is the potential influence of post brexit on Tesco and its impact on consumer behaviour
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the topic
is important):
 Current investigating research will directly show the benefits and influence of consumer
behaviour took place just when it comes to an end upon FMCG industry on the
business organisations Tesco PLC.
 Another reason that can be taken over here is that researcher over here is going to pull out all
the information regarding brexit and it’s post impacts upon the whole sector that is FMCG.
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Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
Overall investigation will repair rely on post brexit and its impact on consumer behaviour and how
FMCG sector organisations like Tesco PLC has introduce itself in front of existing and new
customers. Along with this, there will be range of graphs and other sort of information from authors
point of view regarding the same is going to be taken. Along with this, researches also want to take
help of different range of magazines and books along with the internet secondary data in order to
accumulate and reach to a decision and regards to impact of brexit on consumer behaviour.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection,
numerical analysis, tutor meetings, production of final outcome,
evaluation, writing the report):
There are different activities that need to be effectively be performed for the
purpose of getting a effective outcome of the research. The various activities
involved are as follows:
 Determining the Topic
 Aims and Objectives along with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this will
take:
4 Months
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
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Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
The investigation of the research will rely upon qualitative research methodology as it is
matching the topic where researcher has found that it will help in pulling out much more
favourable outcomes rather than choosing quantitative investigating method. It can be said that
the methodology which researcher has chosen is much more viable in making a legitimate
portrayal on an issue with the help of appropriate facts and findings. Approach which
investigation is going to show so will inductor as it is interlinked with qualitative investigation
work and full much more stronger outcomes regarding the topic. Away with this, descriptive
design is also going to be taken in order to to analyse and goal and lighting the overall issues of
the investigation approach has been used by the researcher as to drawing an authentic and strong
outcome on qualitative investigation work. Descriptive research design has been connected with
the end goal of enlightening investigation of the research issue in appropriate manner. Alongside
in this exploration work proper detail information is provided to the investigator with the help of
applying interpritivisim research philosophy because it is successful in examining the subjective
examination with proper thoughts and musings of writers and essayists. The method which
researcher is going to choose are both primary and secondary data collection tools because it will
directly add in finding out better outcomes for both questionnaire which is going to be built for
the data analysis and for the literature review section of this investigation. The data sampling
method will be random sampling method in which researcher will choose respondents from the
public (consumers). Lastly the respondents will be 60 which will directly help in making the
whole investigation much more feasible and open take at the same time.
What your areas of research will cover:
The research is going to cover the rational of consumer behaviour just when brexit reaches to an
end. The research is also going to show how Tesco PLC which is coming under FMCG sector
has taken as a challenge and accepted all the modifications that are required to be made in order
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to gain competitive advantages.
This comprises to be a basic component which assumes tremendous part in capturing a wide area
of market through keeps a good relationship with customers just when brexit reached to an end.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected from human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: To evaluate the influence of bounded rationality consumer
behaviour on UK’s FMCG (post Brexit) Sector. A case study on Tesco PLC.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
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Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes the exploration work involves human participants, for the purpose of collecting real and reliable
information through the personal knowledge and experience of an individual or reaching at the potential
outcome of the research.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than 20
How will participants be recruited (identified an approached)?
In this Current research work, members and respondents are chosen by random sampling tool in which
people who have gone through a range of issues and the whole brexit scenario.
Describe the processes you will use to inform participants about what you are
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doing:
In this information has been gathered by filling a questionnaire in which questions are being solicited
that covers point and goals from the investigation work.
How will you obtain consent from participants? Will this be written? How will it
be made clear to participants that they may withdraw consent to participate at
any time?
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
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Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In the cutting edge digitalized world information and data will be put away in Computer frameworks,
portable devices like mobile phone, tabulates, Pen drives and so on.
How long will the data and records be kept for and in what format?
For the time duration in regards to the completion of the research project which is based on a specified
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research issue. The total research work will help a person in accomplishing suitable learning about the
consumer behaviour just when Post Brecht took place on all the organisations that were coming under
FMCG sector.
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following:
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
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Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research
with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description
of the ethical issues that may arise in the course of my
research
Name: Date:
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