Factors Impacting Tesco's Growth: A Comprehensive Research Report

This report examines the factors contributing to Tesco's slower growth compared to its competitors. It analyzes data collected from UK respondents, focusing on aspects like pricing strategies, legal issues, and the business model. The findings suggest that Tesco faces challenges in competing on price with rivals like Lidl and Aldi, and its business model may negatively impact its performance. The research also considers the impact of economic conditions and legal cases on Tesco's brand image and sales. The report presents the results of a survey, revealing mixed opinions on the effectiveness of a low-price strategy. Overall, the study offers insights into the competitive landscape and challenges faced by Tesco in the retail market.

RESEARCH PROJECT

Research topic
 The research topic is to identify factors due to which Tesco is growing at slow rate then
its peer firms in the industry. In the present research study number of factors are taken
in to consideration in order to identify real reasons that are responsible for slow growth
of the business firm. In respect to this factors like pricing strategy, legal cases, business
model and economic condition of people is taken in to consideration. It can be said that
attempt is made to cover as much aspects as possible.

Data
 Thematic analysis is done in the report and data is gathered from sample of specific
number of people that are people of UK. Different questions are asked in respect to
Tesco from them and collected data is analyzed to arrive at specific result.

Do you think that in past few years Tesco competitiveness is
reduced?

Interpretation
 It can be seen from the table that there are 20 respondents who think that in past few
years’ competitiveness of mentioned firm get reduced. There are 10 respondents who
think that competitiveness of Tesco does not reduce. It can be said that majority of
respondents think that Tesco is less competitive to its rivals.

Tesco failed to compete with Lidl and Aldi in terms of price?

Interpretation
15 and 10 respondents are strongly agree and agree on the fact that Tesco failed to compete
with Lidl and Aldi. There are only two respondents who are somewhat agree on the asked
statement. Two respondent are disagree and one is highly disagree on same. It can be said
that Tesco failed to compete with Lidl and Aldi on price factor.

Business model of Tesco is the main reason for making it in
competitive in front of Lidl and Aldi.

Interpretation
 10 and 9 respondents are strongly agree and agree on the fact that business model is the
one of the most important factor which does not make Tesco competitive relative to
rival firms. One respondent is somewhat agree and 5 respondents are disagree and
highly disagree on same statement. It can be said that most respondents think that
business model of Tesco negatively affect its performance.

Economic environment badly affect firm
performance

Interpretation
There are only 25 respondent who think that cases on the firm that are in court heavily
affect its image. There are only 5 who assume that court cases have no impact on firm
image among people. It can be said that cases that are on the firm in court affects its sales.

Low price strategy prove profitable for the business firm. Do
you agree?