Business Communication Report: Tesco's Brand Communication Strategies

This report provides an analysis of Tesco's business communication strategies, focusing on their approach to building brand image and communicating with consumers. It examines specific examples of Tesco's corporate communications, such as advertisements for their Everyday Value range, and how these communications utilize elements like the company logo, slogan, and imagery to capture attention and convey key messages. The report highlights the importance of brand recognition and how Tesco aims to maintain its presence in consumers' minds through these communications. It also discusses the purpose of these communications in encouraging consumers to choose Tesco over competitors by portraying the company in a positive light and emphasizing the value of their products. The report covers the significance of the company's mission statement and its effect on the overall communication strategy.

Business Communication
(Corporate communication for TESCO)
Introduction
Tesco is developing various
strategies in order to
communicate their policies to
their prospective customers in
order to create a good brand
image in front of consumers to
through efficient communication
plans.
Corporate communication
The piece of corporate communication that
company have produced is a poster
advertising Tesco’s Everyday Value range of
products. Firm produced it using the
universal design code that Tesco uses. It
could be a web based advertisement or it
could be non-web based and put on
billboards. As it is a poster it needs to be
simple and eye-catching so venture used a big
image in the centre to catch people’s eyes and
show they what the product range looks like,
this is also the reason behind used the pattern.
The name of the product and business is at
the top in big so people know where they can
get the product from and what the product is
called. Tesco’s mission statement is “we
make what matters better, together” and the
advert highlights is trying to encourage and
show people what Tesco can offer to them.
The slogan of Tesco is Every Little Helps in
its particular font which is memorable and
lots of people recognise the brand from it,
which is why firm included it in their
communication plan.
External corporate communication
What do these corporate communications include? Particular
corporate communications from Tesco are very simple, the simplicity
comes in the fact that they only include the logo, strap line and some
images. The simplicity could perhaps be the most successful part
about it because it gets straight to the point and people won’t come
away from seeing them and be confused about what the advert was
actually advertising. They are eye-catching without being confusing
due to the use of colour and simple images to complement the text.
What is the purpose of these corporate communications? The
purpose of these corporate communications are to keep Tesco in
people’s minds. Brand recognition is imperative for a business’s
success, and firm has to continually ensure that they do not get
forgotten about. Entity does not just want people to know about them,
they want consumers to want to buy groceries from them instead of a
different shop, so these adverts try to make people see organisation in
a positive light and that they sell groceries that consumers will “love
every mouthful” without having to spend too much money.