Tesco's Corporate Communication: Informal and Formal Communication

This report analyzes Tesco's corporate communication strategies, focusing on both informal and formal communication methods. It begins by defining and explaining informal communication, which includes communication that isn't dictated by official rules or procedures, often arising from social interactions like conversations, emails, and text messages. The report highlights that such communication is often called the 'grapevine' within a business environment. It then contrasts this with formal communication, which adheres to established organizational processes, such as those used in feedback loops and the flow of information from the top levels of management down to employees. The report emphasizes the importance of feedback in formal communication channels and how it can be used to gather information. The report also mentions the significance of clear communication to avoid misunderstandings among employees, and the role of department policies and procedures. This report is designed to provide a comprehensive understanding of how Tesco utilizes and manages its communication channels to ensure effective information transfer and workplace operations.

P3 corporate communications for Tesco
Formal Communication
Involves utilizing the formal
communication channels of an
organization. Formal
communication can move
vertically in an organization.
Information is collected and flows
up to the top levels of management
for review and decision making,
while orders flow down from the
top to the place where it will be
implemented. For example,
employees may be given a
presentation from the human
resources department on new
policies and procedures.
Informal Communication
When an organization does not
follow any prescribed or official
rules or procedures of the
organization is called informal
communication. The basis of
informal communication is
spontaneous relationship among
the
participants. Informal
communication plays a vital role
to operate the organization’s
activities. When the employees
cannot understand the subject
matter of the communication, they
can discuss with their authority
anywhere about the matter as like
in the dining table or in the
playground or in the club. Within
a business environment, informal
communication is sometimes
called the grapevine and might be
observed occurring in
conversations, electronic mails,
text messages and phone calls
between socializing employees.
Feedback
As in the case of other
communication, feedback is an
essential element of successful
corporate communication. It is
a two-way process of sending
information and receiving
response. Through feedback the
sender can know the reaction’
of the recipient and take
necessary action. The
observation of the receiver’s
response is called feedback. In
other words, the part of the
receiver’s response
communicated back to the
sender is called feedback. It is
the amount of response of the
receiver that reaches to the
sender.