An Analysis of Communication Skills in the TESCO Business Context

This report provides a comprehensive analysis of communication skills within the context of TESCO, a leading global company. It begins by defining the importance of effective communication in business and then explores various communication models, including Aristotle's, Lasswell's, and the Shannon-Weaver models, illustrating their application within TESCO. The report then examines different communication systems, such as optical and radio systems, and categorizes various types of communication, including verbal and non-verbal methods. It further delves into how technology is adopted for communication in a business environment, emphasizing networking. The principles of effective communication are outlined, focusing on goal setting, active listening, and the use of stories. The report also identifies and explains barriers to effective communication, such as environmental and social barriers, before concluding with a summary of the key findings. The report aims to provide insights into how TESCO utilizes and manages communication to achieve its business objectives.

Communication skills for
business

Introduction
Communication skill determines the approach by which subordinate offer information to the person that helps them
in executing their task in proper manner. It is important to possess superior communication skills for interacting
with other person that help in exchanging information with one another during particular phase of time. Therefore,
in this assignment, the company is undertaken as TESCO. It is biggest company that offers various types of goods
and services to its customer for satisfying their need. In this assignment, there are various types of model adopted
for communicating with another person. In addition of this, they also provide discussion in respect of principle of
proper communication and also its barrier. In assistance of this, there is different style connected to oral
communication which is adopted for interacting with its audience during the period of time. The primary purpose
of communication is to connect with audience which is important to organize proper task in an appropriate manner
(Al Muzzamil Fareen, 2017).

Communication models
Communication models
There are various types of communication model adopted by company for enhancing communication
and also assess how to interact with individual person during particular phase of time period. There
are various types of model used by organization which is given below:
Aristotle’s Model
It is considered as the oldest communication model which is designed for influencing communicator.
Herein, there are different types of element connected to communication that assists in analyzing how
to interact properly such as speaker, occasion, speech and target audience and also its effects. This
type of factor enhances communication like credibility, ability to interact and logical argument. This
model do not emphasized on feedback that is given in communication during the period of time
(Mahawan and Langprayoon, 2020).

CONTINUE
Lass well’s Model
It is considered as a communication model in which there are various types of questions
asked by the individual person. It is analyzing that the person created message what they
need to communicate and to whom that enforces direct impact on receiver. Therefore, this
model considered as a simple and critiquing method and also they explore five important
elements that help in providing explanation related to event in proper manner.
Shannon-Weaver Model
It is considered as a model of communication in which there are various types of element
involving Sender, encoder, channel as well as receiver and many more. Their main purpose
is the importance of encoding as well as decoding message which is sent. In procedure of
encoding, there is a type of noise arise which interrupt message. Thus, it is a type of model
which is adopted by company to deliver message to its receiver in proper way during the
period of time.

Examples of communication systems
There are various examples of system of communication which is used by chosen company that is
given below:
Optical communication system as name suggests optical signifies light. Therefore, the optical
communication system is depending on light which is considered as a medium connected to
communication. In optical communication system, the transmitter emphasized on converting
information in optical signal and reaches to its recipient. Therefore, the recipient emphasized on and
encoding signal & provide response to them in an appropriate manner.
Radio communication system it is kind of communication system in which the information is convey
by adopting radio. This system performs their work as a transmission and receiver as well as both is
prepared along with antenna. In addition to this, the transmitter emphasis on adopting antenna that
helps in producing signal which is created by adopting radio carrier wave. Therefore, the receiver
adapts antenna that emphasizes on receiving signal (Panda, 2016).

Types of communication system
There are various kinds of communication system that is used by organization which is going to be
mentioned below:
The verbal communication is determined as a use of words that help in transferring information by
adopting sign language. It is considered as a basic type of communication which is used during phone calls,
meetings, presentation and so on.
Non-verbal communication is considered as a communication in which they adopt gesture, facial
expression for conveying information or delivering it for communicating to individual person during the
period of time.

Explain how technology is adopted for various kinds of communication in business
environment.
There are various types of technology used in company for effective communication with
its staff. It is significant for successful organization operation and it is linked with
organization properly. Therefore, the company network must be faster so that they perform
their work in an appropriate manner. There are different kinds of technology used by
organization which is given below:
Networking it provide allowance to user to interact by adopting traditional voice and video
for secure system. This network offer allowance to teamwork that help in programming
documentation. Network is determined as a backbone related to technology and it is also
helpful in how other person communicates or interacts within an organization in proper
way.

Outline principles of effective communication
Outline principle of appropriate communication
There are various types of principle of proper communication which is used by selected company that
is given below:
Have a goal in order to start communication, it is important for company to possess goal for
communicating with another person in an appropriate manner.
Listen superior communications is not considered as a method without providing opportunities to
say single word, declaration that help in communicating with other person which is important to be
clarified on words they need to speak for communicating with another person (Ивацко, 2020).
Use stories are considered as other method that help in connecting with audience and also
communicates ideas with proper illustrative stories. The person is considered as a natural teller and
also the story listener. Thus, it is determined as a great method to interact with other person in proper
way.
Good communication is appropriate communication while selling goods, they try to influence
customer for communicating or interacting with them in an appropriate manner.

Explain barriers of effective communication
There are various types of barrier that is occurring while communicating which is given
below:
The environmental barrier related to place, climate, noise that divert another person to
properly communicate for executing various task in an appropriate manner.
Social barrier involve social psychology arises which is considered as value and attitude of
individual person during particular phase of time period. They focus on diverting other
person to effectively communicate with them.

Conclusion
On the given assignment, it is analyzed that communication skill determines the approach by which
subordinate offer information to the person that helps them in executing their task in proper manner In
this assignment, there are various types of model adopted for communicating with another person. In
addition of this, they also provide discussion in respect of principle of proper communication and also
its barrier. In assistance of this, there is different style connected to oral communication which is
adopted for interacting with its audience during the period of time. The primary purpose of
communication is to connect with audience which is important to organize proper task in an
appropriate manner.

References
Mahawan, K. and Langprayoon, P., 2020, November. The Effect of Blended Learning with
Collaborative Learning upon English Communication Skills of English Teaching Program
Students. In 2020 5th International STEM Education Conference (iSTEM-Ed) (pp. 55-58).
IEEE.
Panda, M., 2016. Persuasive Communication in Fledgling Entrepreneurship: A Case of
Entrepreneurs in Odisha. IUP Journal of Soft Skills, 10(4).
Rosenberg, L., Moran, A. and Bart, O., 2017. The associations among motor ability, social-
communication skills, and participation in daily life activities in children with low-functioning
autism spectrum disorder. Journal of Occupational Therapy, Schools, & Early
Intervention, 10(2), pp.137-146.
Ивацко, Т.С., 2020. PUBLIC LEADER’S COMMUNICATION SKILLS TO BUILD
DIALOGUE. Публічне урядування, (4), pp.120-130.