Tesco Plc: Environmental & SWOT Analysis for Business Development

This presentation provides a comprehensive environmental analysis of Tesco Plc, a British multinational organization, focusing on its business development strategies. It begins with an introduction to Tesco's mission and vision, followed by a macro-environmental analysis covering demographic, economic, natural, technological, political, cultural, and legal forces. Subsequently, it delves into a micro-environmental analysis, examining customers, the company itself, suppliers, marketing intermediaries, competitors, and the public. A SWOT analysis identifies Tesco's strengths, weaknesses, opportunities, and threats, including the impact of Brexit and the COVID-19 pandemic. The presentation concludes with recommendations for leveraging opportunities and mitigating threats, emphasizing the company's capability for expansion. Desklib provides access to similar solved assignments and study resources for students.

PRESENTATION 1
Tesco Plc Ltd.

Table of Contents
INTRODUCTION
Macro analysis of Tesco
Micro Environmental Analysis
SWOT Analysis
CONCLUSION
REFERENCES

INTRODUCTION
 Tesco Plc Ltd. is the UK based British
multinational organization.
 It offers wide range of retail product and
services to the customer globally.
 Mission is to be the champions for the buyers.
 Vision is become the most highly valuable
enterprises by serving the best quality and
shared value high to the customers.

Macro analysis of Tesco
Demographic
Targeted all age group people but mainly
parents and teen-age group people for
offering the products.
Along with attract low-income peoples in
context to that offer cheap products.
Females are main potential customers of the
organization as they manage the house hold
works.

CONT….
Economic
Fluctuation in the polices and exchange rate affect the
sales of Tesco.
Due to higher economical value the company offering
healthy salary and pension to workers.
The origination is having approx. 30% market share in
the UK marketplace.
 For increasing the profitability, the company utilizing
the advertisement strategy

CONT….
Natural
Reducing the utilization of plastic by using reuse, recycle and remove
plans of action.
Initiatives taken to control or minimizing the plastic use.
The organization announce to address the challenges of environment.
Formed Strategy toward the sustainable resources for forthcoming
challenges.
Lunched zero tolerance policy which attract the potential customers.

CONT….
Technological
 Increasing awareness and attracting the buyers toward
company’s product.
Utilizing the online payment for comfort and flexibility of
the consumer.
It is enhancing the buyers’ experiences with the Tesco.
 Bring innovation in productivity and services of the
company for instance, RFID technology

CONT….
Political
Financial stability of the country give assistance in leading the
company on international level.
The government is encouraging the Tesco for contributing in the
economics of the country
The ruling authority is allowing to create job opportunity for the local
citizen.
Due to job opportunity, it increasing the productivity and profitability
in the marketplace.

CONT….
Cultural forces
In order to meet demand of consumer the origination provide
products and services according to the taste and preference of
consumer.
The social market trend encourages the consumer to buy product
and increase the sales.
Changes in culture leads to innovation in product and services of
consumer.

CONT….
Legal
Rule and regulation on import and export of product affect the company’s operation.
Assistance in managing the value of the brand.
Due to legal system the company can provide data privacy to the customers

Micro Environmental Analysis
Customer
 Tesco is having more than 20 million of the the loyal customer associated with the
Clubcard features.
 For the customers satisfaction the organization work on the taste and preferences of
consumer.
The company
The organization maintain positive environment at workplace to encourage the employees.
The company always work on providing customers as well as employees satisfaction.

CONT….
Suppliers
The bargain power of the Tesco supplier is quite low because thew
individual person afraid of loosing the market due to supermarket.
Marketing intermediaries
For the marketing of the product and services the organization used online
as well as offline platforms.
The origination increases the awareness with the assistance of
advertisement, promotion, and public relation