A Study on the Impact of Digitalisation on Tesco's Business Activities

This research report investigates the impact of digitalisation on various business activities within Tesco, a leading multinational retailer. The report begins with an introduction to digitalisation and its positive effects on the economy, society, and business efficiency, focusing on Tesco as a case study. It outlines the company's background, aims, and objectives, including understanding the conceptual framework of digitalisation, analyzing its importance, assessing its effectiveness in raising overall performance, identifying challenges, and recommending ways to gain a competitive advantage. The literature review explores existing theories and models to support the study, defining digitalisation and its importance in increasing productivity. The methodology section details the research philosophy, approach, design, data analysis, and collection methods, including primary data through questionnaires and secondary data from books and articles. The report presents the data collection process, including the questionnaire used to gather primary data, and discusses ethical considerations. The report includes data analysis, recommendations, and a conclusion, summarizing the findings and providing insights into the impact of digitalisation on Tesco's operations.

Research Project

Table of Contents
RESEARCH PROPOSAL...............................................................................................................3
INTRODUCTION...........................................................................................................................3
Background.............................................................................................................................3
Research Questions................................................................................................................4
Literature Review...................................................................................................................5
Research Methodology...........................................................................................................5
RESEARCH REPORT....................................................................................................................9
1.1 Project outline specification.............................................................................................9
1.2 Different factors..............................................................................................................11
LITERATURE REVIEW..............................................................................................................12
1.3 Critical Review...............................................................................................................12
1.4 Development of Research questions..............................................................................17
RESEARCH METHODOLOGY...................................................................................................18
1.5 Presenting a set of procedure for agreed Research Specification...................................18
2.1 Demonstrating the questions with effective resources used...........................................20
DATA COLLECTION..................................................................................................................22
2.2 Research investigation....................................................................................................22
2.3 Questionnaire..................................................................................................................22
3.1 Research evaluation techniques......................................................................................28
DATA ANALYSIS........................................................................................................................29
3.2 Data Analysis..................................................................................................................29
RECOMMENDATION.................................................................................................................41
3.3 Recommendation and Justification.................................................................................41
4.1 CONCLUSION..............................................................................................................42
REFERENCES..............................................................................................................................43

RESEARCH PROPOSAL
Title : “ To determine the impact of digitalisation on different business activities”. A study
based on Tesco.
INTRODUCTION
The term Digitalisation is defined as process to convert material or information into
digital form. It has been proven that it creates positive impact on economy as well as on society
by reducing the level of unemployment, improving quality of life and also by boosting access in
terms of knowledge and other services related to public. It also helps in converting processes into
the most effective, efficient and profitability process. In the following study, Tesco has been
taken into consideration. It is a British multinational groceries and also general merchandise
retailer of United Kingdom. In addition to this, this report highlights on impact of digitalisation
on various activities of business in Tesco.
Background
Introduction of the firm: Tesco is one of the leading organisation in terms of retailing which has
been headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is
termed as the third largest retailer in the whole world that has been measured by gross revenue.
Further, it has been termed as ninth largest retailer in a globe that is measured in terms of
revenue. It has diversified and expanded its business in areas such as retailing in books, clothing,
electronics, furniture, toys, petrol, financial services and also internet services. Thus, present
study is completely based on impact of digitalisation on various business activities that is based
on case study of Tesco. The quoted firm is also have the employees off about more than 4 lack at
world level. The firm is also founded by Jack Cohen and The company pulled out of the USA in
2013, but as of 2018 continues to see growth elsewhere. Since the 1960s, Tesco
has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys,
petrol, software, financial services, telecoms, and internet services. In the 1990s Tesco
repositioned itself from being a down-market high-volume low-cost retailer, to one designed to
attract a range of social groups by offering products ranging from low-cost "Tesco Value" items

to its "Tesco Finest" range. This broadening of its appeal was successful and saw the chain grow
from 500 shops in the mid-1990s to 2,500 shops fifteen years later.
Digitalisation is that which is happening all around us for years and this study aims in
exploring about force of digital technologies towards business in order to reconsider experiment
with different business models and also its contribution towards innovativeness and also
performance. The term is so wide and it basically creates positive impact upon the company such
that it helps to reduces the cost of the product and also grow the connectivity of the people and
machines. Therefore to stay competitiveness in this world, every business has to adjust all the
demands by digitizing their own process that will help to sustain their brand image in market.
Aims: “To determine the impact of digitalisation on different business activities”. A study on
Tesco.
Objectives
 To understand the conceptual framework of digitalisation.
 To analyse the importance of digitalisation on different business activities.
 To analyse effectiveness of digitalisation in raising overall performance of Tesco.
 To determine challenges that has been faced by Tesco while implementing digitalisation
in an organisation.
 To recommend ways through which digitalisation help to gain high competitive
advantages.
Research Questions
 What does digitalisation means?
 What is the importance of digitalisation on different business activities of Tesco?
 How effectiveness helps in increasing the effectiveness of digitalisation in order to raise
overall performance of Tesco?
 What are the challenges that has to be faced by Tesco while implementing digitalisation?
 What are the recommend ways through which digitalisation help to gain high competitive
advantages?

Literature Review
According to Hart (2018) Literature review is termed as an important part of
investigations. It involves discussion of various theories and models in order to support particular
study of a particular topic in an effective manner. This section of the study helps in providing
answers for questions related to research. It can be further described as summary or
consolidation of all related journals, books or articles that are based on a particular topic in a
study. As per the view of Hänninen, Smedlund and Mitronen (2018) digitalisation is the process
that helps to convert material or information into a digital form. The importance of digitalisation
can be identify such that it will be helpful for increases the productivity such that by using
automated workflow system into TESCO. Thus the effectiveness of the digitalisation can be
determine by monitoring the performance and sales of the company.
Pantano and Gandini (2018) states that it creates positive impact upon TESCO such that
it enables the data to be more analysed and the data may be safer if a quoted firm use different
techniques into the working area. On the other side, Santoro and et.al., (2018) critics that using
digital technology into the working area will also affect the employees morale in negative way
such that through installing monitoring software into TESCO will not boost up the morale and
their employee productivity. The impact of digitalization is huge and the growing connectivity of
a people with machines is also changed as the demand of a business are changed. Such that using
this, TESCO will easily create new and different innovative products and can increases the
efficiency of a business as well as employees by reduces the operational cost.
. Using such type of technology also makes the employees lazy and they all are depended
upon new technology as it kills their creativity and skills. As a result, they did not even solve
high end business problem because of dependency. Beside, this, digitalisation also affect the
workplace relationship such that by using new technique into working area will eliminate face to
face communication and as a result, it directly affect the relationships as well.
Research Methodology
It is procedure or a technique which is used to identify or select the exact information
regarding the topic. This methodology helps a researcher to critically evaluate the overall study's
validity as well as reliability (Quinlan, Carr and Griffin, 2018).

Research Philosophy: It deals with the source, nature and development of a knowledge
such that it is a belief in which way the data are gathered and for this report, interpritivism
philosophy is used to get better result and attain the aim of the report.
Research Approach: It is a plan that consist of several steps with a broad assumption in
order to collect the data and this is used to identify the exact result. For this report, deductive
approach is used to achieve the aim to determine the impact of digitalisation upon the business
activity of TESCO.
Research Design: It is an arrangement of all conditions through which the information is
gathered and determine the result. Descriptive research design is used for this report in order to
get the better result and specify outcome that help to attain the aim of the report i.e. to determine
the impact of digitalisation upon the business activity of TESCO.
Data Analysis: It is a process of inspecting and cleansing or transforming the data in
order to get exact results. For this report, thematic data analysis is used which help to provide
exact result to solve the issues and attain the aim that is to determine the impact of digitalisation
upon the business activity of TESCO.
Data Collection: It is a method through which the information is collected and also
measure for the targeted variables in order to establish a better system and it also evaluates the
outcomes. For this report primary as well as secondary data collection is used. In primary data,
questionnaire is used to reach the goal and for secondary data, published books, articles are
reviewed (Bell, Bryman and Harley, 2018).
Sampling: It is a process which is used to analysis the statistics which are used in
predetermined number of observations which are taken from a longer population. For this report
simple random sampling is used and 20 employees are randomly chosen to get exact results.
Ethical considerations: while conducting the research, researcher should make sure that
confidentiality should be maintained and there is no misleading regarding information regarding
primary data collection. Apart from this, researcher should also respect for the dignity if all the
participants which should be prioritised.
Activity Plan

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RESEARCH REPORT
1.1 Project outline specification
Introduction: Digitalization is the vast term which is use of all the digital techniques into
the working area in order to provide new revenue for a company. It also creates positive and
negative impact upon the business and the chosen company for this report is TESCO which is
one of the most leading retailer company in UK that provide different variety of products to their
customers. Report main aim is to present the impact of digitalisation on TESCO because it helps
a business to gain high competition in market and it also describe different challenges that may
face by TESCO while implementing the digital technology into the working area. Further report
also describe research methodology which helps to understand the project in more effective way,
then it includes different recommendation which help a firm to sustain its brand image in market.
Introduction of the firm: Tesco is one of the leading organisation in terms of retailing
which has been headquartered in Welwyn Garden City, Hertfordshire, England, United
Kingdom. It is termed as the third largest retailer in the whole world that has been measured by
gross revenue. Further, it has been termed as ninth largest retailer in a globe that is measured in
terms of revenue. It has diversified and expanded its business in areas such as retailing in books,
clothing, electronics, furniture, toys, petrol, financial services and also internet services. Thus,
present study is completely based on impact of digitalisation on various business activities that is
based on case study of Tesco. The quoted firm is also have the employees off about more than 4
lack at world level. The firm is also founded by Jack Cohen and The company pulled out of the
USA in 2013, but as of 2018 continues to see growth elsewhere. Since the 1960s, Tesco
has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys,
petrol, software, financial services, telecoms, and internet services. In the 1990s Tesco
repositioned itself from being a down-market high-volume low-cost retailer, to one designed to
attract a range of social groups by offering products ranging from low-cost "Tesco Value" items
to its "Tesco Finest" range. This broadening of its appeal was successful and saw the chain grow
from 500 shops in the mid-1990s to 2,500 shops fifteen years later.
Background: Digitalization is the broad term which is used by small as well as big firm
in order to allow information for all kinds of format in order to carried out it with same

efficiency. In order to raise high profit, TESCO is also uses different digital technology into their
working area for creates positive impact upon company. It has been analysed that by using
different digital technology into the working area will be more beneficial as it assists to cut down
the extra cost expenses and creates greater customer retention to make dual benefits for
contributing better work in the business (Cao, 2019). Furthermore, using digital techniques into
work place also provides an opportunity in order to beat with its rivals so that it makes positive
brand image which also benefited for fostering trustworthy and durable work.
Rationale: In order to conduct this report, it can be stated that using digital technology
into the working area will help TESCO to cut down the cost of the company. Researcher chooses
this topic because of their own interest and it also helps to gain knowledge related to particular
topic. Reason to choose digitalization into the working area will also help to determine the
positive as well as negative aspect of the company, that is why researcher chooses this topic.
Aims: “To determine the impact of digitalisation on different business activities” A Case
study based on Tesco.
Objectives
 To analyse the importance of digitalisation on different business activities.
 To analyse effectiveness of digitalisation in raising overall performance of Tesco.
 To determine challenges that has been faced by Tesco while implementing digitalisation
in an organisation.
 To recommend ways through which digitalisation help to gain high competitive
advantages.
Research Questions
 What does digitalisation means?
 What is the importance of digitalisation on different business activities of Tesco?
 How effectiveness helps in increasing the effectiveness of digitalisation in order to raise
overall performance of Tesco?
 What are the challenges that has to be faced by Tesco while implementing digitalisation?
 What are the recommend ways through which digitalisation help to gain high competitive
advantages?

1.2 Different factors
There are so many factors that affect the report in adverse way, some of them are as
mentioned below:
 Researcher Interest: This factor creates vast impact and also influence the project report
in wide way. Such that it is to be analysed that if the researcher interest is to know about
the impact of different digital technologies into the working area and up to what extent it
will be help to determine the exact outcomes. In this way, it also affects the entire project
report.
 Project Scope: It has been analysed that by researching on this topic, researcher thinks
that there is a wide scope and it will be more easy to determine the effective outcomes.
Researcher also analysed that while researching on this topic will be more beneficial
because in this modern world, using all digital techniques into the working area will help
to cut down the cost and also remove extra expenses which may increases products actual
cost.
 Researcher Knowledge: Researcher also analysed that while conducting research,
researcher get bulk of knowledge which help in their future for conducting new research.
If the cost of the products is minimizes then it will also create positive impact upon
business performance and as a result, using digitalization into the working area will be
helpful for a firm to maximizes its profit margin.

LITERATURE REVIEW
1.3 Critical Review
Importance of digitalisation on different business activities
According to Chkoniya and Mateus (2019), digitalisation is the broad term which is used
by every company and it is the integration of all digital technology into everyday life. Moreover,
it is the process that helps to convert material or information into a digital form. Nowadays,
TESCO also uses digital technology into the working area and now transitioning online that day
to day running of operations. Beside, this using digital technology into working area of TESCO
will be helpful for increases the productivity such that by using automated workflow which helps
a system that digitally produces or tracks, manages entire documents which are associated in the
business processes Rogetzer and et.al., (2019) critics that effective workflows is crucial in every
big firms and at that time an improvement strategy is needed in order to manage the entire
working which also includes documentation. Using digital technologies into TESCO will also
helps to reduce the cost, improve the efficiency with security which is considered one of the
most important key aspect to run a business in effective manner.
In this modern world, companies are looking for new opportunities in the area of
customer service and there are many companies who did not have proper management and at that
time, Rusanen (2019) states that IT or new digital technology help a system to increase the
operational efficiency and as a result, using the digital technology into working area of TESCO
will help a to improve the efficiency of a business process, consistency as well as quality. Apart
from this, it has been analysed that using this technique into the working area will also improve
the response time as well as customer service and provide different ways to improve the plan for
business continuity and the growth. Using internet and online system for selling the products to
their customers will considered one of the most convenient way to deal with variety of customers
at single time. That is why TESCO is also uses online store to sell their products to different
zone which help to raise the production level as well as profitability.
Moreover, it is also analysed by Chkoniya and Mateus (2019) that digitalization also
helps to improve the efficiency of the business process, consistency and even the quality at
worldwide so that it helps to raise the business brand image in the market. Further by using