Analyzing Technology Impact on Tesco's Business Dimensions

This report examines the impact of technology on Tesco, a multinational grocery retailer, focusing on social, cultural, and political dimensions and their influence on the company's operations. It discusses the impact of technology on employee relations, highlighting the importance of transparency, leadership, and knowledge sharing strategies facilitated by technology to improve communication and resolve conflicts. The report also explores technology's influence on cultural dimensions, including overcoming language barriers and understanding cultural differences through software applications and social media, while addressing the digital divide and knowledge gap. Furthermore, it analyzes the political dimension, emphasizing the need for regulatory compliance and the role of cloud computing and AI in navigating political challenges and minimizing job cuts. The report references Mayo's theory of human relations and emphasizes how smart technologies can enhance business agility and employee relations, ultimately contributing to Tesco's success in a dynamic market. Desklib provides access to this report and a variety of study tools for students.

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Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY ......................................................................................................................................3
Impact of technology in Employee relation................................................................................3
Impact of technology in cultural dimension ...............................................................................4
Political dimension .....................................................................................................................5
Social dimension ........................................................................................................................6
CONCLUSION ...................................................................................................................................7
REFERENCES ....................................................................................................................................7

INTRODUCTION
Technology plays an important role in defining success for any business organisation. It helps in
doing work in a faster and efficient manner. By opting technology, it makes company more
productive and efficient. Company can take advantage of latest technology and remain competitive
in dynamic market. It plays a crucial role in making company more proficient. It helps in
streamlining the process na aligns with various resources of company. This report is based on Tesco,
a multinational grocery retailer and supermarket chain, headquartered in Welwyn Garden city, UK.
This project report will cover social, cultural and political dimensions and how technology impacts
on them. There are many factor of technology which provides positive and negative impact on
company's operations.
MAIN BODY
Impact of technology in Employee relation
There are many layers of human relation with communication with various employees and
management. It is important to have healthy relation with all workforce which will help in making
company more efficient. Work can be done more effectively if there conflict among employees.
Employees are the assets o company and it is needed to utilise them in an effective way so that they
yield higher success within organisation (Au and et.al., 2018)
Strategy of transparency using technology
Most of the companies send emails, texts and communicate with internal messaging software which
helps in making employees relation better. Regular communication strengthen bond of employees
and reduces risk of conflicts. Thus, it is a better option to make healthy relationship with
employees. By this employees can directly communicate with top management and thus resolves
conflicts.
Leadership strategy using technology
It is needed to allocate task to employees based on their skills and ability to perform task. This
makes work more effective. The division of work must be according to technology in which a
person is comfortable. It can also be used for encourage healthy competition as employees can learn
new technology and get familiar in order to perform task. Healthy competition makes employees
motivated and thus helps in improving relation of employees.
Promoting knowledge worker strategy
It has been analysed that dissemination of information is most important for organisation in order to
survive. It makes employees in making them more skilled and knowledgable. It facilitates in
increased morale among employees (Jafari, Candeloand and Couturier, 2021). This makes them
more motivates and they tend to improve relation with other employees.
It is important to improve human relation and there must not be any conflict between them or it
will adversely impact on their performance. Positive relation with employees creates a foster
environment in which all members works as a team rather than individual. It facilitates in retaining
existing employees along with attracting new young talent. Tesco focus on improving employees
relation and solve any issue faced by them as early possible or it may affect company in terms of

profitability. By improving human relation, it focus on management approach and thus creates an
effective workplace to work on. Company can easily attain its objectives if all employees.
Organisational structure helps in improving human relation and company can be more productive or
efficient by maintaining healthy relation with its employees and management. Technology helps in
conflict resolution and promotes effective communication by using various software. By using
technology, employees can multitask and can do work in an effective manner. It provides numerous
advantages to company
Impact of technology in cultural dimension
Many people belongs to different nation and they have their unique tradition which makes them
different from other. Different countries have different culture and tradition and it becomes difficult
to communicate in their language due to language barrier and could misunderstood any message.
This creates complexities in making them comfortable with other tradition. Technology helps in
minimising its impact on business as there are many software application which helps in effectively
communication with employees who are from different country and background. In earlier times,
use of printing press helps in getting news and read books. The culture in society is reflected in
norms, values and belief. They have their own perception based on tradition and culture .
Technology have a crucial impact on fundamental aspects of culture which may include language,
mobility, art and education along with religion. It impacts on cultural development but it has been
analysed that there is been a recent downfall in cultural due to restrictions and regulations. There is
always a tough competition between technology and culture (Epstein, 2018) Technology have great
impact on culture as it facilitates in urbanisation in villages by providing facilities of electricity and
water. In many backward areas, it provides facilities which helps in changing their thoughts and
views. Implementation of technology helps in changing expectation and realities by influencing
values of society creates lack for trust among people. By technologies helps in communicating with
people over through social media. It helps in understanding culture of different countries and
becomes easy to understand cultural difference. By understanding cultural difference, company can
able to make strategies which eliminates risk of misunderstanding. It helps in creating opportunities
as compare to past. Technology become more and more pervasive and the amount of inequality to
access technology also increases. There are two types of division that creates unequal access to
technology first is digital divide in which higher income people have higher access to technology
and lower income people have low access to technology. The second division is of knowledge gap
and in which people who do not have high technological knowledge cannot effective use
technology but people who are good at technology can opt higher technology to make work more
effective and efficient. It affects on global culture as well as people can be made aware about latest
technology and people around the world can communicate. Globalization is one of the major

cultural impact. It is one of the biggest method to influence people by using technology media. It
helps companies to understand cultural difference and to make strategies in order to minimise its
impact. There are many people who belongs to different countries and Tesco deeply understand
their tradition and culture in order to provide foster environment to them. Technology positively
impacts on company's performance and they by this company can take advantage as it becomes
easier for company to target customer of different companies as they have employees of same
culture. Understanding culture help companies to attract customer of other companies
The role of media and technology on business cannot be understated as there are many
advantages which are associated with the use and integration of cutting edge technologies into the
operational framework of the company. The case study which has been taken in this transcript and
the PPT which this transcript is supposed to support, is based on the organizational context of Tesco
and has focused on the Mayo's theory of human relations which he acquired after conducting great
fundamental research on the prospect of motivating dissatisfied employees in a company. The main
principle which Mayo preaches with the aim of this theory is that employees in a company are more
inclined to get positively influenced by social factors such as being part of a particular group or
community or being the center of personal and professional attention as opposed to more widely
believed environmental factors which contain propose of financial remunerations and benefits
which are financial in nature. This case study aims to analyze the workforce of Tesco and analyze
the impact of smart technologies such as Cloud computing and analytics such as AI and automated
systems have on the various business dimensions of the company and how they relate and impact
the workforce in terms of their positive and negative impact (Edwards and et.al.,, 2018). The
dimensions which will be explored in this section will include the political, cultural and social
dimension which are all very relevant determiners of business success in the long run as businesses
such as Tesco which is a retail market leader needs a stable political environment, keen
understanding of the social behaviour of their target market along with culturally relevant business
tendencies to sustain their workforce and eventual profitability in a proper manner. The major
dimensions of the company Tesco have been highlighted herein in terms of the technological impact
of cloud computing and AI system integration and to study the impact of using such technologies on
the human relations theory which will be applied on Tesco.
Political dimension
Tesco is the current market leader of UK's leading retail and grocery market industry and
due to its huge stature, the company has been subjected to a great deal of legal and political
sanctions and regulatory requirements which it has to constantly fulfil to ensure that the firm faces
no significant risks in the long run. UK's political landscape has not been kind to market leaders like

Tesco due to the sheer incompetence by the government in responding to key strategic issues such
as Brexit which has opened many fault lines and trade barriers in the country along with the way the
government has handled the pandemic very shoddily that has made Tesco declare millions of dollars
worth of losses multiple times. This environment of UK has also been extremely disheartening
towards the employees of the company as Tesco employees close to 375000 employees which is a
major number spread across the multitude of its various stores and supermarkets. Due to the advent
of Brexit and the pandemic, many employees have lost their job due to Tesco shutting down many
of its stores and shutting down the section of stores where the pandemic ate a lot of their profit and
capabilities up such as poultry which is also a matter of political concern as such mass scale job cuts
are detrimental to the overall growth of the economy and employees getting subjected to extreme
forms of bias and firing based on a whim can cause protests where the government would be very
likely to intervene. Mayo's theory of human relations also applies to the political dimension of
Tesco and its related operations as without the existence of a proper regulatory and compliance
department, it would be tough to comply with the set regulations and taking care of employees
generates goodwill on behalf of the company which will also increase the way in which the
government perceives the company which should be positive at al times to avoid the wrath of the
party in power which UK government does frequently (de Ghantuz Cubbe, 2019). By using smart
technologies such as Cloud computing and analytics, firms like Tesco can perform their
departmental operations such as undergoing regulatory compliances in a much faster manner and
without the risk of human related errors which will help the company avoid political conflicts and
penalties. One of the key pillars which firms like Tesco base their market operations on is market
research which is done to predict external abnormalities including potential political disturbances
and having access to cloud based analytics and metrics will help Tesco to account for their local and
country level political policy changes and disruptions in a much more efficient manner. AI system
integration can also help in marginalizing job cuts due to the capability to sustain disruptions
increasing as these systems help the company become much more agile which will improve
employee relations as job security is a major factor towards generating motivation.
Social dimension
This is also one of the most important business dimensions which affects the way in which a
business sand its market operations affect and get affected by the various variables of modern
society. As mentioned in the above sections of this report, the handling of both, the COVID-19
pandemic and Brexit left a lot to be desired and Tesco has faced the brunt of these lacklustre
decisions due to it taking heat in the form of financial losses (El Fituri, 2019). The employee
relations in the firm have also undoubtedly suffered from these events as the constant job cuts along

with the operational unpredictability displayed by the company has led to major dissatisfaction and
the level of motivation suffering in the firm. The firm has also been involved in various social
controversies which have not only reduced its public perception but further soured the employee
relations due to the issue of their workers getting inadequate compensation for their work. By using
technologies such as cloud analytics, the firm can improve many of its employee relation problems
as there are metrics which are provided which can help Tesco undertake proper means of
performance appraisal and help them undertake a broad market analysis to fix their low level of
wages. AI systems can also help employees become much more comfortable at work and reduce
their workload by a large margin as core tasks of retail can be effectively substituted through
automation (Mansbach and Ferguson, 2021).
There is no denying that technologies such as smart AI systems and cloud metrics have a
positive effect on the existing employee relations in a company but there is also a major dilemma
which is present in terms of ethical considerations which makes this a worthwhile case study to
explore further.
CONCLUSION
The above report went into detail regarding the various complex processes involved in
conducting a detailed analysis of the business's external business dimensions in order to study the
effect of emerging technologies on human and employee relations. The report discussed three key
dimensions which were political, social and cultural along with the detailed technological impact of
smart technologies such as Cloud analytics and AI system integration on the firm's workforce and
the report was submitted as a transcript with was supported by a detailed video PPT on the same
topic. It was concluded from this report that technology has a visible and far reaching effects on the
workforce of companies and their application must be encouraged.

REFERENCES
Jafari-Sadeghi, V., and et.al., 2021. Exploring the impact of digital transformation on technology
entrepreneurship and technological market expansion: The role of technology readiness, exploration
and exploitation. Journal of Business Research, 124, pp.100-111.
Au-Yong-Oliveira, M., and et.al., 2018. The social impact of technology on millennials and
consequences for higher education and leadership. Telematics and Informatics, 35(4), pp.954-963.
Epstein, B., 2018. The only constant is change: Technology, political communication, and
innovation over time. Oxford University Press.
Edwards, A., and et.al., 2018. The communication age: Connecting and engaging. Sage
Publications.
de Ghantuz Cubbe, G., 2019. Smart politics: The political dimension of ‘smartness’. In Smart
Society (pp. 13-29). Routledge.
Mansbach, R.W. and Ferguson, Y.H., 2021. The Political Dimension of Globalization. In Populism
and Globalization (pp. 315-359). Palgrave Macmillan, Cham.
El Fituri, A., 2019. Political Dimension.