Evaluating Alternative Strategies for Tesco's Business Development

This presentation provides an analysis of the possible alternative business strategies that Tesco can adopt to achieve success. It covers different types of strategies such as retrenchment, substantive growth, limited growth, and market entry, using the Ansoff Matrix to illustrate market penetration, market development, product development, and diversification. The presentation selects and presents a future strategy focusing on mergers and acquisitions in international markets and strategic alliances abroad. It concludes that Tesco, as a dynamic brand in the UK retail industry, has the potential to adopt various strategies due to its market strength and popularity, making it a desirable partner for business associations. The presentation references several academic sources to support its analysis and recommendations.

TASK 3 BUSINESS
STRATEGY

Introduction
An organization achieve success by applying a successful
business strategy. The purpose of this presentation is to
develop the learner’s skills, knowledge and
understanding of strategies in applied sense. It will
analyse different possible alternative strategies within the
context of Tesco.

Task 3 Understand
approaches to strategy
evaluation

1 Analyse the possible alternative strategies
Tesco can adopt different types of strategies for different types of
situations. These can be discussed as follows:
■ Retrenchment
■ Substantive growth
■ Limited growth
■ Market entry

Tesco number of stores worldwide from 2008 to
2015

Ansoff Matrix

Ansoff Matrix - Tesco
■ Market Penetration
■ Market development
■ Product development
■ Diversification

2 Select and present an appropriate future strategy
■ Merger and acquisition in international markets
■ Strategic alliance in abroad

Conclusion
■ Tesco is the most dynamic brand in UK retail industry
■ Company has the potential to adopt every possible strategy for
its business.
■ It has more potential to apply merger as a substantive growth
strategy because of the market strength
■ Any other company would like to form an business association
with Tesco due to presence of high popularity and image

References
■ Ács, Z. J. and Audretsch, D. B., 2006. Handbook of entrepreneurship research: An
interdisciplinary survey and introduction. Springer Science & Business Media.
■ Caloghirou, Y., Vonortas, N. S. and Ioannides, S., 2004. European collaboration in
research and development: business strategy and public policy. Edward Elgar
Publishing.
■ Peng, M. W., Wang, D. Y. and Jiang, Y., 2008. An institution-based view of international
business strategy: A focus on emerging economies. Journal of International Business
Studies. 39(5). pp.920-936.
■ Teece, D. J., 2010. Business models, business strategy and innovation. Long range
planning. 43(2). pp.172-194.
■ David J. Teece. 2010. Business Models, Business Strategy and Innovation. [pdf].
Available through: <http://www.businessmodelcommunity.com/fs/Root/8jig8-
businessmodelsbusinessstrategy.pdf>. [Accessed on 1st April 2016].