Project Management: Tesco's Digital Tech for Business Improvement

This report provides an in-depth analysis of a business project focused on Tesco, a major UK multi-retail store, examining the strategies and management tactics employed to achieve business goals. The report specifically investigates Tesco's digital marketing approaches and the technologies utilized to drive business growth. It covers various factors influencing Tesco's industry position and expansion, including project aims, objectives, management plans incorporating cost, scope, time, quality, communication, risk, and resources, work breakdown structure, and Gantt chart. The research applies both qualitative and quantitative methods to assess the effectiveness of these strategies, analyzes collected data, and formulates recommendations to enhance Tesco's business scope through digital technology. The report also includes a reflection on the value of the research in meeting stated objectives and personal learning, along with a critical evaluation of the project management process and research methods used.

MANAGING A SUCCESSFUL BUSINESS PROJECT

MANAGING A SUCCESSFUL BUSINESS PROJECT
Table of Contents
PART 1............................................................................................................................................4
P1: Devise clear aims and objectives for your project....................................................................4
P2: Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources..................................................................................................6
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................7
M1: produce a comprehensive project management plan withclearly planned milestones and a
schedule for monitoring and completing the aims and objectives ofthe project. (100).................10
PART 2..........................................................................................................................................12
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................12
M2: Evaluate the accuracy and reliability of the different research methods you have applied to
your project....................................................................................................................................13
D1: Critically evaluate the project management process and the research methods used.............13
Part 3..............................................................................................................................................14
P5: Analyze your research and data using appropriate tools and techniques................................14
P6: Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................15
P7: Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................16
M3: Evaluate your selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations............................................................................................16
M4: Evaluate the value of the project management process and use of quality research to meet
stated objectives and support own learning and performance.......................................................16
D2: Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.........................................................................17
Conclusion.....................................................................................................................................18
References......................................................................................................................................19
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Introduction
This report will focus on the business project and the route of its success with the help of
efficient management and tactics. It will focus on various aspects that are used to achieve a
business goal while a project is undertaken. This report will focus on the UK’s one of the largest
multi retail store that is none other than TESCO. Analysis are going to be attempted based on
TESCO’s digital marketing and the technologies used in increasing the business. There are
number of factors on which the company TESCO’s business industry and growth depends upon
which are going to be discussed in the following report. Finally analysis will be done toshow
how TESCO can improve the scope of business with the help of digital technology and hence
will clear the concepts of the readers on digital technology.
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PART 1
P1: Devise clear aims and objectives for your project.
Project definition
According to this project, this stage indicates on the objective and the aim of the project that
company TESCO has undertaken. The definition comprises of the goals and the objectives that a
company wants to achieve. For TESCO, there are many business goals that they wants to
achieve. But for a specific project the goal is also specific. Hence, this stage is very much
important and necessary for an organization like TESCO.
Aim
The main aim of this project is to analyses and understands the main technology and the business
tactics used by the company TESCO. There is huge level of technology used by the company to
sustain in this modern day of competition. There are many sections like HR, marketing,
operations and accounting in the company which project will analyses and is the main aim of the
project.
Problem statement
It is basically the problems which the researcher or the project writer faces while doing the
research paper. There are many sections like financial, productions, marketing and accounting
which needs to be analyzed and should be taken care of properly (Chaffey, 2015). So a
researcher at the time of study faces many types of issues while gathering information of the
technologies which comes under the problem statement.
Project strategy
It is a type of strategy undertaken to execute the project properly and efficiently. One has to
consider each and every factors which are related to the project whether it is small or big factor
or it may be internal and external factors.
Project objectives
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This stage of project decides about the organization is providing or implementing the latest
technologies in the organization or not (Freidi, 2014). This is very important stage as the product
or the services are to be used by the customers and it is related to customer satisfaction.
Performance, cost and time objective
The project has incurred some amount of cost and the performance has been evaluated by the
public. The main cost spent is testing the machinery and the technologies. The cost is around
£550 and the time taken to do the project is 12 weeks.
Deliverables
This is the section where the company TESCO, receives feedback or advices by using which it
can improve the technology or business plans so as to increase the customer satisfaction and
attract masses of customers.
Project Scope Statement
This sections tells about the sections of the company the research is done. In this case it is
directly related to customer satisfaction. Hence it will tell on what will the approach of
technology usage.
Included Scope
This section will tell about the techniques used in marketing by the TESCO to reach the people
and attract them.
Excluded scope
TESCO excluded all the things related to finances. Hence the research paper cannot cover the
financial structure of the company.
Success Criteria
To calculate success, the company Tesco must analyses the profits and the loss areas before and
after implementing the research work solutions. And if the success rate is more, the outcome will
a success.
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Project Assumptions
There are many assumptions which are there and had been implemented in this project. They are
proper collections of funds in the organization the technology availability is used in an
insufficient manner.
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P2: Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.
A project management plan is a structure which provides all the stages of the project which are
to be performed in the coming project life cycle. It is considered as the backbone of any project
as in these plans all the details of the project is mentioned and the way to do and how to perform
are mentioned in the project. A project management plan acts as a roadmap and direction for all
the activities that a company does to achieve success. All the activities which include in a project
management plan are planning in which all the planning related work is done, scheduling which
consists of the starting date and the submission date and all the dates related to the projects,
controlling and lastly closing which is the conclusion part of a project plan (Kane, et. al. 2015).
The planning and the scheduling sections are covered before the actual execution of the project.
And controlling and closing sections are done after starting the actual execution of the project.
The project is closed when all the requirements are achieved and the aims and the objectives are
met. The determinants are as follows:
Cost
It is basically estimating the costs that are to be incurred during the project. It consists of
machinery costs, technological costs and financial costs. The approximate cost that is spent in
this project is £550.
Scope
It comprises of the advancement of technology in the sector of production and marketing of the
company TESCO.
Time
The time is the amount of time taken to complete the project which is 12 weeks in this case.
Quality
It is basically the quality of the project which is up to the company expectations as because the
tools which are used are very easy to understand.
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Communication
Communication in this case is the report in which proper way of documentation is followed to
make the organization TESCO understand the things or the analysis properly and easily (Kotleret
al. 2014).
Risk and resources
There are multiple risks which are involved in the project and most of the risks are dealt properly
to execute the project successfully.
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P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
The Gantt chart is prepared to make the reader understand how the business sets up various
works for various activities. The work breakdown structure will also help the readers to
understand the work which is measurable and the work which has got some limitations. The
work breakdown structure for any company is considered to be very much important as it
consists of schedule costs and time of the undertaken project.
Serial
no
Level Name of the
element
Description Budget
of the
project
Resources Deliverables
1. High To produce
the objective
The aim and
objectives are
discussed to
give the right
way or
direction to the
project.
£110 is
the
budget
This analysis
has been done
on the respect
of the strengths
and the
weaknesses that
a company
possess. The
history of the
company has
been considered
to calculate and
the analyse the
study
The objectives
which are set are
considered to
be achievable
and reachable
for the company
TESCO, based
on the
technology is
used
2. High Data
collection
identification
The data’s
which are used
for this projects
are qualitative
and
quantitative
£40 Data’s are
collected from
the sources like
newspapers and
magazines
For the project
plan that is
made only
quantitative
values are used
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3. Medium Analytical
research on
data
collection
The data’s
which are used
in the research
are taken by
preparing
questionnaire
and interviews
to make the
research paper
understandable.
The
budget
for this
section
is £80
Questions were
asked from the
employees
working there
and the
respondents.
The data’s
which are
collected is used
for analysing the
research paper.
4. High Findings The data’s
which were
collected in the
previous step
are analysed
and the
technological
impacts are
discussed
The
budget
is £60
Data’s which
were collected
from the
employees were
analysed for the
research work
The technology
must produce
the products and
the services for
the customers to
increase the
customer
satisfaction
5. Medium Conclusion All the
conclusion are
taken based on
the research
paper output
The
budget
for this
section
is £110
The quantitative
data’s are taken
in to the
consideration
for improving
the technology
In the current
market many
companies are
there who would
like to use the
new and better
technology
6. High Project report Main analysis
along with the
conclusion is
mentioned in a
proper
The
budget
is £150
The conclusion
is taken to
consideration in
constructing the
project report.
It consists all the
activities
performed and
the challenged
faced.
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documented
manner
Sl. no Activities No of days Weeks
1 Aim and objectives 7 1
2 Identification of
method and data
collection
21 2-4
3 Analysis of the
collected data
14 5-6
4 Findings 14 7-8
5 Conclusion 7 9
6 Project report 21 10-12
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M1: produce a comprehensive project management plan withclearly planned milestones
and a schedule for monitoring and completing the aims and objectives ofthe project. (100)
The project management plan is made to improve the business efficiency of the company. The
plan helps an organization to work in a better manner. The following the project management
steps that should be considered. They are:
 Method induced in making the plan
 Areas that are covered.
 Milestones involved
 Risk issues
 Final results
Sl.
no
Activities Period (in weeks)
1 2 3 4 5 6 7 8 9 10 11 12
1 Produce aim
2 Recognizing
the data
collection
method

3 Analysing
the
collected
data
4 Findings
5 Conclusion 
6 Report
project

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PART 2
P4: Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
The digital technology have grown to be an integral part of any business industry and amplified
the way of business doing. Advancement in the digital technology is an enhanced factor which
helps in changing the present practices and acquainted the new ones with draw in the clients. The
effect of the computerized innovation has been seen in the UK because of the innovation within
the organization Tesco (Rahi, 2017). This organization essentially manages the products and its
quality which are further served to the customers at their doorstep. This frame fundamentally
influences the business working of Tesco. In the underlying years, the organization faces
exceptional rivalry however then with the critical utilization of innovation the business adapted
up to such type of computerized interruptions. Through digitalization it have made possible for
Tesco to regain back its popularity and also develop competitive advantages through it unique
utilization of digital technology.
Quantitative methodology
Name:
Gender:
Age:
1. Does Tesco need implementing the digital technology within their business process?
 Yes
 No
2. Will be the practical application of the digital technology within the business process would be
an added advantage to Tesco for growth?
 Yes
 No
3. What is the main issue in Tesco that employees face?
 Managing customers
 Ineffective communication and conflicts
4. Who is going to take charge for introducing the digital technology within the business process
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of Tesco?
 Department of HR
 Had of the organization and top managers
5. Is digital technology helping to improve customer buying experience in Tesco?
 Yes
 No
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M2: Evaluate the accuracy and reliability of the different research methods you have
applied to your project.
This research study is finished with the dependable and the exact types of the data utilized. The
study included the techniques as subjective and quantitative strategy which helps in the
investigation of different parts of the information utilized and gathered. In this, the subjective
type of strategy helps in the investigation of different types of computerized effect on the matter
of Tesco. The quantitative strategy additionally helps in the improvement of understanding with
respect to the gainfulness and the different types of methodologies utilized as a part of the finish
of the task (McQuivey, 2013). Further, this exploration comprises of the methodologies which
turn out to be solid and viable with the utilization of the moral thought in the gathering of the
assets and the investigation of the perspective of the researcher.
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D1: Critically evaluate the project management process and the research methods used.
Every one of the characteristics which are utilized as a part of the finishing of the undertaking
administration are utilized as a part of the task arrange for which is set up by the scientist. The
examination comprises of the utilization of schematic properties which are utilized as a part of
the powerful detailing of the plans utilized as a part of the task. The undertaking is executed with
the viable follow up of all the critical perspectives that are a piece of the venture. The successful
utilization of approach helps in the examination of the data utilized as a part of the specific time
allotment to gather the information
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Part 3
P5: Analyze your research and data using appropriate tools and techniques.
The following questionnaire are used for collecting data from the customers and professionals of
Tesco so as to develop a better understanding of the impact of digital technology over the
business process. Here, 50 respondents are considered for recording their response and then
analyze through quantitative technique. The sample chosen is random and close ended
questionnaire are developed.
Analysis of question 1:
From the response recorded it is evident that implementation of the business digital technology.
Therefore it is broken down that the 70% respondents are supportive of the reality which feels
that the execution of the computerized innovation ends up being critical in the business tasks.
The other 30% feels that digital usage isn't as fundamental for the business working.
Analysis of question 2:
It is clear from the chart gave that the advanced innovation utilized as a part of the business
working gives the advantages of the organization as far as the key preferred standpoint gave.
This likewise helps in the development and business benefit which helps in accomplishing the
most extreme consumer loyalty.
Analysis of question 3:
It is examined from the data that there are confronted different issues by the representatives that
are a piece of Tesco. These issues and issues hamper the work environment profitability and
productivity. The point when solicited from the respondents then 65% from respondents give that
the ineffectual correspondence is one of the real issues which is looked in the authoritative
workplace and practices while the other 35% feels that the administration of the compelling
client base is an issue which is looked by the association.
Analysis of question 4:
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The human resource office assumes a key part in the execution of the digital innovation. These
are the ones who are in charge of the execution of the powerful arrangement. At the point when
taken the perspectives of the respondent's then half respondent's feels that the pioneers and the
administrators are the ones who are thought to be a vital piece of the usage of the advanced
digital innovation.
Analysis of question 5:
From the recorded data it is evident that the use of digital technology in the working of the Tesco
helps in enhancing the client encounters and the consumer loyalty. The expanded customer
encounters help in upgrading the productivity of the organization in the market.
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P6: Communicate appropriate recommendations as a result of research and data analysis
to draw valid and meaningful conclusions.
There are several issues raised after the research work has been completed on working of
TESCO. The data analysis can be used to cure the problems after a thorough evaluation. The
structure of the business has greatly improved due to use of latest digital technology in the
company. The manager of a company should use such means to build strategies for the benefit of
the company. Current trends as well as delivery methods are used to help attain customer
satisfaction. The recent data usage and relative information from the customers can help the
company to grow its business. Digital technology which is used in the improvement of recent
status of a business helps in betterment of online delivery, thus providing consumers with good a
choice (Sarantakos, 2012). Tesco should create a time frame to complete a given project. This
helps the company to save time and increase the production amount. Communication with the
customers has given a clear view that using digital technology has benefited Tesco to a great
extent. The strategies for the company should be formulated considering the customer reviews.
After the analysis of the given data, the manager or the leader of Tesco should take necessary
measures according to the report of the evaluation. It is recommended that latest technologies
should be implemented through a definite strategy made by the management of the organization.
Customer satisfaction should be given main priority to prosper.
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P7: Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.
The main aim or basic goals in an organization are related with the business management and
innovation which helps in the daily operations of Tesco. The employees should be given ample
opportunities to manage services effectively. The employees should be given proper training for
every project so that the margin of error is less. The goodwill of the business can be improved
through effective use of latest digital technologies (Westerman, et. al,. 2014). This research
points out the importance of effective analysis of the technology used by Tesco to increase
profitability of the business. This research also helps me to understand my capabilities present
and also increases my skills which can be used to research further along with business
application.
The research helped me to complete a given task in the allotted time frame. This in turn has
helped me to manage the tasks and successfully complete it in an easier way. The employees in
Tesco are trained to use the latest digital technologies in an effective way (Ramadan and Tu,
2012). This helps in utmost utilization of available resource which in turn increases the
production of the company. The communication with the consumers is developed through this
training.
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M3: Evaluate your selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations.
The present study has been completed through a mixed approach of qualitative and quantitative
technique in the methodology. The data which have been gathered through the qualitative
method with the help of secondary sources like journals, books, articles is been successfully
outline in the literature survey. The data gathered in the form of numerical from the primary
sources are extracted through the quantitative technique.
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M4: Evaluate the value of the project management process and use of quality research to
meet stated objectives and support own learning and performance.
The management procedure effectiveness are successfully highlighted within the project that has
tried to outline the proper identification for the business plans that are needed to be utilized for
the success of the research project. With the application of digital technology Tesco have been
successful in improving its current business structure along with the increase in the efficiency of
business operations. For instance, recording of data for the stocks of wide range of products and
all the sales and stocking process have turned out to be convenient and time saving after
implementation of digital recording instead of manual. Further, the rapid growth in business has
been also possible due to the increase in effectiveness of the business performance through
digitization (Westerman, et. al. 2014). As a researcher the milestones have been identified to
develop a better understanding about the project completion. The planning during the
implementation stage also included the research to adopt present plans and services. The plans of
communication are formulated in accordance to the development of the research process within
the effective time frame.
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D2: Critically evaluate and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.
The present study has produced recommendations which are considered for the entire project
accessibility with respect to the application of digital technology within the business process of
Tesco. The project plan helped in formulating the present status of the company digital
infrastructure and provided an approximate idea for completing the project in the provided
timeframe. Therefore, the significance of the analyzed project with respect to the rise in
productivity level and increase in profitability are utilized for performing within the business
operations. The quantitative and qualitative technique are both adopted within the research
methodologies for exploring and utilizing the research project as a tool and gain idea about the
digital technology and its application within the retail industry of Tesco.
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Conclusion
The completed research studies have tried to cover the aspect of managing a business project
through the application of digital technology. For the convenience of the research process and
gaining in depth and practical understanding about the digital technology within a business
process, Tesco has been chosen as the organization. The implementation of the digital
technology over the business process are then analyzed for making pointing out the most benefits
and drawbacks associated with it. Various secondary sources of data are utilized to form an
effective understanding about the digital technology in the business operations. Moreover, the
primary sources of data are gathered in the form of survey questionnaire and recorded in
numerical form to analyses the customer buying experience. Therefore, the study adopted both
qualitative and quantitative approach for deducing and analyzing the data. Further, analysis has
been done based on TESCO’s digital marketing and the technologies used in increasing the
business. There are number of factors on which the company TESCO’s business industry and
growth depends upon which are discussed in the present report. Finally analysis is to show how
TESCO can improve the scope of business with the help of digital technology.
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