This report provides a comprehensive analysis of TESCO's business strategy. It begins with an introduction to business strategy and its application within TESCO. The report then delves into the macro environment, examining political, economic, social, technological, environmental, and legal factors impacting TESCO's operations. It critically analyzes how these factors inform strategic management decisions. The internal environment is analyzed using SWOT analysis to assess TESCO's strengths, weaknesses, opportunities, and threats. Porter's Five Forces model is applied to assess the competitive landscape, and strategies to enhance competitive advantages are discussed. The report concludes with a strategic management plan that integrates various aspects of the analysis, offering insights into TESCO's strategic approach and its ability to navigate the complexities of the retail market.