Tesco's Internal and External Analysis: A SWOT & PESTLE Presentation

This presentation provides a comprehensive SWOT and PESTLE analysis of Tesco, a multinational organization based in the United Kingdom. The SWOT analysis identifies Tesco's strengths, such as its strong customer reach and low-cost leadership, as well as weaknesses like its concentration in the UK and regulatory challenges. Opportunities include online presence and market growth potential, while threats involve rising prices and increasing competition. The PESTLE analysis examines political factors like free trades and the impact of Brexit, economic stability and customer GDP, social trends and online delivery, technological advancements, legal regulations, and environmental initiatives like reducing carbon footprint. The presentation concludes that analyzing internal and external factors is crucial for effective organizational functioning and achieving a competitive advantage.

GROUP
PRESENTATION

TABLE OF CONTENT
 INTRODUCTION
 SWOT
 PESTLE
 CONCLUSION
 REFERENCES

INTRODUCTION
 It is very important to have an
analysis of the internal and external
factors of the company so that better
decisions can be taken out.
 Tesco is a multinational organization
which is based in United Kingdom. In
the presentation there is a description
of the SWOT and PESTLE of Tesco.

SWOT
Strength
 The company is very reachable to the customers which are making the
company have a strong customer base in the market.
 The method Tesco is using is a low cost leadership is making the company
achieve their objectives and goals from time to time.
Weaknesses
 The company is very concentrated in United Kingdom which is why they are
not being able to expand themselves in other countries.
 There is a tight regulation of the laws and regulations which are making the
employees of the company get effected and the productivity of the company
is at stake.

CONTINUE…
Opportunities
 The company is present online which is making the company
have a great advantage for the satisfaction of the customers.
 There is a huge market growth which the company has if the
right methods and strategies are used in the organization.
Threats
 Possibilities in the future rise of the prices of the products
which is a great threat for the company.
 Another threat for the company is the growing competition
in the market.

PESTLE
Political Factors
 There are free trades which is making the company have a great market for them
which is a great advantage for the organization.
 Lot its customer base in Europe because of Brexit.
Economic Factors
 There is stability in the organization regarding the economic factor.
 The GDP of the customers is good which is why the prices of the products are also
priced accordingly.

CONTINUE…
Social Factors
 Customer’s trends are being followed and information is also given on the packets.
 Online delivery is also available so that the customers can have a better reach to
the company.
Technological Factors
 Use of technology is high which is making the productivity of the organization
increase.
 There is high demand which Tesco has to fulfil which is why the company has
added latest technology in the organization so that they can satisfy the customers.

CONTINUE…
Legal Factors
 All the regulations are being followed by the organization, is it for
employees or customers.
 There should be a strict conduct of food retailing commission by
Tesco.
Environmental Factors
 Tesco has invested in having a zero carbon footprint which is a great
factor for the organization.
 Reaching the customers sometimes is difficult by the organization
because of the environment factors.

CONCLUSION
 From the above presentation it can be concluded that it is very
important to analyse the internal and external factor of the
organization so that there is a better functioning of the
organization in the market.
 To have a competitive advantage and to be able to have a high
margin profit analysis is very essential.

REFERENCES
 Fatricia, R.S., 2017. STRATEGIC ANALYSIS OF
TESCO SUPERMARKET. Jurnal Manajemen Terapan
dan Keuangan. 6(02). pp.69-86.
 Price, A. and Moore, D., 2018. Management of Global
Construction Projects.
 Rowley, J., 2016. Information marketing. Routledge.

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